EXCEL INDUSTRIES INCORPORATED

What EXCEL INDUSTRIES INCORPORATED does

Excel Industries, Inc. is a privately held, family-founded overhead crane manufacturer and full-service material handling provider based in Springfield, Tennessee. Founded in 2004 by David and Charles Roanhouse, the company operates a 50,000 sq ft manufacturing facility equipped with a box girder production line capable of producing cranes up to 200 tons capacity with 150-foot spans, supported by in-house engineering, a 200-ton hydraulic press, and metal fabrication capabilities. Its product portfolio spans new overhead/bridge/gantry cranes, private-label custom cranes manufactured for smaller regional crane companies, factory-certified repair services, OSHA/ANSI/CMAA-compliant inspections, 24/7 emergency repair, crane modernization and upgrades, and parts/hoists from major OEMs including Columbus McKinnon, Demag, KONE, Magnetek, and Harrington.

The business operates a hybrid hardware-and-services model with quote-based project pricing. Direct enterprise field sales target steel mills, aerospace manufacturers, and general industrial customers (named logos include Embraer Executive Jets, Siskin Steel, Steel Technologies, and Sattler Manufacturing), while a parallel private-label OEM channel supplies custom cranes to 10+ smaller overhead crane companies for resale under their own brands. Equipment financing through a partnership with Marlin removes upfront capital barriers for buyers. The company released a proprietary in-house Inspection APP in late 2024 to support customer self-inspection programs.

Geographically, Excel is concentrated in the Southeast United States — primarily Tennessee, Kentucky, and Alabama — but travels nationwide for enterprise installation. The company is wholly owned by the Roanhouse family following the passing of co-founder Charles Roanhouse, with David Roanhouse continuing as President; no external institutional capital, M&A, or public-listing activity is recorded. AI/ML capabilities are not present in the current product surface.

Name

EXCEL INDUSTRIES INCORPORATED

Legal name

Excel Industries, Inc.

Website

https://excel-industries.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Excel Industries is a privately held Tennessee-based manufacturer and service provider specializing in overhead, bridge, and gantry cranes up to 200 tons, serving steel, aerospace, and industrial customers through direct sales plus private-label OEM partnerships with smaller regional crane companies.

Ownership category

akta.pro rank

Product category

Overhead Crane Manufacturing and Material Handling Services

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Overhead (Bridge) Cranes (IMAHAJAC)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Crane & Hoist Safety & Monitoring Systems (Limiters, Anti-collision, Load Monitoring) (IMAHAJAL)

Keywords

• Overhead crane manufacturing
• Crane repair services
• Crane inspection services
• Material handling equipment
• Crane modernization services

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Crane Manufacturing and Sales: Manufacturing and sale of new overhead cranes, bridge cranes, gantry cranes, and custom private-label cranes for partners and end customers
2. Crane Repair Services: Factory certified repair services for overhead cranes, hoists, and trolleys. Emergency 24/7 repair services available
3. Crane Inspection Services: Certified third-party crane inspections following OSHA, ANSI, and CMAA standards. Inspection programs tailored to customer needs
4. Crane Modernization and Upgrades: Modernization and upgrade services for existing crane equipment including remote control systems, frequency drives, gear box retrofits, and structural upgrades
5. Crane Parts and Hoists: Sale of crane parts, hoists, electrification components, and controls from major manufacturers
6. Metal Fabrication: Specialty metal fabrication including lifting equipment, material carts, mezzanines, custom steel walkways, and safety guards

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Excel Industries manufactures new overhead cranes (bridge cranes, gantry cranes, box girder cranes up to 200 tons and 150 foot spans) at its 50,000 sq ft Springfield, TN facility and sells them directly to industrial end customers and as private-label builds for smaller crane companies. It also provides factory-certified repair, OSHA/ANSI/CMAA-compliant inspections, 24/7 emergency repair service, modernization and upgrade retrofits, parts and hoist distribution from major manufacturers, and specialty metal fabrication.

Product overview

Excel Industries, Inc. is a premier overhead crane products and service provider offering a comprehensive portfolio of solutions for the material handling industry. Their core offerings include manufacturing of overhead cranes (bridge cranes, gantry cranes), custom/private-label crane manufacturing, and full-service capabilities including factory-certified repair, 24/7 emergency repair, crane inspections, and modernization/upgrade services. They operate a 50,000 square foot manufacturing facility producing cranes up to 200 tons capacity with spans up to 150 feet, supported by a Box Girder Design & Production Line, metal fabrication services, and a 200 ton hydraulic press. The company represents most major overhead crane and hoist manufacturers for parts supply, while also offering private-label manufacturing partnerships for smaller crane companies. Their service ecosystem includes OSHA-compliant inspections, crane modernization, and financing options through Marlin.

