Experience Jordan Adventures

What Experience Jordan Adventures does

Experience Jordan Adventures is a private, licensed adventure tour operator headquartered in Amman, Jordan, founded in 2013 by Ayman Abdel Karim. The company designs and operates hiking, cycling, and multi-sport itineraries across Jordan, and is the creator of the 730 km Jordan Bike Trail and a co-creator of the 600+ km Jordan Trail. It serves two primary customer segments: individual adventure travelers booking directly (DTC) and international tour operators sourcing Jordan itineraries through its white-label DMC service and B2B Agent program.

The commercial model is multi-channel. Small-group scheduled departures and private/custom itineraries are sold to end travelers, with per-person pricing ranging from roughly $115 for day hikes to $1,850 for premium multi-day packages. A white-label DMC service books and operates tours on behalf of international operators (e.g., Explorer Chick), and a B2B Agent program targets travel agents. Adjacent product lines include the Rose-Red Triangle route, Multi-Sport itineraries, a Jordan Beach Holiday extension, and multi-country tours crossing into Israel/Palestine. The company has accumulated more than 900 TripAdvisor reviews at a 4.95/5 average and has received TripAdvisor Travelers' Choice awards from 2020 through 2024, a World Travel Mart Gold Award in 2018, and Travelife Certified sustainability status in September 2024.

The company is bootstrapped (no external funding), employs 19 staff, and operates without proprietary AI or machine-learning technology, relying on standard booking, marketing, and trip-planning tools. Its strategic positioning leans on destination IP, sustainability credentials, and event-based tourism, including a 2025 partnership with Marathon des Sables Jordan expected to bring 650+ international runners into the country.

Name

Experience Jordan Adventures

Legal name

Experience Jordan for Travel and Tourism

Website

https://experiencejordan.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Jordan Adventures is a private Jordanian adventure tour operator offering hiking, cycling, and multi-sport itineraries, including the proprietary Jordan Bike Trail, to individual travelers and international tour operators via small-group, custom, and white-label DMC services.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Desert & Dune Adventure Tour Operators (Camel treks, sandboarding) (THAAADAG), Desert & Dune Nature Experiences (THAJAIAG)

Keywords

• Adventure tourism
• Hiking tours
• Cycling tours
• Destination management
• Cultural travel

Headquarters

HQ city

Amman, Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Small Group Adventure Tours: Scheduled group hiking, cycling, and sightseeing tours with fixed departure dates. Customers join other travelers on pre-planned itineraries. Pricing is per person with group rates.
2. Private and Custom Tours: Customized private tours for individuals, families, or groups. Customers can customize existing itineraries or create bespoke experiences. Higher price point with dedicated service.
3. Day Adventures: Single-day adventure experiences including hiking, cultural tours, and water activities. Shorter duration trips for travelers with limited time.
4. White Label Tour Services: DMC (Destination Management Company) services for international tour operators. Handles local logistics, guides, transportation, and accommodations for branded tours operated by partner companies.
5. Adventure Events: Organizing adventure events including charity hikes, trail runs, cycling clubs, marathons, and the Jordan Triathlon. Revenue from event coordination and logistics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Experience Jordan Adventures is a licensed tour operator in Jordan that designs and operates guided hiking, trekking, cycling, and sightseeing tours across the country. The company offers scheduled small-group departures, fully customized private tours, day adventures, and destination management (DMC) services for international tour operators running branded Jordan itineraries. Signature experiences focus on the Jordan Trail, Jordan Bike Trail, Petra, Wadi Rum, the Dead Sea, and community-based cultural immersion with local families.

