What Electron does

Electrón Cars Latinoamérica, S.A., operating as Electron, is a Panama City-headquartered exclusive distributor of Wuling electric vehicles across Panama and the wider Latin American region. The legal entity is a Panamanian sociedad anónima (S.A.), operating from the Edificio Fisher in Panama City, with a lean team of approximately 9 employees. Electron distributes the Wuling EV portfolio manufactured by the SAIC-GM-Wuling (SGMW) joint venture (SAIC Motor 50.1%, General Motors 34%, Wuling Group 15.9%), spanning eight distinct models — the Yep Plus, Bingo S Premium, Hongguang Mini EV, Yangguang EV Passenger, Yangguang EV Cargo Van, Binguo EV, Starlight S SUV, and Starlight Electric Sedan — plus branded charging accessories (7kW stations, GB/T adapters, CHAdeMO adapters, three-phase energy meters).

The underlying vehicle platform uses Lithium Iron Phosphate (LFP) batteries, electric drive motors, regenerative braking, and on selected models Advanced Driver Assistance Systems (ADAS). Pricing on entry commercial vans starts at $23,275 + ITBM; pricing on higher-trim and newer Starlight models is not publicly disclosed. Electron manages the full Panama import workflow (customs, inspection, registration) and offers consolidated container shipping via Port of Balboa and the Colón Free Zone to support LatAm-wide distribution. Revenue is generated through one-time vehicle sales and accessory sales (hardware), with no recurring software or service subscription layer visible in the source data.

Electron's go-to-market combines direct enterprise field sales (targeting corporations, government entities, logistics, and fleet operators with dedicated technical support), direct-to-consumer sales through its website and physical showroom, and a structured authorized dealer recruitment program across Latin America. Customer segments span enterprise and corporate fleets, government entities, logistics and cargo operators, taxi/rideshare operators, individual urban consumers, and prospective regional dealers. Named enterprise logos include Uber Green, Banco Hipotecario Nacional, and Merca Panamá, indicating traction across rideshare, government, and wholesale-trade verticals. A service alliance with Casa de las Baterias workshops provides maintenance, repair, and warranty support, and the company supplies 100% original Wuling spare parts.

Name

Electron

Legal name

Electrón Cars Latinoamérica, S.A.

Website

https://ev-electron.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Electrón Cars Latinoamérica, S.A. (DBA Electron) is the exclusive Panama-based distributor of Wuling electric vehicles across Panama and Latin America, selling eight EV models plus charging accessories to enterprise fleets, government, logistics operators, rideshare, and individual consumers.

Ownership category

akta.pro rank

Product category

Electric Vehicles

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI)

akta.pro secondary industry

Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK)

Keywords

• Electric vehicles
• EV distribution
• Commercial fleet electrification
• EV charging accessories
• Automotive import logistics

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Sale of new Wuling electric vehicles across seven models spanning urban compact cars, crossovers, SUVs, passenger vans, and cargo vans. Revenue is generated through one-time vehicle sales to individual consumers, enterprises, and government clients. Pricing ranges from approximately $23,275 for Yangguang EV models to higher price points for premium models like the Yep Plus and Bingo S Premium.
2. EV Accessories and Charging Equipment: Sale of electric vehicle accessories including charging stations (up to 7kW at $950 + ITBM), Type 1 to GB/T adapters ($170 + ITBM), CHAdeMO to GB/T DC adapters ($930 + ITBM), and three-phase energy meters ($130 + ITBM). Revenue generated through one-time product sales.
3. Dealer/Distributor Network: Recruitment and onboarding of authorized dealers across Latin America, expanding distribution reach through third-party sales partnerships. Dealers apply through a formal application process and receive brand authorization to sell Wuling EVs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Electron Cars Latinoamérica, S.A. (DBA Electron) is the exclusive Panama and Latin American distributor of Wuling electric vehicles manufactured by the SAIC-GM-Wuling joint venture. The company sells a lineup of eight EV models — ranging from urban mini cars and crossovers to SUVs, 14-seat passenger vans, and cargo vans — directly to individual consumers, enterprises, government entities, and logistics operators, while building a regional dealer network and providing full import, customs, registration, warranty, and after-sales support. It also sells supporting charging accessories (stations, adapters, energy meters).

Product overview

Electron Cars Latinoamérica, S.A. distributes Wuling electric vehicles in Panama with Latin American distribution. The product portfolio comprises eight distinct electric vehicle models: the Wuling Baojun Yep Plus (compact SUV with 401km range), Wuling Bingo S Premium (crossover with ADAS), Wuling Hongguang Mini EV (urban mini vehicle), Wuling Yangguang EV Passenger (14-seat van), Wuling Yangguang EV Cargo Van (commercial logistics vehicle), Wuling Binguo EV (compact urban hatchback), Wuling Starlight S Pure Electric SUV, and Wuling Starlight Electric Sedan. Supporting accessories include charging stations (7kW), various adapters (Type 1 to GB/T, CHAdeMO to GB/T), and three-phase energy meters. The vehicles are backed by SAIC-GM-Wuling alliance and feature LFP batteries, with service support through a dedicated technical team.

Differentiator

Problem solved

Functional benefit

Products and services

• Wuling Baojun Yep Plus Compact electric SUV with 75 kW motor, LFP 41.9 kWh battery, and up to 401 km range (CLTC). Features ADAS, Wi-Fi connectivity, intelligent touch screens, and fast charging capability (30%-80% in ~35 minutes). Seats 5 passengers with FWD and 150 km/h top speed. Targeted at urban consumers and corporate fleet buyers.
• Wuling Bingo S Premium Premium electric crossover with 75 kW motor (180 Nm torque), LFP 31.9 kWh battery, 325 km range, 12.8-inch touchscreen, wireless connectivity, ADAS, and 1,450L trunk space with seats folded. FWD, 150 km/h top speed. Targeted at urban consumers and rideshare operators.
• Wuling Hongguang Mini EV Urban mini electric vehicle with 30 kW RWD motor, LFP battery up to 25 kWh, and 205 km range (CLTC). Compact 3.2m length for easy maneuverability, seats 4 passengers, fast charging (30%-80% in 35 minutes). Targeted at urban individual consumers.
• Wuling Yangguang EV Passenger Electric passenger van seating up to 14 people. Features 82 kW motor, LFP 42 kWh battery, up to 340 km range, multimedia screens, sliding doors, and efficient air conditioning. Targeted at shuttle, tourism, and public transport operators. Priced at $23,275.00 + ITBM.
• Wuling Yangguang EV Cargo Van 100% electric cargo van with 82 kW motor, 220 Nm torque, RWD. LFP 42 kWh battery with 310 km range (CLTC), 6.5 m³ cargo volume, 1,250 kg payload capacity. Designed for urban logistics, last-mile delivery, and cargo fleet operators. Priced at $23,275.00 + ITBM.
• Wuling Binguo EV Compact urban electric vehicle with 30 kW permanent magnet synchronous motor, 110 Nm torque. Features 10.25-inch floating touchscreen, Bluetooth connectivity, multiple driving modes (eco, standard, sport), accelerates 0-50 km/h in 5.6 seconds. Spacious interior for four adults. Targeted at urban individual consumers.
• Wuling Starlight S Pure Electric SUV Mid-size SUV with dimensions 4745/1890/1680 mm and 2800 mm wheelbase. Features 1.5L engine with 105 hp, manual or CVT transmission, fuel efficiency from 5.9 L/100km. Equipped with 8-inch touchscreen, ABS, EBD, dual airbags, backup camera and radar. Targeted at families and enterprise fleet buyers.
• Wuling Starlight Electric Sedan Electric sedan with modern design, McPherson front suspension and multi-link rear suspension. Features ventilated disc brakes, ABS/EBD/ESP systems, HD central control screen with Bluetooth navigation, side and curtain airbags, automatic air conditioning. Targeted at sedan buyers and corporate fleets.
• 7kW Charging Station CE-certified charging station with LCD display showing all vehicle charging data. 200-240V 32A single-phase input, 3.6-7.2kW AC output. Does not include Type 1 to Type 2 charging cables. Sold to EV owners and fleet operators. Priced at $950.00 + ITBM.
• Type 1 to GB/T AC Adapter Adapter for connecting Type 1 charging cables to GB/T standard electric vehicles. Sold to EV owners needing connector compatibility. Priced at $170.00 + ITBM.
• CHAdeMO to GB/T DC Adapter Adapter for connecting to DC fast charging stations with CHAdeMO connectors, enabling GB/T vehicles to use them. Supports up to 200A DC current. Priced at $930.00 + ITBM.
• Three-Phase Energy Meter

Quantifiable outcome

• Up to 70% savings on energy costs per kilometer compared to gasoline vehicles (from ~$10-15/100km to <$3/100km)
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SAIC-GM-Wuling (SGMW)coreStrategic or Co-development PartnerSAIC-GM-Wuling is a joint venture between SAIC Motor (50.1%), General Motors (34%), and Wuling Group (15.9%) that manufactures Wuling electric vehicles. Electron Cars Latinoamérica is the authorized representative of Wuling EVs in Panama and Latin America. SGMW provides the vehicle lineup, technology, and manufacturing quality standards that underpin Electron's business.
• Casa de las BateriasminorImplementation/ SI/ Consulting PartnerService alliance with Casa de las Baterias workshops for vehicle maintenance, repairs, and warranty support. Provides Electron Cars Latinoamérica customers with access to a network of certified service centers for their Wuling EVs.
• Uber Green (Panama)minorGTM or Marketing PartnerWuling electric vehicles from Electron Cars Latinoamérica, S.A. have been incorporated into Uber's Green sustainable mobility initiative in Panama, allowing drivers to use Wuling EVs through the Uber platform.
• SAIC Motor CorporationcoreStrategic or Co-development PartnerSAIC Motor is the majority shareholder (50.1%) of the SAIC-GM-Wuling joint venture. As part of the Wuling brand backing, SAIC Motor provides engineering standards, manufacturing excellence, and technology development that support Wuling's international expansion, including Latin American markets.
• General Motors (Wuling joint venture partner)coreStrategic or Co-development PartnerGeneral Motors holds a 34% stake in the SAIC-GM-Wuling joint venture, contributing international automotive engineering standards and quality control systems that enhance Wuling vehicle reliability and global competitiveness.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JAC Motors: Chinese state-linked OEM (Anhui Jianghuai) with longstanding export and assembly footprint in LATAM, including EV passenger and commercial vehicles. Comparable on Chinese-to-LATAM distribution of affordable EVs and light commercial vehicles.
• CAOA Chery: Brazilian automotive group operating as the regional manufacturer-distributor of Chery vehicles in Brazil. Functionally the most direct comparable: an authorized local distributor/importer of a Chinese auto brand selling into LATAM consumers and fleets, an identical GTM motion to Electron.
• BAIC Motor: Beijing state-owned Chinese automaker with selective LATAM distribution of passenger and commercial vehicles, including EV products. Comparable Chinese OEM-to-LATAM distributor model with fleet and consumer applications.
• MG Motor: Sister brand under SAIC Motor (same parent as Wuling/SGMW), actively expanding in Latin America with affordable ICE and EV models distributed via regional partners. Most comparable peer: same Chinese OEM parentage, similar emerging-market distributor-led growth pattern targeting LATAM consumers and fleets.
• Chery International: Chinese OEM (with the CAOA Chery JV in Brazil) distributing passenger and SUV models across LATAM via regional partners. Directly comparable as a Chinese brand pursuing LATAM growth through distributors and dealers with affordable urban-focused vehicles.
• Great Wall Motor (GWM): Chinese SUV and pickup manufacturer with established sales in Brazil, Chile, and other LATAM markets via local distributors. Comparable on Chinese-brand distribution into LATAM with a mix of EV and ICE models at accessible price points.
• Geely Auto Group: Major Chinese OEM group (owner of Volvo, Polestar, Zeekr) with expanding Latin American presence through regional distributor partners. Comparable as a Chinese OEM using regional distributors to enter LATAM with EV and ICE product.

Broad incumbents

• Polestar: Premium EV brand (Volvo/Geely JV) using a Space/storefront hybrid model with regional partners. Partial comparability on EV-only brand distribution architecture, though operating in a premium segment rather than mass-market LATAM fleets.
• BYD: World's largest new-energy vehicle maker, aggressively expanding in Mexico, Brazil, Chile, and other LATAM markets through local distributors. Closest large-scale comparable on EV distribution to consumers, fleets, and ride-hailing in emerging markets, though broader in scale and product breadth.

Emerging players

• Neta Auto (Hozon): Newer Chinese EV-only brand actively entering Mexico, Brazil, and other LATAM markets with affordable electric passenger vehicles via distributors. Comparable target customer (price-sensitive urban consumer and ride-hailing) and early-stage distributional play in the same region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wuling.electricos.panama
• LinkedInlinkedin.com/company/electro-cars-latinoamerica
• Instagraminstagram.com/wuling.electricos.panama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electron