EUROPCAR BRETAGNE

What EUROPCAR BRETAGNE does

EUROPCAR BRETAGNE is a regional vehicle-rental franchise operating across Brittany, France, under the brand rights of Europcar International. The legal entity AAA Locatour (SAS, EUR 572,800 capital) has held the franchise since 1974, supplemented by SA Lorient Automobile (EUR 153,000 capital) for the Lorient area; the headquarters sit at 45 rue de Keranfurust, 29200 Brest (Guipavas). The business operates 25+ physical agencies at airports (Brest, Quimper, Lorient, Rennes, Lannion), train stations (Brest, Quimper, Morlaix, Saint-Brieuc, Rennes, Saint-Malo) and city centers, complemented by relay points at partner garages (Toyota at Carhaix, Top Garage/Lesneven). Fleet composition is approximately 1,000 tourism vehicles (from mini to premium and electric categories) and 600+ utility vehicles (1m3 to 23m3 incl. tailgate and roof-rack options), with roughly two-thirds of cars on automatic transmission.

The commercial offering covers three core rental lines — tourism passenger vehicles, utility/commercial vehicles, and converted vans (Vans Aménagés) — available on short, medium, and long-term (over six months) durations. Revenue is generated through usage-based daily rental fees (economy category from EUR 35/day, 5m3 utility from EUR 39/day with 100 km included), three-tier protection packages with franchise amounts EUR 1,400-3,600 (Basic / Medium / Premium), and ancillary fees (GPS, additional driver, out-of-hours delivery, prepaid fuel, vehicle-replacement services for businesses). Distribution combines direct-to-consumer booking through Europcar.fr (with a 10% online-booking discount), telephone reservations, walk-in counter service, and a dedicated B2B Espace Pro channel with account managers and digital invoicing for SMEs and larger accounts.

The customer base splits between individual consumers and tourists (primary segment, including airport/station pickup-driven leisure travel), business professionals and SMEs (primary segment, including fleet supplementation and business travel), and utility-vehicle renters (occasional moving, trade, and project use). Cross-vertical growth channels include a 10%-discount partnership with Kiloutou (equipment-rental) and event sponsorships (Stade Brestois 29, Vieilles Charrues, Fête du Bruit, Festival du Film Court, Odyssea, Mondial Folk) plus hotel referral partnerships (Ibis, Kyriad, Ibis Styles). The company holds the PRODUIT EN BRETAGNE local-sourcing label (95% local vehicle purchase, 100% local registration and maintenance) and operates with no proprietary technology, relying on the Europcar franchise booking platform for its digital storefront.

Name

EUROPCAR BRETAGNE

Legal name

AAA Locatour

Website

https://europcar-bretagne.fr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Europcar Bretagne is a Brittany-based franchisee of Europcar International, operating 25+ rental agencies across Finistère, Morbihan, Côtes d'Armor, and (since Oct 2025) Ille-et-Vilaine. It runs a 1,600-vehicle fleet serving leisure travelers, SMEs, and utility-vehicle renters through online, phone, and walk-in channels.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE), Campervan Rentals (Class B / Converted Vans) (THADAIAA)

Keywords

• Car rental services
• Utility vehicle rental
• Commercial vehicle hire
• Vehicle leasing
• Passenger car rental

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Rental: Core revenue from renting tourism vehicles and utility vehicles to consumers and professionals on a daily or periodic basis. Rental pricing varies by vehicle category, rental duration, and season. The company operates a fleet of approximately 1,000 tourism vehicles and 600+ utility vehicles across its network.
2. Protection and Insurance Products: Three-tier protection packages (Basic, Medium, Premium) offered as add-ons to cover theft, collision damage, windshield, tires, personal effects, and franchise reduction. Franchise amounts range from 1,400 to 3,600 EUR depending on vehicle category.
3. Ancillary Services: Additional revenue streams include GPS navigation rental, additional driver fees, out-of-hours delivery/collection surcharges, prepaid fuel options, and vehicle replacement services for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Europcar Bretagne operates a regional car and utility vehicle rental franchise across Brittany, France. The franchise rents tourism vehicles (mini to premium, including electric and SUVs), commercial utility vehicles (1m³ to 23m³ vans and trucks), and converted camper vans (Vans Aménagés) on a daily, weekly, or long-term basis. It serves both individual consumers and business professionals through 25+ agencies, an online booking platform, and a dedicated B2B account service.

