East Wellington Family Health Team

What East Wellington Family Health Team does

East Wellington Family Health Team (EWFHT) is a privately operated, publicly funded primary care organization established in 2007 by the Ontario Ministry of Health and Long-Term Care, serving patients in the communities of Erin and Rockwood in Wellington County, Ontario. EWFHT delivers family medicine and team-based allied health services through two physical clinic locations (6 Thompson Crescent, Erin; 175 Alma Street, Rockwood) and operates 11 physicians within an interdisciplinary team that includes nurses, registered dietitians, mental health therapists, occupational therapists, social workers, and a certified smoking cessation program. The clinical portfolio spans Primary Care, Mental Health, Diabetes Care, COPD/Airways Clinic, Hypertension Clinic, Memory Clinic, Low Back Pain Program, AREP Arthritis Rehabilitation, Addiction Services, Nutrition, Occupational Therapy, Smoking Cessation, Telemedicine, Flu Shot Clinics, and Preventative Care/Screening, supplemented by free community wellness workshops.

EWFHT's technology footprint is intentionally modest: a password- and firewall-protected Electronic Health Records system restricting access to identified care-team members; the Ocean (CognisantMD) platform for online appointment booking and secure email messaging; the Ontario Telemedicine Network (OTN) for virtual visits; secure Zoom for online workshops; the WDG Public Health Immunization reporting system; and CanadaHelps for donation processing. The organization is PHIPA-compliant, AODA-compliant, and a core partner of the Guelph & Area Ontario Health Team (GAOHT) since November 2019, participating in shared digital health and integrated care initiatives across the Guelph-Wellington region.

EWFHT's business model is dominated by OHIP (Ontario Health Insurance Plan) reimbursement for insured primary care services, supplemented by per-unit fees for uninsured services (sick notes, forms, missed appointments, transfers of records, travel assessments, cryotherapy, removal of skin lesions, etc.) set against the Ontario Medical Association fee schedule, plus charitable donations via CanadaHelps. The customer base is composed of rostered community patients and broader Wellington County residents; customer acquisition runs primarily through Health Care Connect referrals, the EWFHT website, email communications, and community partnerships (Wellington-Dufferin-Guelph Public Health, Homewood Community Addiction Services, Alzheimer Society Waterloo Wellington, etc.). Government is the single dominant revenue payer, even though the underlying patients constitute a fragmented community base.

Name

East Wellington Family Health Team

Legal name

East Wellington Family Health Team

Website

https://ewfht.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

East Wellington Family Health Team is a publicly funded Ontario primary care organization serving Erin and Rockwood via two clinics and 11 physicians, delivering team-based family medicine, allied health programs, telemedicine, and wellness workshops under the Ministry of Health's FHT model.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• Primary healthcare services
• Family health team
• Chronic disease management
• Allied health programs
• Preventative care screening

Headquarters

HQ city

Erin

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ontario Health Insurance Plan (OHIP): Core healthcare services are covered by OHIP (Ontario Health Insurance Plan), which is the provincial government health insurance program. The Ministry of Health and Long-Term Care funds the Family Health Team model.
2. Uninsured Services Fees: Fees charged for services not covered by OHIP, including sick notes, medical forms, transfer of records, missed appointments, and various administrative services. Fee schedule established by the Ontario Medical Association.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

East Wellington Family Health Team delivers team-based primary healthcare and an interdisciplinary allied health program portfolio to registered patients in Erin and Rockwood, Ontario. Services include family physician primary care, specialty clinics (Diabetes, COPD, Hypertension, Memory, Arthritis, Low Back Pain), mental health and addiction counselling, nutrition, occupational therapy, smoking cessation, immunizations, preventative screening, telemedicine, and Saturday urgent care. Wellness workshops and online booking/secure messaging tools support patient access and education.

