The European VOD Coalition

What The European VOD Coalition does

The European VOD Coalition is a Brussels-headquartered, membership-based trade association founded in 2020 and officially inaugurated on May 10, 2022. It represents video-on-demand and digital entertainment companies that invest in and distribute European content, bringing together 13 named members spanning global streamers (Netflix, Disney, Warner Bros. Discovery, Paramount, NBCUniversal International, Sky Group, SkyShowtime, Roku), regional European platforms (Chili, Sooner, TVN Discovery Group, Pickbox NOW, UniversCiné Belgium). The Coalition's mandate is policy advocacy: it engages the European Commission, European Parliament, and Council on audiovisual and digital regulation, positions on the Digital Fairness Act, Digital Networks Act, geo-blocking regulation, and Single Market Strategy, and seeks to preserve the country-of-origin principle, territorial licensing exemptions, and IP interconnection rules underpinning members' business models.

The organisation does not produce a commercial product or platform; its "deliverables" are position papers, consultation responses, press releases, and direct advocacy. Governance is exercised through a Board chaired by Andreas Wildfang (Executive Director of ContentScope/EYZ Media), with Federica Rampulla (Disney EMEA public policy) as Vice Chair, and a Treasurer seat held by NBCUniversal's Beatrice Flammini. Julia Maxwell was appointed the Coalition's first Executive Director in April 2024, with Manuel Marsilio succeeding her effective July 1, 2026.

The Coalition is funded by member dues and operates with a lean Brussels secretariat of approximately six staff. There is no parent company, no institutional investors, and no publicly disclosed financial information. The organisation's strategic significance derives from its position as the unified sectoral voice for a European VOD industry that invested approximately €5.5 billion in original European content in 2024, with SVOD projected to reach nearly 17% of all EU audiovisual revenues by 2025.

Name

The European VOD Coalition

Legal name

The European Video on Demand Coalition

Website

https://europeanvodcoalition.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The European VOD Coalition is a Brussels-based trade association founded in 2020 that represents 13 video-on-demand and digital entertainment companies, advocating for EU audiovisual policies that protect territorial licensing, country-of-origin principle, and member business models.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

The European VOD Coalition is a membership-based industry association founded in 2020 and officially inaugurated on May 10, 2022, that represents video-on-demand and digital entertainment companies operating in the European Union. It provides a unified voice for the European VOD sector in EU policy discussions, advocating for streamlined, evidence-based regulation that supports innovation, investment, territorial licensing, and the country-of-origin principle, while opposing harmful proposals such as network fees.

Product overview

The European VOD Coalition is an industry association, not a technology product company. It does not offer a software product, platform, or SaaS offering. The coalition brings together VOD and digital entertainment companies (including SkyShowtime, The Walt Disney Company, NBC Universal International, Roku, Chili, Sooner, Warner Bros. Discovery, TVN Discovery Group, Netflix, Sky, Pickbox NOW, UniversCiné Belgium, Paramount) to advocate for favorable EU policy frameworks, promote European content investment, and support a thriving VOD ecosystem in Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• European VOD Coalition Membership Industry association membership for video-on-demand and digital entertainment companies that invest in and distribute European content. Provides unified sector advocacy, policy representation, and collective voice before EU institutions for member companies.

