experten-netzwerk GmbH

What experten-netzwerk GmbH does

experten-netzwerk GmbH is a privately held German specialty B2B media company founded in 2002 and operating from offices in Munich (publishing/imprint) and Leipzig (primary contact). The company runs experten.de, a daily-updated news portal serving the German insurance and financial intermediary market, and publishes the quarterly IVW-certified print magazine expertenReport. Its core target audience consists of IHK-registered insurance brokers and financial advisors — stated to be roughly 81% of readership — with advertisers (insurance companies, financial product providers, banks, and industry suppliers) constituting a secondary customer segment that monetizes through the platform's professional reach of more than 30,000 monthly users.

The product portfolio spans the online news platform, daily and weekly email newsletters, an E-Paper published five times per year, mobile apps, a digital kiosk (kiosk.experten.de) with a searchable archive of all editions since 2021, themed content collections (Themenwelt) addressing life-stage topics such as self-employment security, retirement provision, long-term care, home ownership, management issues, and aging, plus special editions (Sonderausgaben) on verticals including dental insurance and sustainability. No proprietary technology platform is disclosed in the available sources; the operation runs on a standard web-publishing stack. Recent articles are labeled as AI-generated ("KI-generiert"), indicating use of generative AI as a content-production tool rather than a core product capability. The IVW certification of the print magazine provides third-party-verified circulation that supports advertiser sales.

Revenue is generated primarily through advertising and sponsorship packages sold to insurance and financial-services firms, with print and digital magazine subscriptions providing secondary recurring revenue. Pricing is quote-based and not publicly disclosed. The company operates with a lean team of approximately 10 employees and does not report revenue, financing, or external ownership. Distribution is entirely domestic (Germany), and no signals of international expansion, external investment, or M&A activity were identified in the available sources.

Name

experten-netzwerk GmbH

Legal name

experten-netzwerk GmbH

Website

https://experten.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

experten-netzwerk GmbH is a privately held German B2B media company operating the experten.de news portal and the quarterly IVW-certified expertenReport magazine for German insurance brokers and financial advisors, monetizing primarily through advertising and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: The primary revenue stream is advertising and sponsorship on the online platform (banners, sponsored content), in the print magazine, and in the E-Paper. Advertisers include insurance companies, financial service providers, and industry suppliers targeting professional brokers and advisors.
2. Print and Digital Magazine Subscriptions: The company publishes the quarterly IVW-certified print magazine 'expertenReport' and sells subscriptions. E-Paper editions are also distributed to subscribers. Some content is available free via newsletter while premium or full archive access may require subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

experten-netzwerk GmbH operates experten.de, a specialized German B2B news portal for insurance brokers, financial advisors, and industry decision-makers, and publishes the IVW-certified quarterly trade magazine expertenReport. Its product portfolio spans a daily-updated online news site, a print magazine, an E-Paper edition, a digital kiosk archive, daily and weekly newsletters, and themed special editions covering insurance, finance, regulation, and management topics.

Product overview

experten-netzwerk GmbH betreibt mit experten.de eine führende Plattform für Versicherungs- und Finanznachrichten in Deutschland. Das Produktportfolio umfasst das Kernprodukt expertenReport als IVW-geprüftes Print-Magazin (quartalsweise), E-Paper (fünf Mal jährlich), einen täglichen und wöchentlichen Newsletter-Service sowie den digitalen Kiosk mit Archivfunktion. Die Online-Plattform experten.de liefert täglich aktualisierte Branchennachrichten für Entscheider, Versicherungsmakler und Finanzdienstleister. Ergänzt wird das Angebot durch spezialisierte Sonderausgaben zu einzelnen Versicherungsthemen wie Zahnzusatzversicherung oder Nachhaltigkeit.

Differentiator

Problem solved

Functional benefit

Products and services

• expertenReport Magazin
• Newsletter (Daily & Weekly)
• E-Paper
• Kiosk
• Online-Plattform experten.de
• Sonderausgaben (Special Editions)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VersicherungsJournal: German insurance industry news and analysis portal covering regulation, products, and market developments. Overlaps with experten.de's regulatory and product news coverage targeting the German insurance intermediary market.
• AssCompact: German trade media brand (print + digital) covering insurance, investment, and financial advisory topics for intermediaries and Makler audiences. Closely comparable as a specialist cross-media trade publication serving the same buyer persona.
• procontra: German B2B trade media serving independent financial advisors and insurance brokers with news, product comparisons, and market analysis. Overlaps with experten-netzwerk on the financial advisory persona and B2B advertising model.
• Versicherungsbote: German online trade portal covering insurance industry news, products, and careers for Versicherungsmakler and Vertreter. Direct competitor for the broker and advisor audience experten-netzwerk targets, with overlapping digital-only distribution.
• Versicherungswirtschaft Heute: German trade media outlet focused on insurance industry news, executive interviews, and market analysis for insurance professionals and decision-makers. Comparable in vertical focus (insurance trade media) and target audience (industry professionals and brokers).
• Cash. German financial services trade magazine and portal covering insurance, investment, and banking topics for professional advisors. Comparable as a financial trade media outlet with print roots serving an intermediary audience.

Broad incumbents

• Handelsblatt: Germany's flagship financial and business newspaper with deep insurance industry coverage. While not a specialist trade media outlet, it competes for advertising spend from insurance carriers and reaches some of the same financial professional audience at broader scale.
• finanzen.net: Major German financial portal providing news, quotes, and product information across investment, insurance, and banking. Adjacent competitor for digital advertising budgets from financial product providers and a partial audience overlap with experten.de's financial advisor readers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/experten_Report
• Facebookfacebook.com/expertenReport
• LinkedInlinkedin.com/company/experten-netzwerk-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about experten-netzwerk GmbH