Product overview

Europcar Bretagne is a car rental franchise operating 25+ agencies across Brittany and Ille-et-Vilaine (Finistère, Morbihan, Côtes d'Armor, Ille-et-Vilaine), providing vehicle rental services through three core offerings: Tourism Vehicle Rental (spanning Mini to Premium categories), Utility Vehicle Rental (from 1m³ vans to 23m³ commercial vehicles), and Converted Van Rental (Vans Aménagés). The business operates on a category-based reservation system where customers select a vehicle class and receive an available model. Additional services include protection packages (Basic, Medium, Premium), GPS navigation add-ons, and 24/7 pickup/return capabilities. For professionals, the franchise offers dedicated account management, digital invoicing, and flexible long-term rental options exceeding six months. The company maintains strategic partnerships with Kiloutou (10% discount for Kiloutou clients) and operates through franchise agreements with local garage partners in smaller towns.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Vehicle Rental

Quantifiable outcome

• Up to 10% savings on rental costs by booking online
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• KILOUTOUcoreGTM or Marketing PartnerPartnership agreement signed between Europcar and KILOUTOU, the equipment rental specialist. KILOUTOU clients benefit from a 10% discount on Europcar vehicle rentals. This partnership extends KILOUTOU's service offering into passenger vehicles while giving Europcar access to KILOUTOU's commercial client base.
• Garage Toyota (Carhaix)minorChannel Partner/ Reseller/ DistributorGarage Toyota in Carhaix operates as a Europcar relay point since December 2011. The partnership emerged from shared involvement with the Festival des Vieilles Charrues. Residents can rent tourism and utility vehicles Mon-Sat 08:30-19:00 through the garage.
• Garage de Bel Air / Top Garage Network (Lesneven)minorChannel Partner/ Reseller/ DistributorEuropcar opened a relay at Lesneven in partnership with Garage de Bel Air, part of the Top Garage network. 8m3 and 12m3 utility vehicles available for daily or weekly rental.
• Aéroport de BrestcoreStrategic or Co-development PartnerEuropcar operates a counter inside Brest Airport terminal, with opening hours synchronized to flight schedules. Counter located on the left side of the arrivals hall.
• Hôtel Ibis BrestminorChannel Partner/ Reseller/ DistributorLocal hotel partnership providing referrals and potential shuttle services for arriving travelers needing car rental.
• IBIS STYLES VANNESminorChannel Partner/ Reseller/ DistributorHotel partnership in Vannes for guest car rental referrals.
• Hôtel Kyriad LannionminorChannel Partner/ Reseller/ DistributorHotel partnership in Lannion for guest car rental referrals.
• Hôtel Ibis QuimperminorChannel Partner/ Reseller/ DistributorHotel partnership in Quimper for guest car rental referrals.
• Stade Brestois 29minorGTM or Marketing PartnerSponsorship/partnership with the Stade Brestois 29 football club for local brand visibility and community engagement.
• UCKNEF Basket VannesminorGTM or Marketing PartnerPartnership with UCKNEF basketball team in Vannes for community engagement and local brand presence.
• Festival Fête du Bruit (Landivisiau)minorGTM or Marketing PartnerPartnership with the Festival Fête du Bruit music festival for brand visibility among festival attendees.
• Festival du Film Court (Brest)minorGTM or Marketing PartnerPartnership with Brest Short Film Festival for local cultural engagement.
• Mondial Folk PlozevetminorGTM or Marketing PartnerPartnership with the Mondial Folk festival in Plozevet for community engagement.
• Odyssea BrestminorGTM or Marketing PartnerPartnership with the Odyssea event in Brest (running/donation event), supporting health-related causes while building brand affinity.
• BREST LOCATIONminorChannel Partner/ Reseller/ DistributorLocal Brest vehicle rental partner referenced in the partner listings.
• Hôtel Brest 3 étoilesminorChannel Partner/ Reseller/ Distributor3-star hotel partnership in Brest area for guest car rental referrals.
• CAMPING FINISTEREminorChannel Partner/ Reseller/ DistributorCampsite partnership in Finistère, targeting tourists needing vehicle rental upon arrival.
• Ewa Location de Villas (Roscoff)minorChannel Partner/ Reseller/ DistributorVilla rental company in Roscoff partnering with Europcar for guests needing vehicles.
• LA FERME QUENTELminorChannel Partner/ Reseller/ DistributorLocal partner (farm/gourmet business) referenced in partner listings.
• LOCABOX BrestminorChannel Partner/ Reseller/ DistributorSelf-storage company LOCABOX in Brest with cross-referral for customers needing both storage and transport.
• ALAIN POCHART TRAITEURminorChannel Partner/ Reseller/ DistributorCatering company partner referenced in the partner listings.
• TRADITION BRETAGNEminorChannel Partner/ Reseller/ DistributorLocal Breton food/gastronomy partner referenced in the partner listings.
• I love My City BrestminorGTM or Marketing PartnerLocal Brest community/urban initiative partnership for brand engagement.
• Salle de fitness BrestminorGTM or Marketing PartnerFitness center partnership in Brest for cross-promotional activities.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sixt France: French arm of the German premium rental brand, operating airport and city locations with a stronger premium/leisure positioning and substantial direct-to-consumer digital infrastructure. Overlaps with Europcar Bretagne on airport rental and short-term leisure, but at a national and premium-skewed scale.
• Avis France: French arm of the Avis Budget Group, present at major French airports, train stations and city locations with both leisure and business rental propositions. Competes in the same short-term passenger rental space as Europcar Bretagne, particularly at airport counters.
• Enterprise Rent-A-Car France: French arm of Enterprise's global rental network with deep corporate/B2B account orientation and a city-branch-led model. Closely comparable to Europcar Bretagne's business customer focus and utility/passenger rental mix, but at much larger group scale.
• Budget France: French rental operations of the Budget brand (Avis Budget Group) targeting value-oriented leisure and short-term business customers. Overlaps with Europcar Bretagne on economy vehicle daily rentals at airports and tourist destinations.
• Hertz France: Major global rental brand's French operation, offering short- and long-term rental at airports, train stations and cities. Overlaps directly with Europcar Bretagne in tourism rentals at airports and city branches, but operates at national scale with corporate-direct contracts.

