Luxury Villa Excelsior Parco - Capri

What Luxury Villa Excelsior Parco - Capri does

Luxury Villa Excelsior Parco is an 11-room privately held boutique hotel located on Via Provinciale Marina Grande 179 in Capri, Italy. The property occupies a 1906 Art Nouveau (Liberty) villa built on the ruins of an ancient Roman residence in San Costanzo, retaining original architectural features including an Egyptian alabaster column and the original staircase. Operated since 1926 and renamed after World War II, the hotel was historically owned by the Ambrogi and Petagna families and is currently run under Proprietaria Stella with a General Manager Valerio and approximately 26 staff across front office, concierge, food and beverage, kitchen, and driving functions.

The hotel operates a direct-to-consumer hospitality model monetized through five primary revenue streams: accommodation across six distinct room categories (Classic, Deluxe Sea View, Deluxe Sea View with Jacuzzi, Deluxe Garden View with Jacuzzi, Fersen Deluxe with Jacuzzi, and the flagship Deluxe 1906 with Jacuzzi); food and beverage via the Teritoria-affiliated restaurant under Executive Chef Michele, the Perrier-Jouët Champagne Garden Bar, and the Seaview Lounge Terrace; curated experiences including boat tours, helicopter tours, wine tastings, a cooking school, massages, yoga, trekking, and cultural walks; special events and private hire (up to 30 guests); and private transfer services. Pricing is quote-based and not publicly disclosed; bookings are processed through a direct website booking engine with best-rate guarantees.

The underlying technology stack is intentionally lean: the Kross booking engine powers reservations, a proprietary iOS/Android mobile app enables digital door access via location services, and a 100% electric shuttle fleet (Volkswagen ID.3, Citroën C3 Aircross) handles guest transfers. The hotel holds TripAdvisor Travellers' Choice Best of The Best status for 13 consecutive years (2012-2024), is a member of the Teritoria network (Alain Ducasse), and is a Perrier-Jouët Maisons Recommandés property. It serves primarily affluent leisure travelers, couples celebrating milestones, and experience-oriented tourists seeking an intimate, historic Capri stay.

Name

Luxury Villa Excelsior Parco - Capri

Legal name

Hotel Excelsior Parco

Website

https://excelsiorparco.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Luxury Villa Excelsior Parco is an 11-room privately held boutique hotel in Capri, Italy, operating from a 1906 Art Nouveau villa built on ancient Roman ruins. It serves affluent leisure travelers and couples via direct bookings, a Teritoria-affiliated restaurant, Perrier-Jouët champagne bar, and curated island experiences.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Wellness & Spa Resorts (THAGACAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury boutique hotel
• Art Nouveau villa
• Hotel accommodation
• Fine dining restaurant
• Curated travel experiences

Headquarters

HQ city

Capri

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Revenue from 11 uniquely designed rooms and suites ranging from Classic Rooms to Deluxe suites with sea views and outdoor jacuzzis. Pricing varies by room type and season.
2. Food & Beverage: Restaurant services including breakfast buffet (Italian and international), lunch, and dinner. Teritoria restaurant with Executive Chef Michele. Room service available 24/7. Wine list featuring premium labels (Solaia, Sassicaia, Gaja, Tignanello).
3. Champagne Bar: Perrier-Jouët Champagne Garden Bar and Seaview Lounge Terrace serving exclusive champagnes including Perrier-Jouët, Dom Pérignon, and organic/small maison selections. Premium spirits including whisky, gin, and cognac.
4. Experiences & Tours: Curated experiences including boat tours (gozzo, motorboat, helicopter), wine tastings, cooking classes, spa treatments, fitness, trekking with guides, and cabriolet taxi tours.
5. Events & Private Hire: Special events including weddings, anniversaries, honeymoons, meetings and conferences. Can reserve entire villa for events up to 30 guests with advance booking of six months.
6. Transfer Services: Private transfer services from Naples Airport/station to hotel, including motorboat transfers. Complimentary shuttle service to port and Piazzetta.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Luxury Villa Excelsior Parco operates an 11-room Art Nouveau boutique hotel in Capri, Italy, offering individually designed accommodation (Classic Rooms through the flagship Deluxe 1906 suite) with private terraces, sea views, and outdoor jacuzzis. The hotel complements lodging with on-site food and beverage (Teritoria restaurant, Perrier-Jouët Champagne Garden Bar, Seaview Lounge Terrace), curated local experiences (boat tours, helicopter tours, cooking classes, wine tastings, spa, trekking), event hosting for up to 30 guests, and private transfer services via an electric shuttle fleet.

