What Evocon (Shopify Plus Agency) does

Evocon, operating commercially as Advantage Commerce, is a Milan-based Shopify Plus Partner agency structured as a business unit of Mamma Mia Company S.p.A. The firm maintains an exclusive focus on the Shopify ecosystem and targets Made in Italy luxury, fashion, design, and publishing brands pursuing direct-to-consumer eCommerce growth internationally. Named enterprise customers span swimwear (MC2 Saint Barth), interior design publishing (Cabana Magazine), corporate/comms (Havas Market Club), underwear (LNDV), multi-brand retail (Faraone), menswear (Talarico Cravatte, Sirmoney), luxury childrenswear (Cashmirino), and luxury jewelry (Ferrifirenze).

The agency's service portfolio covers the full eCommerce lifecycle: migrations from Magento and other platforms to Shopify Plus, custom theme development on Online Store 2.0, ERP and CRM integrations (notably Oracle Netsuite), Shopify POS implementation for omnichannel retail, Klaviyo-based email and SMS automation, conversion rate optimization, and international expansion via Shopify Markets. A proprietary offering is Digital Drawer™, a product-lifecycle CRM co-developed with client LNDV. Technical depth is concentrated in Shopify Plus, with certified partnerships spanning Shopify POS, Klaviyo, Oracle Netsuite, and broader Shopify Technology Partners covering loyalty, subscriptions, translations, payments, and shipping.

Revenue is generated through two primary streams: project-based engagements for migrations, redesigns, and custom development, and a recurring Shopify Growth Membership offered in three monthly tiers (2, 4, and 6 days per month) with 20–30% discounts on non-membership rates, dedicated growth managers, and monthly strategic reviews. Pricing is quote-based rather than publicly disclosed. Go-to-market combines direct enterprise sales to Italian DTC brands with inbound demand from the Shopify Plus Partner referral network, supported by a content presence on Shopify's own blog. The operating team is small (1–10 per firmographics) but is positioned as senior, with 50+ years of cumulative experience across UI/UX, front- and back-end development, CRO, and growth marketing. A parallel sub-brand, Advantage AI (advantageai.it), is listed in primary navigation but has no documented shipped capability.

Name

Evocon (Shopify Plus Agency)

Legal name

Mamma Mia Company S.p.A.

Website

https://evocon.it

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Evocon (Advantage Commerce) is a Milan-based Shopify Plus Partner agency providing migration, custom development, omnichannel, and growth marketing services exclusively for Made in Italy luxury, fashion, and design brands pursuing direct-to-consumer international expansion.

Ownership category

akta.pro rank

Product category

Shopify Plus Agency Services

SIC

Services-Advertising (7310)

akta.pro primary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Shopify Plus agency
• ECommerce development services
• Platform migration services
• Custom Shopify apps
• ERP integration services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. eCommerce Development Projects: One-time project fees for migrations (Magento to Shopify, redesigns), custom theme development, and platform implementations. Services include store redesign, ERP integrations, and international expansion setup.
2. Shopify Growth Membership: Monthly retainer model offering allocated development/design/marketing hours. Three tiers with 20-30% discounts on non-membership rates, dedicated growth manager, and monthly strategic reviews.
3. Marketing & Growth Services: Ongoing services including marketing automation (Klaviyo), conversion rate optimization, paid search/social, affiliation, product seeding, and analytics setup and tracking.
4. Shopify POS Implementation: New POS installations and migrations from legacy systems (Vend, Square) including hardware setup, configuration, and staff training for physical retail expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Advantage Commerce (Evocon) is an Italian Shopify Plus Partner agency delivering end-to-end eCommerce services built exclusively on the Shopify ecosystem: platform migrations from Magento and other legacy systems, custom theme and app development, ERP/CRM/POS integrations (Oracle Netsuite, Klaviyo, Shopify POS), omnichannel setup, conversion rate optimization, and ongoing growth support via a tiered monthly membership. Its services are aimed at Made in Italy luxury, fashion, design, and wellness brands seeking to scale direct-to-consumer eCommerce internationally.

Product overview

Evocon (Advantage Commerce) is a Shopify Plus Partner agency that provides a comprehensive suite of eCommerce services built around the Shopify ecosystem. The core offering consists of migration and redesign services, custom app development, omnichannel management, and growth marketing. These core services are complemented by specialized modules including Klaviyo email/SMS marketing automation, Shopify POS for physical retail, and a subscription-based Growth Membership for ongoing expert support. The agency focuses exclusively on the Shopify platform to deliver end-to-end DTC eCommerce solutions for Made in Italy brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Migration & Redesign Services End-to-end platform migration to Shopify Plus from legacy systems such as Magento or BigCommerce, including redesign of the storefront to improve quality and align with brand identity. Targeted at enterprise brands in luxury fashion, design, and publishing seeking to scale DTC eCommerce.
• Shopify App Development & Integration Custom Shopify app development and integration of sophisticated apps for complex requirements such as ERP and CRM connectors, tailored to client-specific functionality.
• Omnichannel Services Multi-channel commerce management including Shopify POS integration for real-time synchronization across online and physical retail operations.
• eCommerce Operations On-demand modular support for online store management and logistics, allowing clients to focus on their core product or service.
• Growth Services Traffic acquisition and conversion tactics including marketing automation, conversion rate optimization, product seeding, paid search and paid social, and affiliation programs.
• Klaviyo Services End-to-end Klaviyo email and SMS marketing automation services including database migration, segmentation, campaign management, copywriting, design, and flow creation for Shopify merchants.
• Shopify POS Services Shopify POS setup, configuration, and migration services (including from Vend or Square) with hardware setup and staff training for omnichannel retail expansion.
• Shopify Growth Membership Monthly subscription membership providing existing Shopify merchants with allocated development, design, and marketing hours (2, 4, or 6 days per month) at 20-30% discounts versus non-membership rates, with a dedicated growth manager and monthly strategic review.

Quantifiable outcome

• +20% revenue increase in first 3 months post-migration
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and major.

• Shopify PluscoreChannel Partner/ Reseller/ DistributorOfficial Shopify Plus Partner agency. Specializes exclusively in Shopify ecosystem, offering migrations, custom development, integrations, and ongoing optimization for Shopify Plus merchants.
• KlaviyocoreTechnology or IntegrationCertified Klaviyo partners providing end-to-end email and SMS marketing automation services including database migration, segmentation, campaign management, copywriting, design, and flow creation.
• Shopify POScoreTechnology or IntegrationCertified Shopify POS implementation partners offering new installations, migrations from Vend/Square, hardware setup, and staff training for omnichannel retail expansion.
• Oracle NetsuitemajorTechnology or IntegrationCompleted ERP integration with Oracle Netsuite for Cabana Magazine, enabling optimized enterprise resource management alongside Shopify online operations.
• Digital Drawer™ (LNDV)coreStrategic or Co-development PartnerCo-developed proprietary CRM system for LNDV that tracks product lifecycle from manufacture to sale and beyond, featuring end-of-life replacement notifications - a unique innovation in ecommerce-customer experience intersection.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/evocon-shopify-plus-partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evocon (Shopify Plus Agency)