Emerging players

• Getaround: Peer-to-peer car-sharing platform operating in France, allowing private vehicle owners to rent out their cars. Increasingly competes for short-trip leisure and weekend getaways in Breton tourist regions where Europcar Bretagne competes with traditional rental.
• Virtuo: French app-led car rental startup offering fully digital, contactless short- and medium-term rental in major French cities. Competes for the same modern, mobile-first leisure and business customers that Europcar Bretagne targets in city branches, though without a franchise/physical-network structure.

Direct peers

• ADA: Loxam-owned French car and utility rental franchise network operating under a multi-brand model very similar to Europcar Bretagne. Directly comparable as a franchise-driven regional car rental business serving both B2C tourists and B2B clients across France with online booking plus dense physical agency coverage.
• Rent A Car: French car and utility vehicle rental franchise network with a comparable asset-light franchise model, mixed tourism/business customer base, and tiered fleet from economy to utility. Directly competes in the same regional franchise rental space across France.

Regional players

• Drivalia: Italy-headquartered European car rental and mobility group expanding into France with airport and city rental offerings. Comparable in operating model (mixed tourism/business rental, subscription and short-term) but primarily active in Mediterranean geographies rather than Brittany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Europcar
• Facebookfacebook.com/location.europcar.brest
• LinkedInlinkedin.com/company/europcar-bretagne

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EUROPCAR BRETAGNE