A Plastic Planet
A Plastic Planet is a UK-based advocacy organization founded in 2017 that campaigns to reduce plastic use through policy work, science advisory, the PlasticFree platform, and certification marks, serving governments, retailers, businesses and consumers globally.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What A Plastic Planet does
A Plastic Planet is a UK-based social impact movement founded in 2017 by Sian Sutherland and Frederikke Magnussen that campaigns to reduce plastic production and use through policy advocacy, science advisory, and the PlasticFree platform. The organization operates with a small team (1-10 employees) and delivers its mission through several initiatives: the PlasticFree Platform (a solutions and systems change platform serving a claimed 160 million creatives), two certification marks (the Plastic Free Trust Mark for products/packaging and the Plastic Free Commitment Mark for businesses), the PlasticFree Babies campaign on infant chemical exposure, and the Plastic Health Council supported by a Science Advisory Board of leading endocrinologists and environmental health researchers.
A Plastic Planet firmographics
Firmographics- Name
- A Plastic Planet
- Website
- https://aplasticplanet.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Plastic Planet is a UK-based advocacy organization founded in 2017 that campaigns to reduce plastic use through policy work, science advisory, the PlasticFree platform, and certification marks, serving governments, retailers, businesses and consumers globally.
- Ownership category
- akta.pro rank
A Plastic Planet industry classification
Industry- Product category
- Environmental Advocacy and Sustainability Certification
- akta.pro primary industry
- Pollution Prevention, Chemicals & Waste (incl. Plastics) (BPADALAJ)
- akta.pro secondary industry
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)
Keywords
Where A Plastic Planet is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
A Plastic Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations and Grants: The organization operates as a social impact movement funded through donations and potentially grants from foundations supporting environmental causes
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
A Plastic Planet product offering
Product offeringCore offering
A Plastic Planet is a social impact campaign organization that operates the PlasticFree platform for creatives, runs targeted advocacy campaigns (including PlasticFree Babies), issues plastic-free certification marks (PlasticFree Trust Mark for products/packaging and Commitment Mark for businesses), and provides scientific advisory support to drive policy reform on plastic production and use. The organization engages governments, retailers, and the United Nations to influence regulation and industry practices across the plastics lifecycle.
Product overview
A Plastic Planet is a campaign organization comprising multiple initiatives: the PlasticFree Platform (a solutions and systems change platform for creatives), the PlasticFree Babies campaign (focused on protecting infants from plastic chemicals), and the Science Advisory Panel (providing scientific guidance). The organization has also created two certification marks—the Plastic Free Trust Mark for products/packaging and the Commitment Mark for businesses—to drive the transition away from single-use plastics.
Differentiator
Problem solved
Functional benefit
Products and services
- PlasticFree Platform The world's first solutions and systems change platform built by creatives for creatives, designed to help designers create plastic-free products and accelerate industry-level change at supply-chain and planetary scale. It serves 160 million creatives globally.
- PlasticFree Babies
Quantifiable outcome
- EU announced ban on plastic sachets by 2030 following years of campaigning
- +2 more outcomes
Companies that use A Plastic Planet
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
A Plastic Planet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
A Plastic Planet partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Plastic Health CouncilcoreRelated organization co-founded by Sian Sutherland focusing on health impacts of plastic chemicals. The Plastic Health Council brings together scientists and campaigners to advocate for health-focused plastic regulations.
- UnilevercoreThrough a three-pronged framework to 'reduce, refill and replace', A Plastic Planet collaborates with Unilever on plastic pollution initiatives as part of industry engagement efforts.
- EY (Ernst & Young)coreEY partnered with A Plastic Planet and USAID on plastic pollution initiatives, contributing professional expertise and resources to advance sustainable packaging solutions.
- USAIDcoreUSAID joined with A Plastic Planet, EY, and Unilever on plastic pollution initiatives, providing development funding and international reach for sustainable packaging efforts.
- Matter IndustriescoreCo-authored whitepaper on microplastic pollution with Matter, challenging government to mandate filters in washing machines. Whitepaper presented at House of Lords event.
- PlanetCareminorPartner in whitepaper co-authorship on microplastic pollution solutions, focusing on consumer-facing filtration products.
- Xeros TechnologyminorPartner in microplastic pollution whitepaper, contributing technology expertise in laundry filtration.
- 5 Gyres InstitutecorePartner in microplastic pollution whitepaper, bringing scientific research and advocacy expertise on ocean plastic pollution.
- Ocean Family Foundation (OFF)minorCo-founded by Frederikke Magnussen (A Plastic Planet co-founder) and her husband, focusing on protecting ocean health from plastic pollution.
