Europcar Österreich, ARAC GmbH, Porsche Holding

What Europcar Österreich, ARAC GmbH, Porsche Holding does

Europcar Österreich operates as ARAC GmbH, the Austrian operating entity of Europcar International S.A.S.U., a French mobility group headquartered outside Paris. The company runs a passenger car and van rental business across 16 Austrian stations, including locations at Vienna Airport, Salzburg City, Graz, and Innsbruck Airport, and operates within a global network of 3,835 stations in more than 140 countries. Its customer base is bifurcated between B2C leisure travelers and tourists (booking primarily through the europcar.at website and mobile app on iOS/Android) and B2B corporate accounts, SMEs, and one-person enterprises served through dedicated key account management teams, with tour operators and travel agencies as a secondary channel.

The core product offering encompasses city cars, economy and compact vehicles, sedans, premium and luxury cars, SUVs, vans and commercial vehicles (including models with hydraulic lifts), and electric, hybrid, and plug-in hybrid vehicles, available on daily, weekly, or monthly rental durations. The underlying digital platform combines web and mobile booking interfaces backed by Firebase mobile infrastructure, LaunchDarkly for feature flagging and controlled releases, Dynatrace for performance monitoring, Content Square for behavioral analytics, Intercom for chat support, Didomi for GDPR consent management, and Sentry for error tracking. Tiered add-on protection products include Collision Damage Protection, Theft Protection, Glass/Lights/Tyre Protection, Assistance Plus, Personal Accident Protection, and Super Personal Accident Protection, with insurance backed by AXA corporate solutions. The 'Privilege For You' loyalty program provides free membership with discounts and rewards, including up to 15% for ride-sharing and 10% weekend discounts for 2-3 day Austrian rentals.

Revenue is generated through transaction-based rental fees, optional add-ons (GPS, child seats, additional drivers), and the protection package upsell. Distribution is primarily direct-to-consumer via digital channels, complemented by physical station retail and B2B direct sales. Strategic partnerships with Deutsche Bahn (rail), airlines, hotel chains, and banks support cross-promotion and bundled travel packages. The company also retains InterRent and FOX Rent A Car as wholly-owned secondary brands operating in specific markets.

Name

Europcar Österreich, ARAC GmbH, Porsche Holding

Legal name

Europcar International S.A.S.U.

Website

https://europcar.at

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Europcar Österreich operates as ARAC GmbH, the Austrian franchise of Europcar International, running 16 car and van rental stations that serve business customers and leisure travelers via daily, weekly, and monthly bookings, tiered protection packages, and the Privilege For You loyalty program.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Car rental services
• Van rental services
• Corporate mobility solutions
• Vehicle fleet leasing
• Airport car hire

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from renting cars and vans to customers on a daily, weekly, or monthly basis. Rental fees are charged per rental period with optional extras and protection packages.
2. Additional Services and Extras: Revenue from optional add-ons including GPS navigation, child seats, additional driver fees, and roadside assistance services.
3. Protection Packages: Optional insurance and protection products including Collision Damage Protection, Theft Protection, Glass/Light/Tyre Protection, Personal Accident Protection, and Assistance Plus.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Europcar Austria (ARAC GmbH) provides car and van rental services to leisure travelers, tourists, and corporate customers across 16 Austrian stations, operating as the Austrian arm of Europcar's global network of 3,835 locations in over 140 countries. The service spans passenger cars (city, economy, compact, sedan, premium), SUVs, electric/hybrid vehicles, and commercial vans/trucks, complemented by tiered protection packages (Collision Damage, Theft, Glass/Lights/Tyre, Personal Accident), a free "Privilege For You" loyalty program, and dedicated B2B corporate account management.

