Expert Author Community

Name

Expert Author Community

Legal name

Kelly Irving Pty Ltd

Website

https://expertauthor.community

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Author Coaching and Book Writing Services

NAICS

All Other Schools and Instruction (61169), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAJAJAF

Manuscript Development Services (Coaching, Developmental Editing)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Self-Publishing Platforms & Author Services

Keywords

• Book coaching services
• Author community programs
• Nonfiction publishing guidance
• Manuscript development coaching
• Thought leadership writing

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. EAC Intake Program Fees: Cohort-based flagship 6-month program with coached support. Program fees are payable upfront or through 4-part or 6-part payment plans. Application and enrollment required.
2. Write Now Program: Self-paced structured program enhanced by AI, using 10 years of EAC expertise. Lower commitment entry point to the methodology.
3. Expert Coaching Services: Additional 1:1 sessions with Expert Author Coaches available for supplementary fees, booked through provided links.
4. EAC Journal Sales: Interactive illustrated book 'Author Your Journey' sold as digital version ($9.95AU) and physical version ($24.95AU).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Expert Author Community (EAC) sells coached, cohort-based and self-paced writing programs for experts and thought leaders aiming to write and publish non-fiction books. Its core products are the 6-month flagship EAC Intake and the Write Now AI-enhanced self-paced program, both built around the proprietary Write Book Method (System, Strategy, Structure, Story, Share). EAC also sells the EAC Journal, offers 1:1 expert coaching sessions, and provides publishing pathway services through EAC Books and partner publishers.

Product overview

The Expert Author Community is a book-writing coaching and community platform offering two primary programs — the flagship EAC Intake (a 6-month coached cohort experience) and the self-paced Write Now program — supported by a suite of free writing tools accessible via the Author Hub (Book Screening Canvas, Writing Unblock, Idea Test, and Co-Writing Sessions). The Write Book Method, spanning five phases (System, Strategy, Structure, Story, Share), serves as the methodological backbone across programs. Additional offerings include the EAC Journal (interactive and illustrated book for writers), Circle Community Portal (private member community and feedback space), EAC Books (publishing services), and member perks and trusted provider access.

Differentiator

Problem solved

Functional benefit

Brands

• Write Book Method: A five-phase methodology (System, Strategy, Structure, Story, Share) for transforming ideas into published books
• EAC Journal
• EAC Intake
• Write Now
• EAC Books

Products and services

• EAC Intake (Flagship Program) A flagship 6-month coached, cohort-based program for experts and writers ready for depth, structure, and human judgment to write and publish a non-fiction book. Built on the Write Book Method across five phases (System, Strategy, Structure, Story, Share), it includes live coaching, feedback spaces, a Pitch Party with publishing professionals, Cowrite sessions, and access to publisher partners.
• Write Now A self-paced, structured program that lets experts start writing their book at any time, enhanced by 10 years of EAC expertise and AI tools. Designed for those who know there is something worth writing but need structure or direction to begin, and serves as a stepping stone into the flagship EAC Intake.
• EAC Journal An interactive and illustrated book available in digital ($9.95 AU) and physical ($24.95 AU) formats, designed to help writers move from idea to implementation. Contains 160 pages of inspiration, exercises, and blank pages for writing.
• 1:1 Expert Author Coaching Sessions Standalone 1:1 coaching sessions with Expert Author Coaches available for supplementary fees, booked through provided booking links. These sessions are not included in program fees and are positioned as additional paid support for EAC members.
• EAC Books (Publishing Imprint) A publishing imprint and service within the EAC ecosystem offering editing and publishing packages for authors completing the EAC program. Provides an internal publishing pathway option alongside external publisher partners such as Wiley, Pan Macmillan, Affirm Press, and Amba Press.

Quantifiable outcome

• 321+ published authors in community
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor, core and major.

