Experience Not Felt Possible

What Experience Not Felt Possible does

Experience Not Felt Possible Pty Ltd (ENFP) is an Australian proprietary limited company founded circa 2014 by Matthew Stewart as part of The Custodian Way Circle of Brands. The company designs, markets, and operates curated Himalayan adventure experiences in Nepal — guided mountain biking, trekking, and peak climbing expeditions across the Mustang Valley, Annapurna Circuit, Everest Base Camp, Manaslu Circuit, and Lobuche / Island Peak. Pricing is one-time per participant, ranging from approximately USD 1,290 for the Manaslu Circuit to AUD 15,000+ GST for the corporate Ultimate Leadership Experience, with deposits required to secure bookings and a 10% loyalty discount for returning participants.

The product is a high-touch, capacity-constrained experience service rather than a technology platform: small groups (capped at 15 for leadership cohorts), facilitation by medically credentialed guides (physiotherapy, chiropractic backgrounds), on-ground Nepali staffing in the Thamel/Kathmandu office, and exclusive permitting for restricted regions such as Upper Mustang. Underlying technology is a standard WordPress website with enquiry-based booking, e-commerce for Shredders Nepal merchandise, and Instagram as the primary social channel. The documentary content library ('For The Last Time', 2021; 'Get Out Of Your Way', 2025) functions as both marketing asset and brand proof, supported by professional filmmakers.

ENFP monetizes through per-trip revenue (one-time bookings), branded apparel at AUD 100 per item, and an emerging coaching add-on. Its go-to-market is sales-led with direct website enquiry forms feeding high-touch outreach from the founder, supplemented by organic social, documentary, blog content, and referral/word-of-mouth. The customer base splits between affluent individual adventure seekers (primary segment) and corporate leadership cohorts via the Leading Teams partnership (strategic secondary segment). The company also runs a social-impact layer through The Custodian Way Foundation's Feed the Future program supporting Nepal school nutrition.

Name

Experience Not Felt Possible

Legal name

Experience Not Felt Possible Pty Ltd

Website

https://experiencenotfeltpossible.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Not Felt Possible is an Australian adventure-tourism operator that designs and runs curated Himalayan expeditions in Nepal — guided mountain biking, trekking, and peak climbing experiences — serving affluent individual adventurers and corporate leadership cohorts, with documentary content and a small coaching add-on as supplementary revenue.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Experiential Travel

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

akta.pro secondary industries

Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

Keywords

• Adventure tourism
• Guided trekking expeditions
• Mountain biking tours
• Peak climbing experiences
• Leadership development retreats

Headquarters

HQ city

New Farm

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Adventure Tourism Experiences: One-time sale of curated adventure experiences in Nepal including mountain biking, trekking, and peak climbing expeditions. Pricing varies by experience type and duration. Deposits required to secure booking (e.g., $1,500 for Lobuche Peak). Revenue recognized per trip completion.
2. Merchandise (Shredders Nepal): Sale of branded adventure apparel including MTB shorts, pants, and jerseys at $100 AUD each. E-commerce storefront on website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Experience Not Felt Possible designs and sells curated, high-altitude adventure experiences in Nepal, including multi-day guided mountain biking expeditions, Himalayan trekking routes (Annapurna Circuit, Everest Base Camp, Manaslu Circuit, Mustang Valley), and invitation-only peak climbing (Lobuche Peak, Island Peak). The company also delivers a corporate leadership program in partnership with Leading Teams, sells branded Shredders Nepal apparel, and produces documentary films documenting participant transformations.

Product overview

Experience Not Felt Possible (ENFP) operates a portfolio of adventure travel experiences centered on Nepal expeditions. The core offerings include guided mountain biking and hiking expeditions through the Himalayas (Mustang Valley, Annapurna Circuit, Everest Base Camp, Manaslu Circuit, and Lobuche Peak climbs), corporate leadership programs delivered in partnership with Leading Teams, and documentary filmmaking documenting transformative journeys. The company also sells branded merchandise (Shredders Nepal) and supports charitable initiatives through The Custodian Way Foundation. All experiences are designed around five elements: Meaning, Sacrifice, Acquisition, Giving, and New Setting.

Differentiator

Problem solved

Functional benefit

Brands

• Shredders Nepal: Premium mountain biking gear collection for adventure seekers, including MTB Shorts, MTB Pants, and Mountain Mantra Jersey.

