SMARTWORKS

What SMARTWORKS does

SmartWorks is a Spanish Event Management Agency and Destination Management Company (DMC) headquartered in Málaga, founded in 2008 as SmartWorks S.L. The company serves enterprise clients across Europe and selected international markets with four integrated service lines: Online Streaming Services (virtual and hybrid events with TV-quality production), Meeting & Event Planning (end-to-end corporate MICE), in-house Audio-Visual Production (with AR, 3D, holograms, and data visualization), and DMC Services spanning 17+ European destinations. Its technology stack is anchored by an in-house AV team and a Madrid-based TV production studio, which together differentiate SmartWorks from typical DMCs that outsource production. The firm has supported enterprise accounts including Huawei, Hermes, H&M, TikTok, Porsche, Volkswagen/Audi, Oracle, Lilly, Heineken, National Bank Saudi Arabia, MG, and Honor, with recurring flagship delivery at Mobile World Congress Barcelona.

The business operates a B2B services model with quote-based pricing, no publicly disclosed rates, and a 0% VAT pass-through for European clients booking exclusively through SmartWorks. GTM is event-driven and direct — leveraging major industry events (notably MWC), a project gallery showcasing enterprise logos, customer testimonials, and blog-driven content marketing to attract corporate event planners. The company relies on a curated network of local vendors across 14+ European destinations for last-mile execution, supplemented by in-house creative and AV staff. With 77 employees, no disclosed funding, and no parent company, SmartWorks operates as an independent, privately-held Spanish limitada recognized by multiple industry awards (FIP 2020/2021, EventoPlus 2020, Huawei 2023 Outstanding Partner).

Name

SMARTWORKS

Legal name

SmartWorks S.L.

Website

https://smartworksevents.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

SmartWorks is a Málaga-based Event Management Agency and Destination Management Company serving enterprise clients across Europe with in-house AV production, online streaming, corporate MICE planning, and DMC services across 17+ destinations.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAHAMAG

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

SECONDARYTHAHAEAC

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

SECONDARYTHAHAEAK

Event Structures & Temporary Builds (Tents, Domes, Modular Walls, Flooring)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

SECONDARYTHAHAOAA

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Virtual & Hybrid Event Solutions

SECONDARYTHAHAEAH

Show Control & Special Effects (Media Servers, Timecode, Lasers, Pyro, Fog/CO2)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

Keywords

• Corporate event management
• Destination management services
• Audio-visual production
• Virtual event streaming
• Meeting planning services

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Services: Full-service event planning and management including meetings, conferences, gala dinners, product launches, and incentive trips. Services include venue sourcing, staffing, transportation, accommodation, catering, and entertainment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SmartWorks is a Spanish event management agency and Destination Management Company providing end-to-end corporate MICE event services across 17+ European destinations. Its core offerings span four lines: online streaming services for virtual and hybrid events, meeting and event planning, in-house audio-visual production featuring augmented reality, holograms, and 3D modeling delivered from a Madrid TV studio, and Destination Management Company services covering venue sourcing, staffing, transportation, and creative services for corporate clients including Huawei, Hermes, H&M, TikTok, Heineken, Porsche, Volkswagen, Oracle, and Lilly.

Product overview

SmartWorks is a Spanish Event Management Agency and Destination Management Company (DMC) offering a unified suite of event services. The core portfolio consists of four interconnected services: Online Streaming Services for virtual/hybrid events, Meeting & Event Planning for corporate MICE events, Audio-Visual Production with in-house capabilities, and Destination Management Company services covering European destinations. The company operates with in-house AV teams, creative graphics specialists, and TV production studios, supplemented by a network of trusted local vendors across Europe. SmartWorks leverages advanced technologies including augmented reality, holograms, and 3D visualization to enhance event experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Streaming Services Online streaming services for virtual and hybrid corporate events, delivered through remote filming, live streaming infrastructure, and broadcast-quality production from SmartWorks' Madrid TV studio. Targeted at corporate event planners needing to broadcast conferences, product launches, and meetings to distributed audiences.
• Meeting and Event Planning End-to-end corporate MICE event planning for multinational clients, covering agenda design, venue selection, vendor coordination, on-site execution, and post-event wrap-up across European destinations.
• Audio-Visual Production In-house audio-visual production service delivered from SmartWorks' Madrid TV production studio, featuring advanced on-stage graphics including augmented reality, holograms, 3D modeling, data visualization, and integrated digital check-in and badge printing for corporate events.
• Destination Management Company (DMC) Services Official Destination Management Company services covering venue sourcing, local staffing, ground transportation, and creative on-the-ground services for corporate clients running events across 17+ European destinations, with 0% VAT structure on qualifying European event spend.

Quantifiable outcome

• Clients benefit from 0% VAT on European events when booking exclusively through SmartWorks

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• UniplanminorStrategic or Co-development PartnerCollaboration with Uniplan on Huawei Gala Dinner at Museo Nacional de Arte de Cataluña (MNAC) during Mobile World Congress 2016. SmartWorks was entrusted with orchestration of the pivotal gala dinner event.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GL Events: Large publicly-traded French event services group operating venues, temporary structures, and event production across Europe. Comparable infrastructure and AV production scope, but at materially larger scale and with venue ownership.

Direct peers

• Maritz Global Events: Long-established North American and European event management company providing corporate meetings, incentives, and event production. Comparable as a full-service corporate event agency targeting Fortune-level enterprise clients.
• MCI Group: Global events, meetings, and association management firm headquartered in Switzerland with deep European DMC and event production capabilities. Directly comparable to SmartWorks in serving enterprise clients across multiple European destinations with integrated event and production services.
• ConferenceDirect: Global corporate meeting and event management company providing venue sourcing, DMC, and full-service event planning. Direct competitor in the European and global enterprise meetings market.
• CWT Meetings & Events: Global corporate meetings and events division of CWT (formerly Grass Roots), offering end-to-end event management and DMC services across Europe. Direct peer competing for the same multinational enterprise event programs.
• Sparks: Experiential marketing and corporate event agency (a Maritz company) producing brand experiences, meetings, and incentive programs. Comparable mid-sized peer competing in the same enterprise event and brand activation space.
• BCD Meetings & Events: One of the largest global DMC and corporate event management companies, operating across Europe with full-service event planning, AV, and destination management. Direct competitor in the European enterprise MICE market.
• MKG Events: French experiential marketing and event agency specializing in corporate events and brand activations across Europe. Comparable scope in serving enterprise clients with integrated creative and event production.
• Uniplan: German-headquartered event and brand experience agency with whom SmartWorks has a documented partnership on Huawei MWC activations. Directly comparable as a European enterprise-focused experiential and event agency.

Emerging players

• Eventbrite (for virtual/hybrid event tooling): Public event technology platform with growing virtual/hybrid event capabilities. Adjacent comparison for SmartWorks' streaming and virtual event services, though primarily self-service rather than full-service agency delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/smartworksevents
• LinkedInlinkedin.com/company/smartworksevents

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTWORKS