Exploramer

Name

Exploramer

Legal name

Exploramer

Website

https://exploramer.qc.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marine Museum and Aquarium

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

Keywords

• Marine museum experiences
• Aquarium visitor attractions
• Marine education programs
• Sustainable seafood certification
• Coastal tourism activities

Headquarters

HQ city

Sainte-Anne-des-Monts

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Admission and Activity Fees: Revenue generated from visitors paying for aquarium access, museum entry, sea excursions, fish harvesting activities, and other marine experiences.
2. Smarter Seafood Certification: Membership program offering sustainable seafood certification, with members receiving discounts at the museum shop and entrance, plus access to certified restaurant listings and recipes.
3. Museum Shop Sales: Retail sales of merchandise and Smarter Seafood products at the on-site museum shop.
4. Membership (Friends of Exploramer): Annual membership cards offering benefits including discounts on activities and shop purchases.
5. Donations: Voluntary donations from visitors and supporters supporting the marine conservation mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Exploramer operates a marine museum and aquarium complex in Sainte-Anne-des-Monts, Quebec, offering interactive touch pools, museum exhibitions, sea excursions, and coastal activities focused on the St. Lawrence marine ecosystem. The organization also runs the Fourchette bleue (Smarter Seafood) certification program promoting sustainable fisheries, offers youth education programs including day camps and educational capsules, and sells merchandise and memberships through an on-site shop and online ticketing platform.

Product overview

Exploramer is a marine museum and aquarium complex located in Sainte-Anne-des-Monts, Quebec, offering a unified visitor experience centered on marine education and conservation of the St. Lawrence ecosystem. The organization operates as an integrated attraction combining hands-on aquarium experiences with museum exhibitions, coastal activities, and sea excursions. Its product portfolio includes core visitor offerings (Aquarium and Touch Pools, Museum, Sea Excursions, Coastal Activities), youth education programs (Day Camp, Educational Capsules, Games), a certification program (Smarter Seafood/Fourchette bleue) promoting sustainable fisheries, and a membership program (Friends of Exploramer). The Fourchette bleue also functions as a digital platform connecting consumers with certified seafood suppliers. All offerings are unified by Exploramer's mission to sensitize the public to marine protection and knowledge of the St. Lawrence.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquarium and Touch Pools Marine aquarium featuring touch pools where visitors can interact with marine life from the St. Lawrence River, showcasing local aquatic species. Targeted at individual visitors, families, and tourists.
• Museum Exhibitions Museum exhibitions focused on the marine environment of the St. Lawrence, raising awareness about marine biodiversity and conservation for general visitors and educational groups.
• Sea Excursions Boat excursions on the St. Lawrence providing guided experiences to explore marine life in its natural habitat, targeted at visitors and tourists.
• Coastal Activities (Fish Harvesting and Beach Walks) Coastal activities including fish harvesting and beach walks that allow visitors to explore the marine shoreline of the St. Lawrence, with guided beach walks substituting when the fish harvesting equipment is unavailable.
• Smarter Seafood (Fourchette bleue) Certification Certification program promoting sustainable fisheries and responsible seafood consumption, supporting the development of responsible fisheries and valorizing lesser-known marine species. Members receive discounts on Smarter Seafood products at the museum shop and at museum entrance, plus access to certified restaurant listings and recipes.
• Smarter Seafood Digital Platform Digital platform connecting consumers with certified restaurants and fish markets offering sustainably sourced seafood under the Fourchette bleue program.
• Day Camp Summer day camp programs for children focused on marine education and exploration of the St. Lawrence ecosystem.
• Educational Program for Schools and Youth Groups Pedagogical programs for schools and youth groups featuring educational activities and the 'C'est sûr que tu m'niaises!' capsule series.
• C'est sûr que tu m'niaises! Educational Capsules Series of nine scientific vulgarization video capsules for youth aged 9-14, produced in collaboration with Bioparc de la Gaspésie and Jardins de Métis, covering science and environmental topics.
• Educational Games (Les trésors de Stella) Printable educational games and activities featuring characters Béa, Omer and Stella from the 'Les trésors de Stella' exhibition, designed for children.
• Friends of Exploramer Membership Card Annual membership card offering benefits including discounts on purchases and activities at the museum.
• Combo and Trio Packages Bundled activity packages (Combos and Trios) offering combined visits to multiple attractions at discounted rates.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Bioparc de la GaspésiecoreStrategic or Co-development Partner · 31 May 2022Collaborative partner in the 'C'est sûr que tu m'niaises!' educational capsule series. Bioparc de la Gaspésie is one of three Gaspésie museums housing living collections, working together to provide scientific vulgarization content for youth.
• Les Jardins de MétiscoreStrategic or Co-development Partner · 31 May 2022Collaborative partner in the 'C'est sûr que tu m'niaises!' educational capsule series. One of three Gaspésie museums with living collections, contributing to science education content for youth aged 9-14.
• Les attractions incontournables de la GaspésiecoreStrategic or Co-development Partner · 31 May 2022Producer of the 'C'est sûr que tu m'niaises!' educational capsule series, bringing together the three Gaspésie museums for collaborative educational content development.
• Ministère de la Culture et des Communications du QuébecminorOthers · 31 May 2022Provides funding through the 'Soutien à la concertation et à l'innovation des institutions muséales' program to support the collaborative educational initiative between Gaspésie museums.
• Tourisme GaspésieminorGTM or Marketing PartnerRegional tourism partner collaborating on promotional content, including video production showcasing Exploramer and the Gaspésie region marine attractions.
• Tour du QuébecminorGTM or Marketing PartnerVideo production partner that collaborated with Tourisme Gaspésie and Bonjour Québec to produce promotional video content about Exploramer.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• New England Aquarium: Boston-based marine aquarium with exhibits, educational programs, and whale watch excursions. Comparable through its combination of aquarium experiences plus sea excursions and marine conservation education.
• Vancouver Aquarium: Major Canadian marine aquarium with hands-on exhibits, conservation programs, and educational offerings. Comparable as a marine conservation-focused aquarium in Canada serving similar family, student, and tourism audiences.
• Seattle Aquarium: Pacific Northwest marine aquarium with conservation, education, and family programming. Comparable as a regionally rooted marine aquarium combining touch pools, exhibits, and outreach programming.
• Monterey Bay Aquarium: Marine aquarium and conservation organization operating the Seafood Watch program. Highly comparable to Exploramer in combining aquarium exhibits with a sustainability certification program connected to restaurants and consumers.
• Les Jardins de Métis: Reford Gardens / Les Jardins de Métis is a documented partner in the same Gaspésie cultural consortium. Comparable as a regional Quebec museum with educational capsules, horticultural exhibits, and youth programming.
• Aquarium du Québec: Marine aquarium operated by Sépaq in Quebec City, Canada. It is the most direct regional competitor in terms of marine education, aquarium experiences, and family/visitor audiences.
• Bioparc de la Gaspésie: Animal park in the Gaspésie region and a documented strategic partner of Exploramer. Comparable as a regional natural-history tourism attraction with living collections and educational programming.

Regional players

• Océanopolis: Aquarium and ocean discovery park in Brest, France. Comparable as a marine-focused aquarium complex with educational missions, but operates in a different geography from Exploramer.

Broad incumbents

• Espace pour la vie: Montreal museum network that includes the Biodôme, Insectarium, Botanical Garden, and Planetarium. Comparable as a broader Quebec natural-history and science-education institution with overlapping visitor segments.
• Biodôme de Montréal: Montreal-based ecological museum showcasing four ecosystems of the Americas. Comparable as a Quebec-based ecological museum with aquarium-style exhibits but with significantly larger scale and visitation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Exploramer
• YouTubeyoutube.com/user/Exploramer
• Facebookfacebook.com/Exploramer
• Instagraminstagram.com/exploramer
• LinkedInlinkedin.com/company/exploramer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exploramer