Expressions Dance and Music

What Expressions Dance and Music does

Expressions Dance and Music is a privately held, family-owned dance and tumbling instruction studio operating from a single location at 12909 FM 2154 Suite 400 in College Station, Texas. Founded in 1989 by Kathy Zahn and now owned by Lynsey and Paul Dorsett (who took over ownership around 2004), the studio serves children and youth ages 18 months through 18 years, homeschool and OCPE students, and adults in the Brazos Valley. Programming spans recreational dance classes (ballet, jazz, tap, hip hop, contemporary, lyrical, drill team pom, musical theatre, pointe), tumbling and acro instruction across levels 1-3, and several differentiated sub-brands: Expressions Emeralds (drill team preparation), Expressions Dance Company (competitive team), and Lil' Wranglers (country and western swing dance tied to the Texas A&M Aggie Wranglers ecosystem).

The studio's core technology stack consists of Jackrabbit Dance enrollment and parent portal software, Spot TV live-streaming (closed-circuit camera infrastructure) integrated with Jackrabbit for real-time class syncing, CLI Studios on-demand virtual dance education, and physically specialized floating dance floors with high-density foam underlayment in each studio for injury prevention. No proprietary software or AI/ML systems are disclosed.

Revenue is generated through multiple streams: recurring monthly tuition ($40-$90 per student, August through May) billed via ACH or credit card, annual $50/student membership fees, $95 per-class costume fees and $65 recital fees billed October 31, drop-in tumbling and adult punch cards at $20/class, birthday party packages starting at $300, summer camps ($125-$175), dance clinics ($75-$110), and the Cultivate Convention ($250-$375). Distribution is exclusively direct-to-consumer via the Jackrabbit Parent Portal, in-person registration, and phone/email — with a single physical studio footprint serving the College Station and broader Brazos Valley market.

Name

Expressions Dance and Music

Legal name

Expressions Dance and Music

Website

https://expressionsdanceandmusic.net

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Expressions Dance and Music is a family-owned dance and tumbling instruction studio in College Station, Texas, serving children, youth, and adults in the Brazos Valley with recreational classes, competitive teams, drill team prep, and an annual convention.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161), Dance Companies (711120)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Dance Festivals & Dance Series (MPAGADAJ), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dancers, Choreographers & Dance Troupes Booking (HSACAHAD)

Keywords

• Dance instruction classes
• Tumbling and acro
• Competitive dance teams
• Drill team preparation
• Youth dance programs

Headquarters

HQ city

College Station, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dance & Tumbling Tuition (Monthly Subscription): Monthly tuition billed August through May, with automatic bank account or credit card draft on the 1st of each month. Tuition varies by class type and duration: $40/month for 30-minute parent participation classes, $75/month for standard 45-60 minute classes, $80/month for 60-minute classes, and $90/month for Lil' Wrangler 101 classes (60 minutes). Installment payments do not vary due to holidays or weeks per month.
2. Annual Membership Fee: A non-refundable membership fee of $50 per student ($100 maximum per family) is required yearly at time of registration. This is a one-time annual charge billed upon registration.
3. Costume Fees: One-time costume fee of $95 per dance class, billed October 31, 2026. No refunds after this date even if the student withdraws.
4. Recital Fee: $65 per dancer recital fee billed October 31, 2026 for year-end dance recital participation.
5. Birthday Party Packages: Base price of $300 for a 1.5-hour party with a $150 deposit required. Includes 2 rooms, party host, dance instruction, games, crafts, and goodie bags for up to 15 guests. Additional add-on packages available.
6. Summer Camps and Clinics: Theme camps for ages 3-5 range from $125, and camps for ages 5-11 range from $175. Dance and tumbling clinics are $110 each. Multi-clinic discounts available: 2 clinics at $90 each, 3+ clinics at $75 each (must register by May 15). Lil' Wrangler Bootcamp is $110 for team members and $159 for non-members.
7. Punch Card Classes (Drop-in): Tumbling punch cards at $20 per class, sold in packs with no registration required. Adult classes also use punch card format at $20/class with no registration needed.
8. Master Classes/Workshops: Master classes and workshops are offered separately from regular enrollment and do not carry a membership fee.
9. Cultivate Convention Fees: Annual dance convention held August 28-30, 2026. Earlybird fee $300 (before July 1), standard $350-$375 after June 30 or late registration. Tiny division: $250-$325. Ages 5+ eligible.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Expressions Dance and Music is a physical dance and tumbling instruction studio in College Station, Texas offering weekly classes in ballet, jazz, tap, hip hop, contemporary, lyrical, musical theatre, drill team pom, and pointe, plus tumbling/acro instruction for ages 18 months through adult. The studio operates multiple sub-brands (Expressions Emeralds drill team prep, Expressions Dance Company competitive team, Lil' Wranglers country/western dance), hosts an annual Cultivate Convention, runs summer camps and clinics, and offers birthday party packages from a single-studio location in the Brazos Valley.

