Executive Hire Show

What Executive Hire Show does

Executive Hire Show is a UK B2B trade exhibition serving the plant and tool hire industry, operated by Hemming Group Limited and held annually at the CBS Arena in Coventry. Now in its 19th edition (with the 2026 show attracting 2,116 budget-responsible visitors and 153 exhibitors, including 30 first-time companies), the event consolidates equipment manufacturers, distributors, and hire companies into a two-day marketplace for product demonstrations, supplier meetings, and commercial transactions. The surrounding product ecosystem includes the Passionate Hirer Awards ceremony, the Innovation Trail (an eco-innovation showcase independently verified by Hire United), the National Visitor Campaign, and the parent publication Executive Hire News, which has covered the sector for over 50 years.

The company's revenue model is concentrated on exhibitor booth fees and sponsorship packages, with quote-based pricing varying by booth size and location. Visitor entry is free, supported by complimentary parking and an early-bird breakfast, designed to maximize attendance volume and buyer intent (85% of hirers attend to buy, 81% seek new suppliers). The GTM motion is event-driven, with the National Visitor Campaign team conducting in-person recruitment across the UK and Ireland, supplemented by Executive Hire News, online registration, email, and industry partnerships. Two customer segments are monetized and served: plant and tool hire companies (buyers) and equipment manufacturers/suppliers (exhibitors).

The operation is intentionally lean at five employees, with execution scaled through deep partnerships (Hire United, CPA, Peter Haddock, ContentWithMedia, Altrad Belle, The Hire Exchange, HAE) and year-round content output. Leadership includes Chris Moore (Publishing and Events Director), Lee Westney (Sales Manager), Jo Foreman (Head of Operations), and Ben Shelley (Senior Marketing Manager). The show is approaching its 20th anniversary in February 2027, with a refreshed brand identity unveiled in February 2026 to mark the milestone, alongside expanded sustainability positioning and a dedicated Roadshows initiative.

Name

Executive Hire Show

Legal name

Hemming Group Limited

Website

https://executivehireshow.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Executive Hire Show is a UK B2B trade exhibition for the plant and tool hire industry, held annually at CBS Arena in Coventry. The show monetizes through exhibitor booth fees and sponsorships, attracting 2,100+ hire professionals and 150+ suppliers each year.

Ownership category

akta.pro rank

Product category

Trade Show / B2B Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade exhibitions
• Plant equipment hire
• Tool hire events
• Construction equipment show
• Hire industry networking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibitor Booth Fees: Revenue is generated primarily from companies paying to exhibit at the show. Exhibitor fees are quote-based and vary by booth size and location. The 2026 show was sold out with 148+ exhibitors.
2. Sponsorship Packages: The show offers various sponsorship opportunities at different tiers, allowing companies to gain visibility and brand presence during the event.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Executive Hire Show operates an annual two-day B2B trade exhibition for the UK plant and tool hire industry, held at CBS Arena in Coventry. The event connects equipment manufacturers and suppliers (exhibitors) with hire companies (visitors) through paid booth rentals and sponsorship packages, with free visitor entry. Related offerings include the Passionate Hirer Awards, Innovation Trail showcase, National Visitor Campaign, and the long-running Executive Hire News publication.

Product overview

Executive Hire Show is a single annual exhibition event (the UK's premier plant and tool hire event) held at CBS Arena in Coventry. The event brings together over 150 suppliers and manufacturers with hire industry professionals. Related offerings include the Passionate Hirer Awards (industry recognition ceremony), the Innovation Trail (eco-innovation showcase), the National Visitor Campaign (outreach program), and Executive Hire News (industry publication). The show features show-only deals, product demonstrations, and networking opportunities across the hire sector.

Differentiator

Problem solved

Functional benefit

Brands

• Passionate Hirer Awards: Annual awards ceremony celebrating excellence in the hire industry, recognizing outstanding hire businesses and individuals.
• Innovation Trail
• National Visitor Campaign
• Executive Hire News

Products and services

• Executive Hire Show The UK's premier annual plant and tool hire exhibition, held over two days at CBS Arena in Coventry, bringing together 150+ equipment manufacturers and suppliers with 2,100+ hire industry visitors for product demonstrations, exclusive show-only deals, and industry networking.
• Passionate Hirer Awards Annual awards ceremony recognizing excellence in the UK hire industry, with categories for Single Depot and Multi Depot hire businesses plus special recognition awards, sponsored by The Hire Exchange and HAE.
• Innovation Trail Curated showcase within the Executive Hire Show highlighting practical developments in eco-friendly technologies and new product design across the plant, tool, and equipment hire sectors, featuring ten selected innovations independently verified by Hire United and presented through on-site interviews.
• Executive Hire News Long-running industry publication providing in-depth coverage of the UK hire sector, previewing product launches, demonstrations, and company interviews, with editorial leadership from EHN Editor Andy McVittie.
• National Visitor Campaign Industry outreach initiative that physically visits hire companies across the UK and Ireland to recruit attendees for the Executive Hire Show, supported by exhibitors such as Altrad Belle.

