Experience by Terra

What Experience by Terra does

Experience by Terra, the trading brand of PRIME Catering Ltd., is a Hungary-headquartered luxury event catering company that designs and delivers bespoke immersive dining experiences, theatrical dinner shows, and destination weddings for high-net-worth individuals, couples, and enterprise clients across Europe. The company operates from Budapest with documented execution in France (Saint-Tropez), Austria (Vienna), Germany (Berlin), Italy, and a stated forward target in Munich, with a small core team supplemented by a wider roster of contracted culinary, scenography, AV, and entertainment professionals deployed per event.

The company's core product is the integration of fine dining with show-grade production environments. Marquee formats include 360° projection-mapped dining rooms, projection domes, glass greenhouses, and full mobile-kitchen deployments supporting 130–200+ guests per event. Signature IP includes the Purple Rain Dinner Show launched in Vienna in February 2025, which deploys 70+ professionals over two months of preparation. Production is delivered through a tightly coordinated partner ecosystem spanning AV and projection (Speceffect), art curation (NuArt), entertainment (Good Vibe Show Company), and venue management (Le Beauvallon).

Commercially, Experience by Terra is a project-based luxury services business. Revenue is generated through bespoke event fees with no public pricing, anchored by ultra-premium pricing per guest, multi-day wedding commissions, and corporate brand activations. The customer base spans private HNW clients (e.g., the Norwegian couple in Saint-Tropez), luxury bridal brands (Daalarna), and enterprise accounts across gaming (Soft2Bet) and automotive (Chery TIGGO 9). Go-to-market relies on enterprise field sales, venue partnerships, and curated industry referrals such as WedLuxe Glitterati; geographic expansion is achieved through cross-border production partnerships rather than wholly owned offices.

Name

Experience by Terra

Legal name

PRIME Catering Ltd.

Website

https://experiencebyterra.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Experience by Terra is a Hungary-based luxury event caterer delivering bespoke immersive dining experiences, theatrical dinner shows, and destination weddings across Europe for high-net-worth couples and enterprise clients, integrating fine dining with 360° projection environments and live entertainment.

Ownership category

akta.pro rank

Product category

Luxury Event Catering

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wedding & Social Event Catering (THAHAKAE)

akta.pro secondary industries

Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF), Venue & Banquet Hall Catering (THAFAIAC), Chef’s Table & Tasting Menu Restaurants (THAFACAG), Event Tablescapes & Centerpiece Styling (HSACAOAF)

Keywords

• Luxury event catering
• Immersive dining experiences
• Destination wedding catering
• Corporate gala production
• Scenographic event design

Headquarters

HQ city

Budapest, Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke Event Catering: Full-service luxury catering for weddings, corporate events, and private celebrations. Services include menu design, culinary execution, cocktail crafting, table design, and entertainment integration. Revenue generated through custom project fees based on event scope, guest count, menu selection, and service requirements.
2. Immersive Dining Experiences: Scenographic dining experiences featuring 360° projections, custom structures (domes, greenhouses), and theatrical presentations. Premium pricing for unique venue constructions and immersive environments.
3. Signature Cocktail & Beverage Services: Craft cocktail services featuring bespoke mixology, including personalized flavors, custom glassware, and theatrical bar presentations. Often bundled with main catering services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Experience by Terra designs and delivers bespoke luxury event catering and immersive dining experiences across Europe. The company produces Michelin-quality multi-course fine dining, scenographic dining with 360° projection technology, and theatrical dinner shows (e.g., Purple Rain Dinner Show, Berlin Extravaganza Dinner Show) for high-net-worth weddings, corporate galas, and brand activations. Supporting services include bespoke cocktail craftsmanship, table design, sommelier services, and destination wedding planning.

