brandmood

What brandmood does

brandmood GmbH & Co KG is an Austrian full-service event agency headquartered in Salzburg, with regional offices in Linz and Vienna. Formed in 2019 from the merger of k-zwei kommunikation (founded by Rene Melik) and eventery (founded by Dieter Zand in 2004), the company delivers end-to-end corporate event management — from creative concept and brand staging through technical production and broadcast — under one roof. Its portfolio spans 12 integrated service modules including event and project management, event architecture and temporary structures, in-house event technology (light, sound, video), digital events/streaming/broadcasting with TV-certified up to 4K resolution and parallel transmission in up to 10 languages, 3D visualization and CAD planning, digital registration and communication platforms, congress technology, and a proprietary selfie platform branded EventSnap launched in December 2025. The agency also holds the Austrian Umweltzeichen (UZ62) Green Meetings & Events licensee certification and is pursuing ISO 27001 as of 2026.

The business operates on a project-based professional services model with custom quote-based pricing, multi-year contracts, and a 15% handling fee on third-party services. Go-to-market is direct enterprise field sales through three Austrian offices, with no channel partner or reseller model. Customer segments are dominated by large corporations — including voestalpine (client since 2009), Dynatrace, BWT, Red Bull, Asfinag, TIWAG, Octapharma, Brau Union, Hagleitner, Umdasch/Doka, Head Sport, and multiple Sparkasse and Raiffeisen banking institutions — across banking, technology, industrial/steel, energy, automotive/infrastructure, consumer goods, pharma, and sports verticals. Geographic footprint spans Austria, Germany, Hungary, and selective international project deployments including the USA.

brandmood employs 11–50 people under three co-owners (Dieter Zand, Rene Melik, Jan Kruetschnigg) and has won Gold at the Austrian Event Awards in the Corporate Events category for three consecutive years (2024, 2025, 2026) — a record no other Austrian event agency has achieved. As of October 1, 2025, the company restructured into a GmbH & Co KG legal form and consolidated its Kitzbühel and Linz offices into a central Salzburg hub while expanding its Vienna presence, framing the move as preparation for sustainable growth.

Name

brandmood

Legal name

brandmood GmbH & Co KG

Website

https://brandmood.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

brandmood is an Austrian full-service event agency headquartered in Salzburg with offices in Linz and Vienna, specializing in corporate events, in-house event technology, broadcast-quality streaming, and event architecture for enterprise clients across the DACH region.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industries

Sponsorship Activation & Experiential Marketing (THAHAGAC), Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Corporate event management
• Live event production
• Event broadcasting streaming
• Event architecture design
• Hybrid digital events

Headquarters

HQ city

Oberndorf

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Full-service event agency providing comprehensive event management from conception through execution. Services include event & project management, creation and concept, brand staging, strategy development, event architecture, digital solutions, artistic staging, event technology, digital events/streaming, content production, 3D visualization, and congress technology.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

brandmood is a full-service event agency providing end-to-end corporate event management, including creative concept development, event architecture, brand staging, in-house event technology, digital/hybrid events with streaming and broadcasting, 3D visualization, content production, and congress technology. The agency delivers events ranging from intimate corporate gatherings to multi-day international events with audiences exceeding 14,000 guests.

Product overview

brandmood is a Full-Service Event Agency (Full-Service Eventagentur) offering comprehensive event management services across Austria with locations in Salzburg, Linz, and Vienna. The company operates as a service-based agency rather than a software product company, providing 12 integrated service modules including event management, creative concept development, brand staging, event architecture, digital communication solutions, event technology, digital events/streaming/broadcasting, media content production, 3D visualization/CAD planning, and congress technology. The portfolio also includes EventSnap, a proprietary selfie platform for events, and Green Events & Meetings certification services. Services range from corporate events, galas, congresses, to hybrid and digital events, with a unique in-house technical department providing integrated creative-technical solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Management Comprehensive event management service for corporate clients covering project management, creative concept development with strong narrative threads, brand staging with emotional activation, and event marketing strategy development. Delivered across the full event lifecycle from conception to post-event reporting.
• Event Architecture & Temporary Structures Innovative solutions for event layout, temporary constructions, stages, furniture concepts, and special structures including modular cube designs. Serves corporate clients needing unique physical event environments.
• Event Technology (Veranstaltungstechnik) In-house technical department for light, sound, and video technology with conception and planning in close coordination with creative and project management teams. Described as a unique differentiator (Alleinstellungsmerkmal) in the DACH region, providing clients with synergies and cost efficiencies.
• Digital Events, Streaming & Broadcasting Digital event solutions, live streaming, broadcasting, and media server solutions with own team of technicians and planners for multimedia and broadcast solutions. TV-certified production up to 4K resolution and parallel broadcasting in up to 10 languages. Unique in the DACH region.
• Congress & Seminar Technology Professional congress, seminar, and conference planning including lighting, sound, video, interpretation technology, voting systems, and interactive tools.
• Digital Media & Content Production Content creation including specially produced videos (up to 4K), animations, graphics, audio and music production (including custom event songs) for various platforms and channels using modern technologies.
• 3D Visualization & CAD Planning Realistic 3D renderings and detailed CAD plans using AI tools to fill spaces with life and atmosphere, presenting concepts to clients before events take place.
• Digital Registration & Communication Solutions Real-time digital registration and communication platforms using networked technologies for event and invitation communication with attendee interaction at events.
• EventSnap Proprietary selfie platform for events that captures special moments when attendees take selfies with friends or colleagues, solving the problem that great event moments are typically lost after events conclude.
• Green Events & Meetings Certification Sustainable event planning and execution certified by the Austrian Umweltzeichen (Green Meeting & Events UZ62). As an official licensee, brandmood can certify clients' events as Green Meetings & Events according to Austrian environmental standards.
• Artist Staging & Dramaturgy Tailored artistic staging including casting, rehearsals, and direction of show acts and speakers, creating unique show concepts integrated with event dramaturgy.

