Event Lounge

What Event Lounge does

Event Lounge is a Brussels-based multipurpose event venue operating 1,250 sqm of indoor and outdoor space (a former film studio) that accommodates 100 to 1,150 guests across a divisible Studio, three convention rooms, five meeting rooms, an executive room, executive club, cocktail area, lounge bar, and outdoor terrace. The venue's core technology stack centers on a unique physical infrastructure — an infinite cyclorama, a 45m 180° projection screen, a kinetic ceiling of 12 movable elements, five Barco 4K projectors (15,000 lumens), and an L-Acoustics sound system — operated exclusively on-site by technical partner Laser System Europe (LSE) from 2026 onward. Revenue is generated through quote-based venue rental to corporate event organizers, supplemented by curated partner networks across catering (five preferred caterers), accommodation (five partner hotels offering 15% discounts), and safety/sustainability services.

Event Lounge serves enterprise B2B clients planning corporate conferences, gala evenings, product launches, awards ceremonies, seminars, hybrid events, and staff functions. The named customer base spans finance (Trends CFO of the Year), insurance (DECAVI Trophies, 21 consecutive years), manufacturing (Holcim, Solvay, Agoria), technology and telecommunications (Informa Tech, Solvay), aviation (SESAR Deployment Manager, AIR OPS), rail (RailTech), food (Puratos, Unilever Food Solutions), professional services (EY), and EU institutions (EU MRS Week). Go-to-market is sales-led via a dedicated Sales & Event Coordinator team, multilingual web presence (EN/NL/FR), and earned media through coverage of hosted events. The venue is part of the D-Side Group (dside venues) cluster alongside The EGG, Mix, Jeux d'Hiver, Grand Hospice, and Les Templiers, which provides cross-referral and multi-venue offerings. Holder of the Green Key Certificate and 3-star Ecodynamic Organisation Label. Privately held; founded in 2009 by Gilles Poot Baudier.

Name

Event Lounge

Legal name

EventLounge

Website

https://eventlounge.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Lounge is a Brussels-based multipurpose event venue with 1,250 sqm of adaptable space, accommodating 100-1,150 guests for corporate conferences, gala dinners, product launches, and awards ceremonies, generating revenue through quote-based venue rental and curated partner networks.

Ownership category

akta.pro rank

Product category

Corporate Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Conference & Convention Center Catering (THAHAKAB), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Corporate event venue
• Event space rental
• Conference center services
• Multipurpose event hosting
• Corporate meeting facilities

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue Rental: Event Lounge generates revenue by renting its multipurpose spaces to corporate event organizers. Spaces include the studio (1,054 m²), Convention rooms, meeting rooms, lounge bar area, cocktail area, and outdoor terrace. Pricing is quote-based and varies by event type, duration, and services required. The venue also offers bundled packages including catering partnerships and technical services through its preferred partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Event Lounge operates a 1,250 sqm multipurpose event venue in Brussels for rent to corporate event organizers. It offers flexible spaces including a 1,054 sqm studio with a 45-meter 180° projection cyclorama and kinetic ceiling, three convention rooms, five meeting rooms, an executive room and club, cocktail and lounge bar areas, and outdoor terraces. The venue accommodates 100 to 1,150 guests for conferences, gala dinners, product launches, award ceremonies, seminars, hybrid events, and staff parties, supported by curated catering and hotel partner networks and on-site technical production via Laser System Europe.