Product overview

Experience by Terra is a luxury event catering and immersive experience company operating across Europe, offering a portfolio of integrated services built around high-end gastronomy, theatrical entertainment, and scenographic design. The core offering is anchored by World of Fine Dining (Michelin-quality multi-course dining experiences) and Immersive Dining (360° projection and custom-built structures such as projection domes and glass greenhouses), which can be delivered at curated Luxury Venues (exclusive European private properties) or any destination of the client's choosing. Supporting the core are complementary service lines: The Art of Shaking (bespoke cocktail craftsmanship and theatrical bartending), Table Design (luxury table styling), Culinary Theater (artistic plating and live cooking demonstrations), Dream Day (multi-day destination wedding planning), and Sommelier Service. The company also produces distinctive signature event concepts including the Purple Rain Dinner Show, Berlin Extravaganza Dinner Show, and Theatrical Dining Experiences at landmark venues, as well as Flying Buffet and Emotional Catering as specific service techniques. Signature Canapé Collection and Corporate Gala & Product Launch Events round out the offering for business clients. All services are fully bespoke and delivered by the company's own professional crew across European destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• World of Fine Dining Signature fine dining experiences featuring Michelin-quality cuisine, bespoke multi-course menus, and refined culinary artistry delivered at luxury events and private celebrations across Europe.
• Immersive Dining Bespoke immersive dining experiences combining 360° projection technology, custom-built structures (projection domes, glass greenhouses), and culinary artistry to create surreal, all-encompassing event environments across Europe.
• Extravaganza Show Large-scale theatrical dinner show productions featuring live performances, aerial acts, dancers, singers, and elaborate stagecraft combined with multi-course fine dining, available for customization across European venues.
• Purple Rain Dinner Show Flagship theatrical dinner show combining multi-course fine dining with live musical performances, dance, aerial acts, and dramatic theatrical presentations, executed by a team of approximately 70 professionals.
• Berlin Extravaganza Dinner Show Theatrical dinner show concept themed around Berlin's cultural heritage, featuring smoke effects, live performances, cabaret-style presentations, and surreal stage design with audience interaction.
• Culinary Theater Artfully composed receptions, theatrical dining presentations, and live cooking demonstrations that merge culinary excellence with performance art, showcasing dishes as sculptural and theatrical experiences.
• The Art of Shaking Bespoke cocktail craftsmanship featuring sous-vide infusions, smoke essences, theatrical bartending performances, custom glassware, and cocktail-and-cuisine pairing services elevating cocktails to haute cuisine status.
• Table Design Bespoke luxury table design and styling services including custom table linens, florals, centerpieces, cutlery, glassware, and decorative elements tailored to event themes and aesthetics.
• Luxury Venues Curated portfolio of Europe's most exclusive private properties for events, including Côte d'Azur villas and châteaux (Bastide du Roy, Le Beauvallon, Château de la Croix des Gardes, Villa Ephrussi de Rothschild, Château Bertaud Belieu), Italian historic villas, and Austrian landmarks, paired with full catering services.
• Dream Day Comprehensive destination wedding planning and execution service covering multi-day culinary journeys (welcome evening, signature dinner, farewell brunch), bespoke menus, luxury venue coordination, and immersive entertainment design across Europe.
• Corporate Gala & Product Launch Events Bespoke corporate event services including brand launch experiences (e.g., Chery TIGGO 9 Hungarian premiere), corporate galas (e.g., Soft2Bet Royal Gala at Museum of Fine Arts Budapest), and team celebrations with integrated gastronomy, entertainment, and scenographic design.
• Theatrical Dining Experiences Scenographic, immersive dinner experiences integrating live performances (opera singers, dancers, orchestras), theatrical presentations of courses, dramatic lighting, and integrated entertainment into the dining narrative, as delivered at venues including the Vigadó Budapest and Sofiensäle Vienna.

