Euro-Roal

What Euro-Roal does

Euro-Roal d.o.o. Doboj Jug is a Bosnian-Herzegovinian distributor of architectural-construction systems and industrial non-ferrous metals, founded at the end of 2010 and headquartered in Doboj Jug with a 12,000 m² closed warehouse facility. The company operates through four product divisions: (1) industrial non-ferrous metals including INOX (seamless round pipes, square pipes, rectangular pipes, sheets, bars, flat bars), aluminum industry profiles, copper, bronze, brass, and technical industrial plastics; (2) architectural aluminum construction systems distributed under premium European brands including ALUMIL, EMERUS, NATURALBOND composite panels, sandwich panels, HPL panels, aluminum fences, roller shutters, mosquito nets, sectional doors, balcony glazing systems, Wintergarden glass garden systems, sliding glass partitions, and bioclimatic pergolas; (3) PVC profile systems through LB.Profile GmbH (acquired by parent HIFA-OIL Group in 2017), including PCD 70, PCD 82, PCD 82 XT, and PAD sliding systems; and (4) polycarbonate and plexiglass materials. The company also operates a Steel Center with CNC band saw (Pedrazzoli SN 350 AP) and NC aluminum sheet cutting capabilities, plus a PVC profile recycling program.

The business model is sales-led B2B distribution targeting manufacturers in metal-processing and construction sectors across the Western Balkans, with a quote-based pricing model and no publicly disclosed pricing. Revenue is generated through one-time product sales, supplemented by value-added processing services (CNC cutting, grinding, plastification via Eminal partnership at 660 kg/h capacity). Distribution is executed through owned warehouses in Doboj Jug (HQ), Hadžići, Cazin (BiH), Zagreb (Croatia), and a planned Podgorica (Montenegro) subsidiary, with regional channel partnerships (LYCTUM in Serbia/Montenegro, Tempo Profili 99 in Macedonia) extending reach into eight Western Balkan markets. The company reports 50 million KM (~$28M USD) in revenue for 2021, representing 44% year-over-year growth, with 66 employees and recognition as one of the largest regional warehouses for aluminum profiles, PVC systems, INOX, polycarbonate, and sectional door parts. Exclusive distribution rights for premium European hardware brands (MACO, Roto, VHS, Beninca) and integration with parent HIFA-OIL Group's 19 subsidiaries across 11 markets provide competitive positioning.

Name

Euro-Roal

Legal name

EURO-ROAL d.o.o. Doboj Jug

Website

https://euroroal.ba

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Euro-Roal is a Bosnia-based B2B distributor of architectural-construction systems and industrial non-ferrous metals, serving window/door manufacturers and construction firms across the Western Balkans with warehouses in BiH, Croatia, and Montenegro.

Ownership category

akta.pro rank

Product category

Construction Materials Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Non-Ferrous Scrap Processing & Brokerage (Aluminum, Copper, Brass/Bronze, Lead, Zinc, Nickel) (IMAKAMAB)

akta.pro secondary industry

Ferrous Metals Trading & Distribution (Iron Ore, Pig Iron, DRI/HBI, Ferroalloys) (IMAKAJAA)

Keywords

• Non-ferrous metal distribution
• Aluminum construction systems
• PVC window profiles
• Stainless steel distribution
• Architectural building materials

Headquarters

HQ city

Doboj Jug (Karuše)

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Non-Ferrous Metals Distribution: Sale of industrial assortment of non-ferrous metals including INOX (seamless round pipes, square pipes, rectangular pipes, sheets, bars, flat bars, accessories), aluminum industry (standard trade profiles, aluminum sheets, aluminum panels), copper, bronze, brass, and technical industrial plastics. Revenue generated through one-time product sales to B2B customers.
2. Architectural-Construction Systems Distribution: Sale of architectural-construction assortment including aluminum construction systems (ALUMIL, EMERUS), PVC LB.Profile systems, Naturalbond aluminum facades (composite panels), sandwich panels, HPL panels, aluminum fences, ALU-PVC roller shutters, aluminum mosquito nets, aluminum sectional doors, balcony glazing systems, Juliet French balconies, Wintergarden glass garden systems, sliding glass partitions, WPC decking, WPC fences, sectional garage door parts, and hardware (MACO, Roto, VHS).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Euro-Roal is a B2B distributor of industrial non-ferrous metals (INOX/stainless steel, aluminum, copper, bronze, brass) and architectural-construction systems (aluminum profiles, PVC profiles, facades, sectional doors, polycarbonate) operating across Bosnia and Herzegovina and the Western Balkans. The company serves as the regional general distributor for European brands including LB.Profile (PVC), ALUMIL and EMERUS (aluminum systems), MACO, Roto, and VHS Premium (hardware), and operates an in-house Steel Center providing CNC cutting and processing services for non-ferrous metals.

