What InterGame does

InterGame Ltd is a privately held UK B2B media publisher founded in 1993 and headquartered in Oldham, England. The company serves the international land-based casino, igaming, and sports betting industries with a cross-platform portfolio of editorial products. Its core publications are InterGaming, a monthly print and digital magazine described as the longest-standing monthly publication for the global casino sector, and iNTERGAMINGi, a bi-monthly magazine for the online gaming sector. InterGame also operates the InterGameOnline.com news website covering seven global regions, a free digital newsletter published five days a week, an annual printed Buyers' Guide directory connecting gaming operators with suppliers, and the iNTERGAME mobile app on iOS and Android. The website is localized in six European languages (English, French, Italian, Spanish, German, Portuguese).

The company's content is produced by an in-house editorial team and is distributed at major industry events including ICE, G2E, SBC, and SiGMA, where InterGame holds media-partner status. Audience reach includes 12,000+ magazine professionals and a LinkedIn group of 20,000+ members. The underlying technology is a conventional digital publishing platform spanning web, mobile, email, and RSS — with no proprietary technology stack or AI/ML capabilities disclosed in the source material. Awards, patents, certifications, API offerings, and third-party integrations are all absent or undisclosed.

InterGame's revenue model is a mix of cross-platform advertising sales (print, digital, newsletter, website banners, premium editorial, and event promotion), print and digital subscriptions to its magazines, and tiered self-serve directory listing packages (Standard, Plus, Premium) for the Buyers' Guide. Go-to-market is sales-led and event-driven, with direct sales handled by named international and magazine-specific sales managers. The customer base spans casino operators, igaming companies, sports betting operators, and gaming suppliers/manufacturers globally. Ownership is a family/partnership structure with no disclosed external institutional investment, and the company has shown no recent funding, M&A, or leadership changes in the available data.

Name

InterGame

Legal name

InterGame Ltd

Website

https://intergameonline.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

InterGame is a privately held UK B2B media publisher founded in 1993 that produces magazines, a news website, a daily newsletter, a mobile app, and an annual Buyers' Guide for the international land-based casino, igaming, and sports betting industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Oldham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Advertising Revenue: Cross-platform advertising packages offered across print magazines (InterGaming, iNTERGAMINGi), digital newsletters, website banner advertising, premium editorial content, and Buyers' Guide directory listings. Options include bespoke editorial opportunities, traditional display advertising, and premium sponsorship packages.
2. Subscription Revenue: Print and digital magazine subscriptions for InterGaming (monthly) and iNTERGAMINGi (bi-monthly). Digital editions are available for free or as paid subscriptions. Buyers' Guide digital edition subscription.
3. Directory Listings: Tiered directory listing packages for suppliers and providers in the gaming industry: Standard, Plus, and Premium tiers offering varying levels of exposure and visibility on the online directory.
4. Events Promotion: Media partnership services for industry events where companies can submit event information for listing on the website and promotion to the industry audience.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

InterGame is a B2B media publisher serving the international land-based casino, igaming, and sports betting industries. The company produces InterGaming magazine (monthly) and iNTERGAMINGi magazine (bi-monthly), an online news website (intergameonline.com), a daily newsletter published five days a week, an annual Buyers' Guide directory, and a mobile app for iOS and Android. Revenue is generated through advertising sales, paid subscriptions, and tiered directory listings for industry suppliers.

Product overview

InterGame is a B2B publishing company offering a cross-platform portfolio of publications for the land-based, online gaming and sports betting industries. The core offering consists of monthly InterGaming magazine (the longest-standing publication for the global casino sector), bi-monthly iNTERGAMINGi magazine (for the igaming sector), a daily digital newsletter published five days a week, the InterGameOnline.com website with news and analysis, an annual Buyers' Guide directory, and a mobile app for iOS and Android. These publications are distributed in both print and digital formats, with digital editions accessible via the mobile app and website.

