What Booking Experts does

Booking Experts B.V. is a Dutch cloud-based SaaS provider founded in 2011 and headquartered in Enschede, Netherlands, serving the European recreation and vacation accommodation industry. The company positions itself as the "#1 platform for the recreation industry" in the Netherlands and reports more than 60,000 daily users on its platform. Its customer base spans enterprise vacation park groups (EuroParcs Group, Villa Parcs, Belnem House Bonaire), mid-market resort and rental operators (Soof Retreats, Evancy, Succes Holidayparcs), and a long tail of small-scale hospitality businesses including campings, B&Bs, vacation farms, and boutique rentals.

The core product is BEX PMS, a modular property management system that combines reservation management, channel management, a direct booking engine, business intelligence, an owners portal (Eigenarenportaal), and a drag-and-drop website builder (BEX CMS) with multilingual guest-facing presentation (BEX Linguist). Architecture relies on real-time synchronization across modules, an open API for third-party integrations, and a BEX App Store marketplace for partner extensions. The platform is ISO 27001 certified for information security, and the company maintains a Booking.com Premier Plus Partner integration for OTA channel distribution.

The business model is a quote-based SaaS subscription, billed annually, sold primarily through sales-led direct engagement including demos, consultative selling, and onboarding support for both enterprise and SMB customers. Distribution combines direct field sales for enterprise groups with self-serve onboarding and migration support for small-scale recreation businesses, complemented by content marketing, customer education programs (BEX Educate Pro and NextGen), and managed-service adjacencies such as Online Marketing, Recreatief Vastgoedmarketing, and premium Booking Analytics. The company operates as a privately held B.V. with no disclosed institutional investors, parent company, or funding history.

Name

Booking Experts

Legal name

Booking Experts B.V.

Website

https://bookingexperts.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Booking Experts B.V. is a Dutch cloud-based SaaS provider of an integrated property management platform for the recreation industry, offering PMS, channel management, website building, and owner portals to vacation parks, hotels, campings, and small-scale hospitality businesses in the Benelux region.

Ownership category

akta.pro rank

Product category

Hospitality Property Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel & Accommodation Booking Platforms (THALAFAB), Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Property management software
• Vacation rental platform
• Reservation system software
• Channel management software
• Booking engine widget

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Booking Experts operates as a cloud-based SaaS platform charging subscription fees for access to the BEX PMS, CMS, channel management, and related modules. The subscription model provides recurring revenue with tiered plans likely based on property count or feature access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Booking Experts sells BEX, an all-in-one cloud-based reservation and property management platform for recreation businesses such as vacation parks, campings, hotels, and resorts. The platform combines a PMS (reservations, invoicing, task management, online payments), Channel Management, a booking engine for direct bookings (Zoek & Boek), a drag-and-drop website builder (BEX CMS), Business Intelligence, an Owners Portal, multilingual support (BEX Linguist), and an App Store for third-party integrations, sold primarily on a SaaS subscription basis with adjacent marketing and education services.

Product overview

Booking Experts offers a modular platform architecture for the recreation and vacation rental industry. The core offering is BEX PMS (Property Management System), which provides reservation management, channel distribution, booking engine functionality, and back-office automation including invoicing, task management, and online payments. Built on top of BEX PMS, the platform includes BEX CMS for website creation, BEX Linguist for multilingual support, Business Intelligence modules, and an Owners Portal for property owner transparency. The ecosystem extends through the BEX App Store marketplace and includes complementary services such as Online Marketing, Recreatief Vastgoedmarketing, Booking Analytics, and educational programs (BEX Educate Pro and NextGen). The platform serves diverse segments including vacation parks, hotels, resorts, campings, concerns/groups, rental organizations, project developers, and small-scale recreation businesses.