• Bold AuthorsminorStrategic or Co-development PartnerPublisher partner in the EAC ecosystem, featured among trusted publishing partners for authors seeking traditional publishing pathways.
• Affirm PressminorStrategic or Co-development PartnerIndependent Australian publisher partner supporting EAC authors with publishing options.
• Amba PressminorStrategic or Co-development PartnerPublisher partner. Notable success: Dr. Shyam Barr secured a publishing deal with Amba Press for 'Educate to Self-Regulate'.
• EAC BookscoreStrategic or Co-development PartnerInternal EAC publishing imprint providing publishing pathway options for community members. Core to the EAC ecosystem.
• Hardie Grant CustomminorStrategic or Co-development PartnerPublisher partner in EAC ecosystem offering custom publishing solutions.
• WileymajorStrategic or Co-development PartnerMajor publishing house. Notable achievement: EAC author Tony Frost attracted Wiley's interest through the EAC resources and Write Book Method. Wiley is one of the most prestigious commercial publishers.
• Pan MacmillanminorStrategic or Co-development PartnerMajor publishing house partner in EAC ecosystem offering traditional publishing pathways.
• Murdoch BooksminorStrategic or Co-development PartnerPublisher partner in EAC ecosystem offering publishing options for authors.
• Major Street PublishingminorStrategic or Co-development PartnerIndependent Australian publisher partner supporting EAC authors.
• Grammar FactoryminorOthersEditing services partner helping EAC authors with manuscript editing and refinement.
• Circle PlatformcoreTechnology or IntegrationThird-party community platform used for the EAC Circle portal where members engage, access content, and connect.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kindlepreneur (Dave Chesson): Kindlepreneur provides education, tools (KDP research, formatting), and coaching for self-publishing authors. Comparable to EAC in serving aspiring nonfiction/fiction authors seeking structured guidance, though more weighted toward publishing mechanics and marketing than writing coaching.
• Written Word Media: Written Word Media provides marketing tools and services (Reader Reach, BookBub partners) for self-published authors. Comparable to EAC's authoring-services ecosystem, with overlap in the independent author customer base seeking to commercialize their books.

Direct peers

• Reedsy: Reedsy is a marketplace connecting authors with vetted editors, designers, and marketers, plus educational content on book publishing. Comparable to EAC in serving aspiring published authors and providing publishing pathway support, though distributed rather than coach-led.
• Self-Publishing School: Self-Publishing School (Chandler Bolt) is one of the largest book-writing coaching communities globally, offering cohort-based programs and self-paced courses for non-fiction and fiction authors. Highly comparable to EAC in target customer (aspiring expert authors), cohort delivery model, and self-publishing methodology.
• The Book Professor: The Book Professor offers structured book-writing coaching programs for nonfiction authors with a defined methodology and cohort-based delivery. Directly comparable to EAC Intake in format, target customer, and promise of guiding experts through to a published book.

Broad incumbents

• BookBaby: BookBaby is an established self-publishing services company offering editing, design, printing, and distribution for independent authors. Comparable to EAC Books in providing end-to-end publishing services, though without the coaching community around writing the manuscript.
• Lulu Press: Lulu is a large self-publishing platform offering print-on-demand, distribution, and author services. Comparable to EAC Books in providing publishing pathway support for independent authors, though without the coaching/community layer EAC provides.
• Authority Hacker Pro: Authority Hacker provides training, tools, and a community for online authority-building, including content and publishing education for experts and marketers. Comparable to EAC in targeting experts who want to use content (including books) to build professional authority, though focused more broadly on online business.

Regional players

• Page Two Strategies: Page Two is a publishing strategy agency working with thought leaders and experts to develop, write, and position nonfiction books. Comparable to EAC in serving the expert-to-author pathway with publishing industry expertise, though positioned as a bespoke agency rather than a community/coaching model.

Others

• Book Brush: Book Brush provides design, advertising, and marketing tools specifically for authors and self-publishers. Comparable to EAC's broader author-services ecosystem as an enabling tool for authors, though focused on visual/marketing assets rather than writing coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expert-author-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Author Community