Product overview

East Wellington Family Health Team operates as an Ontario Family Health Team established in 2007, providing coordinated primary healthcare through a team-based approach. The organization offers a comprehensive portfolio of clinical services including Primary Care, Mental Health Services, Diabetes Care, COPD/Airways Clinic, Hypertension Clinic, Memory Clinic, Low Back Pain Program, Occupational Therapy, Nutrition Services, Addiction Services, Smoking Cessation, Telemedicine, and Flu Shot Clinics. Additional programs include the AREP Arthritis Program, Saturday Urgent Care, and Preventative Care/Screening services. The organization also provides patient-facing digital tools including Online Booking via Ocean platform and Secure Email Messaging Portal. Wellness and education programs include various free community workshops for chronic disease management, mental health, nutrition, and preventive care. Services are delivered at two physical clinic locations in Erin and Rockwood, Ontario, with virtual options via telemedicine and online workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Core primary healthcare services providing first point of contact with physicians and healthcare teams, including preventive care, health promotion, chronic condition management, and specialist referrals for registered patients of the Erin and Rockwood clinics.
• Arthritis Program (AREP) Arthritis Rehabilitation Education Program providing consultation, guidance on self-management, customized service plans, and group education for children and adults with arthritis, delivered by Occupational Therapists, Physiotherapists, and Social Workers.
• Addiction Services In-house substance use counselling offering individual counselling, assessment, referral, ongoing solution-focused therapy, education, and group services in partnership with Homewood Community Addiction Services (CADS).
• COPD/Airways Clinic Lung health clinic providing spirometry testing for patients 40+ who smoke or have quit, plus ongoing education and management support for patients diagnosed with COPD.
• Diabetes Care Diabetes education and management program offering group workshops and one-on-one appointments with Nurses and Dietitians for patients age 18+ with prediabetes or any type of diabetes, including insulin starts and adjustments.
• Flu Shot Clinics Seasonal flu immunization program providing flu shots for registered patients by appointment, including consent forms, screening questionnaires, and post-vaccination monitoring.
• Hypertension/High Blood Pressure Clinic One-on-one clinic visits with nurses trained in hypertension management, providing education, support, and blood pressure management for patients with diagnosed hypertension or concerns about blood pressure.
• Low Back Pain Program Multidisciplinary program helping patients manage low back pain through exercise programs, patient education, and manual therapy, with providers including Occupational Therapist, Physiotherapist, Chiropractor, and Kinesiologist.
• Memory Clinic Cognitive assessment clinic providing one-on-one cognitive assessments by certified nurses and family support meetings, with a multidisciplinary team including Nurses, Social Workers, Occupational Therapist, and Doctors for comprehensive dementia and memory loss care.
• Mental Health Services Individual, family, and group counselling services for issues including grief, life transitions, drug or alcohol problems, relationship challenges, depression, anxiety, stress, and chronic illness, provided by registered social workers and psychotherapists.
• Nutrition Services Registered Dietitian services providing individualized nutritional counselling for healthy eating, chronic disease prevention, heart health, digestive disorders, food allergies, osteoporosis, childhood nutrition, pregnancy nutrition, and affordable healthy food guidance.
• Occupational Therapy Occupational therapy helping patients overcome barriers in daily living, self-care, work, and leisure activities, with specific involvement in Memory Clinic, Low Back Pain Program, and chronic condition management.
• Smoking Cessation Program One-on-one visits with certified smoking cessation nurses providing quit support, monthly follow-up, ongoing support, and free Nicotine Replacement Therapy for qualifying patients.
• Telemedicine Virtual healthcare consultations using Ontario Telemedicine Network (OTN) enabling remote patient appointments and follow-up care without in-person visits.
• Saturday Urgent Care Same-day Saturday appointments for urgent medical concerns for registered EWFHT patients only, by phone appointment on the day of the clinic, not a walk-in service.
• Online Booking Secure online appointment scheduling system through the Ocean (CognisantMD) platform allowing patients to select physicians and book available appointment times.
• Secure Email Messaging Portal PHIPA-compliant secure email communication platform for non-urgent medical inquiries, appointment requests, and health information updates between patients and clinicians.
• Wellness Workshops Free community workshops including Better Sleep, Relaxation & Stress Management, Anxiety - Dial it Down!, Heart Health, Diabetes education, Prenatal Clinic, Walk-Fit, Understanding Pre-Diabetes, and others for patients and community residents, delivered in-person and via Zoom.
• Preventative Care and Screening Health screening programs including Personal Health Reviews, Colorectal Cancer Screening, Breast Cancer Screening, and Cervical Cancer Screening with HPV testing.