Quantifiable outcome

• In 2024, VOD services invested approximately €5.5bn in original European content
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• SkyShowtimecoreOthersJoint venture of Comcast and Paramount Global bringing together best of Hollywood and local entertainment. Available in more than 20 European markets in 18 languages. Joined coalition in October 2024.
• The Walt Disney CompanycoreOthersLeading diversified international family entertainment and media enterprise with segments including Disney Entertainment, ESPN, and Disney Parks, Experiences and Products. Joined coalition in June 2023.
• NBC Universal InternationalcoreOthersOne of the world's leading media and entertainment companies in development, production, and marketing of entertainment, news and information to global audience. A subsidiary of Comcast Corporation.
• RokucoreOthersPioneered streaming to the TV, operating system connects more than 70 million households globally. Built The Roku Channel for free, ad-supported content. Joined coalition in June 2023.
• ChilicoreOthersEuropean Entertainment Company located in Milan, expanded from Italy to UK, Germany, Poland, and Austria. Non-subscription platform with more than 3.5 million registered clients.
• SoonercoreOthersVideo-on-demand streaming service from Franco-German joint venture ContentScope (shareholders: Metropolitan Film Export and EYZ Media). Launched Q2 2020 as part of European platform network.
• Warner Bros. DiscoverycoreOthersGlobal leader in real life entertainment delivering over 8,000 hours of original programming annually. Available in 220 countries and territories in nearly 50 languages.
• TVN Discovery GroupcoreOthersLeading broadcaster in Poland and part of Discovery, Inc. Operates 24 channel brands and player.pl with average 4.4 million real users monthly.
• NetflixcoreOthersLeading streaming entertainment service with over 167 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films.
• Sky GroupcoreOthersEurope's leading media and entertainment company connecting 23 million customers across six countries to entertainment, sports, news, arts and original content. Part of Comcast Corporation.
• Pickbox NOWcoreOthersDelivers best from Hollywood and European movie and series production. Available on-demand in Croatia, Serbia, Slovenia, Bosnia and Herzegovina, North Macedonia and Montenegro.
• UniversCiné BelgiumcoreOthersInitiative of 36 Belgian, French and Luxembourg producers and distributors bringing together more than 11,000 films. Operating Sooner platform in Benelux since 2020.
• ParamountcoreOthersGlobal media entertainment company with brands including Paramount Pictures, Nickelodeon, MTV, Comedy Central and Pluto TV. Has offices in 13 EU countries employing 1,600 people.

Scale indicators9 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• DigitalEurope: Brussels-based trade association representing the broader digital technology industry in EU policy. Direct peer for Digital Networks Act, AI Act, DMA/ DSA-style advocacy; the European VOD Coalition's overlap with DigitalEurope on digital regulation creates a clear comparability.
• IFPI – International Federation of the Phonographic Industry: Global trade body for the recorded music industry, with strong Brussels presence. Direct peer in EU content/intellectual-property advocacy and digital regulation, sharing many of the same institutional interlocutors at Commission and Parliament level.
• EGTA – Association of Television and Radio Sales Houses: Brussels-based trade association for audiovisual advertising sales houses. Direct peer in EU audiovisual and digital advertising policy; relevant comparator for ad-supported VOD business models represented within the European VOD Coalition (e.g., Roku).
• European Broadcasting Union (EBU): Geneva-based trade association of public service media organizations across Europe. Direct peer in EU audiovisual policy (AVMS, content quotas, signal distribution) and frequently on opposing or allied sides to commercial VOD interests.
• CCIA Europe: Brussels office of the Computer & Communications Industry Association, representing major internet and technology companies in EU policy. Direct peer on Digital Networks Act, network-fee debates, and platform/content regulation, with overlapping membership (e.g., Roku-adjacent tech players).
• ACT – Association of Commercial Television in Europe: Brussels-based trade body representing Europe's commercial broadcasters on EU policy. Direct peer in audiovisual regulatory advocacy; former Executive Director Julia Maxwell served on ACT's board, evidencing direct overlap in stakeholder ecosystem.
• Society of Audiovisual Authors (SAA): Brussels-based umbrella for European collective management organizations representing audiovisual authors (screenwriters, directors). Direct peer in EU copyright and remuneration policy affecting the same VOD services the European VOD Coalition represents.
• Motion Picture Association (MPA): Global trade association representing the major film and streaming studios. Direct peer for EU audiovisual policy advocacy—competes and often coordinates with the European VOD Coalition on AVMS, geo-blocking, network fees, and content investment rules affecting VOD services.
• International Video Federation (IVF): Brussels-based trade association representing physical home-video (DVD, Blu-ray, EST) distributors. Direct peer in EU audiovisual distribution policy; competes for relevance on VOD and territorial licensing files as the physical-to-digital transition accelerates.

Others

• European Audiovisual Observatory: Strasbourg-based Council of Europe body providing data and analysis on the European audiovisual market. Not a lobbying peer but ecosystem counterpart—its yearbooks are a primary source the European VOD Coalition cites for sector statistics (~198 VOD services/country, 140m subscriptions, 47bn EUR sector).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-european-vod-coalition

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The European VOD Coalition