Euro Motor Cars
Euro Motor Cars is a privately held Mid-Atlantic luxury automotive dealership group operating 16+ authorized franchises for nine brands including Mercedes-Benz, BMW, Audi, Porsche, Jaguar, and Land Rover across Maryland, Pennsylvania, and Virginia under New Country Motor Group.
- Company typePrivate
- Founded-
- HeadquartersNashville, Tennessee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Euro Motor Cars does
EuroMotorcars, Inc., doing business as Euro Motor Cars, is a privately held multi-brand luxury automotive dealership group operating under the ownership of New Country Motor Group, a diversified dealership conglomerate. The group runs authorized franchises for nine automotive brands — Mercedes-Benz, BMW, MINI, Sprinter, smart, Audi, Porsche, Jaguar, and Land Rover — across 16+ retail locations in Maryland, Pennsylvania, and Virginia. The company holds distinctive franchise designations including the only dealer authorized to sell the entire Mercedes-Benz lineup, premiere AMG dealership status, and authorized SLR McLaren representation, positioning it as a premium anchor in its Mid-Atlantic trade areas.
Revenue is generated through three streams: one-time new and pre-owned vehicle sales across the represented brands; authorized service, maintenance, and repair work (concentrated in Mercedes-Benz, Sprinter, and smart vehicles); and sale of genuine OEM parts and lifestyle accessories. Pricing follows MSRP with negotiation on vehicles and quote-based pricing on service and parts; none is publicly disclosed. The go-to-market is a sales-led physical showroom model, with each dealership serving as both a retail point and a marketing channel, supplemented by brand-specific websites under the euromotorcars.com umbrella. Customers are individual luxury vehicle buyers and families acquired on a horizontal, multi-brand basis — the cross-brand portfolio allows a single transaction relationship to span multiple OEM purchases over time.
Strategically, the business is anchored on OEM franchise agreements that confer territorial and brand exclusivity but also bind the group to manufacturer allocation, incentive structures, and brand health. The parent relationship with New Country Motor Group provides shared procurement, capital, and operational scale; financial performance is not publicly disclosed. No AI, software, or proprietary technology capabilities are evident in the source data, and the operating model is traditional dealership retail rather than digitally native.
Euro Motor Cars firmographics
Firmographics- Name
- Euro Motor Cars
- Legal name
- EuroMotorcars, Inc.
- Website
- https://euromotorcars.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Euro Motor Cars is a privately held Mid-Atlantic luxury automotive dealership group operating 16+ authorized franchises for nine brands including Mercedes-Benz, BMW, Audi, Porsche, Jaguar, and Land Rover across Maryland, Pennsylvania, and Virginia under New Country Motor Group.
- Ownership category
- akta.pro rank
Where Euro Motor Cars is headquartered
LocationHeadquarters
- HQ city
- Nashville, Tennessee
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Euro Motor Cars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and pre-owned luxury vehicles including Mercedes-Benz, BMW, MINI, Sprinter, smart, Audi, Porsche, Jaguar, and Land Rover brands. One-time transaction revenue model.
- Service and Maintenance: Vehicle service, maintenance, and repair services for Mercedes-Benz, Sprinter, and smart vehicles.
- Parts and Accessories: Sale of genuine Mercedes-Benz parts and Lifestyle Accessories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Euro Motor Cars product offering
Product offeringCore offering
Euro Motor Cars is a multi-brand luxury automotive dealership group that sells new and pre-owned vehicles from Mercedes-Benz, BMW, MINI, Audi, Porsche, Jaguar, Land Rover, Sprinter, and smart. The group operates 12+ authorized franchise locations across Maryland, Pennsylvania, and Virginia, and provides authorized vehicle service, maintenance, and genuine OEM parts and accessories at those locations.
Product overview
Euro Motor Cars is a premier automotive dealership group operating as a multi-brand dealer offering luxury and commercial vehicles. The portfolio includes Mercedes-Benz (with three dealership locations in Bethesda, Devon, and Germantown), BMW (two locations: Main Line and Alexandria), MINI (Main Line), Audi (Bethesda and Arlington), Porsche (Arlington), Jaguar (Chantilly and Tysons Corner), Land Rover (Chantilly and Tysons Corner), Sprinter commercial vans, and smart vehicles. The company sells new and pre-owned vehicles, provides vehicle service and maintenance, and offers genuine parts and lifestyle accessories. It is also noted as a premiere AMG dealership and authorized SLR McLaren dealership.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz Dealerships Authorized Mercedes-Benz dealer offering new and pre-owned Mercedes-Benz vehicles, authorized service, and genuine Mercedes-Benz parts and accessories at three locations (Bethesda MD, Germantown MD, Devon PA). Serves affluent individual buyers seeking the full Mercedes-Benz model range.
- BMW Dealerships Authorized BMW dealer offering new and pre-owned BMW vehicles at two locations: BMW of the Main Line (Bala Cynwyd, PA) and BMW of Alexandria (Alexandria, VA). Targets individual luxury vehicle buyers in the Mid-Atlantic region.
- MINI Dealership Authorized MINI dealer offering new and pre-owned MINI vehicles at MINI of the Main Line in Bala Cynwyd, PA. Targets individual premium-compact vehicle buyers.
- Audi Dealerships Authorized Audi dealer offering new and pre-owned Audi vehicles at Audi Bethesda (Bethesda, MD) and Audi Arlington (Arlington, VA). Serves individual luxury vehicle buyers in the D.C. metro area.
- Porsche Dealership Authorized Porsche dealer offering new and certified pre-owned Porsche vehicles at Porsche Arlington in Arlington, VA. Targets affluent individual Porsche buyers in the D.C. metropolitan region.
- Jaguar Dealerships Authorized Jaguar dealer offering new and pre-owned Jaguar vehicles at Jaguar Chantilly and Jaguar Tysons Corner in Virginia. Targets individual luxury vehicle buyers in the Northern Virginia and D.C. metro area.
- Land Rover Dealerships Authorized Land Rover dealer offering new and pre-owned Land Rover vehicles at Land Rover Chantilly and Land Rover Tysons Corner in Virginia. Targets individual luxury SUV buyers in the Northern Virginia and D.C. region.
- Sprinter Dealerships Authorized Mercedes-Benz Sprinter commercial van dealer offering new and pre-owned Sprinter vans at Bethesda, MD and Devon, PA locations. Targets small business and commercial fleet buyers in the Mid-Atlantic region.
- Smart Dealerships Authorized smart car dealer offering smart vehicle sales and service at Bethesda and Germantown, Maryland locations. Targets individual buyers seeking compact smart vehicles.
- Authorized Vehicle Service and Maintenance Authorized vehicle service, maintenance, and repair for Mercedes-Benz, Sprinter, and smart vehicles at the Bethesda, Germantown, and Devon locations. Targets existing owners of those brands in the Mid-Atlantic region.
- Genuine Parts and Lifestyle Accessories Sale of genuine Mercedes-Benz OEM parts and branded lifestyle accessories, supporting vehicle maintenance and brand-affiliated merchandise purchases.
Companies that use Euro Motor Cars
Customer profileSegments1 record
Ideal customer profiles2 records
Euro Motor Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Euro Motor Cars partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mercedes-BenzcoreAuthorized Mercedes-Benz dealer. Euro Motor Cars operates three Mercedes-Benz dealerships (Bethesda, Germantown, Devon) and is the only dealership to sell every car that Mercedes-Benz makes. Also a premiere AMG dealership.
- BMWcoreAuthorized BMW dealer operating BMW of the Main Line (Bala Cynwyd, PA) and BMW of Alexandria (Alexandria, VA).
- MINIcoreAuthorized MINI dealer operating MINI of the Main Line in Bala Cynwyd, Pennsylvania.
- Mercedes-Benz SprintercoreAuthorized Sprinter dealer operating Bethesda Sprinter and Devon Sprinter locations.
- smartminorAuthorized smart dealer operating Bethesda Smart and Germantown Smart locations for smart vehicle service.
- AudicoreAuthorized Audi dealer operating Audi Bethesda and Audi Arlington locations.
- PorschecoreAuthorized Porsche dealer operating Porsche Arlington in Arlington, Virginia.
- JaguarcoreAuthorized Jaguar dealer operating Jaguar Chantilly and Jaguar Tysons Corner locations in Virginia.
- Land RovercoreAuthorized Land Rover dealer operating Land Rover Chantilly and Land Rover Tysons Corner locations in Virginia.
- SLR McLarenminorAuthorized SLR McLaren dealership. Premium exotic vehicle partnership.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Euro Motor Cars competitors and assessment
Company assessmentBroad incumbents
- AutoNation: Largest publicly traded automotive retailer in the US, with deep luxury franchise exposure (Mercedes-Benz, BMW, Audi, Porsche, Land Rover). Comparable for scale and brand portfolio benchmarking.
- Hendrick Automotive Group: Largest privately held automotive dealership group in the US, representing luxury brands including Mercedes-Benz, BMW, Audi, Porsche, and Land Rover. Comparable as a privately held, multi-brand luxury group operator.
- Berkshire Hathaway Automotive: Automotive retail subsidiary of Berkshire Hathaway, operating a large network of luxury and mass-market dealerships across the US. Comparable as a well-capitalized multi-brand franchise platform.
- Sonic Automotive: Publicly traded Fortune 500 automotive retailer with significant luxury franchising (Mercedes-Benz, BMW, Audi) and a large EchoPark used-vehicle operation. Comparable as a multi-brand luxury/new-and-used franchise operator.
- Penske Automotive Group: Publicly traded, large-scale global automotive retailer with a heavy premium and luxury concentration (Mercedes-Benz, BMW, Audi, Porsche, Bentley, Lamborghini). Closest publicly traded luxury-dealer comparable for capital structure and brand portfolio benchmarking.
- Group 1 Automotive: Publicly traded, Fortune 500 automotive retailer with a meaningful luxury OEM concentration (Mercedes-Benz, BMW, Audi, Porsche, Land Rover) across the US and UK. Comparable in franchise mix and growth-by-acquisition strategy.
- Asbury Automotive Group: Publicly traded large US automotive retailer with a strong luxury segment (Mercedes-Benz, BMW, Lexus, Land Rover). Comparable as a multi-brand franchise operator with both luxury and mass-market exposure.
Direct peers
- Jim Koons Automotive Group: Large private luxury automotive dealer group headquartered in the Mid-Atlantic, representing Mercedes-Benz, BMW, Audi, Porsche, Toyota, and others across the DC and Baltimore metro areas. Direct competitor in the same geography and luxury-brand mix.
- Pohanka Automotive Group: Privately held multi-brand luxury dealership group operating across the Mid-Atlantic (Maryland, Virginia, DC) with overlapping brands including Mercedes-Benz, BMW, Audi, Honda, and others. Highly comparable in geography, brand portfolio, and ownership structure (private group).
Regional players
- DARCARS Automotive Group: Family-owned Mid-Atlantic automotive dealer group operating in Maryland, Virginia, and DC with overlapping luxury franchises (Mercedes-Benz, BMW, Audi, Porsche, Honda, Toyota). Direct competitor in the same geography and overlapping DC-metro trade areas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Euro Motor Cars social profiles
Digital presenceEuro Motor Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euro Motor Cars leadership team
Management profileNumber of profiles
Euro Motor Cars subsidiaries and ownership
Company hierarchySubsidiaries13 records
Euro Motor Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euro Motor Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euro Motor Cars
What does Euro Motor Cars do?
Euro Motor Cars is a multi-brand luxury automotive dealership group that sells new and pre-owned vehicles from Mercedes-Benz, BMW, MINI, Audi, Porsche, Jaguar, Land Rover, Sprinter, and smart. The group operates 12+ authorized franchise locations across Maryland, Pennsylvania, and Virginia, and provides authorized vehicle service, maintenance, and genuine OEM parts and accessories at those locations.
Is Euro Motor Cars a public or private company?
Euro Motor Cars is a private company. It is classified as corporate owned and is currently operating.
When was Euro Motor Cars founded?
Euro Motor Cars was founded in -1. It employs 1 to 10 people.
Where is Euro Motor Cars based?
Euro Motor Cars is headquartered in Nashville, Tennessee, United States, in the North America region.
How does Euro Motor Cars make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Maintenance and parts and Accessories.
Who are Euro Motor Cars's main competitors?
Broad incumbents on record are AutoNation, Hendrick Automotive Group, Berkshire Hathaway Automotive, Sonic Automotive, Penske Automotive Group, Group 1 Automotive and Asbury Automotive Group. Direct peers are Jim Koons Automotive Group and Pohanka Automotive Group. DARCARS Automotive Group is listed as a regional player.
Does Euro Motor Cars have an API?
No public API is recorded for Euro Motor Cars.