- Fashion SnoopsminorCollaborated on 'The Post-Plastic Economy' report, providing trend forecasting and industry insights for the fashion and design sectors.
- NetflixcoreNetflix released documentary 'A Plastic Planet' highlighting health impacts of plastic chemicals, providing major platform for awareness campaign.
- Plastic Soup FoundationcoreCoalition partner at INC 5 in Busan for UN Global Plastics Treaty negotiations, working together on health-focused treaty provisions.
- Earth ActioncoreCoalition partner at UN treaty negotiations advocating for robust plastic production caps and health protections.
- GreenpeacecoreCoalition partner at UN treaty negotiations, bringing global environmental advocacy expertise.
- BreakFreeFromPlasticcoreCoalition partner at UN treaty negotiations, focused on ending plastic pollution through corporate accountability and policy change.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
A Plastic Planet competitors and assessment
Company assessmentDirect peers
- Break Free From Plastic: Global coalition of NGOs working to end plastic pollution. Direct peer in corporate accountability and policy advocacy, with formal coalition relationship with A Plastic Planet at UN treaty negotiations.
- 5 Gyres Institute: Research and advocacy organization focused on plastic pollution, particularly microplastics in oceans. Partnered with A Plastic Planet on the microplastic filtration whitepaper presented at the House of Lords.
- Earth Action: Advocacy group pushing for robust plastic production caps at UN treaty negotiations. Coalition partner with A Plastic Planet on health-protective treaty provisions.
- Plastic Pollution Coalition: Global alliance working toward a world free of plastic pollution. Highly comparable in mission scope, advocacy tactics, and coalition-based operating model.
- Plastic Soup Foundation: Direct advocacy peer in plastic pollution campaigning. Active coalition partner with A Plastic Planet at UN Global Plastics Treaty negotiations (INC-5 Busan), with overlapping mission on plastic health and environmental impacts.
Broad incumbents
- Greenpeace: Large incumbent environmental NGO that partners with A Plastic Planet at UN treaty negotiations. Comparable in advocacy mission on plastic production reduction, though much larger in scope and resources.
- Surfrider Foundation: Grassroots ocean conservation organization with active plastic reduction campaigns and policy advocacy. Similar community-led GTM model to A Plastic Planet, with comparable campaign-based structure.
- Oceana: Large international ocean conservation organization with comparable plastic pollution advocacy campaigns and policy engagement, though broader marine mandate.
Emerging players
- B Corporation (B Lab): Certification body covering broader sustainability (not just plastic-free). Competitor/alternative for the PlasticFree Trust Mark, with a more commercial, fee-based verification model.
- Cradle to Cradle Products Innovation Institute: Material health and sustainable product certification body. Competes with PlasticFree Trust Mark for brand-level sustainability verification, with stronger engineering standards and institutional backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
A Plastic Planet social profiles
Digital presenceA Plastic Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Plastic Planet leadership team
Management profileNumber of profiles
Profiles2 records
A Plastic Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Plastic Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Plastic Planet
What does A Plastic Planet do?
A Plastic Planet is a social impact campaign organization that operates the PlasticFree platform for creatives, runs targeted advocacy campaigns (including PlasticFree Babies), issues plastic-free certification marks (PlasticFree Trust Mark for products/packaging and Commitment Mark for businesses), and provides scientific advisory support to drive policy reform on plastic production and use. The organization engages governments, retailers, and the United Nations to influence regulation and industry practices across the plastics lifecycle.
Is A Plastic Planet a public or private company?
A Plastic Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Plastic Planet founded?
A Plastic Planet was founded in 2017. It employs 1 to 10 people.
Where is A Plastic Planet based?
A Plastic Planet is headquartered in London, United Kingdom, in the Europe region.
How does A Plastic Planet make money?
One revenue line is on record: donations and Grants.
Who are A Plastic Planet's main competitors?
Direct peers on record are Break Free From Plastic, 5 Gyres Institute, Earth Action, Plastic Pollution Coalition and Plastic Soup Foundation. Broad incumbents are Greenpeace, Surfrider Foundation and Oceana. Emerging players are B Corporation (B Lab) and Cradle to Cradle Products Innovation Institute.
Does A Plastic Planet have an API?
No public API is recorded for A Plastic Planet.
What industry is A Plastic Planet in?
A Plastic Planet's product category is Environmental Advocacy and Sustainability Certification. Its primary akta.pro industry code is BPADALAJ, Pollution Prevention, Chemicals & Waste (incl. Plastics), with a secondary code of EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging).