Euronics Italia S.p.A.

What Euronics Italia S.p.A. does

Euronics Italia S.p.A. is a privately held Italian consumer-electronics and household-appliance retailer headquartered in Milan, operating a nationwide omnichannel network that combines company-owned and affiliated physical stores with the euronics.it e-commerce platform and a Buy-Online-Pickup-In-Store service called Prenota e Ritira. The company sells major categories including large and small domestic appliances, IT, smartphones, audio/video, and has expanded into adjacent lifestyle categories such as electric mobility (e-bikes, scooters) and smart-home products, alongside an exclusive private-label kitchen-appliance line called Higo. Its commercial model is B2C retail monetized through product margin, financed in part via integrated BNPL and consumer-credit partnerships with Klarna, Findomestic, and Agos, and supported by a loyalty program (Star Club), a trade-in program (BackToNew), a mobile app, and shop-in-shop relationships with tier-1 vendors including Samsung, Apple, LG, Miele, Dyson, Hisense, Lenovo, and Intel. Euronics Italia is part of the broader Euronics International purchasing alliance and has launched Ronics, an AI shopping assistant for appliance selection. The company employs 1,001–5,000 people and was recognized with an Insegna dell'Anno 2026 nomination; no audited revenue, funding events, or M&A activity were disclosed in the source material.

Name

Euronics Italia S.p.A.

Legal name

Euronics Italia S.p.A.

Website

https://euronics.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Euronics Italia S.p.A. is a Milan-headquartered omnichannel Italian retailer of consumer electronics and household appliances, serving mass-market consumers through nationwide physical stores, e-commerce, BOPIS, and exclusive private-label and AI-assisted merchandising offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Euronics generates revenue primarily through the sale of consumer electronics, IT products, home appliances, and telephony equipment both through physical retail stores and its e-commerce platform. The company operates on a traditional retail model with one-time product transactions rather than subscription-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Euronics Italia S.p.A. is a retailer of consumer electronics, IT products, home appliances, telephony equipment, gaming devices, TV/audio gear, photo/video/drone products, electric mobility, and lifestyle items. It sells these products through a network of physical retail stores across Italy and the euronics.it e-commerce website, complemented by services such as in-store pickup, professional delivery and installation, financing, and a trade-in program.

Product overview

Euronics Italia S.p.A. operates a multi-channel retail platform combining an online e-commerce website (eShopping) with physical retail stores across Italy. The core offering includes an extensive electronics and appliances catalog spanning computing (notebooks, desktops, tablets, peripherals), gaming (consoles, PCs, accessories), telephony (smartphones, wearables), TV and audio equipment, large and small home appliances, photo/video/drone products, and electric mobility. The platform integrates additional services including the Star Club loyalty program, Prenota e Ritira (reserve and pick up), professional delivery and installation, online financing through partners, and the Ronics AI assistant for appliance selection guidance. Customers can also access a mobile app for iOS and Android, participate in trade-in programs, and utilize the Higo brand for exclusive kitchen appliances.

Differentiator

Problem solved

Functional benefit

Brands

• Star Club: Loyalty rewards program offering points for purchases and exclusive member benefits.
• Ronics

Products and services

• Computing products (Informatica)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is a key brand partner with dedicated shop-in-shop sections in Euronics retail stores featuring Samsung TVs, smartphones, home appliances, and other Samsung products.
• ApplecoreChannel Partner/ Reseller/ DistributorApple products including iPhone, iPad, Mac, and accessories are sold through Euronics with dedicated Apple sections in stores.
• LGcoreChannel Partner/ Reseller/ DistributorLG has shop-in-shop presence in Euronics stores featuring LG TVs, home appliances, and other consumer electronics.
• MielecoreChannel Partner/ Reseller/ DistributorMiele premium home appliances are featured with dedicated sections in Euronics stores.
• DysoncoreChannel Partner/ Reseller/ DistributorDyson products including vacuum cleaners, air purifiers, and personal care are sold through Euronics with dedicated Dyson sections.
• HisensecoreChannel Partner/ Reseller/ DistributorHisense TVs and home appliances are featured with dedicated shop-in-shop sections in Euronics stores.
• LenovocoreChannel Partner/ Reseller/ DistributorLenovo laptops and technology products are sold through Euronics with dedicated Lenovo shop sections.
• IntelminorChannel Partner/ Reseller/ DistributorIntel shop-in-shop sections feature in selected Euronics stores to showcase Intel-powered PCs and technology.
• KlarnaminorOthersKlarna provides buy-now-pay-later payment services to Euronics customers, enabling flexible payment options at checkout.
• FindomesticminorOthersFindomestic provides financing solutions for Euronics customers, offering installment payment plans for larger purchases.
• AgosminorOthersAgos provides additional financing and installment payment options for Euronics customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boulanger: Leading French CE and home appliance retailer with physical stores, e-commerce, financing, installation, and trade-in services — a near-mirror of Euronics' omnichannel service stack in a different European market.
• MediaMarkt: Pan-European CE specialist retailer with deep assortment, store-in-store brand concepts, and omnichannel capabilities. The parent of MediaWorld Italy and a direct strategic comparable to Euronics' model across Europe.
• MediaWorld: Italian subsidiary of MediaMarkt, one of Europe's largest CE retailers. Operates large-format stores and a strong e-commerce platform, directly overlapping with Euronics' product range and target customer.
• Expert Italy: Italian arm of the Expert international CE/appliance retail alliance. Operates through affiliated independent retailers with a similar consortium/franchise structure to Euronics, competing for the same affiliated dealer base in Italy.
• ePrice: Italian online-first CE and appliance retailer offering competitive pricing on electronics and large appliances. A pure-play online competitor that pressures Euronics' e-commerce economics and pricing.
• Unieuro S.p.A. Italy's largest specialized consumer electronics and appliance retailer, directly competing with Euronics Italia across physical stores, e-commerce, and brand partnerships. Closest same-market comparable for omnichannel CE retail in Italy.

Broad incumbents

• Apple Store Italy: Apple's own direct retail in Italy; competes with Euronics for iPhone, iPad, Mac, and Apple Watch sales while simultaneously being a key Euronics brand partner — illustrating the manufacturer-DTC risk to Euronics' margins and traffic.
• Amazon Italy: Massive online marketplace with a dominant share of Italian CE and appliance e-commerce. Not a specialized CE retailer but the principal price and convenience benchmark that defines competitive intensity for Euronics.

Others

• Klarna: BNPL partner of Euronics and increasingly a competitive checkout surface for CE purchases. Representative of the broader fintech/payment ecosystem that is reshaping CE retail financing economics.

Regional players

• Comet Group: UK-based CE and appliance retailer operating physical stores and online with similar brand-partner and service-led model. Not a direct Italian competitor but a useful regional comparable for the European specialist CE retail format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@euronics.it?_t=ZN-8tpgux1AiCU&_r=1
• YouTubeyoutube.com/euronicsitalia
• Facebookfacebook.com/EuronicsItalia
• LinkedInlinkedin.com/company/euronics-italia-s-p-a
• Instagraminstagram.com/euronics.it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronics Italia S.p.A.