EXOTIC PLANT
Exotic Plant & Deroose Plants is a Belgian-headquartered tissue culture plant propagation group supplying elite young plant material and propagation-as-a-service to commercial growers, plantation owners, and other propagators across four continents, controlled by SIAT Group since 2015.
- Company typePrivate
- Founded1981
- HeadquartersEvergem (Sleidinge), Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What EXOTIC PLANT does
Exotic Plant & Deroose Plants is a Belgian-headquartered tissue culture (micropropagation) plant propagation group that supplies elite young plant material to commercial growers, plantation owners, and other propagators worldwide. Its core technology is in vitro initiation, propagation, and rooting of plant cultures under controlled environmental conditions, followed by greenhouse acclimatization and hardening before shipment. The group operates through Belgian legal entity Deroose Plants NV and has wholly-owned operating subsidiaries in Belgium (Deroose Plants NV, In Vitro Plants Merelbeke, Exotic Plant), the United States (Deroose Plants Inc., established 1994 in Apopka with subsequent sites at Rock Springs, Round Lake, and Kelly Park, Florida), and China (Shanghai Flower Port Deroose Plant Co. and Exotic Plant Shanghai Co.). As of the latest data, the group employs 500+ people across 20 hectares of combined greenhouse and laboratory capacity on four continents, and is controlled by SIAT Group, which took a minority stake in 2013 and a majority in 2015.
The product portfolio spans three categories: floriculture (Bromeliads, Calathea, Succulents, Orchids, Nepenthes, Spathiphyllum, foliage and flowering ornamentals); fruit and vegetables (Banana/Musa, Artichoke, Blackberry, Blueberry, Pineapple, Potato, Soy, Watermelon); and plantation crops (Rubber, Oil Palm, Cocoa, Eucalyptus). Revenue is generated through two streams: sales of young plant material (tissue culture plants, rooted cuttings, and finished plants) to wholesale and retail customers, and a propagation-as-a-service offering that provides tissue culture infrastructure, protocol development, and mass propagation to other breeders and propagators. The company runs its own breeding programs and maintains continuous research collaborations with agricultural universities and a global network of breeders.
The go-to-market is enterprise field sales: direct B2B relationships with growers and plantation owners, with a 'local production for local customers' model that reduces shipping risk for live plant material and enables quick delivery. Pricing is quote-based in EURO, not publicly disclosed, and operates on standard 30-day payment terms. The group is led by Group Managing Director Maurice van Winden (since 2021) and Group CFO Steven Wittouck (since 2024), with regional managing directors for the US (Paul Deroose) and China (Lucas Vanhaelewyn, PhD). Marketing is primarily direct/relationship-based, supplemented by a company website and LinkedIn/Facebook presences; no paid advertising, app, or API distribution is in evidence.
EXOTIC PLANT firmographics
Firmographics- Name
- EXOTIC PLANT
- Legal name
- Deroose Plants NV
- Website
- https://exoticplant.be
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exotic Plant & Deroose Plants is a Belgian-headquartered tissue culture plant propagation group supplying elite young plant material and propagation-as-a-service to commercial growers, plantation owners, and other propagators across four continents, controlled by SIAT Group since 2015.
- Ownership category
- akta.pro rank
EXOTIC PLANT industry classification
Industry- Product category
- Plant Propagation & Tissue Culture Production
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Transformation & Tissue Culture Platforms (Plant regeneration, delivery systems) (AFABALAH)
- akta.pro secondary industries
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Other Specialty & Industrial Crop Farming (Emerging/Regional Specialty Crops) (AFAGAGAO)
Keywords
Where EXOTIC PLANT is headquartered
LocationHeadquarters
- HQ city
- Evergem (Sleidinge)
- HQ country
- Belgium
- HQ region
- Europe
Offices8 records
Markets served
EXOTIC PLANT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Young Plant Material Sales: Sale of elite young plants and plant material to growers, plantations, and other propagators. Products include tissue culture plants, rooted cuttings, and finished plants for wholesale and retail customers.
- Propagation-as-a-Service: Tissue culture technology and infrastructure services offered to other young plant breeders and propagators for protocol development and mass propagation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B pricing for plant material and propagation services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
EXOTIC PLANT product offering
Product offeringCore offering
Exotic Plant is a bio-tech driven propagation platform that produces and sells elite young plants to commercial horticulture growers, plantation owners and other propagators worldwide. It manufactures these plants using tissue culture (micropropagation) technology, proprietary breeding programs and greenhouse acclimatization across facilities in Belgium, the United States and China, and also provides tissue culture protocol development and mass-propagation services to other breeders.
Product overview
Exotic Plant & Deroose Plants operates as a bio-tech driven platform providing plant propagation and production services. The company offers a portfolio of products across three main categories: Floriculture (Bromeliads, Calathea, Succulents, Orchids, Nepenthes, Spathiphyllum, and additional foliage and flowering plants), Fruit and Vegetables (Musa/Banana, Artichoke, Blackberry, Blueberry, Pineapple, Potato, Soy, Watermelon), and Plantation Crops (Oil Palm, Rubber, Cocoa, Eucalyptus). The core offering consists of tissue culture production services for breeders and propagators, with elite young plants distributed to growers and plantations globally. The company operates its own breeding programs and collaborates with worldwide breeders to develop and multiply innovative plant varieties.
Differentiator
Problem solved
Functional benefit
Products and services
- Bromeliads Tropical flowering ornamental plants, including Aechmea, Ananas, Guzmania, Neoregelia, Tillandsia and Vriesea varieties, propagated via tissue culture for commercial horticulture growers.
- Calathea Ornamental foliage plants known for distinctive leaf patterns, including varieties such as Calathea Crimson, Crocata, Dottie, Exotica and Freddy, supplied as young plants to commercial growers.
