Expert Italy SpA
Expert Italy SpA is a Milan-based omnichannel retailer of consumer electronics, home appliances, and gaming products, operating expert.it and a physical retail store network across Italy to serve individual Italian consumers.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
Expert Italy SpA firmographics
Firmographics- Name
- Expert Italy SpA
- Legal name
- Expert Italy S.p.A.
- Website
- https://expertonline.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Expert Italy SpA is a Milan-based omnichannel retailer of consumer electronics, home appliances, and gaming products, operating expert.it and a physical retail store network across Italy to serve individual Italian consumers.
- Ownership category
- akta.pro rank
Expert Italy SpA industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Consumer Electronics & Appliances Omnichannel (CRAFAEAC)
- akta.pro secondary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
Keywords
Where Expert Italy SpA is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Expert Italy SpA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Consumer Electronics & Appliances: Revenue generated from direct sale of consumer electronics, telecommunications devices, computing equipment, home appliances, gaming products, and related accessories to retail customers through both online and physical store channels. Transactions are one-time purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail product pricing - individual SKU-level pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Expert Italy SpA product offering
Product offeringCore offering
Expert Italy SpA retails consumer electronics, telecommunications devices, computing equipment, home appliances, gaming products, and smart home/mobility goods to Italian consumers through an omnichannel platform. The offering combines a full-category e-commerce website (expert.it) with a network of branded physical retail stores that support both in-store shopping and the Prenota e Ritira (Reserve and Pickup) click-and-collect model. The catalog spans smartphones, notebooks and desktops, TVs and audio, large and small appliances, gaming consoles, and connected home devices.
Product overview
Expert Italy SpA operates expert.it, a multi-category e-commerce and physical retail platform specializing in consumer electronics and home appliances. The offering is organized as a unified retail platform with extensive product categories spanning smartphones and computing (notebooks, desktops, tablets), audio-video and photography (TVs, home theater, cameras), large home appliances (washing machines, refrigerators, air conditioners), small kitchen and household appliances (coffee machines, vacuum cleaners, personal care), gaming consoles and accessories, and smart home/mobility products. The platform provides online shopping with home delivery and in-store pickup (Prenota e Ritira) services, functioning as a comprehensive consumer electronics and appliances retailer.
Differentiator
Problem solved
Functional benefit
Products and services
- Smartphone & Cellulari Mobile phone category offering smartphones, cell phones, and iPhones, plus wearable devices such as smartwatches and smartbands, and related accessories including chargers, power banks, covers, and earphones/headphones. Sold to Italian consumers for personal and household use.
- Informatica
- Audio Video e Fotografia
- Elettrodomestici e Clima
- Piccoli Elettrodomestici
- Game
- Casa e Tempo Libero
- Expert Online Shop
Companies that use Expert Italy SpA
Customer profileSegments1 record
Ideal customer profiles1 record
Expert Italy SpA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Expert Italy SpA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Daito Solutions s.r.l.coreE-commerce technology partner responsible for the online shopping platform infrastructure. Daito Solutions s.r.l., based at Viale Papiniano 8, 20123 Milano, provides the e-commerce engine powering Expert Italy's online store, including website functionality, order management, and customer account systems.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Expert Italy SpA competitors and assessment
Company assessmentDirect peers
- Unieuro: Italy's largest specialty consumer electronics and home appliance retailer, operating a national store network and a leading e-commerce platform. Directly competes with Expert Italy across the same product categories, omnichannel model, and Italian consumer customer base.
- Trony: Italian specialty consumer electronics and appliance retail chain with physical stores and online operations. Directly comparable as a domestic Italian CE/appliance retailer competing in the same categories and customer segment.
- MediaWorld (MediaMarkt Italy): Italian arm of the MediaMarkt/MediaWorld chain, operating large-format consumer electronics and appliance stores plus a major online storefront. Directly competes with Expert Italy in omnichannel CE and appliance retail in Italy.
- Euronics Italia: Italian consortium of independent consumer electronics retailers operating under the Euronics banner with combined store coverage and a shared e-commerce platform. Closely comparable to Expert Italy as an omnichannel CE/appliance retailer serving Italian consumers.
Regional players
- Currys: UK-based specialist consumer electronics and appliance omnichannel retailer. Comparable business model to Expert Italy (physical stores plus online), though operating primarily in the UK rather than Italy.
- Coolblue: Netherlands-headquartered omnichannel consumer electronics and appliance retailer with strong online presence and selected physical stores. Highly comparable operating model to Expert Italy, though focused on Benelux and Germany rather than Italy.
- Boulanger: French omnichannel retailer specializing in consumer electronics, home appliances, and home entertainment with national store coverage plus a large e-commerce site. Comparable category mix and omnichannel strategy to Expert Italy, though serving France.
Broad incumbents
- Amazon Italy: Dominant Italian e-commerce marketplace that competes with Expert Italy across smartphones, computing, appliances, gaming, and smart-home categories. Acts as a broad incumbent in Italian online retail rather than a specialty CE-only player.
Emerging players
- Apple Premium Reseller network (e.g., Juice Apple Premium Reseller): Italian authorized Apple resellers offering smartphones, computing, and wearables with both physical and online channels. Comparable to Expert Italy as a multi-channel CE retailer in Italy, though narrower in category focus.
- ePrice: Italy-focused online consumer electronics and appliance retailer. Comparable to Expert Italy's online channel in product mix and Italian consumer targeting, though without Expert's national physical store network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Expert Italy SpA social profiles
Digital presenceExpert Italy SpA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expert Italy SpA leadership team
Management profileNumber of profiles
Expert Italy SpA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expert Italy SpA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expert Italy SpA
What does Expert Italy SpA do?
Expert Italy SpA retails consumer electronics, telecommunications devices, computing equipment, home appliances, gaming products, and smart home/mobility goods to Italian consumers through an omnichannel platform. The offering combines a full-category e-commerce website (expert.it) with a network of branded physical retail stores that support both in-store shopping and the Prenota e Ritira (Reserve and Pickup) click-and-collect model. The catalog spans smartphones, notebooks and desktops, TVs and audio, large and small appliances, gaming consoles, and connected home devices.
Is Expert Italy SpA a public or private company?
Expert Italy SpA is a private company. It is classified as unknown and is currently operating.
When was Expert Italy SpA founded?
Expert Italy SpA was founded in -1. It employs 101 to 250 people.
Where is Expert Italy SpA based?
Expert Italy SpA is headquartered in Milan, Italy, in the Europe region.
How does Expert Italy SpA make money?
One revenue line is on record: product Sales - Consumer Electronics & Appliances.
Who are Expert Italy SpA's main competitors?
Direct peers on record are Unieuro, Trony, MediaWorld (MediaMarkt Italy) and Euronics Italia. Regional players are Currys, Coolblue and Boulanger. Amazon Italy is listed as a broad incumbent. Emerging players are Apple Premium Reseller network (e.g., Juice Apple Premium Reseller) and ePrice.
Does Expert Italy SpA have an API?
No public API is recorded for Expert Italy SpA.
What industry is Expert Italy SpA in?
Expert Italy SpA's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFAEAC, Consumer Electronics & Appliances Omnichannel, with a secondary code of CRAFADAD, Consumer Electronics & Appliances Online Retailers. Its NAICS code is 4492 and its SIC code is 5734.