EcorNaturaSì
EcorNaturaSì is an Italian benefit corporation that sells certified organic and biodynamic food, personal care, and pet products to Italian households through its naturasi.it e-commerce platform, iOS/Android mobile apps, and a chain of physical retail stores, sourcing from a network of partner biodynamic farms.
- Company typePrivate
- Founded1987
- HeadquartersVerona, Italy
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What EcorNaturaSì does
EcorNaturaSì is an Italian benefit corporation (Spa società benefit, P.IVA 02010550263) operating in the organic and biodynamic food retail segment since 1987, headquartered in Italy with the naturasi.it consumer brand. The company runs an omnichannel model: an owned e-commerce storefront on naturasi.it supported by native iOS and Android mobile apps, alongside a network of physical retail stores (punti vendita) offering fresh produce, dairy, meat, bakery, gastronomy, herbalist, baby, and household assortments. The platform accepts multiple payment methods (Visa, American Express, PayPal, SatisPay, Ticket Restaurant meal vouchers), and the company offers gift cards as a supplementary product.
The product architecture is built around a tiered private-label and sub-brand portfolio — NaturaSì (own brand), Sì Essenziali (essentials), Più Bene (better-for-you), We Are (modern), and Le Terre di Ecor (biodynamic, including the San Michele yogurt line) — alongside certified organic and biodynamic SKUs from third parties. Sourcing is anchored in a network of Italian biodynamic and organic partner farms (agricoltori) including Azienda Agricola Bonadiman, Società Agricola La Raia, and Cooperativa Osiris, providing authenticated provenance and a content-driven 'Il Vero Prezzo del Cibo' (The True Cost of Food) campaign as a brand asset.
EcorNaturaSì monetizes primarily through product sales (transaction-based) across both digital and physical channels, targeting Italian health-conscious households, families with infants, and pet owners; category entry points span weekly grocery, specialty organics, pet food, and infant care. The 2016 acquisition of ORGANIC Farma Zdrowia indicates prior inorganic expansion into adjacent organic specialty retail, while leadership under President Fabio Brescacin and CFO Luke Deantoni oversees a lean headcount of 101–250. The technology footprint remains a standard e-commerce stack with no disclosed proprietary AI/ML components.
EcorNaturaSì firmographics
Firmographics- Name
- EcorNaturaSì
- Legal name
- EcorNaturaSì Spa società benefit
- Website
- https://ecornaturasi.it
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EcorNaturaSì is an Italian benefit corporation that sells certified organic and biodynamic food, personal care, and pet products to Italian households through its naturasi.it e-commerce platform, iOS/Android mobile apps, and a chain of physical retail stores, sourcing from a network of partner biodynamic farms.
- Ownership category
- akta.pro rank
EcorNaturaSì industry classification
Industry- Product category
- Organic and Biodynamic Grocery Retail
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
- akta.pro secondary industry
- International Specialty Ingredients & Import Markets (CRAHAFAL)
Keywords
Where EcorNaturaSì is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
EcorNaturaSì business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct online sales of organic and biodynamic products through naturasi.it, including fresh produce, dairy, meat, beverages, pantry items, personal care, and household products. Customers place orders and pay online with delivery to home or office.
- Retail Store Sales: Physical retail store operations (punti vendita) offering in-store shopping experience with full assortment of organic and biodynamic products including fresh produce, gastronomy, bakery, herbalist, and baby products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Individual product pricing with unit and weight-based rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
EcorNaturaSì product offering
Product offeringCore offering
EcorNaturaSì sells certified organic and biodynamic food and consumer goods — including fresh produce, dairy, meat, bakery, beverages, pantry staples, gastronomy, herbal teas, personal care, household items, baby products, and pet food — directly to Italian consumers through its naturasi.it e-commerce platform, iOS/Android mobile apps, and physical retail stores. The company also operates several private-label lines (Sì Essenziali, Più Bene, We Are, Le Terre di Ecor / San Michele) and integrates an Italian biodynamic/organic farmer ecosystem for supply and storytelling.
Product overview
EcorNaturaSì operates as both an e-commerce platform (naturasi.it) and a network of physical retail stores offering certified organic and biodynamic products. The core offering is the online grocery platform supplemented by mobile applications for iOS and Android. The product portfolio spans multiple private label brands including NaturaSì own brand, the budget-friendly 'Sì Essenziali' line, the health-focused 'Più Bene' line, and the modern 'We Are' sub-brand. Specialty products include 'Le Terre di Ecor' which features biodynamic items from San Michele. The company also offers gift cards as a supplementary product. The ecosystem includes over a dozen partner farms supplying biodynamic and organic produce, connecting agricultural producers directly to consumers through both digital and physical retail channels.
Differentiator
Problem solved
Functional benefit
Brands
- Le Terre di Ecor: Product line including San Michele yogurt and other biodynamic products
- Sì Essenziali
- We Are
- Più Bene
Products and services
- NaturaSì E-commerce Platform Online grocery shopping platform that lets customers browse and order certified organic and biodynamic products — including produce, dairy, meat, pantry items, beverages, personal care, and household products — for home delivery across Italy.
- NaturaSì Physical Retail Stores (Punti Vendita) Brick-and-mortar retail locations throughout Italy offering in-store shopping for the full NaturaSì assortment, including fresh produce, deli/gastronomy, bakery, herbal shop, baby products, and pet products.
- NaturaSì Mobile Application iOS and Android mobile application that allows customers to shop the NaturaSì organic and biodynamic assortment, manage orders, and receive personalized offers.
- Gift Card NaturaSì Prepaid gift cards purchasable on the naturasi.it platform that can be redeemed for organic and biodynamic products online.
- We Are Product Line Future-oriented organic product sub-brand under NaturaSì, featuring bio bagels and other products targeted at sustainability-minded consumers.
- Sì Essenziali Product Line Private-label product line of essential organic staples, including UHT partially skimmed milk, sold under the 'Sì Essenziali' brand at accessible price points.
- Piatti Pronti NaturaSì (Ready Meals) Ready-to-eat NaturaSì-branded meals including a quinoa mix with vegetables and red lentils, available through the e-commerce platform.
- Le Terre di Ecor / San Michele Product Line Biodynamic product line under Le Terre di Ecor, including San Michele biodynamic whole probiotic plain yogurt, positioned within the NaturaSì assortment.
- Più Bene Product Line Better-for-you private-label product line under NaturaSì, including cocoa biscuits without milk and eggs.
- NaturaSì Basmati Rice Basmati rice sold under the NaturaSì private-label brand via the naturasi.it e-commerce platform.
Quantifiable outcome
- 6,672 verified customer reviews with average 4+ star ratings
Companies that use EcorNaturaSì
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
EcorNaturaSì technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
EcorNaturaSì partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Cookiebot (Cybot A/S)minorCookiebot provides cookie consent management platform for the naturasi.it website, enabling GDPR-compliant cookie tracking and user consent management.
- Partner Farms (Agrioltori Network)coreNetwork of Italian biodynamic and organic farms integrated into the EcorNaturaSì ecosystem. Includes Azienda Agricola Bonadiman, Società Agricola La Raia, Cooperativa Osiris, Azienda Agricola Green Vegetable, and others. These farms supply certified biodynamic and organic products while representing the company's commitment to ethical sourcing and sustainable agriculture.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
EcorNaturaSì competitors and assessment
Company assessmentDirect peers
- Probios: Probios is an Italian organic food company with both B2B distribution and specialty retail operations focused on organic and biodynamic products. Direct peer: Italian-based, shares the same organic-specialist supplier network, comparable assortment, and competes in both retail and food-service channels in Italy.
- Alnatura: Alnatura is Germany's largest pure-organic supermarket and natural-products retailer with ~140 stores and a strong private-label portfolio. Direct peer: same specialist-only organic positioning, heavy private-label strategy, strong farmer-producer partnerships, and benefit-corporation-style mission orientation.
- Bio Company: Bio Company is a German organic supermarket chain with ~50 stores in Berlin and other major German cities. Direct peer: pure-organic retail specialist, omnichannel, broad assortment of certified-organic grocery lines, and similar target consumer profile (urban, sustainability-conscious households).
- La Vie Claire: La Vie Claire is a French organic and natural-products supermarket chain with hundreds of stores across France. Direct peer: similar boutique-style organic supermarket format, comparable assortment breadth (fresh produce, dairy, bakery, grocery), and shared target consumer demographics.
- Brio (Unicoop Firenze): Brio is an Italian pure-play organic supermarket chain originally founded in 1990, now owned by Unicoop Firenze. Direct comparable: both are multi-store Italian specialists in certified organic and biodynamic products with physical retail plus online ordering and similar fresh-produce-anchored assortment.
- Biocoop: Biocoop is France's leading organic retail cooperative with ~700 stores nationwide. Direct peer: identical mission-driven organic-specialist positioning, strong farmer-producer relationships, and cooperative values that align closely with EcorNaturaSì's biodynamic-farmer ecosystem model.
Broad incumbents
- Esselunga: Esselunga is one of Italy's largest mainstream supermarket chains with a rapidly expanding certified-organic and biodynamic private-label range. Broad incumbent: not an organic specialist, but its organic-range investments increasingly compete with EcorNaturaSì's premium positioning on price and convenience.
- Carrefour Italia: Carrefour Italia is the Italian arm of the global Carrefour group with a large physical and online grocery presence and a steadily growing organic private-label assortment (Bio line). Broad incumbent: overlapping on certified-organic ranges and proximity-based grocery substitution, even though not specialist-only.
- Coop Italia: Coop Italia is Italy's largest grocery retailer and the parent of Brio. Broad incumbent: combines a national mainstream footprint (Viviverde organic line) with the Brio specialist organic chain, making it both a competitor to and adjacent operator alongside EcorNaturaSì.
- Whole Foods Market: Whole Foods Market is the global premium organic and natural-foods retailer (Amazon-owned). Broad incumbent: far larger scale and broader assortment, but anchors the global premium-organic category in which EcorNaturaSì operates its specialist Italian footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
EcorNaturaSì social profiles
Digital presenceEcorNaturaSì financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcorNaturaSì leadership team
Management profileNumber of profiles
Profiles2 records
EcorNaturaSì funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcorNaturaSì M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcorNaturaSì
What does EcorNaturaSì do?
EcorNaturaSì sells certified organic and biodynamic food and consumer goods — including fresh produce, dairy, meat, bakery, beverages, pantry staples, gastronomy, herbal teas, personal care, household items, baby products, and pet food — directly to Italian consumers through its naturasi.it e-commerce platform, iOS/Android mobile apps, and physical retail stores. The company also operates several private-label lines (Sì Essenziali, Più Bene, We Are, Le Terre di Ecor / San Michele) and integrates an Italian biodynamic/organic farmer ecosystem for supply and storytelling.
Is EcorNaturaSì a public or private company?
EcorNaturaSì is a private company. It is classified as unknown and is currently operating.
When was EcorNaturaSì founded?
EcorNaturaSì was founded in 1987. It employs 101 to 250 people.
Where is EcorNaturaSì based?
EcorNaturaSì is headquartered in Verona, Italy, in the Europe region.
How does EcorNaturaSì make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are retail Store Sales.
Who are EcorNaturaSì's main competitors?
Direct peers on record are Probios, Alnatura, Bio Company, La Vie Claire, Brio (Unicoop Firenze) and Biocoop. Broad incumbents are Esselunga, Carrefour Italia, Coop Italia and Whole Foods Market.
Does EcorNaturaSì have an API?
No public API is recorded for EcorNaturaSì.
What industry is EcorNaturaSì in?
EcorNaturaSì's product category is Organic and Biodynamic Grocery Retail. Its primary akta.pro industry code is CRAHAGAO, Farmstead & Local Artisan Food Markets (Retail Shops), with a secondary code of CRAHAFAL, International Specialty Ingredients & Import Markets. Its NAICS code is 44529 and its SIC code is 2090.