Product overview

Euro-Roal is a distributor of architectural-construction systems and non-ferrous metals for industrial purposes, operating as a member of the HIFA-OIL Group. The company operates through four main product divisions: (1) Industrial assortment of non-ferrous metals including Inox (stainless steel pipes, sheets, bars), aluminum industry products, copper, bronze, brass, and technical plastics; (2) Architectural aluminum construction systems featuring ALUMIL systems (Wing, Harmo, S650, M11500, M11000, M9650, M9400), EMERUS systems (E560S, PE85tt, PR65tt, PS15, PS50, E50tt, PK150), NATURALBOND aluminum facades, sandwich panels, HPL panels, aluminum fences, roller shutters, mosquito nets, sectional doors, balcony glazing, Wintergarden glass systems, sliding partitions, and bioclimatic pergolas; (3) PVC systems through LB.Profile (PCD 70/82/82 XT, PAD sliding systems); (4) Polycarbonate and Plexiglas materials. The company also offers complementary services including CNC automatic saw cutting, Steel Center metal processing, and PVC profile recycling. Hardware integrations include Roto (Tilt&Turn windows), Beninca (gate/sectional door motors), MACO Okovi (PVC hardware), and VHS Premium hinges.

Differentiator

Problem solved

Functional benefit

Products and services

• INOX (Stainless Steel) Products
• Aluminum Industry Products
• Copper, Bronze and Brass
• Technical Industrial Plastics
• ALUMIL Aluminum Construction Systems
• EMERUS Aluminum Construction Systems
• LB.Profile PVC Profile Systems
• NATURALBOND Aluminum Facades
• HPL Panels
• Sandwich Panels
• Aluminum Fences and Roller Shutters
• Aluminum Sectional Garage Doors
• Bioclimatic Pergolas
• Wintergarden Glass Garden System
• Polycarbonate and Plexiglas Sheets
• WPC Decking
• Window and Door Hardware (Roto, MACO, VHS Premium, Beninca)
• Steel Center CNC Cutting and Processing Services
• PVC Profile Recycling Service

Quantifiable outcome

• Revenue of 50 million KM in 2021 (44% growth vs 2020)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered major, minor and core.

• Roto Elzett Kft.majorChannel Partner/ Reseller/ Distributor · 1 January 2025Euro Roal signed a cooperation and sales agreement for Roto hardware in the Bosnian market. Roto Frank Holding AG is based in Leinfelden-Echterdingen near Stuttgart and is a global leader in Tilt&Turn hardware for windows and doors. Euro Roal serves as the exclusive distributor for Roto products in BiH.
• Alternativa d.o.o. SarajevominorGTM or Marketing Partner · 1 January 2025Euro-Roal Doboj Jug and Alternativa Sarajevo signed a joint representation and sales agreement for roofing and wall panels in the markets of Croatia and Montenegro. Alternativa is one of the largest panel, roofing, and facade sheet manufacturers in BiH.
• Beninca Group (Italy)majorChannel Partner/ Reseller/ Distributor · 15 July 2020Euro Roal signed a strategic representation agreement with Beninca Group from Italy for the sale of automatic systems and motors for gate and sectional door opening/closing in Bosnia and Herzegovina. Beninca is one of the oldest and leading manufacturers of automation in Italy, specializing in motors for sectional doors (residential and industrial) and motors for swing and sliding gates.
• Eminal d.o.o. ŽivinicecoreStrategic or Co-development Partner · 20 January 2020Strategic partnership with Eminal d.o.o. Živinice, the first company in BiH specialized in plastification of all types of aluminum profiles. Euro Roal installed its own warehouse of raw profiles at Eminal's facility for on-site plastification services, enabling delivery within 7 days anywhere in BiH and the Balkans. Eminal has a plastification capacity of 660 kg/h.
• VHS PremiumminorChannel Partner/ Reseller/ Distributor · 1 January 2019Euro Roal added VHS Premium hardware to its product offering. VHS is a manufacturer of tilt-turn hardware, French opening systems, locks and locking mechanisms, and tilt-slide systems for windows and doors, with 300 employees and 23,000 m² of production facilities.
• LYCTUM (Serbia)majorChannel Partner/ Reseller/ Distributor · 1 February 2018General distribution and sales representation for LB.Profile products in Serbia and Montenegro was entrusted to LYCTUM, a Serbian company with representative offices in Belgrade and Podgorica. This partnership facilitated LB.Profile's entry into Serbian and Montenegrin markets.
• Tempo Profili 99 (Macedonia)majorChannel Partner/ Reseller/ Distributor · 1 February 2018General distribution and sales representation for LB.Profile products in Macedonia was entrusted to Tempo Profili 99, a company with many years of experience in the sale and distribution of PVC and Aluminum Profiles in Macedonia.
• Emerus d.o.o. Široki BrijegcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Euro Roal became the exclusive representative of Emerus, a manufacturer of aluminum construction profiles from Široki Brijeg, for the markets of Bosnia and Herzegovina and Croatia. Emerus specializes in extrusion of aluminum construction profiles with its own press and electrostatic plastification for aluminum coloring.
• MACO Okova (Mayer & Co Beschläge GmbH)majorChannel Partner/ Reseller/ Distributor · 1 December 2017Euro Roal secured the representation for Bosnia and Herzegovina for MACO Okova hardware for PVC windows and doors starting from 2018. MACO is a leader in PVC window hardware sales in Europe, and this partnership completed Euro Roal's offering for PVC window and door production.
• ALUMIL SISTEMImajorChannel Partner/ Reseller/ Distributor · 1 October 2017Euro Roal distributes ALUMIL aluminum architectural systems including Wing sliding systems (cold), S650 sliding, M9800 Harmo (cold), M11500 Thermo-85, M11000 Thermo-65, M9650 Thermo-50, and M9400 Cold-45 profiles.
• LB.Profile GmbHcoreStrategic or Co-development Partner · 1 January 2017German PVC profile manufacturer with over 50 years of experience, acquired by HIFA-OIL in early 2017. Develops and manufactures high-quality PVC door and window profile systems. Euro Roal serves as general distributor for BiH and the wider region. LB.Profile operates 12 extrusion lines and holds multiple patents in PVC profile technology.
• HIFA-OIL d.o.o. Tešanj (Parent Group)coreOthersEuro-Roal is a subsidiary (company daughter) of HIFA-OIL d.o.o. Tešanj, part of a group of 19 companies operating across 11 markets. The parent company acquired LB.Profile GmbH in 2017, enabling Euro-Roal to serve as regional distributor for this German PVC profile manufacturer.