Product overview

Event Lounge is a single multipurpose event venue located in Brussels, offering a unified platform for corporate and private events accommodating 100 to 1,150 guests. The venue is part of the dside venues group (alongside The EGG, Mix, and Jeux d’Hiver). Its product portfolio centers on renting and operating physical event spaces: the Studio (1,054 m² divisible into 3 sections with a 45m 180° projection cyclorama and kinetic ceiling), Convention 1 (480 m²), Convention 2 (105 m²), Convention 3 (76 m²), 5 Meeting Rooms (30 m² each), an Executive Room (65 m²), an Executive Club (200 m²), a Cocktail Area (474 m²), a Lounge Bar Area (485 m²), and outdoor terraces (400 m² total). Supplementary services include a curated catering partner network (Great Traiteur, Artfood, J&M, Coeur Catering, Freddy Met Curry), five hotel partner accommodations, and a dedicated technical production service via Laser System Europe (Barco 4K projection, L-Acoustics sound, kinetic ceiling). A virtual 360° tour and private parking with EV charging round out the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio The main flexible event hall at Event Lounge, spanning over 1,000 m² and divisible into three sections. Formerly a film studio, it features an infinite cyclorama and exceptional rigging capacity, now enhanced with a 180° projection screen and kinetic ceiling, suitable for large conferences, galas, product launches, and immersive events.
• Convention 1 The primary conference/convention room on the first floor, covering 480 m². Suitable for conferences, seminars, and larger corporate gatherings.
• Convention 2 A convention room of 105 m² on the first floor, designed for mid-sized conferences and seminars.
• Convention 3 A convention room of 76 m² on the first floor, accommodating 75–120 persons in theater setup, for conferences and seminars.
• Meeting Rooms Five small flexible meeting rooms of 30 m² each on the first floor, adjacent to an open relaxation area. Can be converted into conference and/or workshop spaces.
• Executive Room A premium 65 m² meeting space suitable for executive meetings and small workshops.
• Executive Club A 200 m² speaker and VIP lounge area, providing a relaxation and preparation space for conference speakers and VIP guests.
• Cocktail Area A 474 m² cocktail and reception area used for cocktail events, dinners, and buffets during seminars, exhibitions, and networking functions.
• Lounge Bar Area A 485 m² lounge bar area offering a relaxed setting for networking, receptions, and informal gatherings, decorated with vintage furniture.
• Terrace and Outdoor Spaces Three outdoor spaces totaling 400 m², providing a scenic open-air extension for events, including a terrace area.
• Event Lounge Catering Partnership Network A curated network of preferred catering partners (Great Traiteur, Artfood, J&M, Coeur Catering, Freddy Met Curry) providing customized culinary experiences for events, ranging from refined gala dinners to organic and B-Corp-certified offerings.
• Event Lounge Hotel Partnership Network A network of five nearby hotel partners (Courtyard by Marriott Brussels, Martin's Brussels EU, Penta Hotel Brussels City Centre, Gresham Belson Hotel, Hilton Brussels Grand Place) offering discounted accommodation for event guests, with preferential rates and shuttle options.
• Event Lounge Technical Production Services Full on-site technical production managed by Laser System Europe (LSE), the venue's exclusive technical partner from 2026, providing Barco 4K projectors (15,000 lumens), an L-Acoustics sound system, enhanced lighting, a 45m 180° projection cyclorama, and a kinetic ceiling system.
• Virtual 360° Tour An online virtual tour allowing prospective clients to explore the venue's spaces and atmosphere remotely via smartphone or computer.
• Private Parking On-site private car park with 150 spaces, expandable on request, featuring four electric vehicle charging points and secure bicycle parking, ensuring accessible arrival for all guests.

