EXPERT LAB SERVICES, LLC

What EXPERT LAB SERVICES, LLC does

Expert Lab Services, LLC (ELS), operating as myphotopipe.com, is a privately held professional photo printing lab headquartered in Atlanta, Georgia, with a secondary office in Larchmont, New York. The company produces silver halide photographic prints on Noritsu, Chromira, and ZBE professional printers using Kodak and Fuji paper in four surface finishes (Lustre, Matte, Glossy, Pearl/Metallic), covering sizes from wallet to 48x96 inches. Beyond core prints, ELS offers canvas products (Giclee on Epson P20000), dye-sublimation metal prints, acrylic blocks, photo greeting cards, and an extended photo gift line (mugs, magnets, puzzles, ornaments, etc.). The catalog spans more than 900 products across 1,000+ print combinations. Orders are placed through two proprietary platforms: ROES Pro, a Java-based desktop client with 300,000+ downloads since inception, and Xpress, a web-based ordering application launched in October 2009. Adjacent platforms include ROES Package Prints for bulk event/sports photography and LabDataServices.com, a B2B integration layer enabling third-party online photo sellers to plug into ELS's lab workflow.

The company serves a hybrid customer base of professional photographers, sports franchises, and enterprise media organizations. Named customers include Turner Broadcasting, NFL/NBA/MLB teams, movie studios, TV stations, newspapers, colleges and universities, art galleries, and marketing/advertising firms, with an overall reach of 30,000+ studios and organizations nationwide. Revenue is generated through unit-based transaction fees with pay-as-you-go billing and volume discounts applied through ROES; wholesale pricing is positioned up to 25% below industry averages, with a recent permanent repricing of up to 90% lower on 900+ products. Optional add-on services include $1.00/image color correction and white-label drop shipping for package prints. Customer service is delivered via phone (404-881-3855) during Eastern business hours, while ordering is available 24/7 through self-serve platforms. Per the input, the company operates with only 5 reported employees, which likely reflects a lean core supplemented by parent company Photogra, Inc.

ELS was formed in 2011 when it acquired myphotopipe.com, building on the technical depth of Photogra, Inc. (referenced as the parent company). The company claims 35 years of operational experience through its parent lineage. Multiple AI/ML capabilities, patents, awards, and recent funding events are not disclosed in the input data.

Name

EXPERT LAB SERVICES, LLC

Legal name

Expert Lab Services, LLC

Website

https://expertlabservices.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Expert Lab Services, LLC (d/b/a myphotopipe.com) is an Atlanta-based professional photo printing lab serving 30,000+ photographers, studios, sports franchises, and media organizations with silver halide, canvas, metal, and photo gift products via proprietary ROES Pro and Xpress ordering platforms.

Ownership category

akta.pro rank

Product category

Professional Photo Printing Services

NAICS

Photofinishing Laboratories (except One-Hour) (812921), Photofinishing (81292)

SIC

Services-Photofinishing Laboratories (7384), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Professional photo printing
• Silver halide prints
• Canvas wrap prints
• Metal photo prints
• Photo lab services

Headquarters

HQ city

Atlanta, Georgia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Photographic Print Sales: One-time transaction-based revenue from printing photographic images on various paper surfaces (Lustre, Matte, Glossy, Pearl) in standard and custom sizes up to 48x96 inches
2. Canvas and Wall Art Products: Giclee printing on museum-quality canvas with stretching, wrapping, and finishing services; includes gallery wraps, border wraps, cluster wraps, and triptychs
3. Metal Prints: Dye sublimation printing on aluminum panels with various sizes, framed options, and floating panel configurations
4. Photo Gifts and Merchandise: Customized photo products including mugs, magnets, mousepads, keychains, ornaments, buttons, puzzles, bag tags, clipboards, and beverage huggers
5. Package Prints: Bulk print packages for event photographers with minimum 30-unit orders at $0.99/sheet
6. Color Correction Service: Optional per-image color correction service at $1.00 per file, per order for color balance, density, and saturation adjustment

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Expert Lab Services operates a professional photographic printing lab producing silver halide prints, Giclee canvas and metal prints, acrylic block prints, photo greeting cards, and photo gift items. Services are sold primarily to professional photographers, sports franchises, television stations, corporations, and schools, with hobbyists served via a self-serve web portal and bulk event photographers served via a dedicated ROES Package Prints system.

