EuroParcs

Name

EuroParcs

Legal name

EuroParcs

Website

https://europarcs.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Vacation Park Hospitality

NAICS

Accommodation (721), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industry

Adventure/Outdoor Base Hostels (Ski/Surf/Trek) (THAGAGAG)

Keywords

• Vacation park rentals
• Holiday home accommodations
• Vacation rental booking
• Holiday park network
• Camping and glamping

Headquarters

HQ city

Amersfoort, Utrecht

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vacation accommodation rentals: Revenue generated from renting vacation homes, chalets, glamping accommodations, camping pitches, and other lodging options across 50+ European vacation parks. Booking fees, service charges, and ancillary services (boat rental, bike rental, restaurant) contribute to revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EuroParcs operates a network of 50+ European vacation parks across the Netherlands, Belgium, Germany, Austria, and Luxembourg, renting holiday homes, chalets, tiny houses, glamping units, group lodgings, and camping pitches to leisure travelers. Reservations are placed online via europarcs.nl, the Mijn EuroParcs guest portal, or by phone, with ancillary on-park services including bike/boat rental, restaurants, and entertainment programs.

Product overview

EuroParcs is a European vacation park network operating over 50 parks across 5 countries (Netherlands, Belgium, Germany, Austria, and Luxembourg). The core product is the EuroParcs Vacation Parks network, which offers a range of accommodation types including holiday homes, chalets, Tiny Houses, glamping tents, group accommodations, and traditional camping pitches. Additional sub-brands include the Exclusive Collection (premium luxury villas) and Secret Parcs (surprise destination bookings). The portfolio also features themed vacation offerings such as wellness, family, water sports, and hiking-focused parks. Complementary services include a vacation home purchase program (EuroParcs Makelaardij), business and events venues, long-term rental options, and a guest portal (Mijn EuroParcs) for booking management. Parks are concentrated in the Netherlands with significant presence in the Veluwe region, waterfront locations, and Austrian Alps.

Differentiator

Problem solved

Functional benefit

Brands

• Secret Parcs: A collection of exclusive, undisclosed holiday park locations marketed as a premium hidden destinations brand.
• Exclusive Collection

Products and services

• EuroParcs Vacation Parks Network Network of 50+ vacation parks across the Netherlands, Belgium, Germany, Austria, and Luxembourg, offering holiday homes, glamping, camping, and group accommodations on waterfront, forest, and mountain locations. Targeted at leisure travelers across Europe.
• Holiday Homes (Vakantiehuizen) Rental vacation homes and chalets available across all EuroParcs parks, ranging from compact units for 2 persons to family villas accommodating up to 12+ persons. Targeted at families, couples, and groups seeking self-catering park lodging.
• Tiny Houses
• Glamping
• Group Accommodations (Groepsaccommodaties)
• Exclusive Collection
• Secret Parcs
• Camping
• Vakantiewoning Kopen (Buy a Vacation Home)
• Business & Events
• Lang Verhuur (Long-term Rental)
• Mijn EuroParcs (Guest Portal)

Quantifiable outcome

• 200,000 newsletter subscribers indicating strong brand following

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Booking ExpertscoreTechnology or IntegrationProvides the reservation and booking system technology powering the europarcs.nl website. The booking engine handles reservations, availability management, and payment processing across all EuroParcs locations.
• Green KeyminorOthersInternational eco-label certification program for tourism establishments. EuroParcs holds Green Key certification indicating commitment to sustainable tourism practices.
• FeyenoordminorGTM or Marketing PartnerPartnership with Feyenoord football club for marketing and promotional activities, likely including exclusive accommodation offers for fans.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• TopParken: Dutch holiday park operator with parks across the Netherlands in nature-focused locations. Comparable vacation home rental model serving family segments.
• Center Parcs: European operator of family-oriented holiday parks with indoor subtropical swimming paradises, owned by Pierre & Vacances. Comparable family vacation positioning and park-based lodging model.
• Landal GreenParks: Major Dutch holiday park operator (now part of Roompot group) with extensive European park portfolio. Closely comparable business model offering holiday homes and bungalows across premium nature locations.
• RCN: Dutch camping and holiday park operator with multiple locations across the Netherlands and France. Comparable camping pitch and vacation home offerings targeting families.
• Roompot: Largest Dutch holiday park operator with a network of parks across the Netherlands and Europe, offering similar vacation home, chalet, and camping accommodations. Direct competitor with overlapping geographic footprint and customer segments.
• Molecaten: Dutch holiday park operator with ~30 parks across the Netherlands, focused on family-friendly camping and vacation home experiences. Similar size and target market to EuroParcs.

Broad incumbents

• Pierre & Vacances: French hospitality group operating Center Parcs and other European vacation properties. Broader portfolio including residence-style accommodations, but significant overlap in the holiday park segment.
• TUI Blue / TUI Musement: Global travel conglomerate with vacation experiences including hotel and resort offerings across Europe. While broader than holiday parks, competes for European family vacation spend.

Others

• Booking.com: Global OTA that aggregates lodging inventory including vacation rentals. While not a competitor operator, it serves as an alternative discovery and booking channel that competes with EuroParcs' direct channel for customer attention.
• Airbnb: Global alternative accommodation platform competing for vacation rental demand. While not a direct holiday park operator, it offers vacation homes that compete with EuroParcs' chalet/villa offerings in similar destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@europarcsnl
• Facebookfacebook.com/europarcs
• Instagraminstagram.com/europarcsnl
• LinkedInlinkedin.com/company/europarcs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EuroParcs