Product overview

Expressions Dance and Music operates as a dance studio offering a comprehensive suite of programs centered around dance and tumbling instruction. The core offering consists of recreational dance classes (ballet, jazz, tap, hip hop, contemporary, lyrical, drill team pom, musical theatre) for ages 18 months through adult, supplemented by tumbling and acro instruction. The studio differentiates through specialized sub-brands including Expressions Emeralds (drill team preparation), Expressions Dance Company (competitive team), and Lil' Wranglers (country/western dance). Additional revenue streams include Spot TV (live streaming viewing portal), CLI Studios (virtual on-demand classes), birthday party packages, and seasonal summer camps and clinics. Annual events include the Cultivate Convention and year-end recitals at Rudder Auditorium. The studio has been operating since 1989 and is located in College Station, TX.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Dance Classes Weekly dance instruction covering ballet, jazz, tap, hip hop, contemporary, lyrical, drill team pom, musical theatre, and pointe styles for ages 18 months through adult. Billed as monthly tuition via automatic bank or credit card draft August through May, with rates of $40/month for 30-minute parent-participation classes, $75/month for 45-60 minute classes, and $80/month for 60-minute classes.
• Tumbling and Acro Classes Structured tumbling and acrobatic instruction from toddler level through advanced Levels 1-3, including progressive skill development in aerial work, acro transitions, and tumbling techniques. Offered via monthly subscription or $20/class punch card drop-in format.
• Expressions Emeralds (Drill Team Preparation) Drill team preparation program designed to help dancers gain confidence and prepare for middle school and high school dance team auditions, including community performances and competition experience. Directed by Alyssa Rivera, a former Kilgore College Rangerette.
• Expressions Dance Company (EDC) Competitive Team Regional and national winning competitive dance team offering hands-on training across multiple dance styles for dancers of all ages seeking advanced competitive experience. Includes EDC Minis, Rookies, and Prep divisions directed by Amanda Tomlinson, with EDC overall artistic direction by Elizabeth Andric.
• Lil' Wranglers Program Country and western swing youth dance program teaching signature Texas A&M Aggie Wrangler-style dance with beginner and intermediate levels plus Jitterbug instruction. Includes Lil' Wrangler 101 classes at $90/month and a summer bootcamp ($110 team members, $159 non-members). Founded and directed by Sharon Toups.
• Birthday Party Packages All-inclusive 1.5-hour birthday celebrations hosted by Expressions staff in two dedicated rooms with party host, dance instruction, games, crafts, and goodie bags for up to 15 guests. Base price $300 with $150 deposit; themed party options available with add-on packages.
• Summer Camps and Clinics Seasonal summer programming including themed camps for ages 3-5 ($125 per camp), themed camps for ages 5-11 ($175 per camp), dance and tumbling clinics for ages 6+ ($110 each, with multi-clinic discount: 2 clinics at $90 each, 3+ at $75 each), and Lil' Wrangler Bootcamp.
• Cultivate Convention Annual intimate dance convention held August 28-30, 2026 featuring selected faculty and age-grouped sessions from Tiny (5-8) to Teen/Senior (14+), focused on building strength and confidence in mind, body, and spirit. Earlybird fee $300 (before July 1), standard $350, late registration $375; Tiny division $250-$325.
• Private Tumbling Lessons One-on-one personalized coaching sessions with Expressions tumbling coaches for individual skill development and progression beyond regular group classes.
• Adult Dance and Fitness Classes Adult dance and fitness classes offered Tuesday evenings (7:30-8:30pm) for ages 18 and over via $20/class punch card format with no registration required. Includes ballet, contemporary, and musical theatre styles, also extended to Texas A&M faculty and staff through the Flourish at TAMU partnership.

