Les autruches utopistes

What Les autruches utopistes does

Les autruches utopistes is a French non-profit association (Association Loi 1901), founded in March 2019 and headquartered in Bordeaux at the MNE (Maison de la Nature et de l'Environnement) shared facility. The association operates entirely on volunteer labor and produces "De l'autre côté," a multi-format documentary web series structured around the zero waste "5 Rs" framework (Refuser, Réduire, Réutiliser, Restituer à la terre, Revoir la conception). Content is distributed free of charge across the organization's website (exploredelautrecote.com), Vimeo (video), and SoundCloud (audio), with each episode combining video, podcast, written articles, and illustrated graphics. The editorial positioning is distinct from mainstream zero waste content: rather than individual consumer how-to material, the series documents zero waste as a collective, social, and political tool — featuring civil disobedience, citizen-led governance experiments, and ecological transition activists.

The business model is donation- and patronage-dependent. Revenue is sourced from individual donations and membership fees collected via HelloAsso, episodic crowdfunding campaigns (the 2021 campaign reached 132% of its goal with 51 supporters to fund Episode 3), and corporate financial patronage from a small set of aligned companies (day by day, Ecomail, Numberly). There is no product pricing, no subscription, and no commercial distribution. The association is embedded in the French ecological transition ecosystem through mutual partnerships with Zero Waste France, Zero Waste Europe, MNE Bordeaux-Aquitaine (a network of ~50 environmental associations), Ticket for Change, La Bascule, and Low-tech Bordeaux, and it organizes screening-debate events as a community engagement channel. Serve-side technology is standard web publishing (Nuxt/WordPress) with no proprietary stack, AI, or data assets.

Name

Les autruches utopistes

Legal name

Les autruches utopistes

Website

https://exploredelautrecote.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Les autruches utopistes is a Bordeaux-based volunteer non-profit association that produces "De l'autre côté," a free multi-format documentary web series exploring zero waste as a collective political and social movement, serving environmentally engaged citizens, activists, and the French ecological transition ecosystem.

Ownership category

akta.pro rank

Product category

Environmental Documentary Media

NAICS

Environment, Conservation and Wildlife Organizations (813312), Broadcasting and Content Providers (516)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYBPAGAGAJ

Pollution Prevention & Toxics Reduction

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYEUAHAJAL

Circular Economy & Waste/Materials Reporting (Zero waste, packaging)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Sustainability, ESG & Corporate Environmental Reporting

Keywords

• Documentary web series
• Zero waste content
• Civic engagement media
• Environmental documentary
• Non-profit association

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Crowdfunding: The association conducted a 2021 crowdfunding campaign via HelloAsso that exceeded its goal at 132% of the objective, raising funds to produce the 3rd episode of their documentary series. Individual supporters can also make donations or become members via HelloAsso.
2. Membership fees: Individuals can become members of the association through an annual membership fee via HelloAsso platform.
3. Sponsorship / Financial patronage: Companies such as day by day have established financial patronage (mécénat financier) with the association. Ecomail made a financial donation. These provide supplementary funding for production and operations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Les autruches utopistes is a French non-profit association that produces and distributes free multi-format documentary content about zero waste as a collective political and social movement. Its flagship project 'De l'autre côté' is a 5-episode web documentary series built on the zero waste '5 Rs' framework (Refuse, Reduce, Reuse, Return to the earth, Rethink design), delivered through video (Vimeo), audio podcasts (SoundCloud), written articles, and illustrated graphics. The association also organizes local screening-debate events to foster discussion between citizens, activists, and local actors.

Product overview

Les autruches utopistes is an association that produces the documentary web series 'De l'autre côté' (On the Other Side), a multi-format documentary platform covering zero waste as a gateway to societal transformation. The offering consists of a 5-episode documentary series based on the 5 R's of zero waste (Refuser, Réduire, Réutiliser, Restituer à la terre, Revoir la conception), with each episode combining video content (hosted on Vimeo), podcast/audio content (hosted on SoundCloud), written articles, and illustrated infographics. The platform serves as an educational resource documenting zero waste initiatives, civil disobedience movements, and ecological transition projects across France.

Differentiator

Problem solved

Functional benefit

Products and services

• De l'autre côté - Documentary Web Series Multi-format documentary web series on zero waste as a collective political and social movement, structured around 5 episodes based on the zero waste '5 Rs' (Refuse, Reduce, Reuse, Return to the earth, Rethink design). Distributed for free via the association's website, Vimeo, and SoundCloud, with supplementary in-person screening-debate events.
• Episode 1 - Refuser (Refuse) First episode of the documentary series, exploring the 'Refuser' (Refuse) principle of zero waste through profiles of activists, the La Bascule community in Pontivy, and Youth for Climate Bordeaux. Delivered as video, audio podcast, written articles, and illustrated explanations of civil disobedience.
• Article: Lorsqu'Audrey a refusé le superflu Written article telling Audrey's story of transitioning from a fashion industry student to a zero waste advocate who adopted bulk shopping and secondhand clothing, illustrating the 'Refuser' principle in personal practice.
• Article: Petit exercice d'utopie réalisée Written article documenting life at La Bascule eco-community in Pontivy (summer 2019), exploring zero waste practices, shared governance, and collective living as a 'small exercise in realized utopia'.
• Podcast Audio Series - De l'autre côté Audio documentary podcast featuring interviews with zero waste activists and practitioners including Camille Choplin (La Bascule/Bordeaux city council), Caroline Miquel (Les Jardins Inspirés), and Jean-Baptiste Thony (Low-tech Bordeaux), distributed via SoundCloud.

Quantifiable outcome

• Crowdfunding campaign reached 132% of its goal with 51 supporters

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• HelloAssocoreGTM or Marketing Partner · 1 January 2021HelloAsso is the crowdfunding and donation platform used by Les autruches utopistes for their 2021 crowdfunding campaign (which reached 132% of its goal) and for ongoing membership/donation collection.
• Ticket for ChangecoreStrategic or Co-development PartnerOrganization whose mission since 2014 is to activate talents to contribute to solving major social and environmental problems: accelerating ecological transition, eradicating all forms of social exclusion, and developing individual capabilities. Supports and accompanies Les autruches utopistes in podcast production.
• Zero Waste FrancecoreStrategic or Co-development PartnerEnvironmental association advocating since 1997 for waste reduction and better resource management. Les autruches utopistes is a member of the Zero Waste France network. Laura, responsible for advocacy at Zero Waste France, is featured in the documentary.
• Zero Waste EuropecoreStrategic or Co-development PartnerEuropean network of zero waste organizations. Les autruches utopistes is a member of the Zero Waste Europe network.
• MNE Bordeaux-Aquitaine (Maison de la Nature et de l'Environnement)coreStrategic or Co-development PartnerCreated in 1983, MNE groups nearly 50 associations and collectives for environmental protection, quality of life, and sustainable development. Les autruches utopistes is a member of the MNE network. The association's headquarters are co-located at MNE's address.
• CodePhenixminorImplementation/ SI/ Consulting PartnerAssociation aiming to replace the vicious cycle of recidivism with a virtuous cycle focused on professional reintegration. Partially built the association's website using learners from the first cohort. CodePhenix is an association that trains people in coding as part of reintegration programs.
• La BasculecoreStrategic or Co-development PartnerAssociation promoting citizen lists for municipal elections, organizing events and accompanying initiatives around transitions, and building 'basculeur' neighborhoods as schools of transition. The association provided the setting for filming episode 1 (Pontivy, Brittany). La Bascule Bordeaux and Bordeaux Bascule are also partner initiatives.
• Low-tech BordeauxminorStrategic or Co-development PartnerLow-tech initiative in Bordeaux. Jean-Baptiste Thony, co-founder of Low-tech Bordeaux and municipal councilor delegated to circular economy, zero waste, and local currency, is featured in the documentary episode.
• Les Jardins InspirésminorOthersFeatured in the documentary. Caroline Miquel, founder of Les Jardins Inspirés and conservator of peasant seeds, is interviewed in the podcast episode. Les Jardins Inspirés is a partner organization.
• Youth for Climate BordeauxminorOthersYouth climate movement featured in episode 1. Virgile, a high school student, became spokesperson for Youth for Climate Bordeaux and organized zero waste events. The documentary documents their actions and demands.
• BoxEatyminorGTM or Marketing PartnerMentioned as a partner of Les autruches utopistes.
• MeliponiminorGTM or Marketing PartnerMentioned as a partner of Les autruches utopistes.
• L'Usine VégétaleminorGTM or Marketing PartnerMentioned as a partner of Les autruches utopistes.
• SmicvalminorGTM or Marketing PartnerMentioned as a partner of Les autruches utopistes.
• Mouvement UPminorGTM or Marketing PartnerMentioned as a partner of Les autruches utopistes.
• SudOuest.frminorGTM or Marketing PartnerRegional media partner mentioned as supporting Les autruches utopistes.
• jadopteunprojet.comminorGTM or Marketing PartnerMentioned as a partner supporting Les autruches utopistes.
• La Famille Zero DechetminorGTM or Marketing PartnerMentioned as a partner of Les autruches utopistes.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• France Nature Environnement (FNE): France's main federation of environmental associations, grouping ~6,000 associations. Similar environmental advocacy scope at national scale; broader than the subject but shares documentary, education, and policy advocacy channels.
• ARTE: European public broadcaster regularly producing and distributing documentary content on environmental and civic themes. Comparable as a documentary production/distribution vehicle at vastly larger scale; useful as an aspirational broadcast-distribution peer.
• Surfrider Foundation Europe: Established European environmental NGO operating across multiple environmental issues (ocean protection, waste) with grassroots volunteer chapters, civic campaigns, and educational media — broader scope than the subject but overlapping operational model.

Direct peers

• Alternatiba: French citizen movement organizing local festivals and events for ecological transition with a citizen-action framing highly comparable to the subject's civic engagement thesis. Operates similar screening/event-driven advocacy across Nouvelle-Aquitaine and beyond.
• Colibris: French movement for ecological and solidarity-based transition, producing educational content, podcasts, and organizing local groups — direct peer in transitioning individual lifestyle content into collective civic action.
• Ticket for Change: Organization activating talents for social/environmental impact that supports the subject in podcast production. Mission-aligned impact-media peer with overlapping partner ecosystems in the French ESS space.
• La Bascule: Association promoting citizen lists for municipal elections and transition practices. Subject partner (featured in Episode 1); directly comparable as a small volunteer-run French association advancing ecological/civic transition through community organizing.
• Zero Waste France: French environmental association (since 1997) advocating for waste reduction and better resource management. The subject is a member of the Zero Waste France network and their advocacy manager is featured in the documentary, making this the closest mission-aligned peer.
• Zero Waste Europe: European network of zero waste organizations of which the subject is a member. Operates the same advocacy and education mission on a continental scale and shares the zero waste systemic-change thesis that the documentary promotes.

Emerging players

• Reporters d'Espoirs: French media association promoting constructive journalism and documentary storytelling on social/environmental topics. Overlaps with the subject's documentary format and civic engagement positioning, though with a journalism rather than activist frame.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autruchesutopistes
• LinkedInlinkedin.com/company/les-autruches-utopistes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les autruches utopistes