Differentiator

Problem solved

Functional benefit

Products and services

• New Crane and Hoist Equipment New overhead cranes, bridge cranes, and gantry cranes manufactured in-house at the 50,000 sq ft Springfield, TN facility, with an extensive inventory of crane kits and hoists including chain hoists. Sold to industrial end customers and to smaller crane companies as private-label builds.
• Box Girder Design and Production Line State-of-the-art box girder production line at the Springfield facility producing crane girders up to 200 tons capacity and 150 foot long spans for Excel's own customers and private-label partners.
• Private Label and Custom Cranes Custom-engineered cranes manufactured for smaller crane companies to brand and sell under their own name, including low headroom configurations, special hook/hoist types, dust and chemical-resistant finishes, and specialty controls.
• Factory Certified Repair Services Factory-certified overhead crane and hoist repair services covering all manufacturer makes and models, performed by certified technicians with immediate access to parts.
• Crane Inspection Services Certified crane inspection programs following OSHA, ANSI, and CMAA specifications, with tailored inspection schedules and written documentation for regulatory compliance.
• Emergency Crane Service and Repair 24/7 emergency crane repair service with technicians traveling to customer locations for electrical and mechanical troubleshooting, repair, and replacement crane installation.
• Crane Modernization and Upgrades Overhead crane modernization including remote control systems, frequency drives (VFDs), gear box retrofits, braking systems, AC/DC controls upgrades, and structural upgrades.
• Crane Parts, Hoists and Components Sale of crane parts, hoists, electrification components, and controls from major manufacturers including Columbus McKinnon, Demag, Harrington, KONE, Magnetek, Conductix, Detroit Hoist, Duct-o Wire, P&H, R&M, Shaw-Box, STAHL, Street, Gorbel, and Ingersoll Rand.
• Metal Fabrication Specialty metal fabrication services including special lifting equipment, material carts, mezzanines, custom steel walkways, and safety guards for presses.
• Equipment Financing Services Equipment financing offered through partner Marlin, providing 100% financing with flexible payment plans, payment deferrals, and same-day approval for crane and equipment purchases.

Quantifiable outcome

• Rebuilt 30-year-old cranes to run like new at one-third the cost of replacement
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core.

• Columbus McKinnoncoreChannel Partner/ Reseller/ DistributorPartner manufacturer represented by Excel Industries for overhead crane and hoist products
• ConductixcoreChannel Partner/ Reseller/ DistributorPartner manufacturer represented for electrification and material handling products
• Detroit HoistcoreChannel Partner/ Reseller/ DistributorPartner manufacturer represented for hoist products
• Duct-o WirecoreChannel Partner/ Reseller/ DistributorPartner manufacturer for electrification and control products
• HarringtoncoreChannel Partner/ Reseller/ DistributorPartner manufacturer for hoist products
• KONEcoreChannel Partner/ Reseller/ DistributorPartner manufacturer for crane products
• MagnetekcoreTechnology or IntegrationPartner manufacturer for crane controls and radio control systems
• NORDcoreTechnology or IntegrationPartner manufacturer for drive systems and industrial gearboxes
• P&H (Harnischfeger)coreChannel Partner/ Reseller/ DistributorPartner manufacturer for crane products
• R&M (Rauscher & Mueller)coreChannel Partner/ Reseller/ DistributorPartner manufacturer for crane products
• SEW EurodrivecoreTechnology or IntegrationPartner manufacturer for drive systems and motion control products
• Shaw-BoxcoreChannel Partner/ Reseller/ DistributorPartner manufacturer for hoist and crane products
• STAHLcoreChannel Partner/ Reseller/ DistributorPartner manufacturer for crane products
• StreetcoreChannel Partner/ Reseller/ DistributorPartner manufacturer for hoist products
• GorbelcoreChannel Partner/ Reseller/ DistributorPartner manufacturer for gantry cranes and material handling products
• DemagcoreChannel Partner/ Reseller/ DistributorPartner manufacturer for crane products including installation of Demag 50 ton crane systems
• Ingersoll RandcoreChannel Partner/ Reseller/ DistributorPartner manufacturer for air equipment and hoist products
• REMTRONcoreTechnology or IntegrationPartner manufacturer for radio control systems
• Smaller Crane CompaniescoreChannel Partner/ Reseller/ DistributorPartnership with smaller crane companies across the region to manufacture high-quality, customizable cranes that they can brand and sell under their own name. Over 10 companies by 2023

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Demag (Terex Material Handling): Manufacturer of industrial cranes and hoists part of Terex MP. Directly comparable in overhead crane and hoist manufacturing; Excel has installed Demag 50-ton crane systems for customers.
• Konecranes: Global leader in overhead cranes, hoists, and material handling service. Directly comparable in overhead bridge crane manufacturing and service operations, though at vastly larger scale and global reach. KONE is also listed as an Excel partner.
• Mazzella Companies: U.S. provider of overhead cranes, hoists, and rigging solutions with manufacturing, distribution, and service. Similar integrated business model spanning manufacturing, parts, and service work.
• Street Crane Company: UK-based manufacturer of overhead cranes and hoists. Comparable in overhead crane manufacturing and engineering; Excel represents Street as a partner manufacturer for hoist products.
• Conductix-Wampfler: Supplier of electrification and material handling systems for cranes. Comparable in supporting components for overhead cranes; an Excel partner manufacturer for electrification and material handling products.
• Gorbel: Manufacturer of overhead cranes, gantry cranes, and ergonomic material handling equipment. Similar focus on overhead bridge and gantry crane manufacturing plus material handling.
• Harrington Hoists: Manufacturer of hoists, cranes, and material handling products. Directly comparable in overhead crane and hoist offerings; an Excel partner manufacturer.
• Columbus McKinnon: Manufacturer of hoists, cranes, and lifting solutions. Directly competes with Excel in crane and hoist products; also an Excel partner manufacturer for crane and hoist products.
• Crane 1 Services: U.S. provider of overhead crane inspections, service, and modernization. Compares on the inspection, repair, and modernization operations side of Excel's business.

Broad incumbents

• P&H (Harnischfeger) / Komatsu Mining: Historical P&H overhead crane business now positioned at Komatsu; broad industrial equipment incumbent with overhead crane heritage. Excel represents P&H as a partner manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/471935116218847
• LinkedInlinkedin.com/company/excel-industries-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXCEL INDUSTRIES INCORPORATED