Product overview

EXPERT LAB SERVICES, LLC (d/b/a myphotopipe.com) operates a professional photo printing platform offering over 900 products across 1,000+ print size and surface combinations. The core offering consists of photographic prints (silver halide on Noritsu/Chromira/ZBE printers), canvas products (giclee on Epson P20000), metal prints (dye-sublimation on aluminum), acrylic blocks, greeting cards, and photo gifts. Ordering is facilitated through two proprietary platforms: ROES (Java-based desktop client) and Xpress (web-based ordering). The company also provides ROES Package Prints for bulk event photography orders and LabDataServices.com for third-party workflow integration. Color correction services and ICC profiles serve professional workflows requiring color management.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Photographic Prints (Silver Halide) Traditional silver halide photographic prints produced on Noritsu, Chromira, and ZBE printers for professional photographers and institutional clients requiring color-accurate, gallery-grade output.
• Giclee Canvas Products Canvas wraps, border wraps, cluster wraps, and triptych canvas prints produced on Epson P20000 Giclee printers for photographers, sports franchises, and corporate buyers.
• Metal Prints Photographic prints on metal substrates offered as a premium wall-art option for professional photographers, sports franchises, and corporate gifting.
• Acrylic Block Prints Photographic prints mounted on acrylic blocks sold as premium display items for professional photographers and corporate or franchise clients.
• Photo Greeting Cards Folded, flat, Christmas, and gift-tag photo greeting cards produced on an HP Indigo digital press for photographers, corporations, and franchise clients.
• Photo Gifts Custom photographic gift products including mugs, magnets, mousepads, keychains, ornaments, jerseys, blankets, and bobbleheads for photographers, sports franchises, and corporate accounts.
• ROES Package Prints Bulk event photography package ordering system using the ROES Pro client, designed for schools, proms, sports leagues, and other high-volume event photographers that need standardized print packages.
• Color Correction Service Manual color correction service applied to customer-submitted images by the lab's color management team to ensure consistent, accurate output across print products.
• White-Label Drop Shipping Fulfillment service that ships finished print orders directly to end customers under the professional photographer's or franchise's branding rather than the lab's.

Quantifiable outcome

• Most photographic prints produced in under 72 hours
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Photogreenscreen.comminorGTM or Marketing PartnerAffiliate partnership offering dropoutGS, a point-of-sale and event photography workflow solution. Features green screen/chromakey removal, digital image delivery, and lenticular flip solutions for event photographers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nations Photo Lab: Nations Photo Lab serves professional photographers with photographic prints, canvas, metal, and acrylic products through ROES and web-based ordering. Comparable product breadth, customer segment, and silver halide production capability.
• AdoramaPix: AdoramaPix is a professional photo printing lab offering photographic prints, canvas, metal, and photo gifts to professional and enthusiast photographers with ROES support. Direct competitor in the same B2B professional photofinishing segment.
• ProDPI: ProDPI is a professional print lab specializing in event photography with bulk package prints, ROES integration, and white-label drop shipping — a near-perfect overlap with Expert Lab Services' ROES Package Prints and drop-ship offering.
• White House Custom Colour (WHCC): WHCC is a long-established professional photo lab serving wedding, portrait, and commercial photographers with photographic prints, press products, and specialty items via ROES-based ordering. Direct head-to-head competitor in the professional photofinishing niche.
• Mpix: Mpix is a professional-grade photo printing service affiliated with Miller's Professional Imaging, serving professional photographers with photographic prints, press products, and gifts through web and ROES channels. Overlapping customer base and product mix.
• Bay Photo Lab: Bay Photo is a California-based professional photo printing lab offering silver halide prints, canvas, metal, and acrylic products to professional photographers and studios. Operates the same B2B professional photofinishing model with comparable ROES-style ordering workflows.

Broad incumbents

• Shutterfly: Shutterfly is a large consumer photo printing platform offering prints, photo books, cards, and gifts at retail. Overlaps in physical photo products but targets consumer/retail buyers rather than the professional wholesale segment ELS serves.

Emerging players

• Printful: Printful is a print-on-demand platform primarily for apparel and custom merchandise, with growing offerings in wall art, canvas, and photo prints. Adjacent business model (third-party fulfillment for sellers) intersects with ELS's LabDataServices white-label capability.
• Moo: Moo is a design-focused print and stationery company offering business cards, postcards, and photo-based print products for professionals and small businesses. Comparable premium-print positioning and B2B orientation, though focused more on stationery than photo prints.

Regional players

• Loxley Colour: Loxley Colour is a UK-based professional photo lab offering silver halide prints, photo books, and gift products to professional photographers across Europe. Comparable product offering and B2B model, but primarily serves UK/European customers rather than North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mPpImages
• LinkedInlinkedin.com/company/expert-lab-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPERT LAB SERVICES, LLC