Differentiator

Problem solved

Functional benefit

Brands

• BEX PMS: Property Management System - reservation system for managing back office processes, channel management, booking engine, business intelligence, and owner management.
• BEX CMS
• BEX Linguist
• BEX Educate
• BEX Eigenarenportaal

Products and services

• BEX PMS - Reservation System Core cloud-based Property Management System for the recreation industry, providing reservation management, channel distribution, booking engine, invoicing, task management, and online payments for vacation parks, campings, hotels, and resorts.
• BEX CMS - Website Builder Drag-and-drop website builder platform for creating vacation rental and recreation real estate websites with real-time connectivity to BEX PMS, responsive design, and customizable branding.
• Zoek & Boek (Search & Book) Booking Engine Booking engine widget enabling guests to complete direct bookings on the operator's own website in a few clicks, fully integrated with BEX PMS for real-time availability and pricing.
• BEX App Store Marketplace within the Booking Experts platform for selecting and integrating preferred apps and tools, extending platform functionality through third-party and partner integrations.
• BEX Eigenarenportaal (Owners Portal) Dedicated owner management portal providing property owners with separate login access, reservation visibility, automated periodic and rental settlements, and direct communication with the back office.
• Business Intelligence Analytics and reporting module providing real-time statistics and insights for data-driven decision-making by recreation operators.
• BEX Linguist Translation module that greets international guests in their own language and supports multilingual property listings for the booking website.
• Online Marketing Service Professional digital marketing service combining branding and performance marketing for vacation rental properties, helping operators drive direct bookings.
• Recreatief Vastgoedmarketing (Recreation Real Estate Marketing) Specialized marketing service for real estate and new development projects to sell vacation properties and generate leads for project developers.
• Booking Analytics Premium BI (Business Intelligence) tool for advanced analytics in the vacation rental sector.
• BEX Educate | Pro Educational program for recreation industry professionals focused on continued learning, leadership, and industry expertise.
• BEX Educate | NextGen Next generation educational program providing knowledge and growth opportunities for future recreation industry experts.

Quantifiable outcome

• Time savings through automation of manual tasks and real-time system connectivity
• +1 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Booking.comcoreChannel Partner/ Reseller/ DistributorBooking Experts is a Booking.com Premier Plus Partner, providing integration with Booking.com's channel distribution network for property listings and bookings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mews: Mews is a cloud-native hospitality PMS and booking engine used by hotels, hostels, and serviced apartments. It directly competes with BEX PMS by offering an integrated reservation, channel, and payment platform for lodging operators.
• Cloudbeds: Cloudbeds provides an all-in-one hospitality management platform combining PMS, channel manager, and booking engine. It targets hotels, hostels, B&Bs, and vacation rentals, overlapping Booking Experts' resort, hotel, and small-operator segments.
• RMS Cloud: RMS Cloud delivers a cloud-based property management and central reservation system for hotels, holiday parks, and vacation rentals. It directly competes in Booking Experts' core vacation-park and small-lodging segments.
• Lodgable: Lodgable is a cloud-based reservation and property management system designed for campgrounds, RV parks, and glamping resorts. It is a vertical peer targeting the same camping/holiday-park operator customer as Booking Experts.
• SiteMinder: SiteMinder operates a hotel commerce platform with PMS, channel manager, booking engine, and direct booking tools. It overlaps Booking Experts' channel-management and booking-engine modules for lodging and resort properties.
• Little Hotelier: Little Hotelier provides a PMS, channel manager, and booking engine tailored to small hotels, B&Bs, and boutique properties. It overlaps Booking Experts' small-scale recreation business and hotel segments in Europe.
• ResNexus: ResNexus is a reservation, property management, and online booking platform focused on campgrounds, RV parks, and resorts. It overlaps Booking Experts' camping and resort segments with similar channel and owner-management capabilities.
• Bookinglayer: Bookinglayer is a booking engine and management platform built specifically for campsites, glampings, and vacation parks. It is the closest vertical peer to Booking Experts' vacation-park and camping focus.
• NewBook (Resort Software): NewBook is a property management and booking system purpose-built for holiday parks, resorts, and campgrounds, comparable to Booking Experts' vacation-park-first positioning and owner-management workflows.

Others

• Booking.com (Booking Holdings): Booking.com is both a strategic channel partner (Premier Plus) and a dominant OTA in online travel accommodation. As Booking Experts' largest integration partner, Booking.com shapes demand and is an ecosystem participant, not a direct product competitor.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bookingexperts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booking Experts