Quantifiable outcome

• 85% of hirers attend with intention to buy new products
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hire UnitedcoreStrategic or Co-development Partner · 11 February 2026Hire United supports the Innovation Trail by helping create the 'live' shortlist and independently verifying all 10 selected products before selection. This partnership ensures the Trail reflects genuine innovation rather than marketing claims.
• Altrad BellecoreGTM or Marketing Partner · 11 February 2026Altrad Belle is a major exhibitor and supporter of the National Visitor Campaign, which promotes the show across the UK and Ireland. They have been attending for 19 consecutive years and sponsor various aspects of the event including the charity auction.
• The Hire ExchangeminorGTM or Marketing Partner · 11 February 2026Sponsor of the Passionate Hirer Awards ceremony at the Executive Hire Show.
• HAE (Hire Association Europe)minorGTM or Marketing Partner · 11 February 2026Sponsor of the Passionate Hirer Awards ceremony at the Executive Hire Show.
• Construction Plant-hire Association (CPA)coreStrategic or Co-development Partner · 11 February 2026CPA brings a state-of-the-art Plant Simulator to the show to inspire the next generation of plant operators and address the industry's skills gap. Brian Jones, CPA Chairman, attended the 2026 show.
• Peter HaddockcoreStrategic or Co-development Partner · 11 February 2026Industry journalist and content creator who hosts the Innovation Trail 'Eco-Live' feature, conducting on-site interviews with exhibiting companies about their product innovations.
• ContentWithMediaminorStrategic or Co-development Partner · 11 February 2026Video production partner that produces videos of the Innovation Trail interviews for the Executive Hire Show.
• Hemming Group LimitedcoreOthers · 11 February 2026Parent company of the Executive Hire Show. Registered office at Fourth Floor, 3 Dorset Rise, London, EC4Y 8EN. Company Number 490200.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World of Concrete: Annual US trade show for the commercial concrete and masonry construction industries. Comparable as a recurring B2B exhibition serving construction industry equipment buyers and contractors, though focused on concrete rather than general plant and tool hire.
• The ARA Show (American Rental Association): Annual trade show and convention of the American Rental Association in the US. Comparable as the leading North American event for the equipment rental industry with overlapping exhibitor universe and audience, though operating in a different geography.
• CONEXPO-CON/AGG: North America's largest construction trade show, held every three years in Las Vegas. Comparable as a major B2B exhibition for construction equipment and adjacent industries, with overlapping exhibitor base (JCB, Kubota, etc.) but broader scope and US-centric audience.
• bauma: The world's leading trade fair for construction machinery, building materials, mining machines and construction vehicles, held in Munich. Overlapping exhibitor universe and audience with Executive Hire Show, but operates at much larger scale and broader industry scope, including OEMs that also exhibit at Executive Hire Show.

Direct peers

• Hillhead: UK-based biennial trade show for the quarrying, construction and recycling industries, held in Derbyshire. Comparable as a UK-focused B2B exhibition targeting equipment buyers and operators in adjacent plant and equipment categories.
• Plantworx: UK construction plant trade exhibition run by the Construction Equipment Association. Most directly comparable peer: a B2B trade show serving the same plant and tool hire buyer base in the UK, competing for overlapping exhibitor marketing budgets.

Others

• KHL Group: International B2B media group covering construction, demolition, rental and access industries through publications (e.g., International Rental News) and awards. Comparable as an adjacent media/events competitor for the same plant and tool hire audience, with overlapping editorial coverage and industry relationships.
• Hire Association Europe (HAE): UK and European trade association for the hire and rental industry. Comparable as a sponsor and partner of Executive Hire Show's Passionate Hirer Awards; an industry-association peer that engages the same hirer community through events, training, and advocacy.

Regional players

• Intermat: Paris-based trade show for construction and infrastructure equipment. Comparable as a regional exhibition for plant and construction machinery with overlapping European exhibitors, but focused on the French market rather than the UK.
• Matexpo: Belgian biennial trade fair for construction equipment, lifting, and industrial vehicles. Comparable as a regional construction-equipment exhibition targeting similar OEM exhibitors and contractor buyers, but primarily serving the Benelux market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/executive-hire-show-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive Hire Show