Quantifiable outcome

• Over 35 years of operation since 1989 with thousands of students served
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CLI StudioscoreTechnology or IntegrationExpressions is a CLI Studios affiliated dance studio, providing students access to CLI's online dance education platform described as the 'Dance Youtube.' CLI Studios offers on-demand dance classes in a wide range of styles and levels taught by industry professionals. The affiliation allows Expressions to extend dance education beyond the physical studio into dancers' homes.
• Jackrabbit DancecoreTechnology or IntegrationJackrabbit Dance is the studio's enrollment, scheduling, and parent portal software. Spot TV integrates with Jackrabbit Dance to automatically sync student class information, allowing parents to access live-streaming via the Spot TV app linked to their Jackrabbit account. Any class changes in Jackrabbit update Spot TV access automatically.
• Spot TV (Integrity 360 Management)coreTechnology or IntegrationSpot TV provides live streaming of dance classes via a password-protected mobile app and web portal. The system uses the studio's closed-circuit camera infrastructure. Spot TV has advanced security that blocks screenshots and screen recordings. Customer support is provided by Spot TV's dedicated family support team.
• Lil' WranglerscoreStrategic or Co-development PartnerSharon Toups founded the Lil' Wranglers program (1999) and serves as Director of Youth Entertainment for the Spirit of Texas Festival. The program teaches Aggie Wrangler-style country and western swing dance to youth. Expressions hosts Lil' Wrangler classes and summer bootcamps. The Wranglers performed at the 2017 Presidential Inaugural Parade and Texas Senators' events.
• Flourish at TAMU (Texas A&M University)minorStrategic or Co-development PartnerElizabeth Andric (Ballet Coordinator at Expressions) partners with Flourish at TAMU to offer Texas A&M faculty and staff dance and fitness classes. This partnership extends Expressions' adult programming to the university community.
• Rudder Auditorium (Texas A&M University)minorOthersAnnual dance recitals are held at Rudder Auditorium on the TAMU campus, providing a professional performance venue for Expressions' year-end recitals.
• Lake Walk (Traditions)minorOthersThe studio's holiday show is held at Lake Walk located next to the Stella Hotel in Traditions, providing a community venue for the studio's winter performance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stagecoach Performing Arts: Stagecoach is a children's performing arts education franchise offering weekly classes in dance, drama, and singing for ages 4-18. It is directly comparable to Expressions as a multi-discipline performing arts instruction business targeting families with recurring tuition.
• Club Pilates: Club Pilates is a franchise offering recurring group class instruction in a defined discipline with a similar subscription + add-on class pack model. It is comparable as a multi-location group-class instruction business with monthly recurring revenue and party/event hosting extensions.
• The Little Gym: The Little Gym is a children's motor-skill development franchise offering structured weekly classes (including dance and tumbling) for ages 4 months to 12 years. It shares Expressions' subscription tuition model, parent-child class structure, and party hosting revenue stream.
• School of Rock: School of Rock is a music instruction franchise serving children and adults with recurring weekly lessons, performance events, and summer camps. Its franchise economics, recurring tuition, and performance-driven curriculum closely mirror Expressions' subscription dance studio model.
• Tumble Cheer Dynasty: Tumble Cheer is a tumbling and acro instruction provider offering progressive level classes for children and teens. It is comparable to Expressions' tumbling/acro program in target market, curriculum structure, and competitive progression.
• Goldfish Swim School: Goldfish Swim School is a children's enrichment franchise offering weekly swim lessons with year-round enrollment, birthday party hosting, and family-focused branding. Its subscription lesson model and party add-on revenue closely parallel Expressions' core offering.

Others

• Jackrabbit Dance / ClassJumper: Jackrabbit Dance is the enrollment, scheduling, and parent portal software used by Expressions. It is comparable as the underlying SaaS platform serving the same dance studio market that Expressions operates in, providing a technology-adjacent view of the industry's economics.

Broad incumbents

• Ballet Austin Academy: Ballet Austin Academy is an established performing arts institution offering dance instruction across styles and ages as part of a larger professional ballet company. It is comparable as a dance instruction provider with structured curriculum, but operates at a much larger institutional scale.

Regional players

• Lone Star Dance Academy: Lone Star Dance Academy is a Texas-based dance studio offering recreational and competitive dance instruction for children and teens. It is comparable to Expressions in core programming (ballet, jazz, hip hop, competitive teams) and regional Texas market footprint.

Emerging players

• Kindermusik: Kindermusik is an early-childhood music and movement education program offered through licensed educators to young children and families. It overlaps with Expressions' parent-participation and toddler movement classes in target demographic and parent-engagement approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edmsdance
• Instagraminstagram.com/expdance
• LinkedInlinkedin.com/company/expressions-dance-and-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expressions Dance and Music