Quantifiable outcome

• Venue ranked among the top three event venues in Brussels
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Laser System Europe (LSE)coreTechnology or Integration · 1 January 2026From 2026, Laser System Europe (LSE) serves as Event Lounge's official and exclusive technical partner, bringing more than 30 years of expertise in event technology. LSE is known for its unique combination of lasers, drones, water and special effects, lighting, and video, having transformed venues worldwide. Together, they have reimagined Event Lounge's full technical infrastructure with a 180° projection, five Barco 4K projectors, kinetic ceiling, and L-Acoustics sound system.
• Great TraiteurcoreChannel Partner/ Reseller/ DistributorInnovative culinary partner providing full event catering. The experienced team coordinates products, equipment, service, and decoration for a unique experience. Custom menus meet specific dietary requirements, prepared with sustainable ingredients. Their respect for the environment is confirmed by the Ecodynamic label. Contact: Louis de Streel, +32 472 90 54 09.
• Artfood TraiteurcoreChannel Partner/ Reseller/ DistributorModern caterer established in 2009, distinguished by excellence, passion, and creativity with a human and ecologically responsible approach. Offers refined, seasonal menus with original presentation, making it the ideal choice for exclusive receptions. Contact: +32 2 732 33 85.
• J&M CateringcoreChannel Partner/ Reseller/ DistributorEstablished at the top of event catering since 1992, offering a professional approach and an unforgettable experience. Authenticity, innovation, and prestige combined with refined flavors and exceptional presentation. Committed to sustainability, social ethics, and food safety. Contact: Aïko Vanholder, +32 473 68 94 63.
• Coeur CateringminorChannel Partner/ Reseller/ DistributorTwenty years of expertise with a creative approach and sharp eye for perfectionism under the motto 'Happy People Make Great Food'. Creative kitchen: accessible, classic, or adventurous, always refined. Sustainability runs through everything — local producers, seasonal ingredients, fair partners. Won Gault&Millau Sustainability Catering Award 2024 and the first Belgian caterer to hold the B-Corp label (since 2025). Contact: Philippe Vanoverberghe, +32 476 467 857.
• Freddy Met CurryminorChannel Partner/ Reseller/ DistributorA colorful kitchen, 100% organic, prepared with local and seasonal products, where forgotten vegetables are rediscovered and their flavors enhanced. A controlled originality combining simplicity and creativity to surprise without ever complicating things. Contact: Benjamin Ceuppens, +32 456 04 29 69.
• Courtyard by Marriott BrusselsminorOthersRecently renovated hotel located 1 km from Event Lounge in Evere. Easy access to popular attractions, gastronomic restaurants, historic monuments, NATO headquarters, the business district, Grand Place, and Brussels Airport. Offers exclusive 15% discount to Event Lounge clients.
• Martin's Brussels EUminorOthersTrendy hotel in the heart of the European district, 5 minutes by metro from the historic center. Offers exclusive 15% discount on room prices including breakfast to Event Lounge clients.
• Penta Hotel Brussels City CentreminorOthersIdeally located near Event Lounge, open 24/7 during events. XXL showers and extensive breakfast buffet. Free Wi-Fi, billiards, game consoles, and fitness room available. Contact: +32 2 533 66 66.
• Hotel Gresham BelsonminorOthersLocated between Brussels Airport and Grand Place, offering free Wi-Fi and a shuttle service between Brussels-Zaventem Airport and Event Lounge. 5 km from Brussels city center, 5 minutes by car from Event Lounge, and 10 minutes by car from NATO headquarters.
• Hilton Brussels Grand PlaceminorOthersIdeally located between the beautiful Grand Place and Central Station, perfect for business travelers and tourists. Offers comfort and elegance in a contemporary style, fully aligned with Hilton Hotels standards.
• EventivesminorChannel Partner/ Reseller/ DistributorEvent agency that organizes rally evenings and themed events at Event Lounge. Examples include 'Indomptable' immersive rally night and Chinese-themed rally evening (nearly 450 guests). Works with creative direction from IDEO.
• Alpaca SolutionsminorStrategic or Co-development PartnerNon-profit organization providing tangible solutions to reduce event waste by collecting surplus food. Provides post-event reports detailing items collected, portions donated, CO2 saved, and receiving organizations. Partnership demonstrates social and environmental responsibility.
• Staysafe.eventminorStrategic or Co-development PartnerSafety partner providing breathalyzers, carpooling facilitation, partnerships with nearby hotels for safe overnight stays, and trained security personnel specialized in managing alcohol-related behavior. Supports Event Lounge's responsible staff party offerings.
• d-side venues group (The EGG, Mix, Jeux d'Hiver, Grand Hospice, Les Templiers)coreStrategic or Co-development PartnerEvent Lounge is part of the d-side venues group, a cluster of event venues in Brussels. Core values of hospitality, human touch, and versatility are shared across the group. The cluster includes The EGG, Mix, Jeux d'Hiver, Grand Hospice, and Les Templiers, offering clients a range of venue options and cross-referrals.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tour & Taxis: Tour & Taxis is a large Brussels event and conference venue complex hosting corporate events, conferences, and exhibitions. Competes directly with Event Lounge for large-scale corporate bookings in Brussels.
• BOZAR (Palais des Beaux-Arts): BOZAR is Brussels's flagship arts and congress center hosting corporate events, conferences, and cultural gatherings. Competes for high-profile corporate and institutional bookings in Brussels.
• Grand Hospice Brussels: Grand Hospice is a D-Side Group venue in Brussels hosting corporate events, conferences, and receptions. Sister venue within the same group with overlapping clientele.
• Les Templiers Brussels: Les Templiers is a D-Side Group venue in Brussels for corporate events and receptions. Sibling venue within the same D-Side cluster, offering comparable services.
• Flagey Brussels: Flagey is a Brussels cultural venue hosting corporate events, conferences, and receptions in a heritage setting. Competes for premium corporate and cultural events in Brussels.
• Brussels Event Brewery: Brussels Event Brewery is an industrial-style event venue hosting corporate events, conferences, and private parties in Brussels. Comparable product offering and target market.
• Square Brussels Mont des Arts: Square Brussels is a major Brussels convention center hosting conferences, congresses, and large corporate events. Competes for the same enterprise and association clients seeking Brussels venues.
• Mix Brussels: Mix is another D-Side Group venue in Brussels, hosting corporate events, conferences, and atmospheric parties. Direct sibling venue with overlapping offerings and customer segments.
• Jeux d'Hiver Brussels: Jeux d'Hiver is a D-Side Group Brussels venue specializing in ball, gala, and party events. Sister venue providing cross-referrals and comparable MICE offerings in Brussels.
• The EGG Brussels: The EGG is a sister venue within the D-Side Group, offering a multipurpose event space in Brussels for corporate events, conferences, and galas. They share the same management group, brand values, and target customer base as Event Lounge, and are explicitly cross-referred within the venue cluster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EventLoungeBrussels
• LinkedInlinkedin.com/company/the-event-lounge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Lounge