What eventives does

eventives GmbH is a Braunschweig-headquartered, owner-managed German communication and live events agency founded in 1996, operating from Nußbergstraße 17 with a multi-disciplinary team of 11-50 employees across concept/project management, art direction, production management, marketing, and HR functions. The agency delivers five interconnected service pillars — Corporate Events (conferences, employee events, anniversaries, press events), Public Events (festivals, roadshows, sponsorship activations), Incentives (international travel experiences and motivation programs), Kommunikation (cross-channel brand communication), and Brand Spaces (trade show exhibits, pop-ups, showrooms) — under a structured five-phase methodology spanning analysis, consulting, conception, planning, and realization.

The agency's core technology is creative-production tooling rather than proprietary software: in-house CAD planning, 3D rendering, media design from print to web, and social media campaign management, supplemented by a curated external partner network for specialized execution. Differentiating assets include TISAX® information security certification (achieved April 2021 based on DIN ISO 27001) qualifying the agency to handle security-sensitive automotive OEM data, and EcoVadis Bronze Medal sustainability rating (68/100 points, March 2026) placing it in the top 35% of globally assessed companies. Notable deliverable scale includes a 175,000-visitor family festival at a Volkswagen plant, a 15,000+ visitor 10-city roadshow for VGH Versicherungen, and a 350-attendee international Supplier Day for PowerCo in Canada.

Revenue derives from professional services via quote-based project pricing scoped to complexity, duration, team requirements, and deliverables, with multi-year client relationships cited as standard. Go-to-market is sales-led and relationship-driven, acquired through direct outreach, referrals, and active participation in DACH industry networks (VDVO, MICE Club, IHK Braunschweig, Marketing Club, Arbeitgeberverband), supplemented by a project-portfolio website, LinkedIn, and Instagram presence. The client base is concentrated in mid-to-large enterprises across automotive (Volkswagen Group entities), insurance (VGH, Öffentliche Versicherung), banking (Landessparkasse), and consumer brands (Jägermeister), with primary geographic focus on the DACH region and selective international execution through a worldwide incentive-travel partner network.

Name

eventives

Legal name

eventives GmbH

Website

https://eventives.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

eventives GmbH is a Braunschweig-based, owner-managed German live communication agency founded in 1996 that plans and executes corporate events, public events, incentive travel, brand communication, and immersive brand spaces for enterprise clients across the DACH region, including Volkswagen Group, VGH Versicherungen, and Jägermeister.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Production & Theming (Décor, Creative, Entertainment Booking) (THAHADAH)

Keywords

• Corporate event planning
• Live communication agency
• Brand experience design
• Incentive travel programs
• Event production services

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Management Services: Professional services revenue from planning, conceiving, and executing corporate events, public events, incentives, and brand spaces. Services include strategic consulting, creative concept development, project management, technical planning, and on-site production management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

eventives GmbH is a specialized concept and planning bureau that conceives, plans, and executes live, digital, and hybrid brand experiences, corporate events, public events, incentive travel, strategic communications, and immersive brand spaces for enterprise clients. The agency operates across a five-phase interdisciplinary workflow (Analysis, Consulting, Conception, Planning, Realization), combining in-house CAD-based 3D visualization, creative concept development, project management, and on-site production leadership with a worldwide partner network for incentive travel.

Product overview

eventives is a communication and live events agency offering a integrated portfolio of five interconnected service pillars: Corporate Events (conferences, workshops, employee events, anniversaries, press events), Public Events (festivals, roadshows, sponsorship activations), Incentives (exclusive travel experiences and motivation programs), Kommunikation (strategic brand communication and content marketing), and Brand Spaces (brand environments, trade show exhibits, pop-up concepts). The agency operates as a specialized concept and planning bureau combining strategic consulting, creative conception, and full-service event execution across all phases from analysis through realization. In-house capabilities include CAD-based visualization, 3D rendering, graphic design, and social media marketing, supplemented by a strong partner network for specialized services.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events
• Public Events
• Incentives
• Brand Spaces

Quantifiable outcome

• Top 35% globally in EcoVadis sustainability rating with Bronze Medal (68/100 points)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor.

• next.loop InitiativeminorStrategic or Co-development Partner · 1 November 2021Co-initiator of regional network and accelerator program for sustainable economic practices. eventives contributed to developing a sustainable mindset network in the Braunschweig region with multiple partner organizations since 2021.
• Kultviertel e.V.minorOthersLocal cultural district association focused on neighborhood development around Friedrich-Wilhelm-Platz in Braunschweig. eventives provides ongoing volunteer support for district events and development initiatives.
• Arbeitsausschuss Innenstadt BraunschweigminorOthersCity center development association connecting local retail and gastronomy businesses in Braunschweig. eventives actively participates in urban development discussions.
• Arbeitsausschuss Tourismus BraunschweigminorOthersLong-term member of tourism committee working closely with regional hospitality and MICE industry. Supports tourism development in Braunschweig region.
• Arbeitgeberverband Region BraunschweigminorOthersEmployers' association for Braunschweig region. Membership supports industry networking and workforce development.
• VDVO (Verband der Veranstaltungsorganisatoren)minorOthersIndustry association for event organizers. Membership provides access to industry best practices and professional network.
• MICE ClubminorOthersProfessional network for meetings, incentives, conventions, and events industry. Provides industry connections and knowledge sharing.
• IHK BraunschweigminorOthersChamber of Industry and Commerce for Braunschweig. Provides industry representation and business development support.
• Marketing Club BraunschweigminorOthersProfessional marketing network. Provides access to marketing professionals and industry insights.
• Braunschweiger TafelminorOthersLocal food bank. Since Corona pandemic, eventives has actively supported operations and initiatives including developing delivery service concept.
• Cheer's KitchenminorOthersLocal initiative supported by eventives for community food initiatives and social support programs.
• Callosa ConsultingminorImplementation/ SI/ Consulting PartnerConsulting partner for Sustainability Forum 2025 with Volkswagen Group. Jointly conceived the barcamp-format event with participatory dramaturgy.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency under IPG, with significant operations in Germany including automotive clients. Comparable in live events, brand experiences, and incentive work but at materially larger scale.
• MKG (MKG Experiential): Large US/international experiential agency with DACH presence, focused on brand experiences and corporate events. Competes for similar enterprise event budgets but operates at a larger scale and with broader portfolio.
• George P. Johnson: Global experience marketing agency (Smyle acquisition, IPG affiliate) with significant automotive and brand-activation work. Broad incumbent rival for large enterprise experiential programs where eventives pitches.
• Facts and Stories (Publicis Groupe): German live-marketing and brand-experience agency under Publicis, serving automotive and consumer-goods clients. Competes with eventives in automotive brand experiences with greater holding-company resources behind it.

Direct peers

• mci group (MCI Deutschland): Swiss-headquartered global event, meetings, and community management firm with strong DACH presence. Direct competitor in corporate events, congresses, and incentive travel with comparable multi-year enterprise engagements.
• FAKTOR 3 Live-Kommunikation: Hamburg-based live communication agency offering corporate events, public events, and brand-space services across Germany. Comparable mid-sized German agency with similar concept-to-execution model.
• satis&fy (satis-fy Events): Germany-based experiential marketing and event production agency focused on corporate events, trade shows, and brand activations. Comparable scope including AV/staging and brand-space delivery.
• TWIST GmbH: German event and live-marketing agency based in Cologne, delivering corporate events, brand activations, and public events. Comparable mid-sized concept-and-execution agency serving DACH enterprise clients.
• Uniplan (Columbus Group): Germany-headquartered brand-experience agency specializing in brand worlds, trade shows, and corporate events. Direct competitor in the 'event strategy and experience design' category where eventives positions itself.
• Jung von Matt / events: Major Hamburg-based creative communications group with established live-marketing and event capabilities serving enterprise clients. Comparable to eventives as a Germany-rooted experiential agency combining creative concept strength with corporate event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eventives-de
• Instagraminstagram.com/eventives.de
• Facebookfacebook.com/eventives.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eventives