Scale indicators16 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Deceuninck: Belgian PVC and composite profile manufacturer with established distribution networks in the Balkans and Eastern Europe. Directly competes with LB.Profile for window/door manufacturer accounts in overlapping geographies.
• Reynaers Aluminium: Belgian aluminum architectural systems manufacturer with regional distribution partners across Southeast Europe. Competes with Euro-Roal's ALUMIL/EMERUS portfolio for premium architectural projects in the same Western Balkan markets.
• Schüco: German global leader in aluminum and PVC window/door systems with established distribution in the Balkans. Competes for the same architectural-construction customer base as Euro-Roal's ALUMIL and EMERUS offerings, though from a manufacturer-distributor model.
• Veka: German PVC profile manufacturer with significant presence in Eastern and Southeastern Europe. Competes with Euro-Roal's LB.Profile offering for window/door manufacturer customers across the Western Balkans.
• ALUMIL: Greek aluminum systems manufacturer with its own distribution network across the Balkans and Eastern Europe. While Euro-Roal distributes ALUMIL products, ALUMIL also operates directly in overlapping markets, making it both a principal and a broad competitive incumbent.

Emerging players

• CORTIZO: Spanish aluminum systems manufacturer expanding distribution in the Balkans. Euro-Roal actually distributes CORTIZO aluminum fence products, but CORTIZO is also building direct regional presence, creating an emerging competitive overlap on architectural aluminum systems.
• Aluprof: Polish aluminum systems manufacturer with growing distribution in Central and Southeastern Europe. Competes with Euro-Roal's ALUMIL and EMERUS rollershutter and aluminum profile offerings in regional construction projects.

Regional players

• Pevec: Croatian construction materials and tools retailer/distributor serving Croatia and parts of BiH. A regional player with overlapping end-market exposure (construction and DIY segments) but with a retail-rather-than-B2B distribution model.

Direct peers

• Profil-Iskra: Slovenian distributor of aluminum profiles, PVC systems, and construction materials serving the Adriatic/Western Balkan region. Similar in offering scope (architectural systems + industrial metals) and customer segments (window/door manufacturers, construction sector).
• Strojopromet: Croatian metals and construction materials distributor with similar customer base of metal processors, fabricators, and construction companies across the Western Balkans. Directly comparable in business model (wholesale distribution of metals and construction inputs) and partially overlapping in geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EuroRoalDooDobojJug
• LinkedInlinkedin.com/company/euro-roal
• Instagraminstagram.com/euroroal.ba

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro-Roal