Experto en Dirección Comercial y Ventas | Universidad de Alicante

What Experto en Dirección Comercial y Ventas | Universidad de Alicante does

The "Experto en Dirección Comercial y Ventas" is a postgraduate continuing education program (Curso Superior de Formación Continua) operated by the Universidad de Alicante through its Department of Marketing, Faculty of Economics and Business Sciences. Founded around 2015 and now in its 11th edition (scheduled for November 2026 to June 2027), the program delivers 180 hours of in-person executive-format instruction (Friday evenings and Saturday mornings) over 8 months, awarding 18 European Credit Transfer and Accumulation System (ECTS) credits. The curriculum covers commercial management, sales team leadership, negotiation techniques, CRM, KPIs, digital sales tools, and social selling.

The program is co-organized with Lagahe, a commercial consulting firm that co-developed the program's "Cuadro de Mandos de Marketing y Ventas" (Marketing and Sales Dashboard) tool. Faculty comprises approximately 26 active practitioners from national and international companies including El Lobo, Blinker, Coca-Cola, Grupo Antón, Grupo Alacant, CaixaBank, and Aliaxis Iberia. The core offering was extended in 2025 with the launch of a "Microcredencial Excelencia Comercial" microcredential targeting continuous improvement and process optimization, alongside an active content marketing operation consisting of a blog, YouTube channel, and LinkedIn presence.

The program generates revenue through tuition of €1,908 per student, payable in two installments (50% within 10 days of enrollment, 50% at course commencement). Distribution occurs through the Universidad de Alicante's pre-enrollment portal and FUNDEUN (Fundación Empresa-Universidad de Alicante), which helps companies access tripartite training credits to subsidize employee enrollment. The target segments are Spanish sales professionals, experienced commercial managers, and SME business owners seeking formal sales training. An active alumni association with a 17+ member commission (2024-2025) provides ongoing networking, exclusive events, and a referral channel. Program direction rests with Francisco José Mas (Director) and Juana Tormo (Academic Coordinator).

Name

Experto en Dirección Comercial y Ventas | Universidad de Alicante

Legal name

Universidad de Alicante - Departamento de Marketing

Website

https://expertodireccionventas.ua.es

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Experto en Dirección Comercial y Ventas is a postgraduate continuing education program at Universidad de Alicante, co-organized with Lagahe, training sales professionals in commercial management and team leadership via 180 in-person hours (18 ECTS). Founded ~2015, it operates its 11th edition with tuition of €1,908 per student.

Ownership category

akta.pro rank

Product category

Executive Sales Education

NAICS

Professional and Management Development Training (61143), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

akta.pro secondary industries

University/College Continuing Education (Extension) Programs (EDAAAEAA), Sales, Marketing & Digital Marketing Certifications (EDAAANAF)

Keywords

• Professional sales training
• Commercial management education
• Executive education programs
• Sales leadership courses
• Continuing education certification

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Tuition Fees: The program generates revenue through course tuition fees of 1,908 euros per student, collected in two installments: 50% within ten days of enrollment and 50% at course commencement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

A postgraduate continuing education course (Curso Superior de Formación Continua) in commercial management and sales, jointly organized by the Universidad de Alicante's Department of Marketing and Lagahe. The program delivers 180 hours of in-person executive-format classes over eight months, awarding 18 ECTS credits, and trains sales professionals, sales managers, entrepreneurs, and business owners in commercial strategy, team leadership, negotiation, CRM/KPIs, and modern sales tools including social selling with AI. A complementary Microcredencial Excelencia Comercial offers a shorter, specialized credential in commercial excellence and process optimization.

