What ExperienceTravel does

ExperienceTravel, legally Miles Travel B.V. (KvK 30058259), is a Netherlands-headquartered, sales-led luxury travel agency founded in 1995 and operating from 's-Hertogenbosch with approximately 26 employees. The company sells fully packaged, quote-based tailor-made and group tours across three sub-brands — Travel (custom itineraries), Silverjet Holidays (beach and city breaks), and Culture (expert-led cultural journeys) — plus a celebrity-chef culinary product line anchored by Dutch Michelin-starred chefs. Trip pricing spans roughly €1,623 per person for short beach holidays to over €50,000 per person for premium long-haul expeditions, with no online booking; every sale is closed through a personal travel advisor on phone (073 548 20 60), website inquiry form, or in-person consultation at the office or customer's home, and is supported by destination specialists per region (Elke Kuipers, Désiré Schapers for Africa, Manon Schuurmans for Polar, Corine den Hartog).

The underlying technology stack is non-proprietary: the company operates a customer-portal login at mijn-itg.travelplugin.nl, relies on external processing partners for booking, accounting, email, and payment/collection, and uses no documented AI/ML infrastructure. Distribution is exclusively direct via the Dutch-language experiencetravel.nl (and silverjet.nl), with no OTA or reseller presence; marketing combines free print and digital magazines (INspired, Cultoura, INstyle cruise), a destination blog (Reisinspiratie), a sustainability storytelling layer, and brand ambassadors including astronaut André Kuipers.

Revenue is generated on a transaction-fee basis through tour package sales to affluent Dutch-speaking individual and small-group travelers, with cross-border coverage spanning Europe, Africa, Asia Pacific, the Americas, and Polar regions. Trust is reinforced by mandatory memberships in ANVR, SGR, and Stichting Calamiteitenfonds Reizen, and the company's differentiating commercial overlay is the ExperienceEarth Foundation (established early 2023), which receives 1% of every booking and supports WWF-NL conservation projects plus the AeroDelft hydrogen-aviation initiative. The firm is privately held under CEO Harco van Uden with no institutional investors, no disclosed funding rounds, and no M&A activity in the available record.

Name

ExperienceTravel

Legal name

Miles Travel B.V.

Website

https://experiencetravel.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ExperienceTravel is a Netherlands-based luxury travel agency that sells fully packaged, quote-based tailor-made, beach, and cultural group tours via personal advisors to affluent Dutch-speaking travelers, with destination specialists per region and celebrity-chef culinary itineraries, supported by ANVR/SGR/Calamiteitenfonds consumer protections and the ExperienceEarth Foundation funded by 1% of each booking.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Luxury Travel Agencies (THAKAFAA), Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

Keywords

• Luxury travel agency
• Tailor-made holidays
• Cultural group tours
• Expedition cruises
• Curated travel packages

Headquarters

HQ city

's-Hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Package Tours: ExperienceTravel sells fully packaged group and tailor-made tours that bundle international flights, accommodations, ground transport, excursions, and sometimes meals. Prices range from approximately €1,623 per person for short sun holidays to over €50,000 per person for premium long-haul expeditions. The majority of revenue is derived from tour package sales across three labels: Travel (tailor-made luxury trips), Silverjet Holidays (beach/stay vacations), and Culture (cultural group trips). Culinary themed trips with celebrity chefs are also sold as a premium sub-category.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ExperienceTravel is a Dutch luxury travel agency that sells fully packaged, custom and group tours bundling international flights, accommodations, ground transport, excursions, and sometimes meals. Operating under three labels — Travel (tailor-made luxury trips), Silverjet Holidays (beach/stay vacations), and Culture (expert-led cultural group trips) — the company delivers personalized itineraries via a high-touch advisory model where destination-specialist travel advisors propose quote-based proposals.

Product overview

ExperienceTravel operates as a multi-brand travel platform comprising three distinct product lines: ExperienceTravel (core) for exclusive personalized travel experiences on a custom basis; Silverjet Holidays for beach vacations, resort stays, and city trips; and Culture for specialist-led cultural journeys. The brands share a common focus on placing the traveler at the center, with itineraries tailored to individual preferences. The company also offers a subscription-based magazine (INspired) and manages the ExperienceEarth Foundation for sustainable travel initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Silverjet Holidays: Luxury beach holidays and island vacations, and original city trips
• Travel
• Culture

Products and services

• Travel (tailor-made luxury trips) Personalized, fully-customized round-trip itineraries built around individual travel preferences, including safaris, adventure trips, expedition cruises, and cultural experiences worldwide. Each trip is bundled with international flights, accommodations, transfers, excursions, and sometimes meals, and is delivered via a destination-specialist travel advisor. Trips are priced from approximately €1,623 per person for short holidays to over €50,000 per person for premium long-haul expeditions.
• Silverjet Holidays (beach, island, and city holidays)
• Culture (specialist-led cultural group trips)
• Culinary trips with Michelin-star chefs
• Expedition cruises (Arctic and Antarctic)

Quantifiable outcome

• 1% of every booked trip sum is donated to the ExperienceEarth Foundation, which supports WWF-NL conservation projects and sustainable aviation development via AeroDelft

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ExperienceEarth FoundationcoreStrategic or Co-development Partner · 1 January 2023The ExperienceEarth Foundation is a non-profit organization established in early 2023. From every trip booked with ExperienceTravel, 1% of the trip sum is donated to the foundation. The foundation supports carefully selected projects run by recognized beneficiaries contributing to a cleaner world in the short term and more sustainable travel in the long term. Customers can also make voluntary additional donations.
• ANVRcoreOthersExperienceTravel is a member of the ANVR (the Dutch travel industry association), which sets strict standards for membership and promotes quality in travel and travel information. ANVR membership obliges the company to apply ANVR-Reizigersvoorwaarden (Traveler Terms) to all bookings, providing consumer protection.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersExperienceTravel is a member of SGR, the Dutch Travel Guarantee Fund. Within the SGR guarantee scheme, consumers are assured that prepaid travel funds will be refunded if the company cannot fulfill its contractual obligations due to financial insolvency.
• Stichting Calamiteitenfonds ReizencoreOthersExperienceTravel is a member of the Calamiteitenfonds (Calamity Fund). This guarantees that consumers receive a refund of (part of) the trip sum if the company cannot execute the trip due to a calamity (molest or natural disaster), or receive necessary additional costs if the trip must be adjusted or if early repatriation is required.
• WWF-NL (World Wildlife Fund Netherlands)coreStrategic or Co-development PartnerExperienceTravel actively supports WWF-NL's mission to protect the planet. Part of the ExperienceEarth Foundation's funds are directed to WWF-NL projects, including ocean conservation, forest preservation in Latin America, and Arctic wildlife protection. ExperienceTravel promotes WWF-NL campaigns and tips to its customers. WWF-NL expert Gert Polet accompanies ExperienceTravel's Spitsbergen expedition trips as a guide.
• AeroDelft (TU Delft Student Team)minorStrategic or Co-development PartnerAeroDelft is a student team from TU Delft working on Project Phoenix, developing aircraft powered by green liquid hydrogen. ExperienceTravel invests a portion of its revenue in this sustainable aviation initiative via the ExperienceEarth Foundation. The goal is to contribute to carbon-neutral flying. The project aims to have a manned hydrogen-powered aircraft fly in 2024.
• AECO (Association of Arctic Expedition Cruise Operators)coreOthersExperienceTravel works exclusively with cruise operators who are members of AECO for Arctic (Spitsbergen) expeditions. AECO oversees sustainability of expedition shipping in the Arctic, ensuring compliance with environmental and cultural preservation rules.
• IAATO (International Association of Antarctica Tour Operators)coreOthersExperienceTravel works exclusively with cruise operators who are members of IAATO for Antarctic expeditions. IAATO ensures sustainable tourism practices in the Antarctic region, monitoring and regulating the impact of expedition vessels.
• Visum-LegalisatieminorChannel Partner/ Reseller/ DistributorFor visa-required destinations, ExperienceTravel refers customers to Visum-Legalisatie (visum-legaliseatie.nl/experience-travel/nl) as a preferred partner for processing travel documents and visa applications on behalf of customers.
• TraveldocsminorChannel Partner/ Reseller/ DistributorFor destinations requiring a tourist invitation letter, ExperienceTravel has a partnership with Traveldocs, directing customers exclusively to this partner for visa processing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Nederland: Dutch subsidiary of TUI Group, one of the world's largest integrated travel companies. While not a direct specialist peer, TUI Nederland is the dominant travel operator in the Dutch market and competes for premium travel dollars, serving both mass-market and higher-end segments with broader portfolio strength.
• Sawadee Reizen: Dutch tour operator with broader mid-market reach but also offering premium individual travel. Comparable Dutch market presence with overlapping customer segments, though positioned more broadly than ExperienceTravel.

Emerging players

• Backroads: Active and adventure travel company offering guided small-group trips worldwide. Comparable to ExperienceTravel's adventure and expedition offerings with similar target segment of affluent, experience-seeking travelers.
• ABN (African Bushcamps) / &Beyond: Luxury safari and experiential travel operator with strong presence in Africa and beyond. Comparable to ExperienceTravel's safari offerings, though as a direct operator rather than agent—useful for understanding the safari product vertical.

Direct peers

• Audley Travel: UK-based tailor-made travel specialist employing country experts to design bespoke itineraries for affluent travelers. Direct competitor in the bespoke luxury travel model with comparable service intensity and price points.
• Black Tomato: Boutique luxury travel agency known for bespoke, experience-led itineraries including polar expeditions and cultural immersion. Comparable service model—high-touch, expert-curated, premium-priced trips for affluent customers.
• Quark Expeditions: Polar expedition cruise operator running Antarctic and Arctic voyages. Comparable to ExperienceTravel's Spitsbergen and Antarctica expedition cruises, though operates as a supplier rather than an agent—relevant for understanding the operator side of the supply chain.
• Travel Unique: Dutch luxury travel agency specializing in custom, high-end international travel experiences. Closely comparable to ExperienceTravel given shared Dutch market focus, tailor-made service model, and premium positioning for affluent individual travelers.
• National Geographic Family Travels: Curated expert-led travel experiences in partnership with National Geographic, matching ExperienceTravel's Culture sub-brand with specialist-led cultural and expedition trips at premium price points.

Regional players

• NKBV Reizen: Dutch mountaineering and travel organization offering guided adventure expeditions to premium destinations. Regional peer sharing the Dutch market and adventure travel vertical with ExperienceTravel's expedition offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/experiencetravelnl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExperienceTravel