Excelsior'20 Voetbal Business Club

What Excelsior'20 Voetbal Business Club does

R.K.S.V. Excelsior'20 is a Dutch amateur sports association (vereniging) founded in 1920 in Schiedam, Zuid-Holland, operating as a Catholic-rooted but now community-oriented club that delivers football (voetbal) and cricket programs at Sportpark Thurlede. The club fields over 40 teams across both sports, ranging from Mini's (O8) through senior teams, including girls' teams, women's teams, and inclusive G-teams; its cricket department competes in the Dutch Topklasse and has won multiple national championships. Beyond team sports, Excelsior'20 runs an annual Jeugdkamp (youth camp accommodating ~70 children), a Voetbalschool skills program for ages 7-15, a Fitbal fitness program for parents, Talentdag scouting events, and social activities (bingo, klaverjassen, bridge, carnival), supported by approximately 200 volunteers on a paid staff of six.

The underlying technology footprint is modest and consists almost entirely of third-party integrations: Sportlink handles match scheduling, results, and team data across football and cricket, and Voetbal.nl provides federation-level competition data. The club also uses an online membership registration system and an online sponsor shop (Sponsorkliks). There is no proprietary software development or AI/ML capability. Strategic partners include KNVB and KNCB (governing federations), Jeugdsportfonds (subsidised youth access), Patrick sportswear (kit), Team City Bootcamp (parent fitness), the Municipality of Schiedam (land and subsidies via Team Sportservice Zuid-Holland), and multiple Business Club Leden and Club van €50 donors.

The revenue model is subscription/membership-driven, with annual contributions tiered by age, sport, and participation level (ranging from €60 for a donateur/bridge membership up to €469 for a dual-sport adult, with youth football from €115 to €225, cricket from €270, and a non-playing base fee of €81). Incremental revenue comes from sponsorships (shirtsponsors, Business Club Leden, Club van €50 at €50/year), donations, club events, and the Jeugdkamp (~€145 per child, ~50% subsidised). The club maintains over 1,000 members, navigated the COVID-19 period without financial distress through subsidies and grants, and is currently self-funding capital projects such as field lighting installation on field 1.

Name

Excelsior'20 Voetbal Business Club

Legal name

R.K.S.V. Excelsior '20

Website

https://excelsior20.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Amateur Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Amateur football club
• Amateur cricket club
• Youth sports development
• Sports club membership
• Community sports programs

Headquarters

HQ city

Schiedam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees charged to all members, structured by age category, sport type, and participation level. The club offers football-only, cricket-only, and dual-sport membership options with tiered pricing.
2. Sponsoring: The club generates revenue through business sponsorships including shirtsponsoring, event sponsorships, and general club sponsors. A Business Club (Business Club Leden) and Club van €50 exist as sponsorship/donor tiers.
3. Donations and Patron Membership: Donateur/bridge membership at €60/year and Club van €50 annual contributions provide supplemental revenue.
4. Club Activities and Events: Revenue from club events such as the Paasklaverjassen, Kerstklaverjassen, Jeugdkamp participation fees, and other social activities. Proceeds typically fund youth activities.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

Excelsior'20 is a Dutch amateur sports association (vereniging) that delivers organized football (voetbal) and cricket team participation for roughly 1,000 members, spanning Mini's/youth through senior teams across more than 40 teams. Beyond competitive team play, the club sells memberships, runs an annual youth camp (Jeugdkamp), a football skills school (Voetbalschool), parent fitness sessions (Fitbal), talent identification days (Talentdag), and recurring community social events, all delivered primarily at Sportpark Thurlede in Schiedam.

Product overview

Excelsior'20 is a Catholic amateur sports club in Schiedam, Netherlands, offering football (voetbal) and cricket as its two core sports. The club operates multiple teams across age groups (youth through senior) for both sports, with approximately 1,000 members. Beyond competitive team sports, the club provides youth development programs including the annual Jeugdkamp (youth camp), Voetbalschool (football school), Fitbal (fitness for parents), and Talentdag (talent identification days). The club also maintains a vibrant social community through activities such as carnival celebrations, card game tournaments, and other events, supported by the Club van €50 sponsor program. The organization relies on approximately 200 volunteers and emphasizes both sporting excellence and social cohesion under the motto 'met elkaar, voor elkaar' (together for each other).

