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Exposure Group

Full company profile

uuid004e7es

Namestring
Exposure Group
Legal namestring
Exposure Group Pty Ltd
Websiteurl
exposuregroup.com.au
Company typeenum
Private
Founded yearint
2016
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSeven Hills, NSW, Australia
HQ citystring
Seven Hills, NSW
HQ countrystring
Australia
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
custom exhibition stands, retail display design, mobile brand activations, event trailer fabrication, custom interior joinery
Industry8 codes
PRIMARYTHAHAHAA
Custom Booth & Stand Design (Concept, 3D, Branding)
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYTHAHAHAD
Pavilion & Country/Group Exhibit Build-Outs
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYTHAHAHAG
Graphics Production & Large-Format Printing (Banners, Wraps, Signage)
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYTHAHAHAM
Booth Maintenance, Refurbishment & Reuse Programs
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYHSACAOAG
Event Signage, Props & Custom Installations
Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services
SECONDARYHSACAAAG
Event Rentals (Tents, Furniture, A/V, Decor)
Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination
SECONDARYHSACADAH
Exhibitions, Trade Shows & Booth Management
Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services
SECONDARYMPAAAGAC
Trade Show & Exhibition Marketing (Booth Design/Build)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies
NAICS code4 codes
  • Convention and Trade Show Organizers56192
  • Convention and Trade Show Organizers561920
  • Indoor and Outdoor Display Advertising541850
  • Indoor and Outdoor Display Advertising54185
SIC code1 code
  • Miscellaneous Furniture & Fixtures2590
Product category
Custom Exhibition & Branded Environment Fabrication
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1One Time License
TypeOne Time License
Description

Exposure Group designs and builds custom exhibition stands and environments for enterprise clients. These are typically one-off or small-batch bespoke projects billed as fixed-price contracts or time-and-materials engagements, covering design, fabrication, installation, and sometimes on-site support.

exposuregroup.com.au
2Subscription Recurring
TypeSubscription Recurring
Description

The company maintains an inventory of pre-designed exhibition stands available for hire. Clients select from a catalogue and pay for the rental period, customisation, logistics, and setup. This model generates recurring hire revenue from the same asset across multiple events and clients.

exposuregroup.com.au
3Subscription Recurring
TypeSubscription Recurring
Description

Branded vehicles, Airstreams, event trailers, and shipping containers are offered for hire to clients seeking mobile brand experiences. Pricing covers the vehicle/trailer unit plus branding, customisation, and logistics.

exposuregroup.com.au
4One Time License
TypeOne Time License
Description

Custom interior joinery services for commercial and residential clients, including design, fabrication, and installation of bespoke cabinetry and fit-out solutions. Billed as project-based contracts.

exposuregroup.com.au
5Professional Services
TypeProfessional Services
Description

Setup, installation, and on-site crew services for exhibitions, events, and activations. Also covers ongoing maintenance and refurbishment of existing displays.

exposuregroup.com.au
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Exposure Group designs, fabricates, and installs custom exhibition stands, retail displays, branded environments, chalets and pavilions, broadcast/event set builds, and custom interior joinery for commercial and residential clients. The company also operates a hire fleet of mobile brand activation assets including customized Airstreams, hydraulic GroundLine event trailers, and EXPO³ shipping container conversions, delivering projects both nationally across Australia and internationally at aerospace and defense exhibitions.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Net Zero Carbon status achieved across all Scope 1, 2, and 3 emissions — clients can report reduced scope 3 emissions from their events
+2 more records
Product overview1 text field

Exposure Group is a physical display and branded environments company offering four main solution areas: Exposure Displays (custom and hire exhibition stands, retail displays, brand activations, chalets and pavilions, and set building for events/TV/film), PromoVans (mobile brand experiences via promotional vehicles, Airstream caravans, event trailers, and shipping containers), Custom Interior Joinery (commercial and residential bespoke woodwork and fixtures), and the upcoming ExpoShop. The company provides end-to-end services from design through to installation and maintenance, serving clients across Australia and internationally in sectors including aerospace, retail, technology, and corporate environments.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Peers8 records
1Freeman
TypeBroad incumbent
Description

Global leader in brand experience and exhibition services for corporate events and trade shows. Comparable end-to-end branded environment capabilities but operates at much larger scale and broader service scope than Exposure Group.

2GL Events
TypeBroad incumbent
Description

French-headquartered global MICE and live events group operating venues, exhibition services, and event production across multiple continents. Comparable in trade show services and branded environments but at corporate giant scale.

3Expotechnik Group
TypeBroad incumbent
Description

European-headquartered exhibition stand design and build firm serving enterprise clients globally. Comparable in custom stand design and international project delivery; competes for the same aerospace/defense exhibition accounts as Exposure Group.

4OCTANORM
TypeOthers
Description

Global manufacturer of modular exhibition and display systems used by exhibition builders. Comparable as a supplier to and indirect competitor with the modular/reusable exhibition build category Exposure Group operates in.

5Skyline Exhibits
TypeBroad incumbent
Description

Large US-headquartered global exhibition stand designer and builder serving enterprise clients worldwide. Comparable in custom exhibition build and modular hire offerings but at significantly larger scale and broader geographic footprint than Exposure Group.

6SmartWorks Group
TypeDirect peer
Description

Australian exhibition stand builder and event services firm offering custom and hire exhibition solutions to enterprise clients. Closely comparable in geography, customer segment, and product range to Exposure Group's core display business.

7Hamilton Projects
TypeDirect peer
Description

Australian exhibition and events solutions company offering custom stands, activations, and event management to enterprise clients. Direct competitor in the Australian market with comparable service scope.

8Resolution Design
TypeDirect peer
Description

Australian design and production firm specializing in custom exhibition stands, retail displays, and brand activations. Direct peer serving similar enterprise customers in Australia and internationally.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Exposure Group

Custom Exhibition & Branded Environment Fabricationexposuregroup.com.au

Exposure Group firmographics

Firmographics
Name
Exposure Group
Legal name
Exposure Group Pty Ltd
Website
https://exposuregroup.com.au
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Exposure Group industry classification

Industry
Product category
Custom Exhibition & Branded Environment Fabrication
NAICS
Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
SIC
Miscellaneous Furniture & Fixtures (2590)
akta.pro industry
PRIMARYTHAHAHAA
Custom Booth & Stand Design (Concept, 3D, Branding)
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYTHAHAHAD
Pavilion & Country/Group Exhibit Build-Outs
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYTHAHAHAG
Graphics Production & Large-Format Printing (Banners, Wraps, Signage)
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYTHAHAHAM
Booth Maintenance, Refurbishment & Reuse Programs
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Booth Design, Exhibition Stand Builders & Show Services
SECONDARYHSACAOAG
Event Signage, Props & Custom Installations
Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services
SECONDARYHSACAAAG
Event Rentals (Tents, Furniture, A/V, Decor)
Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination
SECONDARYHSACADAH
Exhibitions, Trade Shows & Booth Management
Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services
SECONDARYMPAAAGAC
Trade Show & Exhibition Marketing (Booth Design/Build)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

  • Custom exhibition stands
  • Retail display design
  • Mobile brand activations
  • Event trailer fabrication
  • Custom interior joinery

Where Exposure Group is headquartered

Location

Headquarters

HQ city
Seven Hills, NSW
HQ country
Australia
HQ region
Oceania

Offices1 record

Markets served

Exposure Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. One Time License: Exposure Group designs and builds custom exhibition stands and environments for enterprise clients. These are typically one-off or small-batch bespoke projects billed as fixed-price contracts or time-and-materials engagements, covering design, fabrication, installation, and sometimes on-site support.
  2. Subscription Recurring: The company maintains an inventory of pre-designed exhibition stands available for hire. Clients select from a catalogue and pay for the rental period, customisation, logistics, and setup. This model generates recurring hire revenue from the same asset across multiple events and clients.
  3. Subscription Recurring: Branded vehicles, Airstreams, event trailers, and shipping containers are offered for hire to clients seeking mobile brand experiences. Pricing covers the vehicle/trailer unit plus branding, customisation, and logistics.
  4. One Time License: Custom interior joinery services for commercial and residential clients, including design, fabrication, and installation of bespoke cabinetry and fit-out solutions. Billed as project-based contracts.
  5. Professional Services: Setup, installation, and on-site crew services for exhibitions, events, and activations. Also covers ongoing maintenance and refurbishment of existing displays.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Exposure Group product offering

Product offering

Core offering

Exposure Group designs, fabricates, and installs custom exhibition stands, retail displays, branded environments, chalets and pavilions, broadcast/event set builds, and custom interior joinery for commercial and residential clients. The company also operates a hire fleet of mobile brand activation assets including customized Airstreams, hydraulic GroundLine event trailers, and EXPO³ shipping container conversions, delivering projects both nationally across Australia and internationally at aerospace and defense exhibitions.

