Everybody Wins! Atlanta

What Everybody Wins! Atlanta does

Everybody Wins! Atlanta is a 501(c)(3) nonprofit literacy organization founded in 1997 and headquartered at 2221 Peachtree Rd NE, Atlanta, GA. Its mission is to improve childhood literacy among low-income elementary students in Metro Atlanta through one-on-one reading mentorship, book distribution, and live storytelling. The organization serves 100% Title I school populations, with 68% of served students identifying as Black or Hispanic, addressing a market where 68% of Metro Atlanta third graders read below grade level. Operating across seven partner schools in three metro counties and five school districts, EW!A also offers a virtual program.

The core program is Power Lunch, which pairs adult volunteer mentors with K-5 students identified by teachers as reading below grade level for weekly 30-minute one-on-one reading sessions during lunch. Since 1997 the program has delivered 26,000+ reading hours and impacted 15,000+ students, volunteers, teachers, and parents. Complementary programs include StoryTime (live storytelling performances with take-home books for K-3 students), Home Library Project (8,000+ books distributed to families through food pantries and community channels), and Classroom Library Project (classroom book sets). The Little Free Library partnership has placed 20+ book-exchange boxes in metro Atlanta, including Georgia's only Dog Man-themed library, and the Read in Color initiative has distributed 3,500+ diverse books.

The revenue model is donation-based with no fees charged to students, schools, or volunteers. Streams include individual donations (Books for Brighter Futures and the recurring Literacy Champions Circle), tiered corporate sponsorships ($2,500 to $15,000 Bookworm Elite annually), corporate volunteer partnerships (Mercedes-Benz USA, Truist, KPMG, PwC, law firms), and annual fundraising events (Trivia for Literacy). The organization is governed by a board drawing from major Atlanta corporations and led by Executive Director Nichole Harris, who assumed the role in 2022. Technology infrastructure is non-differentiated, relying on the Cervistech volunteer management platform and standard donation processing tools.

Name

Everybody Wins! Atlanta

Legal name

Everybody Wins! Atlanta

Website

https://everybodywinsatlanta.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Everybody Wins! Atlanta is a 501(c)(3) nonprofit founded in 1997 that delivers one-on-one literacy mentorship through its Power Lunch program to K-5 students at seven Metro Atlanta Title I schools, supplemented by StoryTime performances and home and classroom book distribution funded by individual donations, corporate sponsorships, and fundraising events.

Ownership category

akta.pro rank

Product category

Nonprofit Literacy Services

NAICS

Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Literacy & Reading Intervention (Phonics, Fluency, Comprehension) (EDAKADAA)

akta.pro secondary industries

Reading Comprehension & Close Reading Enrichment (EDAMAJAB), K–12 Remedial Reading & Literacy Intervention (EDANAJAA), Early Literacy & Reading Intervention Programs (EDAGAAAD)

Keywords

• Literacy mentorship programs
• Youth education services
• Nonprofit literacy organization
• Reading volunteer programs
• Childhood literacy services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Individual donors contribute to the Books for Brighter Futures campaign and monthly recurring donor program (Literacy Champions Circle).
2. Corporate Sponsorships: Corporate sponsors at multiple tiers (Bookworm Elite $15,000, Voracious Reader $7,500, Avid Reader $5,000, Community Reader $2,500) fund school sponsorship and program expansion.
3. Corporate Volunteer Partnerships: Companies sponsor Power Lunch at schools, host book drives, and participate in corporate reading days.
4. Fundraising Events: Annual Trivia for Literacy event (April 24, 2025 at Monday Night Brewing) and other fundraising events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Everybody Wins! Atlanta operates a portfolio of literacy mentorship programs for elementary school students in Metro Atlanta Title I schools. The flagship Power Lunch program pairs adult volunteers with first through fifth grade students identified as reading below grade level for weekly 30-minute one-on-one reading sessions during lunch. Supporting programs include the Home Library Project distributing books through community organizations, Classroom Library Project providing book sets to teachers, and StoryTime live storytelling performances for K-3 students. All programs are provided free of charge and funded by individual donations and corporate sponsorships.

Product overview

Everybody Wins! Atlanta is a nonprofit literacy organization offering a portfolio of interconnected programs centered around its core Power Lunch one-on-one mentorship initiative. The organization operates a platform-plus-programs model where the volunteer management infrastructure supports multiple literacy programs including the Home Library Project, Classroom Library Project, and StoryTime performances. Corporate involvement opportunities and annual fundraising events like Trivia for Literacy round out the ecosystem. The organization partners with Little Free Library for book box installations and offers tiered corporate sponsorship packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Lunch One-on-one literacy mentorship program pairing adult volunteers with first through fifth-grade students identified as reading below grade level. Pairs meet weekly during the student's lunchtime for 30 minutes of shared reading throughout the school year. Since 1997, the program has impacted over 15,000 Metro Atlanta students and delivered 26,000+ hours of literacy instruction. Free for students and schools.
• Home Library Project Book distribution program that brings books to babies, school-aged children, teens, and adults. Through partnerships with local organizations, books are distributed at food pantries, after-school programs, and apartment complexes. A $50 donation provides a family in need with 4 books. 8,000 books collected through this initiative.
• Classroom Library Project Provides classroom book sets to local elementary schools. Teachers use the books during instructional time, and students take the books home to enjoy with their families. Supplements classroom literacy resources for partner schools.
• StoryTime Live storytelling performances for kindergarten through third graders that bring beloved childhood stories to life. Engages students, encourages imagination, and helps develop a love of reading. Each student receives one new age-appropriate book to take home.
• Corporate Sponsorship Program Corporate engagement tiers including Bookworm Elite Sponsor ($15,000/year to sponsor a school for a year), Voracious Reader Distinguished Sponsor ($7,500), Avid Reader Sponsor ($5,000), and Community Reader Sponsor ($2,500). Includes benefits such as corporate reading days, volunteer opportunities, logo placement, social media recognition, and CSR reports.
• Trivia for Literacy Annual fundraising event featuring trivia competitions. The Lawyers for Literacy Trivia Challenge is held annually with law firm teams competing for the Challenge Cup trophy. Annual flagship fundraising event bringing together corporate partners and the legal community.
• Virtual Power Lunch Virtual adaptation of the Power Lunch program launched during the COVID-19 pandemic. Connects close to 100 students with volunteer mentors remotely via video, enabling mentor participation regardless of location.