Differentiator

Problem solved

Functional benefit

Brands

• InterGaming Magazine: The longest-standing monthly magazine for the global casino sector.
• iNTERGAMINGi Magazine
• Buyers' Guide
• InterGame App

Products and services

• InterGaming Magazine The longest-standing monthly magazine for the global casino industry, published in print and digital format and reaching thousands of gaming professionals worldwide. Distributed to industry professionals and at major trade shows.
• iNTERGAMINGi Magazine The authoritative bi-monthly magazine for the online gaming sector, full of industry news, analytical features and interviews with industry leaders. Distributed globally to gaming industry professionals.
• iNTERGAME Online (News Website) News website publishing all gaming industry news articles, packed with operator interviews, market reports and C-level insights for the land-based casino, igaming and sports betting sectors.
• InterGame Newsletter Free digital newsletter published five days a week covering regulation, company financials and product launches, with breaking global gaming news stories. Free to subscribe.
• Buyers' Guide Annual printed publication providing operators with a comprehensive listing of company contacts for suppliers to igaming, land-based and sports betting sectors. Distributed at major industry events and shared with email database and LinkedIn group.
• iNTERGAME App Mobile app for iOS and Android providing free digital editions of InterGaming and iNTERGAMINGi magazines plus the Buyers' Guide.
• Online Supplier Directory Listings Online supplier directory offering tiered listing packages (Standard, Plus, Premium) for gaming industry suppliers and providers, providing increasing levels of visibility and exposure for their products and services.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ICE (International Casino Exhibition)coreGTM or Marketing PartnerInterGame is a media partner of ICE, the major international casino exhibition. Printed magazines are distributed at the event. InterGame provides coverage and promotion for ICE to the gaming industry audience.
• G2E (Global Gaming Expo)coreGTM or Marketing PartnerInterGame is a media partner of G2E, one of the largest gaming industry trade shows. Publications are distributed at the event and InterGame provides editorial coverage of the expo.
• SBC (Sports Betting Community)coreGTM or Marketing PartnerInterGame is a media partner of SBC events. iNTERGAMINGi magazine is distributed at SBC summits. InterGame provides coverage of SBC events and serves as a marketing channel for the events.
• SiGMA EventscoreGTM or Marketing PartnerInterGame is a media partner of SiGMA events. iNTERGAMINGi magazine is distributed at SiGMA events. InterGame provides media coverage and promotional services for SiGMA to the gaming industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SBC News: SBC News is a B2B media outlet focused on sports betting and igaming that combines news, events (SBC Summit), and awards, directly competing with InterGame's iNTERGAMINGi coverage and sharing the SBC media-partner relationship.
• GamblingCompliance: GamblingCompliance (now part of VIXIO) provides regulatory and compliance intelligence to the gambling industry via subscription research and news, overlapping with InterGame's regulatory news coverage and serving the same operator and supplier audience.
• NEXT.io: NEXT.io is a B2B media and events platform focused on the igaming industry, covering affiliates, operators and suppliers with news, podcasts and summits — closely comparable to InterGame's iNTERGAMINGi coverage and event-media business.
• Casino Journal: Casino Journal is a long-running B2B trade publication covering the North American casino industry, comparable to InterGame's InterGaming magazine in scope and audience (land-based casino operators and suppliers).
• Gambling Insider: Gambling Insider is a B2B media brand covering the casino, igaming and sports betting sectors with news, magazines and events — the closest direct competitor to InterGame in trade publishing for the global gambling industry.
• CasinoBeats: CasinoBeats is a B2B gaming media outlet covering online casino and slots verticals under the SBC umbrella, directly competing with InterGame's iGaming editorial coverage and sharing similar event-media business models.
• Global Gaming Business: Global Gaming Business is a B2B trade magazine and digital outlet covering the casino and gaming industry, directly comparable to InterGame's print and digital offerings for casino operators and suppliers.

Regional players

• Yogonet: Yogonet is a B2B gaming media outlet focused on Latin America, covering the same casino and igaming verticals as InterGame but with a primarily LatAm audience and editorial footprint, making it a regional peer.

Emerging players

• Esports Insider: Esports Insider is a B2B media outlet covering esports business, including adjacent coverage of esports betting and gaming sponsorships that intersects with InterGame's sports betting and igaming coverage.
• VIXIO: VIXIO is a regulatory intelligence and compliance data provider for the gambling sector, including GamblingCompliance; it serves the same operator/supplier audience as InterGame but with paid data and research products rather than trade media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intergame-ltd
• Facebookfacebook.com/InterGameGroup
• Xx.com/intergameltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterGame