Exploradores
Exploradores is an informal São Paulo-based hiking blog and community founded in 2010 by Rodrigo Hortenciano, documenting outdoor adventures across Brazil and Patagonia through free WordPress content, videos, and GPS tracklogs for fellow outdoor enthusiasts.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Exploradores does
Exploradores is an informal outdoor adventure group and personal blog based in São Paulo, Brazil, founded on March 14, 2010 by Rodrigo Hortenciano and 11 friends during a hike at Parque da Cantareira. The platform documents hiking, trekking, mountaineering, and nature excursions across multiple Brazilian states — including São Paulo, Minas Gerais, Rio de Janeiro, Bahia, Paraná, and Santa Catarina — as well as international destinations such as Patagonia (Argentina/Chile). The primary content creator and administrator is Rodrigo Hortenciano, a graphic designer with an MBA in Marketing who works as a social media analyst; the group operates informally among friends and family members.
The site is built on a standard WordPress-based content platform with social media integrations across YouTube, Facebook, Instagram, Wikiloc, and Flickr for video, photo, and GPS tracklog distribution. Content is organized into categories including Trilhas (hikes), Travessias (treks), Montanhismo (mountaineering), Caminhadas (walks), Bike, and Passeio (day trips). The value proposition is authentic practitioner-authored trail guides featuring GPS tracks, difficulty assessments, gear recommendations, safety tips, and trip cost estimates. There is no proprietary technology, no commercial product, and no mobile app.
Exploradores has no monetization model and is operated as a passion project. Pricing details confirm the site is free to readers, with no paid tiers or products offered. The only commercial signal in the data is a vague reference to affiliate partnerships with related outdoor blogs and content sharing networks, but no specific affiliate revenue, advertising, or sponsorship program is documented. The business is not a registered commercial entity, has no institutional funding, no parent company, no subsidiaries, and no formal corporate ownership structure.
Exploradores firmographics
Firmographics- Name
- Exploradores
- Legal name
- Exploradores
- Website
- https://exploradores.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Exploradores is an informal São Paulo-based hiking blog and community founded in 2010 by Rodrigo Hortenciano, documenting outdoor adventures across Brazil and Patagonia through free WordPress content, videos, and GPS tracklogs for fellow outdoor enthusiasts.
- Ownership category
- akta.pro rank
Exploradores industry classification
Industry- Product category
- Outdoor Adventure Content
- NAICS
- Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Rock Climbing, Via Ferrata & Mountaineering (THAJABAE)
- akta.pro secondary industry
- Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB)
Keywords
Where Exploradores is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Exploradores business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Content/Media Platform: Exploradores appears to be a hobby/personal blog documenting outdoor adventures rather than a commercial enterprise. No explicit revenue model is identified. The site shares trail guides, trip reports, photos, and videos as a passion project for the outdoor community. Some posts mention affiliate partnerships with related outdoor blogs and content sharing networks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Exploradores product offering
Product offeringCore offering
Exploradores is a personal outdoor adventure blog and informal hiking group that documents hiking, trekking, mountaineering, and nature excursions primarily across Brazil. The site publishes detailed trail guides, trip reports, photos, GPS tracklogs, and practical hiking tips free of charge through a WordPress-based blog and accompanying social media channels. The content is organized by categories such as Trilhas (Hikes), Travessias (Treks), Montanhismo (Mountaineering), Caminhadas (Walks), Bike, and Passeio (Day Trips).
Product overview
Exploradores is a personal outdoor adventure blog run by Rodrigo Hortenciano that documents hiking, trekking, mountaineering, and nature excursions primarily in Brazil. The website does not offer a commercial product or service; it serves as a content publication platform sharing trip reports, trail guides, and travel advice. No products or services are sold through the website.
Differentiator
Problem solved
Functional benefit
Companies that use Exploradores
Customer profileSegments1 record
Ideal customer profiles1 record
Exploradores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exploradores partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor.
- Chico TrekkingminorMutual content collaboration and blog exchange. Chico Trekking is a hiking blog author who provides trail tips and information sharing with Exploradores.
- Busca OutdoorminorMutual content collaboration and blog network exchange with Busca Outdoor outdoor activity search platform.
- Trips & TrilhasminorMutual blog network collaboration and content sharing between hiking and outdoor activity blogs.
- Troup da TripminorMutual blog exchange and content collaboration within the outdoor blogging community.
- Fé no PéminorMutual blog network collaboration with fellow outdoor/hiking blog.
- Fui AcamparminorMutual blog network collaboration with camping-focused outdoor blog.
- Clube Trekking – Santa MariaminorMutual blog network collaboration with trekking club blog.
- Trekking BrasilminorMutual blog network exchange within the Brazilian trekking community.
- Relatos do DivaneiminorMutual blog network collaboration with outdoor adventure blog.
- Drone da MontanhaminorMutual blog network exchange with drone photography/hiking blog.
- Blog Risco de VidaminorMutual blog network collaboration with adventure hiking blog.
- Trekking na MontanhaminorMutual blog network collaboration with mountain trekking blog.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Exploradores competitors and assessment
Company assessmentBroad incumbents
- Strava: Global activity-tracking and social fitness platform heavily used by hikers, trail runners, and outdoor enthusiasts. Competes for the same audience as Exploradores with stronger network effects, mobile app, and social features.
- Komoot: European-focused outdoor route planning platform with trail discovery, GPS navigation, and community content. Comparable to Exploradores in trail-guide format but operates as a venture-backed tech platform with millions of users globally.
- AllTrails: Global trail discovery and navigation platform serving hikers and outdoor enthusiasts with detailed trail guides, GPS tracklogs, photos, and user reviews — directly comparable to Exploradores' core offering but at massive scale with a mobile-first product.
Direct peers
- Chico Trekking: Brazilian hiking blog that is a direct mutual partner of Exploradores. Same content format (trail guides, photos, practical tips), same Brazilian Portuguese audience, and same informal hobby-blog operating model.
- Wikiloc: Outdoor GPS trail-sharing community where Exploradores already publishes its tracklogs. Wikiloc provides the same trail-guide format (GPS routes, photos, community reviews) and competes for the same audience of Brazilian and Latin American hikers.
- Fui Acampar: Camping-focused Brazilian outdoor blog that is a mutual blog-network partner of Exploradores. Same informal content format and audience, with a narrower focus on camping rather than hiking/trekking.
- Busca Outdoor: Brazilian outdoor activity search platform and mutual blog-network partner of Exploradores. Overlaps in target audience (Brazilian hikers and outdoor enthusiasts) and content categories (trail guides and tips).
- Troup da Trip: Brazilian travel/outdoor blog and mutual partner of Exploradores. Targets the same Brazilian outdoor enthusiast persona with personal travel narratives and practical guides.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Exploradores social profiles
Digital presenceExploradores financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exploradores leadership team
Management profileNumber of profiles
Profiles1 record
Exploradores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exploradores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exploradores
What does Exploradores do?
Exploradores is a personal outdoor adventure blog and informal hiking group that documents hiking, trekking, mountaineering, and nature excursions primarily across Brazil. The site publishes detailed trail guides, trip reports, photos, GPS tracklogs, and practical hiking tips free of charge through a WordPress-based blog and accompanying social media channels. The content is organized by categories such as Trilhas (Hikes), Travessias (Treks), Montanhismo (Mountaineering), Caminhadas (Walks), Bike, and Passeio (Day Trips).
Is Exploradores a public or private company?
Exploradores is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exploradores founded?
Exploradores was founded in 2010. It employs 1 to 10 people.
Where is Exploradores based?
Exploradores is headquartered in São Paulo, Brazil, in the Latin America region.
How does Exploradores make money?
One revenue line is on record: content/Media Platform.
Who are Exploradores's main competitors?
Broad incumbents on record are Strava, Komoot and AllTrails. Direct peers are Chico Trekking, Wikiloc, Fui Acampar, Busca Outdoor and Troup da Trip.
Does Exploradores have an API?
No public API is recorded for Exploradores.
What industry is Exploradores in?
Exploradores's product category is Outdoor Adventure Content. Its primary akta.pro industry code is THAJABAE, Rock Climbing, Via Ferrata & Mountaineering, with a secondary code of THAAAGAB, Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation). Its NAICS code is 561520 and its SIC code is 7900.