Quantifiable outcome

• 3 consecutive Gold awards at Austrian Event Awards in Corporate Events category
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FLAVEcoreStrategic or Co-development PartnerPartner agency for digital event platforms. Collaborated on 'The Beat of Dynatrace' project to develop an individual platform for over 60 countries.
• Mitspieler (in-house creative agency)coreStrategic or Co-development PartnerIn-house creative agency that collaborated with a songwriter to create 'The Beat of Dynatrace' song and music video.
• Puntorosso Video SolutionsminorStrategic or Co-development PartnerCollaborated on production of Vienna Boys' Choir 4K highlight clip at St. Stephen's Cathedral Vienna.
• Mahl12 Premium CateringminorOthersProvided catering for Linz office opening event.
• Brau UnionminorOthersProvided beverages for Linz office opening event.
• Liquid LuxuryminorOthersProvided cocktails for Linz office opening event.
• JodelschuleminorOthersProvided jodeling course entertainment for Linz office opening.
• Party RentminorOthersProvided event furniture for Linz office opening.
• EasystaffminorOthersProvided hostesses with Polaroid cameras for Linz office opening.
• Bernhard ReingruberminorOthersProvided floral arrangements for Linz office opening.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• KMS TEAM: Swiss/German event and live-marketing agency serving corporate clients with similar scope in brand experiences and corporate events. Comparable in size and mid-market positioning within DACH.
• JOKE Event AG: Düsseldorf-headquartered full-service event agency specializing in corporate events, incentives, and congresses. Similar mid-sized profile, enterprise client base, and DACH scope as brandmood.
• VOK DAMS: Wuppertal-based full-service event agency serving enterprise clients across Germany and internationally. Comparable to brandmood in offering end-to-end corporate events, brand activations, and live communication for blue-chip clients with comparable headcount and DACH focus.
• satis&fy AG: German event technology and experiential agency combining event production with proprietary technical capabilities (light, sound, video, staging). Directly comparable to brandmood's in-house technical department and broadcast strengths.
• HMS Marketing & Event GmbH: German agency providing live communication, event, and experiential services to enterprise customers. Operates in a similar size band and segment (corporate events, brand staging) as brandmood.

Broad incumbents

• MCI Group: Geneva-headquartered global meetings, events, and association management firm with a much larger international footprint. Overlaps with brandmood in corporate events, congresses, and hybrid delivery but at significantly greater scale and breadth.
• Serviceplan Group: Europe's largest independent agency group with significant live communication and event capabilities as part of its broader creative and media portfolio. Comparable capability but operates as a multi-disciplinary incumbent rather than an event specialist.
• Jung von Matt: Major German creative agency group whose Events/JvM Events division delivers corporate events and brand experiences for enterprise clients. Comparable capability but embedded within a much larger full-service creative network.

Emerging players

• C3 Presents: US-based creative event and experience agency producing festivals, brand activations, and corporate experiences. Overlaps with brandmood in end-to-end event production and brand staging for high-profile clients, with comparable emphasis on creative concepting.
• MKG (MKG Experiential): New York-based experiential marketing and event agency serving enterprise clients with brand experiences and corporate events. Comparable focus on high-end creative events for blue-chip brands, though primarily US-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brandmoodevents
• LinkedInlinkedin.com/company/brandmood-gmbh-eventagentur
• Instagraminstagram.com/brandmoodevents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brandmood