Product overview

Exposure Group is a physical display and branded environments company offering four main solution areas: Exposure Displays (custom and hire exhibition stands, retail displays, brand activations, chalets and pavilions, and set building for events/TV/film), PromoVans (mobile brand experiences via promotional vehicles, Airstream caravans, event trailers, and shipping containers), Custom Interior Joinery (commercial and residential bespoke woodwork and fixtures), and the upcoming ExpoShop. The company provides end-to-end services from design through to installation and maintenance, serving clients across Australia and internationally in sectors including aerospace, retail, technology, and corporate environments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Net Zero Carbon status achieved across all Scope 1, 2, and 3 emissions — clients can report reduced scope 3 emissions from their events
  • +2 more outcomes

Companies that use Exposure Group

Customer profile

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Exposure Group technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Exposure Group partnerships and signals

Strategic signal

Scale indicators5 records

Exposure Group competitors and assessment

Company assessment

Broad incumbents

  • Freeman: Global leader in brand experience and exhibition services for corporate events and trade shows. Comparable end-to-end branded environment capabilities but operates at much larger scale and broader service scope than Exposure Group.
  • GL Events: French-headquartered global MICE and live events group operating venues, exhibition services, and event production across multiple continents. Comparable in trade show services and branded environments but at corporate giant scale.
  • Expotechnik Group: European-headquartered exhibition stand design and build firm serving enterprise clients globally. Comparable in custom stand design and international project delivery; competes for the same aerospace/defense exhibition accounts as Exposure Group.
  • Skyline Exhibits: Large US-headquartered global exhibition stand designer and builder serving enterprise clients worldwide. Comparable in custom exhibition build and modular hire offerings but at significantly larger scale and broader geographic footprint than Exposure Group.

Others

  • OCTANORM: Global manufacturer of modular exhibition and display systems used by exhibition builders. Comparable as a supplier to and indirect competitor with the modular/reusable exhibition build category Exposure Group operates in.

Direct peers

  • SmartWorks Group: Australian exhibition stand builder and event services firm offering custom and hire exhibition solutions to enterprise clients. Closely comparable in geography, customer segment, and product range to Exposure Group's core display business.
  • Hamilton Projects: Australian exhibition and events solutions company offering custom stands, activations, and event management to enterprise clients. Direct competitor in the Australian market with comparable service scope.
  • Resolution Design: Australian design and production firm specializing in custom exhibition stands, retail displays, and brand activations. Direct peer serving similar enterprise customers in Australia and internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Exposure Group social profiles

Digital presence

Exposure Group compliance and trust

Trust signal

Compliance3 records

Exposure Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Exposure Group leadership team

Management profile

Number of profiles

Profiles12 records

Exposure Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Exposure Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exposure Group

What does Exposure Group do?

Exposure Group designs, fabricates, and installs custom exhibition stands, retail displays, branded environments, chalets and pavilions, broadcast/event set builds, and custom interior joinery for commercial and residential clients. The company also operates a hire fleet of mobile brand activation assets including customized Airstreams, hydraulic GroundLine event trailers, and EXPO³ shipping container conversions, delivering projects both nationally across Australia and internationally at aerospace and defense exhibitions.

Is Exposure Group a public or private company?

Exposure Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Exposure Group founded?

Exposure Group was founded in 2016. It employs 11 to 50 people.

Where is Exposure Group based?

Exposure Group is headquartered in Seven Hills, NSW, Australia, in the Oceania region.

How does Exposure Group make money?

Five revenue lines are on record. One Time License is the primary driver. The others are subscription Recurring, subscription Recurring, one Time License and professional Services.

Who are Exposure Group's main competitors?

Broad incumbents on record are Freeman, GL Events, Expotechnik Group and Skyline Exhibits. OCTANORM is listed as an others. Direct peers are SmartWorks Group, Hamilton Projects and Resolution Design.

Does Exposure Group have an API?

No public API is recorded for Exposure Group.

What industry is Exposure Group in?

Exposure Group's product category is Custom Exhibition & Branded Environment Fabrication. Its primary akta.pro industry code is THAHAHAA, Custom Booth & Stand Design (Concept, 3D, Branding), with a secondary code of THAHAHAD, Pavilion & Country/Group Exhibit Build-Outs. Its NAICS code is 56192 and its SIC code is 2590.

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