Quantifiable outcome

• Successfully executed multi-day luxury events with full mobile kitchen deployment across international borders
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Good Vibe Show CompanycoreStrategic or Co-development Partner · 1 January 2025Partner for artistic program creation at the Imperial Vienna Gala at Sofiensäle. Good Vibe Show Company's performers brought the Franz Joseph and Sisi-inspired concept to life with elegance and warmth.
• Brandmood EventminorImplementation/ SI/ Consulting Partner · 1 January 2025Local support partner for the Vienna Imperial Gala event, providing trusted collaboration and venue-specific expertise.
• NuArtcoreStrategic or Co-development Partner · 1 January 2025Performance troupe providing emotional catering and artistic entertainment. Eight performers in beautifully tailored costumes engaged guests with expressive choreography at Le Beauvallon, seamlessly blending art and emotion into the event atmosphere.
• Kanvas GlobalcoreTechnology or Integration · 1 January 2025Partner for immersive dining structures and breathtaking venue constructions, enabling Terra to erect futuristic domes and elegant glass palaces as canvases for digital worlds.
• Daalarna (Anita Benes)coreStrategic or Co-development Partner · 1 January 2025Hungary's most celebrated bridal designer partnered with Terra for the Weddings & Wonders Budapest Edition event. Anita Benes opened her atelier for guests while Terra executed the culinary experience at Daalarna Garden.
• Le BeauvalloncoreChannel Partner/ Reseller/ Distributor · 1 January 2024Le Beauvallon estate near Saint-Tropez proudly recommends Experience by Terra as one of its top catering suppliers. This exclusive Belle Époque venue with private beach and helipad trusts Terra for all catering requirements at the property, having hosted multiple three-day luxury wedding celebrations together.
• Amanda Thompson WeddingscoreStrategic or Co-development PartnerCreative direction and flawless organization partner for the three-day luxury Saint-Tropez wedding. Amanda Thompson Weddings brought creative vision that aligned seamlessly with Terra's culinary execution.
• Azur Team EventminorImplementation/ SI/ Consulting PartnerLocal crew support in Saint-Tropez, providing professionalism and warm local touch throughout the three-day wedding celebration.
• SpeceffectcoreTechnology or IntegrationPartner for immersive dining environments, bringing groundbreaking architecture and surreal 360° projection capabilities to Terra's event experiences.
• Viola Violetta (Florist)minorImplementation/ SI/ Consulting PartnerFloral artistry partner for the Weddings & Wonders dinner, creating wild yet sculpted arrangements with white hydrangeas, green blooms, ferns, and seasonal fruits integrated into table designs.
• Dolls BlumenminorImplementation/ SI/ Consulting PartnerFlorals and decor partner for the Purple Rain Dinner Show in Vienna, providing floral design and decorative elements for the spectacular event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heirloom LA: Los Angeles boutique catering and event company producing elevated weddings, corporate events, and immersive experiences with a craft-cocktail and design emphasis. Comparable in size, premium positioning, and bespoke service model.
• Pinch Food Design: Design-forward experiential catering studio creating bespoke food presentations, immersive activations, and branded experiences for luxury events and product launches. Closely comparable on scenographic, theatrical catering IP.
• Wolfgang Puck Catering: Premium celebrity-chef-driven event catering brand operating across the U.S. Comparable to Experience by Terra in targeting luxury weddings, corporate galas, and brand activations with full-service culinary execution at marquee venues.
• Bite Catering Couture: Los Angeles-based luxury catering company specializing in high-end weddings, corporate events, and brand launches with creative, design-forward presentations. Direct competitor in the premium experiential catering segment.
• Feastivities Events: Full-service luxury catering and event production firm focused on high-end weddings, galas, and private celebrations. Comparable end-to-end event execution model with comparable premium client base.
• Thomas Preti Events: New York-based bespoke event catering brand known for high-touch weddings, corporate galas, and luxury private dining. Comparable in serving ultra-premium clients with fully customized menus and service.
• Twelve Chairs NYC: Boutique New York catering and event company producing refined weddings, private dinners, and brand events with an artistic, chef-driven approach. Comparable in size, premium positioning, and bespoke production model.

Broad incumbents

• Aramark: Global food service and event hospitality incumbent serving stadiums, conventions, and corporate clients. Adjacent in event catering at scale, but not a luxury specialist; useful as a benchmark for scaled event-catering economics.
• Restaurant Associates: Large-scale U.S. hospitality group delivering catering and food services for cultural institutions, corporate events, and premium venues. Broader incumbent offering overlapping luxury catering capabilities within a wider portfolio.
• Sodexo Live!: International event hospitality arm of Sodexo, providing premium catering at major venues, sporting events, and cultural institutions. Broad incumbent with overlap in event catering but a different go-to-market than a bespoke luxury operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/experiencebyterra
• LinkedInlinkedin.com/company/experiencebyterra
• Instagraminstagram.com/experiencebyterra
• TikToktiktok.com/@experiencebyterra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience by Terra