What Street Group does

Street Group is a Manchester-based UK PropTech company founded in 2016 (originally as Agent Software Ltd., rebranded in 2020) that builds software for estate agents. The company operates two core products: Spectre, a marketing platform launched in 2016 covering direct mail, social media, property reports, and email marketing; and Street.co.uk, an estate agency CRM and sales progression platform launched in 2020. These products are supported by proprietary UK property data infrastructure including the Kraken property data API and the Road on-market aggregation service. In April 2026 the company launched Cortex, an AI-driven customer interface tool priced at £149/month that automates personalized client emails, response handling, record updates, and viewing bookings.

The technology stack is built primarily on PHP/Laravel for web applications (Spectre on PHP 8.2/Laravel 10, Street on PHP 8/Laravel 9) with Vue.js front-end components, React Native mobile apps, and AWS infrastructure. Data and ML services run on Python (FastAPI, PyTorch, TensorFlow, Apache Beam) deployed on Google Kubernetes Engine. The company employs 100+ people across product, engineering (50+ software engineers), data (including ML engineers), commercial, and talent functions.

Street Group generates recurring subscription revenue from estate agency customers on monthly billing cycles with Direct Debit payment, supplemented by dedicated enterprise field sales motions per product (Spectre and Street.co.uk), Business Development Managers acting as consultants, and an emerging product-led growth channel via Cortex. The company is privately held and founder-owned by co-founders Heather Staff and Tom Staff; in November 2024 it closed its first institutional funding round of approximately $4.18 million led by Praetura Ventures. Customers are concentrated in the UK estate agency vertical, where Street.co.uk tripled its customer base in 18 months and Spectre has reportedly generated over £22.5 billion in property instructions since 2016.

Name

Street Group

Legal name

Street Group Ltd.

Website

https://streetgroup.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Street Group is a UK-based PropTech company that builds subscription software — including the Spectre marketing platform, Street.co.uk CRM, Kraken property data API, and Cortex AI assistant — for estate agents across the United Kingdom.

Ownership category

akta.pro rank

Product category

Real Estate Software (PropTech / Estate Agency CRM)

NAICS

Software Publishers (513210)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Estate agency CRM
• Property marketing software
• UK property data API
• PropTech SaaS
• Direct mail marketing

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: Recurring subscription revenue from estate agency software products. Billing cycles are set on a monthly basis with automatic renewal. Valid payment methods include Direct Debit mandates. Street Group Ltd operates the subscription service with billing managed through the platform.
2. Spectre Platform: Marketing platform for estate agents generating average ROI of 6,539% for clients. Since 2016, over £22.5 billion in property instructions have been generated through Spectre.
3. Street.co.uk CRM: Estate agency CRM software launched in 2020, experiencing rapid growth with customer base tripling in 18 months prior to reporting.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Street Group builds and sells B2B SaaS software for UK estate agents, principally the Street.co.uk CRM/agency management platform and the Spectre multi-channel marketing platform. The portfolio also includes Cortex (AI-driven client email automation), the Kraken UK property data API, and the Road on-market property aggregation service. All products are sold on recurring monthly subscriptions paid by Direct Debit, targeting small to enterprise estate agency firms in the United Kingdom.

Product overview

Street Group offers a suite of innovative property technology products for estate agents. The core portfolio consists of Street.co.uk, a CRM and estate agency software launched in 2020, and Spectre, a marketing platform for estate agents that began as a direct mail tool in 2016 and has evolved to cover social media, property reports, and email marketing. These products are complemented by AI-powered tools like Cortex (an AI-driven customer interface for email automation and client management) and data infrastructure including Kraken (UK property data API) and Road (property aggregation service). The company positions itself as leading modern estate agency through technology that helps agents manage the home-moving process.

Differentiator

Problem solved

Functional benefit

Brands

• Street.co.uk: A revolutionary Estate Agency Software and CRM designed to transform the way property is bought and sold in the UK. The better way to run an estate agency, equipping agents to dominate their market, be radically productive and stay well ahead of the curve.
• Spectre
• Cortex

Products and services

• Street.co.uk Estate Agency Software and CRM for UK estate agents, equipping agencies to manage property listings, sales progression, and client relationships end-to-end and dominate their market.
• Spectre Multi-channel marketing platform for UK estate agents combining direct mail, social media, property reports, and email marketing under a single login to generate vendor instructions and pipeline.
• Cortex AI-driven customer interface tool for estate agents that automates personalised client emails, response handling, CRM record updates, and viewing bookings, freeing agents to focus on higher-value tasks.

Quantifiable outcome

• 6,539% average ROI for Spectre clients since 2016
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pattinson AuctioncoreTechnology or Integration · 1 January 2025Exclusive partnership creating a 'one-click' auction option for estate agents using Street Group products. Enables seamless integration between estate agency CRM and Pattinson Auction services, allowing agents to easily list properties for auction directly through the platform.
• EcologiminorStrategic or Co-development PartnerSustainability partnership through which Street Group supports climate projects worldwide including Solar Power in India, Hydro Power in Uganda and Wind Power in Mexico. Company has planted over 13,000 trees and avoided 856+ tonnes of CO2e through this partnership.
• Mustard Tree CharityminorOthersCharity partner for volunteer days - employees get 2 fully paid volunteer days to give back, either through Mustard Tree or their own chosen cause.
• Health AssuredminorOthersPartnership for employee mental health and wellbeing support, providing coaching sessions and wellbeing resources for staff.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reapit: Reapit is the UK's largest CRM and estate agency software provider, offering sales, lettings, accounting and marketing modules. It is the most directly comparable competitor to Street.co.uk in the UK estate agent CRM category.
• Jupix (Ascora Group): Jupix is a long-standing UK estate agency CRM platform now part of the Ascora Group alongside BriefYourMarket. Competes head-to-head with Street.co.uk for UK agent CRM contracts and with BriefYourMarket for the marketing layer.
• AgentBox: AgentBox is a CRM and back-office platform for UK and Australian estate agencies with sales, lettings and accounting workflows. Direct peer offering comparable CRM functionality to Street.co.uk.
• BriefYourMarket (Ascora Group): BriefYourMarket provides email, SMS and direct mail marketing automation for UK estate agents, now under the Ascora Group. Closest direct competitor to Spectre's integrated marketing platform.
• PayProp: PayProp is an automated rental payments and reconciliation platform widely used by UK letting agents. It overlaps with Street.co.uk's lettings workflows and shares the UK estate agency SaaS go-to-market.

Emerging players

• Rex Software: Rex is a CRM, marketing and back-office platform for estate agencies primarily in Australia and New Zealand, expanding internationally. Comparable product architecture and target buyer to Street Group.
• Homeflow: Homeflow provides estate agency websites, CRM and marketing tools to UK agents. Overlaps with Street.co.uk and Spectre in the marketing and lead generation layer for UK agencies.
• Spacely AI: Spacely provides AI-powered design, staging and marketing content tools for estate agents. Competes in the AI-driven marketing automation layer alongside Street Group's Cortex product.

Broad incumbents

• Rightmove: Rightmove is the UK's largest property portal and offers adjacent software and data products to estate agents. Not a direct CRM competitor but a powerful incumbent in the UK property tech stack.
• Zoopla: Zoopla is a major UK property portal providing listings, valuations and agent software tools. Acts as a broad incumbent in UK property data and agent services alongside Street Group's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/street_platform
• LinkedInlinkedin.com/company/streetgroup-co-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Street Group