Everyday Plastic

What Everyday Plastic does

Everyday Plastic is a UK-registered Charitable Incorporated Organisation (CIO, charity No. 1213963) headquartered in Margate, Kent. Founded in 2019 with approximately 10 employees, the organisation campaigns against the plastics crisis with an explicit thesis that plastic is an overproduction-driven systemic problem linked to climate change and social inequality, rather than a consumer waste-management issue. Its flagship offering is The Big Plastic Count, a mass-participation initiative that registers individuals to count and report household plastic waste over a defined period, then aggregates that data into research and policy outputs designed to amplify the voices of communities affected by plastic production and waste.

The organisation serves three overlapping constituencies: environmentally concerned individuals who want to reduce personal plastic use, communities directly impacted by plastic pollution who are otherwise under-represented in policy debates, and research participants who contribute data through The Big Plastic Count. Distribution is community-led: a Squarespace-hosted website carries campaign content and a small e-commerce storefront, a MailerLite-powered newsletter maintains supporter engagement, and a partnership with 38 Degrees feeds supporter data from adjacent petitions. No mobile application, proprietary software, AI/ML capability, or custom data platform is described; the technology stack is entirely composed of mainstream SaaS tools.

Revenue is generated through three streams: one-time product sales via the website storefront, unquantified charitable donations and grants consistent with UK charity funding models, and a freemium newsletter subscription offering tips and updates for living with less plastic. No pricing tiers, donation totals, fundraising yields, or paid product price points are publicly disclosed. Marketing is concentrated in email newsletters and community campaigns, and the privacy policy governing all data flows was last refreshed on 1 September 2025.

Name

Everyday Plastic

Legal name

Everyday Plastic CIO

Website

https://everydayplastic.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Everyday Plastic is a UK-registered charity running The Big Plastic Count, a mass-participation research and advocacy campaign that mobilises environmentally concerned individuals and impacted communities to push for structural change on plastic overproduction and its links to climate and inequality.

Ownership category

akta.pro rank

Headquarters

HQ city

Margate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales: Sale of products through the website. The privacy policy references completing payment for products and posting products to customers.
2. Donations/Charitable Support: Registered charity (No. 1213963) that likely relies on donations and charitable funding to support its mission.
3. Newsletter Subscriptions: Regular email communications sent to subscribers including news, views, tips about living with less plastic.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Everyday Plastic is a registered UK charity that challenges the plastics crisis through community-driven campaigns, led by its flagship initiative "The Big Plastic Count," a mass-participation program where individuals register online, count their household plastic usage, and submit survey responses that are aggregated and used for advocacy and reporting. The organization complements this with educational email newsletters, website content about the connection between plastic, climate, and inequality, and a small e-commerce storefront selling physical products to supporters.

Product overview

Everyday Plastic is a registered charity (CIO) operating as a campaign-focused organization. Their primary offering is The Big Plastic Count, a mass participation initiative that enables individuals to register, count plastic usage, and submit survey responses for analysis and reporting on the plastics crisis. The organization conducts campaigns connecting plastic production to climate and community impacts, issues newsletters with tips and news about reducing plastic, and sells products through their platform. The Big Plastic Count serves as their core research and engagement mechanism, supplemented by newsletter communications and e-commerce capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• The Big Plastic Count

Quantifiable outcome

• Aggregate plastic consumption data collected from thousands of participants for research and reporting

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Plastic Free Foundation: Global non-profit behind the Plastic Free July campaign, focusing on reducing single-use plastic through community action and awareness. Highly comparable mission, community-driven GTM, and non-profit funding model.
• Plastic Pollution Coalition: A global alliance of organizations working to end plastic pollution through advocacy, education, and policy change. Comparable mission and advocacy positioning, though operating at a significantly larger international scale.
• Surfers Against Sewage: A UK-based environmental charity focused on plastic pollution, ocean health, and community-driven campaigns including mass beach cleans. Most directly comparable UK peer to Everyday Plastic due to similar charity structure, grassroots mobilization model, and plastic-focused advocacy mission.
• A Plastic Planet: A UK campaign organization specifically focused on reducing plastic pollution through awareness and policy advocacy. Closely comparable mission scope, UK focus, and awareness-advocacy GTM motion.

Emerging players

• City to Sea: A UK-based non-profit focused on plastic pollution, particularly single-use plastic and refill infrastructure. Comparable mission and UK focus, but operates from a more solutions-oriented (refill/reuse) rather than data-advocacy angle.

Broad incumbents

• The Marine Conservation Society: UK-based marine charity running the Great British Beach Clean and campaigns on marine plastic pollution. Comparable community-led data collection approach (annual beach clean surveys) and marine plastic focus.
• Friends of the Earth (England, Wales & NI): A large UK environmental charity with a much broader environmental mandate, but actively campaigns on plastic reduction and pollution. A broad incumbent operating across multiple environmental issues including plastics advocacy.
• Greenpeace UK: A major UK-based environmental campaign organization with plastics as one of several focus areas. Operates at a much larger scale and broader environmental scope than Everyday Plastic but competes for similar donor and activist audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/everydayplastic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Plastic