Quantifiable outcome

• Multiple specialty programs offered including Diabetes, Mental Health, COPD, Hypertension, Memory Clinic, and Arthritis

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Guelph & Area Ontario Health Team (GAOHT)coreStrategic or Co-development Partner · 29 November 2019As one of 14 core partners, EWFHT participates in the Ontario Health Team model to provide better connected care for patients. Areas of focus include complex mental health and addictions, palliative care, implementation of integrated primary care teams, and digital health capabilities.
• Ontario Ministry of Health and Long-Term CarecoreStrategic or Co-development PartnerEstablished in 2007 by the Ontario Ministry of Health and Long-Term Care to provide healthcare for area residents. Receives government funding for the Family Health Team model.
• Wellington Dufferin Guelph Public HealthmajorStrategic or Co-development PartnerCollaboration on immunization programs, travel vaccinations, childhood immunizations, TB testing, and public health alerts including measles vaccination clinics.
• Homewood Community Addiction Services (CADS)majorStrategic or Co-development PartnerPartnership for individual and group counselling services, referral to support groups and programming, and connection with residential or day-treatment programs for addiction services.
• Health Care ConnectmajorChannel Partner/ Reseller/ DistributorProvincial program that refers Ontarians who don't have a physician to family health care providers accepting new patients. EWFHT participates by accepting referrals through this program.
• University of Guelph Mass Vaccination ClinicminorStrategic or Co-development PartnerExecutive Director Alicia Atkinson previously worked at the University of Guelph Mass Vaccination Clinic, bringing experience in large-scale vaccination operations.
• Ontario Telemedicine Network (OTN)majorTechnology or IntegrationProvides telemedicine infrastructure for virtual visits and remote patient consultations, enabling access to care for patients who cannot visit clinics in person.
• Guelph Wellington Women In CrisisminorStrategic or Co-development PartnerCollaboration on human trafficking awareness workshop to help families increase awareness and support healthy communication regarding youth safety.
• University of Guelph Stress Management and High Performance ClinicminorStrategic or Co-development PartnerPartnership with University of Guelph for the Anxiety - Dial it Down! workshop presented by Kathy Somers from their Stress Management Clinic.
• Alzheimer Society Waterloo WellingtonmajorStrategic or Co-development PartnerCollaboration for the Rural Care Partner Support Group for family and friends of people living with Alzheimer's disease and other dementias. Registration through the Society.
• Guelph Family Health TeamminorStrategic or Co-development PartnerRegional healthcare partner collaboration, with shared workshop listings and healthcare resource referrals.
• Guelph General HospitalminorStrategic or Co-development PartnerListed as a nearby emergency department option and healthcare partner in the region for patient referrals and care coordination.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TELUS Health MyCare: National virtual primary care platform from a major Canadian telecom. Provides on-demand physician access via app, competing for primary care patients across Ontario including EWFHT's catchment area.

Others

• Homewood Health Centre: National mental health and addictions provider with which EWFHT partners via Homewood Community Addiction Services (CADS). A specialized referral destination for EWFHT patients requiring residential or intensive addiction treatment.
• Alzheimer Society Waterloo Wellington: Regional chapter partnering with EWFHT on the Rural Care Partner Support Group. Comparable in delivering community-based dementia and caregiver support services overlapping with EWFHT's Memory Clinic program.

Direct peers

• North Perth Family Health Team: Rural Ontario FHT with a similar small-town interdisciplinary primary care model. Directly comparable in scale, structure, and government funding mechanism, operating in Listowel and surrounding areas.
• Guelph Family Health Team: Guelph-based Ontario Family Health Team operating under the same government-funded FHT model with interdisciplinary primary care teams. EWFHT's Executive Director previously worked at Guelph FHT, and the two share workshop listings and regional partnerships.
• Kitchener-Waterloo Family Health Team: Another Ontario FHT serving the nearby Waterloo Region with a comparable team-based primary care model including allied health professionals, chronic disease management programs, and similar funding structure.

Regional players

• Grand River Community Health Centre: Community Health Centre serving the broader Waterloo-Wellington region with team-based primary care including physicians, nurse practitioners, and allied health. Operates under a similar interdisciplinary model but with CHC (rather than FHT) governance and funding.
• Woolwich Community Health Centre: Community Health Centre in rural Waterloo Region providing interdisciplinary primary care services. Comparable in scale and rural primary care delivery model, though operating under the CHC funding framework rather than FHT.
• Wellington-Dufferin-Guelph Public Health: Regional public health unit that partners with EWFHT on immunization programs, vaccination clinics, and infectious disease response. Operates in the same geography with overlapping preventive health and screening services.

Emerging players

• Maple: Canadian virtual care platform offering on-demand primary care consultations via telemedicine. Represents the emerging digital-first primary care model that competes for EWFHT's patient base, particularly for non-urgent issues EWFHT currently handles in person.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/east-wellington-family-health-team

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Wellington Family Health Team