Eventagentur Himbeere

What Eventagentur Himbeere does

Eventagentur Himbeere is a Vienna-based event agency founded in 2004 by Mario Herbert Stoiber that designs and executes interactive corporate rallies, tablet-based games, teambuilding events, incentive trips, and conference side programs. The company's core offering is built around a proprietary GPS-enabled tablet rally system: business tablets running a custom application guide teams through game stations with GPS tracking, real-time event statistics, photo/video capture, and branded scoring, supporting groups of up to approximately 1,000 participants for bespoke rallies. The agency also operates two distinct sub-brands: Wiener Rätselrallye (Vienna Riddle Rally), launched in 2004 and focused on analog and digital scavenger hunts in Vienna targeting tourists, schools, and private groups, and Interactive Tours, launched in 2021, which delivers self-guided smartphone/tablet app-based tours and games with photo/video spots, augmented reality stations, and insider tips.

The product portfolio spans five core lines: Business Rallyes (analog and tablet-based city rallies), Tablet Games (indoor/outdoor digital experiences including The Lost Book indoor rally, Sam the Pirate digital escape game, quiz games, and themed Christmas games), Teambuilding (Company Olympics, Highland Games, dragon boat races, Domino Challenge, Polaroid Activity), Incentives, and Side Events for conferences and conventions. Pricing is unit-based on a pay-as-you-go model, ranging from approximately €19 per person for the analog Business Rallye up to €49–€70 per person for digital escape games, Christmas games, and Polaroid activities, with bespoke tablet rallies priced on request. Wholesale discounts of 10% are available for resellers, and the company also bills for full-service event management via hourly rates or agreed flat fees plus reimbursement of third-party costs.

Revenue is generated through a sales-led, direct-to-client go-to-market motion, primarily targeting corporate and enterprise buyers for team building, incentives, and events in Vienna and surroundings, with extension to other Austrian locations and select international markets via a partner network. The company is a sole proprietorship (Einzelunternehmen) headquartered in Vienna's 1st district, VAT-registered in Austria, and a member of the WKO Fachgruppe Freizeit- und Sportbetriebe. The team is small (approximately 7 members including founder, event planners, tablet-games lead, and an intern) and operations are bootstrapped with no disclosed external funding, acquisitions, or institutional investors.

Name

Eventagentur Himbeere

Legal name

Eventagentur Himbeere – Inhaber: Mario Herbert Stoiber

Website

https://himbeere.at

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventagentur Himbeere is a Vienna-based event agency founded in 2004 that designs and executes interactive corporate rallies, tablet-based GPS games, teambuilding events, and incentive programs for enterprise clients across the DACH region, operating the Wiener Rätselrallye and Interactive Tours sub-brands.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (56192), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Corporate event management
• Team building events
• Tablet rally games
• Incentive travel
• Scavenger hunt events

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Management Services: Full-service event agency that organizes and coordinates events for clients. The company acquires and mediates third-party services (Fremdleistungen) on behalf of clients and handles project management, organization, and coordination. Revenue generated through hourly rates or agreed flat fees, plus reimbursement of expenses and third-party costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Eventagentur Himbeere is a Viennese event agency that designs, organizes, and runs interactive rallies, tablet games, teambuilding events, incentive programs, and side events for corporate groups. The agency delivers both analog (game sheets, maps, Polaroid cameras) and digital (GPS-enabled tablet) experiences in Vienna and surrounding areas, with international reach via a partner network.

Product overview

Eventagentur Himbeere is an Austrian event agency (founded 2004) specializing in interactive team events and tourist activities in Vienna and surroundings. The company operates two sub-brands: Wiener Rätselrallye (riddle rallies for discovering Vienna) and Interactive Tours (app-based self-guided tours). The core product portfolio includes Business Rallyes (corporate tablet and analog rallies), Tablet Games (indoor/outdoor digital games including escape rooms, quizzes, and themed events), Teambuilding activities (company Olympics, domino challenges, polaroid activities), Incentives, and Side Events. The company delivers both physical/analog experiences (game sheets, maps, Polaroid cameras) and digital tablet-based experiences, positioning as a full-service event agency rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Wiener Rätselrallye: Brand for discovering Vienna through analog (game sheet & map) and digital (tablet) riddle rally experiences, also serving schools and private groups.
• Interactive Tours

Products and services

• Business Rallyes
• Tablet Games
• Teambuilding Events
• Incentives
• Side Events
• Wiener Rätselrallye
• Interactive Tours

Quantifiable outcome

• Tablet games can accommodate up to 500+ participants simultaneously
• +2 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CARITAS AustriaminorStrategic or Co-development PartnerSocial commitment partnership for corporate volunteering and social activities. CARITAS, Austria's largest and most well-known aid organization, collaborates with Eventagentur Himbeere to integrate social activities into corporate rallies and events, supporting local community and people in need.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Viator (a Tripadvisor company): Global online marketplace for tours, activities, and experiences including self-guided city tours. Adjacent competitor for the Interactive Tours and Wiener Rätselrallye sub-brands targeting tourist/private-group audiences.
• Mydays GmbH: German experience marketplace selling curated experience vouchers including team events and city activities. A broader incumbent that competes for the same corporate gifting/incentive budgets but operates via a marketplace rather than curated bespoke delivery.
• MCI Group: Global meetings, events, and association management company operating a full MICE portfolio including incentive travel and side-event design. Overlaps with Himbeere on corporate side-event and incentive programs but at enterprise-global scale across many destinations.
• Jochen Schweizer Erlebnis GmbH: Germany's largest experience-gift and corporate event platform, offering hundreds of experience products. Overlaps with Himbeere's incentive/teambuilding range but at massively larger scale and across all of Germany rather than Vienna-only.
• GetYourGuide: Global tours and activities marketplace; a competitor for city-discovery experiences and tourist-driven self-guided tours, including its Interactive Tours-style content category. Does not deliver bespoke corporate events but competes for adjacent customer wallet share.

Direct peers

• CityHunters GmbH: German-based interactive city rally and scavenger-hunt provider for corporate team events. Directly comparable to Himbeere in product (tablet/team rallies), customer (corporate teambuilding), and delivery (mobile events with custom content).
• Hansmann Event- & Incentiveagentur: DACH-focused event and incentive travel agency delivering bespoke corporate programs including team events, rallies, and incentives. Closely comparable in core proposition (managed incentive/teambuilding events for corporate clients).
• Teamgeist Eventagentur: German corporate teambuilding and outdoor event agency offering team events, city rallies, and incentive activities. Directly comparable to Himbeere in audience (corporate groups), format (mobile team events), and delivery model (managed service).

Emerging players

• ActionBound: App-based scavenger-hunt / interactive-tour platform from Germany. Comparable to Himbeere's tablet rally and Interactive Tours products in app-based rally format, but operates as a SaaS/app rather than a managed-services agency.
• Boda Borg: Real-life adventure/escape-game venue concept originating in Sweden. Competitor in the escape-room/digital-tablet game team-event category overlapping with Himbeere's Escape Game Digital and Tablet Games portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/himbeere-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventagentur Himbeere