Quantifiable outcome

• 26,000+ hours of 1-on-1 reading provided to students
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Little Free LibrarycoreStrategic or Co-development Partner · 1 April 2024Nonprofit organization providing Little Free Library book-sharing boxes. EW!A works with LFL on Read in Color initiative, Dog Man-themed libraries, and general book distribution. 20 new Little Free Library boxes and 3,500+ diverse books distributed in Atlanta metro.
• Mercedes-Benz USAmajorGTM or Marketing Partner · 1 April 2024Partnered for Little Free Library building event during National Volunteer Week. MBUSA employee volunteers built libraries for distribution to metro Atlanta schools and APS administration offices.
• Atlanta Public SchoolscoreStrategic or Co-development Partner · 1 April 2024District-wide partnership to install Little Free Libraries at all APS schools. 14 book boxes installed on school campuses and two at central APS administration offices.
• ScholasticmajorGTM or Marketing Partner · 1 April 2024Global children's publishing company partnering with Dav Pilkey and Little Free Library to donate 50,000 books supporting Dog Man Little Free Libraries nationwide.
• Atlanta Falcons (Bijan Robinson)minorGTM or Marketing Partner · 1 April 2024NFL player joined Mercedes-Benz USA employee volunteers at Little Free Library build event during National Volunteer Week.
• Eversheds SutherlandcoreGTM or Marketing Partner · 1 January 2022Won 2022 Trivia Championship marking their 5th victory in the Lawyers for Literacy Trivia Challenge event history. Regular participant in EW!A fundraising trivia events supporting childhood literacy.
• Miller & MartinminorGTM or Marketing Partner · 1 January 2022Took home 2nd place in 2022 Trivia for Literacy event as first-time participants.
• Family Literacy of GeorgiacoreStrategic or Co-development Partner · 1 January 2021Partner in Read in Color initiative to distribute diverse books and Little Free Libraries throughout Atlanta metro area.
• Fathers IncorporatedcoreStrategic or Co-development Partner · 1 January 2021Partner in Read in Color initiative to distribute diverse books and Little Free Libraries throughout Atlanta metro area.
• Kilpatrick Townsend LLPcoreGTM or Marketing Partner · 1 January 2021Won 2021 Challenge Cup (18th annual Lawyers for Literacy Trivia Challenge), defeating Alston + Bird LLP. This was their 5th Trivia Challenge victory since the event's inception.
• Alston + Bird LLPcoreGTM or Marketing Partner · 1 January 2021Reigning champions seeking 4th consecutive victory at 2021 Challenge Cup. Supported the annual Lawyers for Literacy Trivia Challenge fundraiser.
• Hope-Hill ElementaryminorStrategic or Co-development PartnerFirst school where Everybody Wins! Atlanta began in 1997.
• West Manor Elementary SchoolminorStrategic or Co-development PartnerRecipient of Georgia's only Dog Man-themed Little Free Library as part of the Power Up with Reading initiative.
• The Roth GroupminorGTM or Marketing Partner2023 Trivia for Literacy winners.
• Krevolin HorstminorGTM or Marketing Partner3rd place finishers in 2022 Trivia for Literacy event.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reading Partners: National nonprofit that pairs volunteer mentors with K-5 students for weekly one-on-one literacy tutoring—the closest direct analogue to EW!A's Power Lunch model, serving Title I schools in multiple U.S. cities.
• Reach Out and Read: National nonprofit promoting early literacy through book distribution and reading aloud to young children; comparable mission and donor/sponsorship-supported funding model.
• First Book: National nonprofit that distributes books and educational resources to children in low-income communities—comparable to EW!A's Home Library and Classroom Library book-distribution programs.
• BookSpring: Literacy nonprofit based in a single U.S. metro (Austin) that delivers books and literacy programs to underserved children—comparable geographic and programmatic model to EW!A.
• Dolly Parton's Imagination Library: Iconic book-gifting program for children from birth to age 5; highly comparable in targeting early childhood literacy through free book distribution at scale.
• Reading Is Fundamental: Long-standing U.S. literacy nonprofit focused on providing books and literacy resources to underserved children—comparable book-distribution and corporate-partnership-driven model.
• Everybody Wins! USA: The national umbrella organization affiliated with the Everybody Wins! network of literacy mentorship affiliates including EW!A; directly comparable in mission and Power Lunch–style model.

Regional players

• Atlanta Speech School: Atlanta-based organization delivering literacy and language intervention to children with reading difficulties; directly comparable target population and geography.
• United Way of Greater Atlanta: Regional community foundation serving the same Metro Atlanta geography; a key local funding channel and potential partner for literacy-focused nonprofits like EW!A.

Emerging players

• LitWorld: Global literacy nonprofit focused on literacy empowerment through reading and storytelling—overlapping with EW!A's Power Lunch and StoryTime programs in approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/everybodywinsatlanta
• LinkedInlinkedin.com/company/everybody-wins-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everybody Wins! Atlanta