Product overview

Luxury Villa Excelsior Parco is an 11-room Art Nouveau boutique hotel built in 1906 on the ruins of an ancient Roman villa on Capri island, Italy. The property operates as a single unified hospitality offering combining accommodation, dining, and curated experiences. Accommodation consists of six distinct room types: the Deluxe 1906 Sea View Terrace with outdoor jacuzzi (flagship 28 sqm suite), the Fersen Deluxe Sea View with jacuzzi (tribute to Villa Lysis), the Deluxe Garden View with jacuzzi (Pietro Fornasetti-inspired design), the Deluxe Sea View, the Deluxe Sea View with jacuzzi, and the Classic Room. On-site food and beverage includes the Teritoria Restaurant (part of Alain Ducasse's network), the Perrier-Jouet Champagne Garden Bar, and the Seaview Lounge Terrace. The hotel also offers an array of add-on experiences including boat tours (gozzo, motorboat, helicopter), wellness services (massages, yoga, fitness), culinary experiences (cooking school, wine tasting), and cultural activities (trekking, guided walks). Supporting services include private transfer arrangements, free electric shuttle, and meeting/event facilities for up to 30 guests. The property operates a proprietary mobile application for in-room door access.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe 1906 Sea View Terrace and Outdoor Jacuzzi
• Fersen Deluxe Sea View with Jacuzzi Outdoor
• Deluxe Garden View with Jacuzzi Outdoor
• Deluxe Sea View
• Deluxe Sea View with Jacuzzi Outdoor
• Classic Room
• Teritoria Restaurant
• Perrier-Jouët Champagne Garden Bar
• Seaview Lounge Terrace
• Special Moments Events (Weddings, Honeymoons, Meetings, Conferences)
• Curated Experiences and Tours
• Private Transfer Services

Quantifiable outcome

• TripAdvisor Top 25 Small Hotels - 5th position of Italy, and Top 25 Luxury Hotel - 2nd position of Italy, 18th-20th position of Europe

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• TeritoriacoreStrategic or Co-development PartnerExcelsior Parco is part of Teritoria, an exclusive circuit of charming hotels and starred restaurants directed by Alain Ducasse. The network promises 'bien-dormir et bien-manger' (sleep well and eat well), offering gastronomy that enhances the territory and transforms a stay into an unforgettable life experience. Restaurant is listed on teritoria.com.
• Perrier-JouëtflagshipStrategic or Co-development PartnerHotel selected as Maisons Recommandés - a highly exclusive group of wine shops, wine bars, restaurants and hotels where Perrier-Jouët champagnes can be tasted. Guests can order exclusive Perrier-Jouët champagnes by the glass in the garden or on the terrace.
• EcorNaturaSìminorChannel Partner/ Reseller/ DistributorExcelsior Parco adopts EcorNaturaSì products for its bio-healthy cuisine, supporting eco-sustainability in food sourcing with organic, biodynamic, and local products.
• Dom PérignoncoreStrategic or Co-development PartnerExclusive champagne selection available at Seaview Lounge Terrace alongside Perrier-Jouët and other prestigious champagne brands including organic and small maison limited editions.
• CitroënminorOthersHotel uses two brand new Citroën C3 Aircross 100% Full Electric vehicles for eco-friendly shuttle service for guests.
• VolkswagenminorOthersHotel provides two brand new Volkswagen ID.3 100% Full Electric vehicles for silent and environmentally friendly electric shuttle service for guest transportation.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hotel Le Sirenuse: Iconic luxury boutique hotel in Positano on the Amalfi Coast, comparable as a heritage Italian luxury coastal property with intimate scale, sea-view suites, and Michelin-recognized dining.
• Belmond Hotel Caruso: Luxury 11th-century palace hotel in Ravello on the Amalfi Coast, comparable as a historic Italian luxury property with restored heritage architecture, infinity pool, and ultra-luxury positioning.
• La Scalinatella: Small luxury boutique hotel in Capri with intimate scale and high-end service, directly competing for luxury couple and honeymoon travelers visiting the island.
• Capri Tiberio Palace: Luxury hotel in central Capri offering comparable upscale accommodations, dining, and event space, directly competing for similar luxury couple and experiential traveler segments.
• Hotel Caesar Augustus: Relais & Châteaux property in Anacapri, Capri, offering comparable luxury boutique accommodations, panoramic sea views, and Michelin-level dining, competing for the same affluent leisure guests.
• J.K. Place Capri: J.K. Place Capri is a luxury boutique hotel in Capri with a similar intimate room count and high-end positioning, directly competing for the same luxury traveler segment on the island.
• Hotel Punta Tragara: Luxury 5-star boutique hotel in Capri with similar sea-view suites and a member of Leading Hotels of the World, offering comparable luxury positioning and architecture-forward design.

Broad incumbents

• Rosewood Castiglion del Bosco: Luxury resort in a restored Tuscan estate offering villa-style accommodations, fine dining, and curated experiences, comparable as a heritage Italian luxury property with similar experiential positioning.

Emerging players

• Borgo Pignano: Luxury boutique estate hotel in Tuscany combining heritage villa accommodations with curated culinary and cultural experiences, comparable in experiential luxury and intimate scale model.
• Masseria San Domenico: Luxury boutique hotel in Puglia within a restored historic masseria, offering comparable intimate-scale Italian heritage accommodations with spa, fine dining, and curated experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/excelsiorparco
• LinkedInlinkedin.com/company/excelsiorparco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Villa Excelsior Parco - Capri