Differentiator

Problem solved

Functional benefit

Products and services

• Football (Voetbal) Teams and Training Organised football membership and training across senior men's teams (Heren 1-6), women's teams, youth teams (JO8 through JO19), girls' teams (MO series), and G-teams for inclusive football. Delivered through certified coaches at Sportpark Thurlede in Schiedam, with teams competing in KNVB leagues on Saturday (first team since 2021).
• Cricket Teams and Training Cricket membership and training across senior, youth, and ladies' cricket, including indoor training sessions. The cricket department competes in the Dutch Topklasse and other KNCB national competitions, and Excelsior'20 has won multiple Dutch national cricket championships.
• Jeugdkamp (Youth Camp) Annual multi-day youth summer camp held typically in July at 'De Hullen' in Drenthe, accommodating approximately 70 children with various activities, partly funded through sponsorships and subsidies. Participants pay approximately €145 per child (well below the approximately €290 actual cost).
• Excelsior'20 Voetbalschool (Football School) Football skills training programme for children aged 7 to 15 (boys and girls), delivered in small groups on artificial turf fields, with additional fitness components run in partnership with Team City Bootcamp.
• Fitbal Bootcamp-style fitness programme for parents, run twice weekly (Monday and Wednesday 17:45 to 18:30) during children's football training sessions at the club. Combines a base membership fee plus Fitbal and Cricket add-ons totalling approximately €125/year.
• Buitengym (Outdoor Gym) Outdoor gym activities available at the club, providing fitness opportunities for members in an outdoor setting at the Sportpark Thurlede grounds.
• Talentdag (Talent Day) Annual talent identification event for regional players (for example, boys born 2012 to 2019) not yet members of the club, to assess candidates for selection into higher-level youth teams in upcoming seasons.
• Ome Leo Toernooi (Uncle Leo Tournament) Annual youth football tournament organised by the club, typically held in April, featuring teams from across the region, and including a clothing exchange activity for club members' families.
• Social Activities (Activiteiten: Paasklaverjassen, Kerstklaverjassen, bingo, carnival) Recurring social and recreational activities for members and the community, including Easter card game evenings (Paasklaverjassen), Christmas card game evenings (Kerstklaverjassen), bingo evenings, bridge competitions, and carnival celebrations. Participation fees fund youth activities and contribute to club revenue.
• Club van €50 Sponsor Programme Donor and sponsor group in which members contribute €50 per year to fund club projects and facilities; the club has financed several facility improvements and equipment purchases through this programme. The group holds its own annual general meeting and organises project funding for the club.
• Business Club Leden Sponsorship Programme Business sponsorship tier for companies supporting the club financially through the Business Club. Members are listed on the Sponsors page of the club website and gain visibility in the club network, supporting both the football and cricket departments.
• Donateur / Bridge Membership Non-playing support membership tier priced at €60 per year, providing a way for community supporters to back the club without participating in team sport.

