Evolution Technologies Inc

What Evolution Technologies Inc does

Evolution Technologies Inc, doing business as e-Volution, is a Connected TV (CTV) monetization platform that operates as a Supply-Side Platform (SSP) for publishers seeking to maximize yield on programmatic video inventory. The company's core product runs machine learning-driven auctions and dynamic floor pricing to optimize bid responses, with claimed throughput of 1.2B+ daily auctions and 500M+ daily impressions across 15+ countries, sub-50ms decisioning latency, and an average 47% publisher revenue uplift. It is integrated into the broader programmatic ecosystem through partnerships with major SSPs and platforms including Magnite, Google, Xandr, Equativ, Adform, Discovery Plus, and Inmobi, and is accredited under IAB Europe's TCF 2.0/2.2 framework (Vendor ID 957) with GDPR and CCPA compliance.

The business model is transaction-based: e-Volution earns revenue from marketplace commissions and platform fees on the CTV ad transactions it processes. It serves publishers primarily in the CTV vertical, with demand sourced from integrated DSPs and SSP partners. The company was incorporated in 2016 in Delaware, maintains its principal place of business in New Jersey, holds a legal office address in Wilmington, and operates a European affiliate through Metup Srl in Italy, signaling both domestic U.S. operations and a cross-border growth posture.

The technology stack centers on a real-time bidding engine with proprietary ML models for yield optimization and floor pricing, layered over a sub-50ms decisioning pipeline. The company has registered the e-Volution trademark in the United States to protect its brand identity. Material gaps in disclosure — no published financials, no disclosed funding, no named executives, and no customer revenue mix — limit the ability to independently validate claimed scale, margins, or growth rate.

Name

Evolution Technologies Inc

Legal name

Evolution Technologies Inc.

Website

https://e-volution.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Evolution Technologies Inc (DBA: e-Volution) operates an AI-powered CTV supply-side platform that monetizes publisher video inventory through real-time programmatic auctions, serving CTV publishers and integrating with major SSPs and DSPs including Magnite, Google, and Xandr across 15+ countries.

Ownership category

akta.pro rank

Product category

Programmatic Advertising / Supply-Side Platform (SSP)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (512120)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro industry

PRIMARYMPAHALAJ

Distribution Feeds & Syndication (Partner Delivery, APIs, Feeds)

Media, Entertainment & Sports/Media Technology & Services (Post-Production, VFX, Animation, Streaming Infrastructure)/Rights, Metadata & Content Supply Chain (Avails, Scheduling, DRM/Watermarking)

Keywords

• CTV monetization platform
• Supply-side platform
• Programmatic advertising
• Yield optimization
• Real-time bidding

Headquarters

HQ city

New Jersey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SSP Platform Services: Supply-side platform services enabling publishers to monetize CTV inventory through real-time bidding. The platform takes a percentage of ad revenue generated through auctions.
2. CTV Inventory Monetization: AI-driven yield optimization services for Connected TV publishers, optimizing every impression to maximize revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

e-Volution is a CTV-first supply-side platform (SSP) that helps publishers maximize revenue from their Connected TV inventory through AI-powered yield optimization, real-time bidding intelligence, and granular analytics. The platform processes 1.2B+ auctions and 500M+ impressions daily with sub-50ms ad decisioning, dynamic AI-driven floor pricing, and complete transparency into every impression, bid, and transaction.

Product overview

e-Volution is a CTV-first monetization platform for publishers. The unified platform combines advanced AI algorithms, real-time bidding intelligence, and granular analytics to ensure every CTV impression delivers maximum value. The platform processes over 1.2 billion auctions daily with sub-50ms ad decision time, featuring AI-powered dynamic floor pricing, complete transparency into impressions/bids/transactions, and seamless integration with existing ad servers.

Differentiator

Problem solved

Functional benefit

Products and services

• e-Volution CTV Monetization Platform AI-powered Connected TV (CTV) yield optimization and supply-side platform for publishers. Combines machine learning, real-time bidding intelligence, dynamic floor pricing, and granular analytics to maximize revenue from CTV inventory, processing 1.2B+ auctions daily with sub-50ms ad decisioning and full transactional transparency.

Quantifiable outcome

• 47% average revenue uplift within first 3 months
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• MagnitecoreTechnology or IntegrationMajor CTV SSP platform partner. Logo displayed on website as trusted partner in the e-Volution monetization ecosystem.
• GooglecoreTechnology or IntegrationStrategic data and advertising partner. Google provides cookies and targeting capabilities for retargeting and ad personalization. Google inventory available through the platform.
• XandrcoreTechnology or IntegrationMicrosoft advertising platform partner. Logo displayed on website as part of trusted partner network for CTV monetization.
• EquativcoreTechnology or IntegrationIndependent ad platform partner. Logo displayed on website as part of the partner ecosystem.
• AdformcoreTechnology or IntegrationDenmark-based advertising technology company partner. Logo displayed on website.
• Metup SrlcoreStrategic or Co-development PartnerItalian affiliate entity of Evolution Technologies Inc, a limited liability partnership organized under Italian law, operating as part of the corporate group.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FreeWheel: A Comcast-owned ad management and monetization platform specializing in premium video and CTV. FreeWheel competes in the same publisher-side monetization layer for broadcasters and streaming services that e-Volution targets.
• Index Exchange: Independent global SSP with significant CTV and video inventory share. Index Exchange is a direct competitor for publisher-side real-time bidding and header bidding demand in the CTV market.
• Adform: Independent global ad tech vendor with DSP, SSP, and DMP capabilities. Adform is a listed partner of e-Volution and competes for publisher-side monetization and programmatic demand access.
• Equativ (formerly Smart AdServer): Independent ad tech platform offering SSP, DSP, and ad server capabilities. Equativ is a named partner of e-Volution and serves as a comparable independent SSP competing for CTV and omnichannel publisher relationships.
• Publica by Pubmatic: CTV ad server and monetization platform acquired by Pubmatic. Publica directly competes with e-Volution's CTV yield optimization offering for broadcasters, AVOD services, and streaming platforms.
• SpringServe: Video and CTV ad serving and monetization platform providing header bidding, ad podding, and yield optimization for OTT/CTV publishers—closely aligned with e-Volution's core offering.
• Magnite: The largest independent CTV-focused SSP and a direct competitor. Magnite provides CTV publishers with header bidding, yield management, and ad server integrations that overlap directly with e-Volution's offering, and is a named partner on e-Volution's website.

Broad incumbents

• Pubmatic: Public SSP with a CTV product (Pubmatic for CTV) offering real-time bidding and header bidding across CTV and omnichannel inventory. Competes with e-Volution for CTV publisher spend with a much broader portfolio.
• Xandr (Microsoft): Microsoft-owned ad platform combining a SSP, DSP, and curation capabilities. Xandr is a named partner of e-Volution and represents both a comparable competitor and a distribution channel for CTV inventory.
• Google Ad Manager: Dominant ad server and SSP used by many large publishers, including CTV. Google's ad stack is a primary alternative for publishers evaluating yield optimization, and Google is also listed as a partner/integration by e-Volution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/e-volution-technologies

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolution Technologies Inc