EXEO

What EXEO does

EXEO GmbH is a privately held German event agency headquartered in Lübeck, Schleswig-Holstein, specializing in team events, experiential learning, and corporate team development. Founded by Sönke Petersson with co-managing directors Baptiste Bockelmann and Michael Harren, the company has operated for over 20 years (with the GmbH entity established in 2009) and serves corporate clients across all major German markets including Berlin, Hamburg, Munich, Frankfurt, Stuttgart, and Cologne, delivered through a network of 14+ premium partner venues. The company maintains a lean team of approximately 12 employees and operates as a full-service provider spanning concept, organization, and on-site execution of teambuilding events, leadership camps, executive workshops, kick-off programs, employer branding initiatives, and company celebrations.

The firm's core offering is an action-oriented experiential learning methodology combining outdoor activities (e.g., Bombenentschärfung, Impulskette, Floßbau, sailing events on the Elbe) with structured reflection and workplace transfer, packaged into 14+ proprietary event formats. Service revenue is generated through three streams — Teambuilding & Company Events (half-day/full-day), Team Development & Training (workshops, leadership programs), and Kick-Off & Azubi Programs — with publicly disclosed unit pricing starting at €79 per person for group events and custom quotations for larger engagements. A separate non-profit entity, EXEO e.V., shares the Lübeck address and supports the experiential education mission alongside the commercial GmbH.

The go-to-market is event-driven and direct: enterprise and mid-market clients engage via the company website, inquiry forms, phone, or email, with personalized consultation translating into custom quotations. Marketing leverages SEO-optimized city pages, a customer testimonial library featuring enterprise logos (Airbus, IKEA, Daimler, Otto, Dr. Oetker, Bacardi, Dräger, Tesa), and an organic social presence across Facebook, YouTube, and Twitter. The business is bootstrapped with no external funding, no parent company, and no public listing.

Name

EXEO

Legal name

EXEO GmbH

Website

https://exeo-teamevents.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EXEO GmbH is a privately held German event agency in Lübeck that designs and delivers teambuilding events, leadership workshops, and corporate celebrations for enterprises across Germany, combining outdoor experiential activities with structured team development delivered through a network of 14+ partner venues.

Ownership category

akta.pro rank

Product category

Corporate Team Building & Development Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

akta.pro secondary industries

Corporate Outdoor Training & Team-Building Programs (Experiential Learning) (THAAAOAE), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Team building events
• Corporate event planning
• Team development training
• Experiential learning programs
• Leadership development workshops

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Teambuilding & Company Events: Half-day or full-day team events focused on team and company culture development
2. Team Development & Training: Team development workshops, team training, and leadership training programs with methodology, reflection, and transfer to work routine
3. Kick-Off & Azubi Programs: Entry programs for trainees and annual kick-off events for teams
4. Full-Service Event Planning: Complete planning and organization of team building or company events from conception to execution, including framework program and on-site implementation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

EXEO is a German event agency that designs, organizes, and runs experiential team-building events, team development workshops, leadership camps, and corporate events (Kick-Offs, summer parties, Christmas parties) for organizations across Germany. The offering blends action-oriented outdoor/indoor activities (e.g., Bombenentschärfung, Impulskette, Action Painting, Floßbau, sailing) with structured reflection and transfer modules, delivered by certified trainers via a network of 14+ partner locations.

Product overview

EXEO is an event agency specializing in team events, team impulses, and team development. The company offers a portfolio of experiential team-building activities (Teamevents) including action-oriented events like Bombenentschärfung, Impulskette, Action Painting, Floßbau, Vehikelbau, and sailing events. These are complemented by structured team development services (Teamentwicklung) including Teamtraining, Führungscamp, and executive workshops. The company provides full-service event planning covering corporate events, large group events, company celebrations, and employer branding initiatives. Services are available across 14 German cities including Hamburg, Berlin, Munich, Frankfurt, Stuttgart, Cologne, Lübeck, Leipzig, Hannover, Düsseldorf, Wiesbaden, Potsdam, Dresden, and Wolfsburg, with a network of partner locations.