Product overview

Europcar offers a unified car and van rental platform with a diversified fleet of city cars, SUVs, electric vehicles, and commercial vans available for daily, weekly, or monthly rental. The core rental service is complemented by tiered protection packages (Collision Damage Protection, Theft Protection, Glass/Lights/Tyre Protection, Assistance Plus) and personal accident insurance options (Personal Accident Protection, Super Personal Accident Protection) backed by AXA. The loyalty program 'Privilege For You' provides rewards for frequent customers, while the mobile application enables full booking management. Additional brands include FOX Rent A Car in the US market and InterRent as a secondary brand. Europcar operates across 3,835 locations in over 140 countries, with 16 locations in Austria and partnerships with rail, airline, hotel, and banking partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental
• Van Rental
• Electric Vehicle Rental
• SUV Rental
• Weekend Car Rental
• Collision Damage Protection
• Theft Protection
• Glass, Lights and Tyre Protection
• Assistance Plus Protection
• Personal Accident Protection
• Super Personal Accident Protection
• Privilege For You Loyalty Program
• Europcar Mobile Application
• FOX Rent A Car
• InterRent

Quantifiable outcome

• Up to 15% discount available for shared driving
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Rail PartnerscoreGTM or Marketing PartnerPartnership with railway operators (including Deutsche Bahn) for integrated mobility solutions, allowing customers combined rail and car rental bookings.
• Airline PartnerscoreGTM or Marketing PartnerAlliance partnerships with multiple airlines for cross-promotion and integrated travel packages combining flights with car rentals.
• Hotel PartnerscoreGTM or Marketing PartnerPartnerships with hotel chains for cross-promotion and bundled travel offerings combining accommodation with vehicle rentals.
• Bank PartnerscoreGTM or Marketing PartnerPartnerships with financial institutions for payment solutions, loyalty programs, and co-branded offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrifty Car Rental: Sibling brand to Dollar and Hertz with airport-led European presence; competes for similar leisure and price-sensitive customers as Europcar's InterRent sub-brand in Austria.
• Budget Rent a Car: Value-positioned rental brand within Avis Budget Group, directly competing with Europcar's InterRent and entry-tier offerings in Austrian leisure and price-sensitive segments.
• Avis Budget Group: Parent of Avis and Budget, both of which compete head-to-head with Europcar across European airports and cities. Overlaps in product (city cars to premium), B2B account programs, and loyalty/club offerings.
• Enterprise Mobility: Global car rental operator with extensive European footprint through Enterprise Rent-A-Car and Alamo/National brands. Competes with Europcar Austria for corporate accounts, leisure rentals at airports, and replacement/insurance rentals in Austrian cities.
• National Car Rental: Premium-positioned rental brand (Enterprise Mobility) focused on business and loyalty customers, directly overlapping with Europcar's key-account B2B segment in Austria.
• Sixt SE: Germany-headquartered car rental leader and Europcar's primary European competitor, with deep penetration across Austria and a strong reputation for premium fleet quality. Directly competes for Austrian airport and city rentals, corporate accounts, and loyalty-program customers.
• Dollar Car Rental: Value-oriented rental brand under Hertz, competing with Europcar and InterRent at tourist-heavy Austrian locations and airports on price-led leisure demand.
• The Hertz Corporation: Major global car rental brand with established Austrian airport and city stations. Competes directly with Europcar for leisure and business travelers, offering similar daily/weekly rental terms and a comparable airport-led distribution model.

Emerging players

• Auto Europe: Aggregator/broker specializing in European car rental, sourcing supply from major brands including Europcar's network. Comparable in that it competes for inbound Austrian tourists but operates as a distribution intermediary rather than a fleet owner.

Others

• Touring Club Schweiz / TCS: Mobility-services organization (Swiss) offering member car-rental benefits and fleet access in partnership with European operators including Europcar. Relevant as an adjacent ecosystem player shaping corporate and member-driven demand rather than as a direct fleet competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Europcar
• Facebookfacebook.com/europcaraustria
• LinkedInlinkedin.com/company/europcaraustria
• Instagraminstagram.com/europcaraustria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europcar Österreich, ARAC GmbH, Porsche Holding