- Succulents Water-storing ornamental plants including Agave and Aloe varieties adapted for drought conditions, supplied to commercial growers.
- Orchids Flowering orchid varieties including Masdevallia and Ornithidium, supplied as young plants for ornamental cultivation.
- Nepenthes Tropical pitcher plants including Nepenthes NP1003 Alata, Rebecca, Louisa and Linda varieties, supplied as young plants.
- Spathiphyllum Peace lily varieties including Alfa'v, Bellini, Chopin, Domino, Flowerbunch, Jet Diamond and Sweet series varieties, supplied as young plants.
- More Foliage Plants Additional foliage plants including Alocasia Polly, Clusia Rosea, Cordyline, Ficus varieties, Musa Tropicana, Pachira, Papyrus, Peperomia, Pogonatherum and Zamioculcas, supplied as young plants.
- More Flowering Plants
Quantifiable outcome
- Plantations using cloned oil palm via tissue culture achieve only the highest-yielding trees, eliminating 30% yield variation seen in seedling-grown trees
Companies that use EXOTIC PLANT
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
EXOTIC PLANT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
EXOTIC PLANT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Rotterdam InclusiefminorCooperation established for additional production site to expand capacity and reach in the Netherlands region.
- Agricultural UniversitiescoreContinuous research collaborations with agricultural universities for breeding and propagation of plants, supporting breeding activity, improving tissue culture techniques, and advancing cultivation knowledge.
- Breeders WorldwidecoreCooperation with breeders worldwide through the company's own breeding programs to offer innovative and exclusive plant varieties.
Scale indicators5 records
Recent moves19 records
Expansion highlights5 records
EXOTIC PLANT competitors and assessment
Company assessmentDirect peers
- Selecta One: European breeder and propagator of ornamental plants using tissue culture and cuttings. Direct peer in floriculture TC propagation with similar B2B grower customer base.
- Dümmen Orange: Global Dutch-headquartered breeder and propagator of ornamental flowers and plants, with significant tissue culture operations serving floriculture growers worldwide. Closest direct competitor in TC-based ornamental propagation at similar global scale.
- Royal van Zanten: Dutch breeder and propagator of cut flowers and pot plants using both traditional and tissue culture methods. Comparable in floriculture product breadth and B2B grower customer base.
- Vitro Plus: Dutch tissue culture propagation specialist focused on ferns and ornamental plants via micropropagation. Direct peer in the same TC propagator category with overlapping ornamental customer base in Europe.
- AgriForest Bio-Technologies: Canadian tissue culture propagation company producing berry, fruit, and ornamental plants. Comparable in TC micropropagation service offering and product categories.
- Beekenkamp Plants: Dutch family-owned breeder and propagator of ornamentals, vegetables, and chrysanthemums. Overlaps directly with Exotic Plant's floriculture and young plant offering for commercial growers.
- Microplant Nurseries: UK-based tissue culture micropropagation specialist producing fruit, ornamental, and plantation crop plants. Direct peer in TC-based young plant supply to growers.
Broad incumbents
- Syngenta Flowers: Global seed and young plant business within Syngenta covering pot and bedding plants. Broad incumbent competitor in young plant supply to commercial growers.
- Florensis: European breeder and propagator of young ornamental plants and pot plants serving professional growers. Broad incumbent in the same floriculture young plant category.
- Ball Horticultural Company: Large US-based horticulture incumbent supplying seeds, young plants, and ornamentals globally. Competes in the same B2B grower channels but with a much broader portfolio including seed-based products.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EXOTIC PLANT social profiles
Digital presenceEXOTIC PLANT financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXOTIC PLANT leadership team
Management profileNumber of profiles
Profiles12 records
EXOTIC PLANT subsidiaries and ownership
Company hierarchySubsidiaries5 records
EXOTIC PLANT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXOTIC PLANT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXOTIC PLANT
What does EXOTIC PLANT do?
Exotic Plant is a bio-tech driven propagation platform that produces and sells elite young plants to commercial horticulture growers, plantation owners and other propagators worldwide. It manufactures these plants using tissue culture (micropropagation) technology, proprietary breeding programs and greenhouse acclimatization across facilities in Belgium, the United States and China, and also provides tissue culture protocol development and mass-propagation services to other breeders.
Is EXOTIC PLANT a public or private company?
EXOTIC PLANT is a private company. It is classified as corporate owned and is currently operating.
When was EXOTIC PLANT founded?
EXOTIC PLANT was founded in 1981. It employs 11 to 50 people.
Where is EXOTIC PLANT based?
EXOTIC PLANT is headquartered in Evergem (Sleidinge), Belgium, in the Europe region.
How does EXOTIC PLANT make money?
Two revenue lines are on record. Young Plant Material Sales are the primary driver. The others are propagation-as-a-Service.
Who are EXOTIC PLANT's main competitors?
Direct peers on record are Selecta One, Dümmen Orange, Royal van Zanten, Vitro Plus, AgriForest Bio-Technologies, Beekenkamp Plants and Microplant Nurseries. Broad incumbents are Syngenta Flowers, Florensis and Ball Horticultural Company.
Does EXOTIC PLANT have an API?
No public API is recorded for EXOTIC PLANT.
What industry is EXOTIC PLANT in?
EXOTIC PLANT's product category is Plant Propagation & Tissue Culture Production. Its primary akta.pro industry code is AFABALAH, Transformation & Tissue Culture Platforms (Plant regeneration, delivery systems), with a secondary code of AFAGAIAF, Plant Breeding & Variety Development (Conventional). Its NAICS code is 11142 and its SIC code is 700.