Event Way srl

What Event Way srl does

Event Way S.R.L. is an Italian private limited company founded around 2010 and headquartered in Rome, with a secondary operational office in Bologna. The firm operates a diversified services portfolio under four interlocking revenue streams: environmental communication services for public administration and multi-utility clients (door-to-door information delivery, tutoring activities, citizen engagement campaigns, and customer satisfaction surveys); tourism services operated through its licensed InTicket travel-agency brand (tour operator activities, territorial management on behalf of other tourism companies, and three physical reception/sales points inside Rome metro stations); event organization (stand setup, catering, graphics, conference logistics); and venue rental through Oscard Business Center and Lo Spazio Coworking in Bologna.

The company's signature technical differentiator is its Segway PT-based mobile marketing platform — customized, self-balancing electric vehicles equipped with branded paneling, tablet mounts, and internet connectivity that enable zero-emission field presence in pedestrian areas, historic centers, and high-traffic urban zones where conventional vehicles are restricted. Field operators use tablet-based systems for real-time reporting to coordination teams, supporting door-to-door delivery of environmental information materials with photographic and tabular completion tracking. The platform is offered as a service under the 'Tourist Angels' sub-brand for eco-sustainable tourist reception.

Commercially, Event Way serves a B2B public-sector-led customer base through direct enterprise sales to municipalities, provinces, ministries, and environmental services companies, alongside a B2C retail channel via InTicket's metro station points. Multi-year relationships with anchor clients — Hera SpA (since 2018 in Bologna), Formez PA (since 2022), AMA S.p.A. (2012–2015), and various ministries — point to a tender-driven, project-based professional services model with no disclosed pricing or subscription structure. The company is privately held, has no external funding, and operates with a lean staff of 19 employees supporting nationwide service delivery through field-coordinated contractor networks.

Name

Event Way srl

Legal name

Event Way S.R.L.

Website

https://event-way.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Way srl is an Italian services firm providing environmental communication campaigns for municipalities and multi-utilities, licensed tourism and tour-operation services through its InTicket brand, and event organization with a signature Segway PT mobile marketing platform.

Ownership category

akta.pro rank

Product category

Environmental Communication and Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAAAGAK

Experiential Logistics & Tour Management (Roadshows)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

SECONDARYTHAKAMAK

VIP, Executive & Roadshow Travel Services

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Corporate Travel Management Services

SECONDARYTHAKAOAK

Culture, Heritage & Arts Itinerary Planning

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Custom Itinerary Planning Services

Keywords

• Environmental communication services
• Waste management consulting
• Door-to-door delivery
• Tour operator services
• Event organization services

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Environmental Communication Services: Professional services providing environmental awareness campaigns, door-to-door information delivery, tutoring activities, customer satisfaction surveys, and environmental information services for municipalities and environmental companies.
2. Tourism Services (InTicket): Tour operator and travel agency services operating nationwide, managing incoming tourism, selling tour packages for national and international operators, managing territorial offices for primary tourism companies, and operating physical sales points in metro stations. Over 500,000 tourism products sold.
3. Event Organization: Planning and execution of events including stand setup, catering coordination, graphic production, promotional materials, and conference logistics for public and private clients.
4. Venue and Coworking Rental: Rental of furnished meeting rooms, training spaces, and coworking stations at Oscard Business Center and Lo Spazio Cowolding in Bologna, including reception, mailing, and secretarial services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Event Way srl delivers integrated environmental communication and tourism services in Italy. The company plans and executes environmental awareness campaigns (door-to-door delivery, citizen tutoring, school education) for municipalities and environmental utilities such as Hera and AMA, often using custom Segway PT mobile platforms for guerrilla marketing in pedestrian areas. Through its InTicket brand, it operates as a licensed travel agency and tour operator with three physical sales points inside Rome metro stations, selling tour packages and managing tourist reception nationwide.

Product overview

Event Way srl is a communication and tourism services company operating as a single integrated service portfolio rather than a platform-plus-modules architecture. The core offering spans environmental communication services (including door-to-door delivery, tutoring activities, environmental information campaigns for schools and institutions) and tourism services (as a licensed travel agency and tour operator with the InTicket brand operating metro station points and Tourist Angels Segway-based services). Supporting services include event organization, brand identity, web/social media management, video/photography production, printing/distribution, hostess services, publishing, room/office rental, and customer satisfaction surveys. The company uses Segway PT vehicles as a signature marketing tool for guerrilla campaigns in pedestrian areas. All services are delivered through two operational offices (Rome and Bologna) with coordinated teams of tutors, coordinators, and organizational secretariat.

Differentiator

Problem solved

Functional benefit

Brands

• InTicket: Tourism brand of Event Way, operating as a travel agency and tour operator across Italy, managing 3 tourist reception and promotion points in Rome metro stations.
• Tourist Angels

Quantifiable outcome

• Over 500,000 tourism products sold to tourists through InTicket
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Formez PAflagshipStrategic or Co-development Partner · 1 January 2022Since 2022, Event Way supports Formez PA in realizing high public value initiatives. Services include logistics coordination, travel management, conference organization, video production, and multi-venue conference streaming. Projects include 'Journey to Symbolic Places of Anti-Gypsyism' (May 2022), Memory Travels to Berlin and Madrid, and ASFID conference cycle (June-September 2025).
• Ministry of Agricultural, Food and Forestry Policies (Mipaaf)coreStrategic or Co-development PartnerEvent Way managed the Ministry's presence at the 33rd International Natural and Organic Fair (September 2021), handling stand setup, catering for ~600 people daily, and coordinated graphic production for the fishing and aquaculture sector promotion.
• Hera SpAflagshipStrategic or Co-development PartnerSince 2018, Event Way manages environmental communication activities with citizens in Bologna and all municipalities in the Bolognese area on behalf of Hera SpA. Services include Infopoint, assemblies, call center, door-to-door waste collection kit delivery, and participation in the Emerald Card adoption and new point-based tariff transition.
• CalamazúcoreStrategic or Co-development PartnerEvent Way partnered with Calamazú for the 'Another Home' project (Municipality Roma V, funded by Lazio Region). Calamazú handles the creative and audiovisual aspects while Event Way manages communication and organizational support, press office, website, graphics, and promotional materials.
• AMA S.p.A.coreStrategic or Co-development PartnerEvent Way provided complete environmental communication campaigns for AMA (Rome's main environmental services company) from 2012-2015, including Segway PT guerrilla marketing, promotion campaigns, and personnel recruitment and training for differentiated waste collection extension.
• Municipality Roma VcoreStrategic or Co-development PartnerPartnership for the 'Another Home' project, a territorial valorization initiative funded by Lazio Region for tourism promotion in preparation for the 2025 Jubilee. Event Way handles communication, organizational support, press office, website, and promotional materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/event-way

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Way srl