Product overview

Experience Jordan Adventures is a tour operator offering adventure travel experiences in Jordan, including small group and private tours. The product portfolio consists of three main tour categories: Full Adventures (multi-day week-long tours), Mini Adventures (2-6 day tours), and Day Adventures (single-day excursions). The company specializes in hiking/trekking along the Jordan Trail, cycling along the Jordan Bike Trail, and multi-sport adventures combining multiple activities. Notable signature products include the Dana to Petra Trek (named one of the world's best multi-day hikes by National Geographic), the Jordan Bike Trail cycling routes, and Wadi Rum desert experiences. The company also offers private customized tours, white-label services for other tour operators, and regional tours including Jerusalem/Bethlehem excursions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dana to Petra Trek named one of the best 15 multi-day hikes in the world by National Geographic
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Marathon des SablescoreStrategic or Co-development Partner · 29 July 2025Official local partner for the Marathon des Sables Jordan event held November 1-8, 2025 in Wadi Rum. Company responsible for organizing and supporting the race logistics. This was the 5th edition in Jordan, making Jordan the only destination in the Middle East to host this international desert endurance race, bringing over 650 international runners.
• Jordan Tourism BoardcoreStrategic or Co-development Partner · 29 July 2025Government tourism body partnering with Experience Jordan Adventures for the Marathon des Sables event. The board works with the company on destination promotion and tourism development initiatives.
• Ministry of Tourism (Jordan)coreStrategic or Co-development PartnerGovernment ministry overseeing tourism in Jordan. Minister Lina Annab highlighted Jordan's journey to become a top destination for adventure tourism during the Marathon des Sables announcement. Ministry works with company on policy and tourism development.
• Aqaba Special Economic Zone Authority (ASEZA)minorStrategic or Co-development PartnerRegional authority overseeing the Aqaba area including Wadi Rum, which hosts the Marathon des Sables event. Provides support and coordination for tourism events in the region.
• Adventure Travel Trade Association (ATTA)minorGTM or Marketing PartnerGlobal membership association for adventure tourism professionals. Experience Jordan Adventures is a member, gaining access to industry networking, best practices, and industry recognition.
• Jordan Inbound Tour Operators Association (JITOA)minorGTM or Marketing PartnerNational trade association for inbound tour operators in Jordan. Membership indicates industry standing and provides networking opportunities within Jordan's tourism sector.
• Jordan Society of Tourism and Travel Agents (JSTA)minorGTM or Marketing PartnerNational trade association for tourism and travel agents in Jordan. Supports industry standards and professional development within Jordan's tourism ecosystem.
• Adventure Travel Conservation Fund (ATCF)minorStrategic or Co-development PartnerConservation organization supporting natural preservation through adventure tourism. Company joined ATCF in 2024 to forward global conservation efforts and provide direct funding for conservation projects.
• TravelifecoreOthersSustainability certification organization for tourism companies. Experience Jordan Adventures received Travelife Certified award in September 2024, demonstrating commitment to environmental and social sustainability practices.
• TripAdvisorcoreGTM or Marketing PartnerLeading travel review platform where the company maintains a strong presence with 900+ reviews and 4.95/5 rating. Platform serves as primary channel for customer reviews and reputation management.
• International Tour Operators (White Label Partners)coreChannel Partner/ Reseller/ DistributorSeveral of the world's leading adventure, experiential, and luxury tour agents operate their own branded tours in Jordan using Experience Jordan Adventures as the local operator. Company handles all local logistics including guides, transportation, and accommodations while partner handles customer communication and marketing.
• Partners in East JerusalemminorStrategic or Co-development PartnerClose partners in East Jerusalem for multi-country sightseeing tours covering Jordan, Jerusalem, Israel, and Palestine. Long-standing partnerships enabling seamless cross-border tour operations.
• Leave No Trace Centre for Outdoor EthicsminorStrategic or Co-development PartnerOutdoor ethics organization. Experience Jordan Adventures was the first company in Jordan to join this organization, demonstrating commitment to environmental best practices in adventure tourism.
• Jordan TrailcoreStrategic or Co-development PartnerNational hiking trail organization. Company helped create the Jordan Trail, a 600km national hiking trail crossing Jordan from Um Qais to Aqaba. Strong partnership and co-development relationship.
• Jordan Bike TrailcoreStrategic or Co-development PartnerCompany created the Jordan Bike Trail, a 730km mixed-terrain cycling route spanning Jordan from Um Qais in the north to Aqaba in the south. Company maintains expertise and operations along this purpose-built route.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jordan Select Tours: Jordan-based inbound tour operator offering private and customized tours across Jordan including Petra, Wadi Rum, and Jerash — competes directly for private/custom tour bookings and DMC partnerships in the same geography.
• Petra Moon Tourism: Well-established Jordanian tour operator offering guided tours, trekking, and DMC services for international partners — competing in the same Amman-based inbound tour operator space with overlapping product lines including Petra and Wadi Rum excursions.
• Zaman Jordan Tours & Travel: Amman-based inbound tour operator offering multi-day cultural and adventure tours across Jordan, including Petra, Wadi Rum, and Jerash — directly competing for the same international traveler segment with a similar tour package structure.
• Wanderland Jordan: Jordan-based adventure and trekking operator offering guided hikes including portions of the Jordan Trail — directly comparable in offering small-group hiking experiences along the same flagship routes.

Broad incumbents

• Intrepid Travel: Major global adventure tour operator with Middle East/Jordan itineraries — a top-tier potential B2B white-label partner and competitor for the same experiential traveler, with much broader scale and product portfolio.
• G Adventures: Global small-group adventure tour operator with active Jordan itineraries — relevant because Experience Jordan Adventures likely serves as a local DMC partner, and competes for the same end traveler on small-group adventure tours with broader geographic reach.
• Exodus Adventure Travels: UK-based adventure tour operator specializing in hiking, cycling, and cultural trips — overlaps with Experience Jordan Adventures on hiking and cycling tour products and is a natural potential B2B partner or competitor for adventure travelers.
• Explore! (Explore Worldwide): UK-based adventure tour operator with small-group guided tours across the Middle East — comparable in small-group adventure product format and represents a typical B2B white-label partner candidate for Jordan DMC services.

Regional players

• Wild Jordan: Royal Society for the Conservation of Nature-affiliated eco-tourism operator running nature-based tours in Jordan's protected areas including Dana and Wadi Rum — competing on the eco-tourism and hiking angle of the adventure market.

Emerging players

• Adventure Life: US-based adventure travel company offering small-group and custom active tours including Middle East itineraries — comparable in target customer (experiential/adventure travelers) and small-group tour model, smaller scale than G Adventures/Intrepid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/experiencejordan

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Jordan Adventures