Product overview

The organization offers a unified educational portfolio centered on the "Curso Superior de Formación Continua en Dirección Comercial y Ventas" — a comprehensive postgraduate program in commercial management and sales. This flagship course is complemented by a "Microcredencial Excelencia Comercial" for specialized credentialing, and an educational blog providing ongoing sales insights and industry perspectives. The offerings are delivered through a collaboration between the University of Alicante's Marketing Department and Lagahe, targeting sales professionals seeking to enhance their commercial competencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Curso Superior de Formación Continua en Dirección Comercial y Ventas A postgraduate continuing education course in commercial management and sales delivered in partnership with Lagahe and the Universidad de Alicante. The program provides 18 ECTS credits over 180 hours of in-person executive-format instruction from November to June, covering topics such as sales planning, team leadership, negotiation techniques, CRM, KPIs, and digital sales tools including social selling with AI. Designed for sales professionals, commercial managers, and business owners seeking to advance their commercial competencies.
• Microcredencial Excelencia Comercial A microcredential program focused on commercial excellence, continuous improvement, and process optimization. Offered as a shorter, standalone credential within the broader postgraduate sales education portfolio of the Universidad de Alicante.

Quantifiable outcome

• 180 hours of in-person training over 8 months (November to June)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• LagahecoreStrategic or Co-development PartnerLagahe is a co-organizer of the Experto en Dirección Comercial y Ventas program alongside Universidad de Alicante. They developed the Cuadro de Mandos de Marketing y Ventas (Marketing and Sales Dashboard) tool in collaboration with the university, and they maintain a landing page for the program with lead calculators and course information.
• FUNDEUN (Fundación Empresa-Universidad de Alicante)supportingGTM or Marketing PartnerFUNDEUN helps companies access training credits through Spain's tripartite training foundation system, assisting businesses in subsidizing employee enrollment in the program through available annual training budgets.
• Alicante PlazaminorGTM or Marketing PartnerListed as a collaborator on the program website, contributing to visibility and local business community connections.
• Universidad de Alicante - Departamento de MarketingcoreStrategic or Co-development PartnerThe program is organized and directed from the Department of Marketing, Faculty of Economics and Business Sciences at Universidad de Alicante. Provides academic certification, facilities, and institutional credibility.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EAE Business School: Spanish business school offering postgraduate and executive programs in marketing, sales and commercial management. Comparable in targeting working professionals seeking postgraduate credentials in commercial disciplines.
• OBS Business School: Online business school focused on Spanish-speaking professionals, offering master's and postgraduate programs in marketing and sales. Comparable as an alternative channel for professionals seeking advanced commercial training credentials.
• Centro de Estudios Financieros (CEF): Spanish professional education institution offering postgraduate and continuing education programs including commercial management. Comparable in delivering credentialed continuing education targeted at working professionals.
• Sandler Training Spain: Internationally recognized sales training franchise with Spanish franchises delivering ongoing sales methodology training. Comparable in targeting sales professionals seeking structured, repeatable sales upskilling.
• ESIC Business & Marketing School: Spanish business school with a strong focus on sales, marketing and commercial management programs. Directly comparable as a Spanish-language provider of executive and postgraduate commercial training for working professionals.
• Dale Carnegie Training Spain: Global sales and leadership training provider with Spanish operations offering in-person courses on sales, leadership and communication. Comparable as a practitioner-focused sales training program targeting working professionals.

Broad incumbents

• IE Business School — Executive Education: Top-tier Spanish business school with a large executive education portfolio including sales leadership programs. A broader incumbent offering overlapping capabilities but at higher price points and with a wider program mix.

Others

• Lagahe: Commercial consulting firm co-organizer of the program and co-developer of the 'Cuadro de Mandos de Marketing y Ventas' tool. Comparable as the most directly aligned commercial training/consulting counterpart within the program's own ecosystem.
• Fundación Tripartita / FUNDAE platform providers: Spanish state platform that administers subsidized corporate training credits. Comparable as an ecosystem enabler — they facilitate corporate funding of training programs like this one and shape the B2B continuing education market.

Regional players

• EUDE Business School: Madrid-based Spanish business school offering master's and postgraduate programs in marketing and commercial management. Comparable as a regional postgraduate provider of commercial training credentials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQKYOQ6N7AU7fZq6wDC18eg
• LinkedInlinkedin.com/school/expertoendirecioncomercialyventas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experto en Dirección Comercial y Ventas | Universidad de Alicante