Differentiator

Problem solved

Functional benefit

Named customers35 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ElbsegeleicoreStrategic or Co-development PartnerPartnership for sailing events on the Elbe river. EXEO collaborates with Elbsegelei to offer guided, exclusive full-day, half-day and twilight sailing tours for teams up to 11 persons on the Elbe.
• Hotel Waldhof auf HerrenlandminorOthersPartner location in Lübeck/Ostseeküste region. Historic estate in park setting with forest and lakes, suitable for barbecues and seminars.
• Romantikhotel FriederikenhofminorOthersPartner location with conference rooms and outdoor facilities for team building activities.
• Schlossgut Gross SchwanseeminorOthersExclusive tagungshotel and event venue at the Baltic Sea with castle park, offering historic and modern facilities.
• Weissenhaus Grand Village ResortminorOthers75-hectare nature resort at the Baltic Sea with restored historic buildings and modern technology for corporate events.
• Radisson Blu Senator Hotel LübeckminorOthers5-star hotel directly on the Trave with views of the historic old town, suitable for corporate events.
• Hotel Jagdschloss KranichsteinminorOthersHistoric hunting castle hotel in Frankfurt region with inspiring historical atmosphere for meetings and events.
• Land Gut HöhneminorOthersCountry estate between Düsseldorf and Mettmann with conference facilities and outdoor spaces for creative team events.
• Brackstedter Mühle WolfsburgminorOthersHistoric mill from 1434 with 5 conference rooms and 1 hectare outdoor area, perfect for team events in the green.
• Eventhangar BerlinminorOthersEvent venue with two airplane hangars and 15+ hectare outdoor area suitable for events up to 900 people.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• EOS Erlebnispädagogik: German experiential-education provider focused on team-building, outdoor training, and adventure-based learning programs for corporate and educational clients. Comparable to EXEO in combining outdoor/adventure activities with structured team-development methodology.
• Event-Agentur-Teamevent: German event agency focused specifically on team-building events, company outings, and corporate event formats. Direct competitor offering comparable event categories to a similar German SMB/enterprise audience.
• Outward Bound Germany: Experiential education organization delivering outdoor-based leadership and team-development programs in Germany. Comparable methodology combining outdoor adventure with personal/team learning outcomes, serving similar corporate and educational clients.
• Teamgeist: Hamburg-based corporate team-event agency offering team-building activities, company outings, and event formats for enterprise clients across Germany. Direct competitor in the same product category (corporate team events) with comparable target market and delivery model.
• Erlebnistage GmbH: Germany-based experiential event provider offering outdoor team-building, company outings, and creative team events. Comparable product portfolio (outdoor/cultural team activities) and overlapping customer base of corporate HR and L&D buyers.
• WestEvent GmbH: German corporate event agency specializing in team events, company outings, and incentive programs. Direct competitor serving similar B2B clients with comparable event-based team-building offerings in the German market.

Broad incumbents

• Lindner Hotels & Resorts: Germany-based hotel group with extensive MICE and corporate event infrastructure including meeting, incentive, and team-event capabilities. Competes for the same corporate event budget (especially incentive/retreat offsites) but as venue operator rather than pure experiential agency.
• GetYourGuide for Business: Global experience marketplace with a B2B/corporate offering for group activities, team outings, and curated experiences in multiple cities. Adjacent competitor for corporate experiential budgets, particularly relevant for international or multi-city corporate buyers.
• Jochen Schweizer / mydays: Largest German experience-gifting platform, also serving B2B corporate clients with team events and group experiences. Comparable end-customer use case (team experiences) but operates at significantly larger scale and through a gift/marketplace model rather than bespoke agency delivery.
• VOK DAMS: Major German full-service event and live-marketing agency producing corporate events, conferences, and brand experiences for enterprise clients. Comparable in serving enterprise accounts with custom-designed live events, though broader in scope and oriented toward larger-scale corporate/brand events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EXEO_Tweets
• YouTubeyoutube.com/channel/UCrLd90oa_DgN_r-WE7GqTzw
• Facebookfacebook.com/exeogmbh
• LinkedInlinkedin.com/company/exeo-teamevents

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXEO