Springserve
SpringServe is Magnite's dedicated video and CTV advertising platform, providing server-side ad insertion and programmatic video ad serving for streaming publishers, broadcasters, and FAST channels, with growing agentic AI capabilities for automated campaign activation and inventory matching.
- Company typePublic
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Springserve does
SpringServe is the dedicated video and connected television (CTV) advertising platform operated by Magnite, Inc. (NASDAQ: MGNI), serving as one of two core platform brands within Magnite's modular sell-side ad tech stack alongside DV+ for display and online video. The platform provides server-side ad insertion, programmatic video ad serving, and SSP capabilities for streaming publishers, broadcasters, and FAST channels, with core features including header bidding, real-time bidding, supply path optimization, and the industry-first Live Scheduler for live streaming event advertising. SpringServe operates on a hybrid infrastructure combining on-premises systems with cloud environments, supporting 99.97% uptime across distributed data centers in the US, Europe, and Asia.
The business model is B2B programmatic advertising, generating revenue through transaction fees on the sell-side platform and likely subscription/recurring fees for advanced features, with quote-based enterprise pricing that is not publicly disclosed. SpringServe serves two-sided customers — media owners/publishers (Disney, Spectrum Reach, Warner Bros. Discovery, Roku, LG Ad Solutions, Philo, Business Insider) on the supply side, and buyers/brands/agencies (Amazon Ads, Viant, Kepler, MiQ, Publicis Media Exchange) on the demand side — through a hybrid GTM combining enterprise field sales and product-led self-service capabilities. Recent strategic direction emphasizes agentic AI, with buyer and seller agents, anomaly detection, demand path optimization, and the Advertising Context Protocol layered onto SpringServe as part of the broader Magnite Orchestration initiative launched June 2026.
Springserve firmographics
Firmographics- Name
- Springserve
- Legal name
- Magnite, Inc.
- Website
- https://springserve.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SpringServe is Magnite's dedicated video and CTV advertising platform, providing server-side ad insertion and programmatic video ad serving for streaming publishers, broadcasters, and FAST channels, with growing agentic AI capabilities for automated campaign activation and inventory matching.
- Ownership category
- akta.pro rank
Where Springserve is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Springserve business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Programmatic Advertising Platform Fees: Magnite operates as a sell-side programmatic advertising platform connecting buyers and sellers of advertising inventory. Revenue is generated through fees charged to both publishers (media owners) and advertisers/buyers for access to the platform and transaction processing.
- Technology Services for Media Owners: SpringServe provides specialized video ad serving technology for streaming publishers, likely with platform/SaaS fees for advanced features, analytics, and optimization tools.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Springserve product offering
Product offeringCore offering
SpringServe is a video and CTV advertising platform providing server-side ad insertion, programmatic video ad serving, and supply-side platform (SSP) capabilities for streaming publishers, broadcasters, and media owners. The platform enables media owners to plan, activate, and measure ads around live streaming events with AI-powered intelligent assistance tools including anomaly detection, demand path optimization, and dynamic pricing. It supports agentic AI capabilities through buyer and seller agents that automate campaign activation and inventory matching.
Product overview
SpringServe operates as Magnite's core video and CTV advertising platform within a modular ad tech ecosystem that includes DV+ (display SSP) and ClearLine (analytics). SpringServe specifically handles programmatic video advertising, server-side ad insertion, and CTV inventory management, while DV+ provides display and mobile ad serving capabilities. The platforms share AI-powered intelligent assistance tools including anomaly detection, demand path optimization, and dynamic pricing, with both supporting agentic AI capabilities (buyer and seller agents) and the Magnite Orchestration layer for coordinated automated execution.
Differentiator
Problem solved
Functional benefit
Brands
- SpringServe: Video advertising platform for CTV and streaming, enabling media owners to plan, activate, and measure ads around live streaming events.
Products and services
- SpringServe Platform SpringServe is Magnite's dedicated video and CTV advertising platform providing server-side ad insertion, programmatic video ad serving, and SSP capabilities for publishers and broadcasters streaming video content. It is designed for media owners seeking to monetize their video and CTV advertising inventory.
- Live Scheduler Live Scheduler is an industry-first SpringServe feature enabling media owners to plan, activate, and measure ads around live streaming events through a standardized workflow, providing buyers and DSPs clearer visibility into upcoming live inventory for precise campaign planning and pacing.
- AI Seller Agent for SpringServe AI Seller Agent is an agentic AI tool embedded in SpringServe enabling sellers to automate inventory matching and campaign execution, supporting Advertising Context Protocol for AI-to-AI communication. Major publishers LG Ad Solutions, Warner Bros. Discovery, and MiQ participated in early testing.
- AI-Powered Intelligent Assistance and Agentic Execution AI-powered intelligent assistance and agentic execution tools for the SpringServe video platform, including anomaly detection, demand path optimization, dynamic pricing tools, and a buyer agent. Designed for media owners and buyers seeking to automate and optimize programmatic advertising.
- Magnite Orchestration Magnite Orchestration is a comprehensive orchestration layer for agentic advertising that coordinates buyer and seller agents across the Magnite ecosystem for automated campaign execution.
Quantifiable outcome
- 270%+ revenue uplift for Kicker using Open Bidding Direct Pay
- +1 more outcomes
Companies that use Springserve
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Springserve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature5 records
Springserve partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- PhiloflagshipPhilo, a San Francisco-based live TV streaming service, launched pause ads across its full ad-supported footprint through both direct and programmatic activation using SpringServe. Magnite collaborated with strategic partners including Magnite, Index Exchange, Kargo, Nexxen, OpenGlass, OpenX, TripleLift, and WunderKIND Ads to bring the product to market.
- KeplercoreKepler is currently testing Magnite's agentic AI-driven tools and capabilities as part of early-stage activations.
- MiQcoreMiQ is testing Magnite's agentic AI capabilities, accessing Disney Advertising inventory for agent-driven workflows.
- Publicis Media Exchange (PMX)corePublicis Media Exchange (PMX) is testing Magnite's seller agent-driven workflows as part of the expanded agentic capabilities.
- Disney AdvertisingcoreDisney Advertising participated in early-stage testing of Magnite's expanded AI-enabled mediation and agentic capabilities including buyer agent features using Disney Advertising inventory.
- Spectrum ReachcoreSpectrum Reach leverages Magnite's AI-enabled mediation and agentic capabilities to better connect buyers with premium content and audiences.
- Scope3coreScope3 served as the buyer agent partner for Magnite's first agentic advertising test in December 2025, testing the seller agent embedded in SpringServe.
- LG Ad SolutionsflagshipLG Ad Solutions was among the major publishers participating in early testing of Magnite's seller agent capabilities on SpringServe.
- Warner Bros. DiscoveryflagshipWarner Bros. Discovery participated in early testing of Magnite's seller agent capabilities on SpringServe.
- RokuflagshipRoku is among the first media partners to utilize Magnite's Live Scheduler solution for planning, activating, and measuring ads around live streaming events.
- Amazon AdsflagshipAmazon Ads expressed support for Magnite's Live Scheduler capability, with clearer visibility into upcoming live inventory for DSP buyers.
- ViantcoreViant integrated Magnite SpringServe to expand its Direct Access program in CTV advertising, enhancing transparency and efficiency for advertisers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Springserve competitors and assessment
Company assessmentDirect peers
- Pubmatic: Independent sell-side ad platform competing in CTV and programmatic video. Direct competitor to Magnite's SpringServe and DV+ for publisher ad serving and header bidding across CTV and online video.
- Adform: Independent programmatic platform operating across demand and supply sides, with CTV and video capabilities. Competes with SpringServe in serving publisher video/CTV inventory in international markets.
- FreeWheel (Comcast): Comcast-owned ad server and SSP specializing in premium video and CTV, with strong broadcaster relationships. Direct competitor to SpringServe for server-side ad insertion and premium video monetization.
- Index Exchange: Independent SSP focused on programmatic digital advertising including CTV. Direct competitor in video/CTV ad serving — also a Magnite partner in the Philo pause-ads launch.
- OpenX: Independent programmatic SSP operating across display, video, and CTV inventory. Direct competitor for publisher monetization, also listed as a Magnite collaboration partner on Philo pause-ads.
- Nexxen: Programmatic omnichannel platform providing SSP, DSP, and CTV capabilities. Listed as a Magnite collaboration partner on the Philo pause-ads product and an active competitor in CTV/streaming video monetization.
Broad incumbents
- The Trade Desk: Largest independent DSP with growing presence in CTV buying. Operates across buy-side rather than directly competing in supply-side ad serving, but increasingly influencing how CTV inventory is transacted — a competitive and ecosystem force for SpringServe.
- Amazon Publisher Services: Amazon's supply-side platform including Transparent Ad Marketplace and publisher header bidding. Competes with SpringServe for CTV supply while Amazon DSP also influences buy-side competition.
- Google Ad Manager: Google's dominant ad server and SSP. Walled-garden competitor with structural advantages from owning the browser, demand-side stack, and major supply (YouTube CTV). SpringServe competes with AdX/AdX for publisher CTV and video inventory.
Emerging players
- Beeswax (now FreeWheel-owned; Cesvio): Custom bidding and SSP technology for CTV/online video; integrated under FreeWheel/Comcast. Operates in the same video ad serving technology category as SpringServe, with overlapping publisher relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Springserve social profiles
Digital presenceSpringserve compliance and trust
Trust signalCompliance6 records
Springserve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springserve leadership team
Management profileNumber of profiles
Profiles6 records
Springserve subsidiaries and ownership
Company hierarchySubsidiaries2 records
Springserve funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springserve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springserve
What does Springserve do?
SpringServe is a video and CTV advertising platform providing server-side ad insertion, programmatic video ad serving, and supply-side platform (SSP) capabilities for streaming publishers, broadcasters, and media owners. The platform enables media owners to plan, activate, and measure ads around live streaming events with AI-powered intelligent assistance tools including anomaly detection, demand path optimization, and dynamic pricing. It supports agentic AI capabilities through buyer and seller agents that automate campaign activation and inventory matching.
Is Springserve a public or private company?
Springserve is a public company. It is classified as corporate owned and is currently operating.
When was Springserve founded?
Springserve was founded in 2007. It employs 11 to 50 people.
Where is Springserve based?
Springserve is headquartered in New York, United States, in the North America region.
How does Springserve make money?
Two revenue lines are on record. Programmatic Advertising Platform Fees are the primary driver. The others are technology Services for Media Owners.
Who are Springserve's main competitors?
Direct peers on record are Pubmatic, Adform, FreeWheel (Comcast), Index Exchange, OpenX and Nexxen. Broad incumbents are The Trade Desk, Amazon Publisher Services and Google Ad Manager. Beeswax (now FreeWheel-owned; Cesvio) is listed as an emerging player.
Does Springserve have an API?
No public API is recorded for Springserve.