Products and services

• Mountain Bike Mustang Valley & Annapurna 18-day guided mountain biking expedition through Nepal's Mustang Valley and Annapurna region, including helicopter flights, tea house accommodations, and cultural immersion; priced at AUD $8,500 per person excluding international flights, meals, insurance, and gear.
• Lobuche Peak / Island Peak 2025 Invitation-only peak climbing expedition combining Island Peak summit (6,187m) with Everest Base Camp trek, available to past participants of Nepal, Kokoda, or Cairns to Cape York trips; deposit AUD $1,500 to secure spot, full price AUD $6,495.
• EBC: Everest Base Camp Trek 14-day guided trek to Everest Base Camp (5,363m) and Kalapatthar (5,545m) in Nepal's Khumbu Valley, featuring Sherpa villages, monasteries, and acclimatization days; starting at AUD $1,700 per person.
• Hike Annapurna Nepal 2026 14-day guided hiking expedition along the Annapurna Circuit, including Thorong La Pass (5,416m) summit and helicopter flight to Tilicho Lake (4,919m); priced at AUD $5,490 per person.
• Hike Mustang Valley Nepal 18-day guided hiking expedition through Nepal's Mustang Valley 'Forbidden Kingdom', including Lo Manthang and the Thorong La Pass.
• Manaslu Circuit Trek 15-day guided trek around the Manaslu massif (8,163m), including Larkya La Pass (5,160m), Manaslu Base Camp (4,700m), and traditional tea house accommodations; starting at USD 1,290 per person for 2-5 pax.
• The Ultimate Leadership Experience 18-day corporate leadership expedition combining mountain biking in Mustang Valley with facilitated Leading Teams sessions, designed for senior leaders seeking transformational growth; priced at AUD $15,000 + GST per person for 15 leaders.
• For The Last Time (Documentary) Documentary film following 15 adventurers on an 18-day mountain biking journey through Nepal's Mustang Valley, capturing transformation and human drama; available for streaming on the ENFP website.
• Get Out Of Your Way (Documentary) Documentary following 17 people on the trail from Lukla to Everest Base Camp, culminating in a decision to summit Lobuche East at 6,119m.
• Shredders Nepal Merchandise Adventure apparel line including Mountain Mantra Jersey, MTB Pants, and MTB Shorts, sold through the ENFP e-commerce shop at AUD $100 per item.
• Coaching Services Personal coaching services offered through ENFP, including triathlon coaching by Kyle Mooney for ENFP participants.

Quantifiable outcome

• Participants report life-changing transformations, with experiences becoming 'pages in their book of life'
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading TeamscoreStrategic or Co-development PartnerCo-developed 'Ultimate Leadership Experience' combining ENFP's Nepal expeditions with Leading Teams' leadership facilitation. Four Leading Teams facilitators (Tim Ferguson, Justin Peckett, Kurt Wrigley) participate alongside 15 leaders per cohort. Deep integration of ENFP's physical challenges with Leading Teams' High Performing Teams model.
• The Custodian Way FoundationcoreStrategic or Co-development PartnerENFP supports The Custodian Way Foundation's Feed the Future initiative providing daily meals to 150 children in Nepal schools. Foundation is 100% tax-deductible. Every ENFP journey contributes to this impact. Led by Sanjib (Peter Stewart's brother-in-law) with local community ties.
• Shredders NepalminorGTM or Marketing PartnerBranded merchandise line including MTB shorts, pants, and Mountain Mantra jerseys sold through ENFP's e-commerce store. Products feature Nepal mountain imagery and culture branding.
• Goliath ProductionsminorStrategic or Co-development PartnerFilm production company owned by Ben Taylor (Brisbane-based) that filmed 'Get Out of Your Way' documentary following ENFP's Lobuche East expedition.
• Richard CliffordminorStrategic or Co-development PartnerInternational filmmaker who directed 'For The Last Time' documentary, capturing ENFP's 15 adventurers through Nepal's peaks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Expeditions: Australian-founded adventure travel company offering trekking, climbing, and cycling expeditions across Nepal, including Everest Base Camp, Annapurna, and Manaslu circuits. Closely comparable in itinerary mix, target customer, and country of origin, with a more established brand and broader portfolio.
• KE Adventure Travel: UK-based adventure tour operator offering trekking and climbing expeditions including Everest Base Camp, Annapurna, and Mustang itineraries. Directly comparable in adventure expedition mix and small-group philosophy.
• Mountain Travel Sobek: Premium adventure tour operator founded in 1969 offering trekking, climbing, and cultural expeditions worldwide including Nepal. Closely comparable in premium positioning, group size philosophy, and curated experience focus.
• Adventure Life: US-based adventure travel company specializing in small-group expeditions including Nepal trekking and climbing. Comparable in target customer (experiential travelers), small group formats, and destination-led curation.
• Exodus Travels: UK-based adventure travel company offering guided trekking and climbing trips across Nepal and the Himalayas. Comparable in group size, itinerary focus, and experiential customer segment.
• Himalayan Glacier Adventure Trekking: Nepal-based specialist trekking operator offering EBC, Annapurna, Manaslu, and Mustang itineraries. Directly comparable on itinerary portfolio but competes more on price than on transformation-led premium positioning.

Broad incumbents

• Intrepid Travel: Australia-headquartered adventure tour operator with extensive Nepal trekking and climbing offerings. Larger, publicly-listed incumbent with broader geographic footprint and price-tier options; competes for the same consumer demand but at higher volume and lower premium positioning.
• G Adventures: Major global small-group adventure tour operator offering Nepal itineraries including Everest Base Camp and Annapurna treks. Overlaps in adventure tourism category and customer demographic but with a much broader portfolio and lower premium positioning.
• REI Adventures: Outdoor co-op's guided travel arm offering trekking and adventure experiences including Nepal itineraries. Comparable in customer overlap (affluent outdoor enthusiasts) but with broader portfolio and stronger brand recognition in the US market.

Emerging players

• Ultimate Kilimanjaro: Premium mountain-focused adventure operator specializing in Kilimanjaro climbs with high guide-to-client ratios and transformation-led messaging. Comparable in small-group, premium, and experience-design philosophy, but in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/experience_not_felt_possible
• LinkedInlinkedin.com/company/experience-not-felt-possible

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Not Felt Possible