Quantifiable outcome

• Multiple Dutch cricket championships achieved in recent years
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• SportlinkcoreTechnology or IntegrationSportlink provides the club's match management system, handling scheduling, results, and team data across all football and cricket competitions.
• KNVBcoreOthersThe Royal Dutch Football Association organizes all official football competitions the club participates in. The club plays in KNVB leagues from youth to senior level.
• KNCBcoreOthersThe Royal Dutch Cricket Board organizes cricket competitions. Excelsior'20 cricket competes in the Topklasse and other national competitions.
• JeugdsportfondscoreStrategic or Co-development PartnerThe Youth Sports Fund provides financial support (up to €280 per 12 months) for children from low-income families to participate in sports at the club, covering membership fees and equipment.
• Wijnhandel Van DijkminorChannel Partner/ Reseller/ DistributorWine merchant and new cricket sponsor providing sponsorship support to the cricket department.
• NicoverkenminorChannel Partner/ Reseller/ DistributorOne of the new shirtsponsors for the cricket first team for the 2026 season, alongside LinkIt and Lely.
• LinkItminorChannel Partner/ Reseller/ DistributorNew shirtsponsor for the cricket first team for the 2026 season, alongside Nicoverken and Lely. Sponsor Bert Peters (LinkIt) passed away in 2025.
• LelyminorChannel Partner/ Reseller/ DistributorShirtsponsor for the cricket first team for the 2026 season, alongside Nicoverken and LinkIt.
• Patrick (Sportswear Brand)minorChannel Partner/ Reseller/ DistributorThe club has an exclusive clothing line with Patrick sportswear brand, consistent across all teams from youngest youth to first team.
• Team Sportservice Zuid-HollandminorStrategic or Co-development PartnerMunicipal subsidized organization providing club support services. The municipality of Schiedam subsidizes this organization, which provides advisory and support services to the club.
• Club van €50minorChannel Partner/ Reseller/ DistributorA donor/supporter group of the club, contributing €50 annually to fund club projects and facilities. Holds its own annual general meeting and organizes project funding.
• Business Club LedenminorChannel Partner/ Reseller/ DistributorBusiness members/sponsors who support the club financially through the Business Club, listed on the Sponsors page of the club website.
• Team City BootcampminorStrategic or Co-development PartnerOfficial partner providing bootcamp fitness classes for parents at the club during children's training sessions. Classes on Monday and Wednesday from 17:45 to 18:30.
• Blankenstein FoundationminorOthersConducts workshops at the club on social issues. Part of the club's broader community support network.
• Municipality of SchiedamminorOthersThe municipality provides land and infrastructure support for the sport park and subsidizes Team Sportservice Zuid-Holland which supports the club.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hermes DVS: Amateur football club based in Schiedam, directly overlapping Excelsior'20's catchment area, member demographics, and KNVB competition pyramid. Closest geographic and operational peer.
• ASWH: Amateur football club from Hoeksche Waard in Zuid-Holland with comparable size, regional league positioning, and member-funded operating model to Excelsior'20.
• VOC Rotterdam: Historic Rotterdam cricket club competing in the Topklasse alongside Excelsior'20; shares the same Dutch cricket talent pool, KNCB affiliation, and dual-sport amateur model.
• Quick Boys: Large amateur Dutch football club from Katwijk with comparable membership scale (1,000+ members), extensive youth department, and volunteer-led governance model.
• IJsselmeervogels: Amateur football club from Spakenburg with a similar large-membership, multi-team, volunteer-driven structure and strong regional identity — a benchmark for amateur Dutch club scale.
• HCC (Haagsche Cricket Club): Historic Dutch cricket club in The Hague competing at the national level; comparable in scale, century-old heritage, and amateur club structure to Excelsior'20's cricket department.
• Voorburg Cricket Club (VCC): Topklasse Dutch cricket club with comparable cricket-only and multi-sport offering; competes head-to-head with Excelsior'20 in national championships and shares the KNCB selection pathways.

Regional players

• ACC (Amsterdam Cricket Club): Topklasse cricket club from Amsterdam that competes against Excelsior'20 in national competitions but draws from a different regional talent pool and urban catchment.
• Sparta Rotterdam (Amateurafdeling): Rotterdam-based club whose amateur football pyramid overlaps with Excelsior'20 in the Zuid-Holland talent pool and KNVB competitions; serves as a broader regional incumbent in the same geography.

Others

• Team Sportservice Zuid-Holland: Municipally subsidized support organization that provides advisory services to amateur clubs in the region including Excelsior'20; included as an ecosystem/advisory peer, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/excelsior20
• Facebookfacebook.com/Excelsior20voetbal
• Instagraminstagram.com/101jaarexcelsior20
• LinkedInlinkedin.com/company/excelsior-20-voetbal-business-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excelsior'20 Voetbal Business Club