Jackrabbit Dance
Jackrabbit Dance provides cloud-based studio management software for dance studios, serving 7,000+ clients managing 5 million+ students across 36 countries. The platform offers class scheduling, automated billing, integrated payment processing, custom-branded mobile apps, and enterprise business intelligence tools.
- Company typePrivate
- Founded2004
- HeadquartersCharlotte, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Jackrabbit Dance does
Jackrabbit Dance is a cloud-based studio management software platform purpose-built for dance studios, operating as a d/b/a of Jackrabbit Technologies, Inc., founded in 2004 and headquartered in Huntersville, North Carolina. The platform serves 7,000+ dance studios managing 5 million+ students across 15,000+ locations in 36 countries, providing class scheduling, online registration, automated billing, parent communication, costume and recital management, staff management, and business intelligence reporting. The technology stack includes an integrated payment processing layer (Jackrabbit Pay) with credit card processing, bank drafts, next-day payouts, and surcharge capabilities, a custom-branded mobile app (Jackrabbit Plus), and a Business Intelligence Dashboard powered by Microsoft Power BI.
The company monetizes through a tiered subscription model: Standard ($49/month starting), Plus ($93-$331/month with custom-branded mobile app), and Enterprise ($245/month for multi-location operators with BI Dashboard). Jackrabbit Pay generates transaction-fee revenue on payment processing, while integration partner fees add ancillary income. The go-to-market motion is hybrid: product-led growth with self-serve 30-day trials and DIY setup for SMBs, alongside consultative enterprise sales with dedicated Strategic Account Executives for multi-location studios. The company offers free data migration, dedicated onboarding coaches, a 90-day money-back guarantee, and maintains a 99.9% uptime SLA.
Jackrabbit Technologies operates related brands including Jackrabbit Class (gymnastics), Jackrabbit Swim, Jackrabbit Cheer, and Jackrabbit Music, sharing a common platform architecture across youth activity verticals. The company is founder-owned (Mark Mahoney, CEO and Co-Founder; Mike Carper, Co-Founder) with no external institutional investment disclosed, and has earned consistent Inc. 5000 recognition from 2011-2024.
Jackrabbit Dance firmographics
Firmographics- Name
- Jackrabbit Dance
- Legal name
- Jackrabbit Technologies
- Website
- https://jackrabbitdance.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jackrabbit Dance provides cloud-based studio management software for dance studios, serving 7,000+ clients managing 5 million+ students across 36 countries. The platform offers class scheduling, automated billing, integrated payment processing, custom-branded mobile apps, and enterprise business intelligence tools.
- Ownership category
- akta.pro rank
Where Jackrabbit Dance is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jackrabbit Dance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Studio Management Software Subscription: Tiered monthly subscription pricing based on total student count at end of each month. Includes core software features, product coach, and unlimited support. Three tiers: Standard (starting $49/mo), Plus ($93/mo with custom app), and Enterprise ($245/mo). No contracts, no setup fees, 90-day money-back guarantee.
- Payment Processing (Jackrabbit Pay): Integrated payment processing with credit card and bank draft capabilities. Offers next-day payouts, traditional or flat-rate pricing with no monthly fees, and optional surcharge feature to pass credit card fees to parents. Business financing loans available for processing clients.
- Integration Partner Fees: Revenue from integration partnerships where partner fees are billed separately. Exceptions include Jackrabbit Plus and Twilio which are included in monthly billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard - Core studio management software |
| Subscription | Monthly | Jackrabbit Plus - Core + Custom Branded Mobile App |
| Subscription | Monthly | Enterprise - Multi-location business management |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Jackrabbit Dance product offering
Product offeringCore offering
Jackrabbit Dance provides cloud-based studio management software purpose-built for dance studios, covering class scheduling, online registration, automated tuition billing, parent communication, costume and recital management, staff management, and reporting. The platform is offered in three tiers — Standard ($49/mo starting), Plus ($93+/mo with custom-branded mobile app), and Enterprise ($245/mo for multi-location studios) — and is augmented by Jackrabbit Pay, an integrated payment processing system with next-day payouts and optional surcharges. The company serves 7,000+ dance studios managing 5 million+ students across 15,000+ locations in 36 countries.
Product overview
Jackrabbit Dance is a cloud-based studio management software platform designed specifically for dance studios. The product portfolio includes the core Jackrabbit Dance platform (offering class scheduling, online registration, automated billing, parent communication, staff management, and reporting), enhanced by two subscription tiers: Jackrabbit Plus (adding a custom-branded mobile app at $93+/month) and Enterprise (adding Business Intelligence Dashboard at $245+/month). Integrated payment processing is available through Jackrabbit Pay. Key modules include Appointments booking, Billing & Payment Processing, Costume & Recital Management, Online Registration, Parent & Family Experience, Reporting & Business Intelligence, Studio Management, Camp Management, and Capital Funding. The platform integrates with 17+ third-party tools including payroll (Express Payroll, QuickBooks), automation (Zapier), live streaming (Spot TV), communication (Twilio), ticketing (TutuTix, DRT Performance Tix, ShowSculptor), and CRM systems (StudioHub, Dance Motion Marketing, Studio HQ).
Differentiator
Problem solved
Functional benefit
Brands
- Jackrabbit Plus: Bundled subscription combining Jackrabbit Dance studio management software with a custom-branded mobile app for parent engagement and studio communication.
- Jackrabbit Pay
Products and services
- Jackrabbit Dance Cloud-based studio management software for dance studios, offering class scheduling, online registration, automated billing, parent communication, staff management, and reporting. Sold in three subscription tiers (Standard from $49/mo, Plus, Enterprise).
- Jackrabbit Plus Bundled subscription tier combining Jackrabbit Dance studio management software with a custom-branded mobile app available on the Apple App Store and Google Play, featuring push notifications, group chat, live streaming, and Parent Portal integration. Starts at $93/month with a one-time $169 setup fee plus app store fees.
- Jackrabbit Dance Enterprise Enterprise-tier solution for multi-location dance studios with a Business Intelligence Dashboard providing 30+ KPIs across all locations, unlimited scalability, unlimited support, free data import, and a customized implementation plan. Priced at $245/month, not based on student count; optional upgrade to Plus mobile app for $331/month.
- Jackrabbit Pay Integrated payment processing system for dance studios offering credit card processing, bank drafts, automated tuition billing, next-day payouts, automatic declined payment notifications, surcharge capability to pass credit card fees to parents, and business financing (Capital) loans for processing clients. Sold as a standalone service with no monthly fees under flat-rate or traditional pricing.
- Camp Management All-in-one camp creation and management module allowing dance studios to create and manage profitable camps in one place to fill schedule gaps, attract families, and boost revenue. Available as a feature within the Jackrabbit Dance platform.
Quantifiable outcome
- Trusted by 7,000+ dance studios worldwide
- +5 more outcomes
Companies that use Jackrabbit Dance
Customer profileNamed customers24 records
Segments3 records
Ideal customer profiles7 records
Jackrabbit Dance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature9 records
Jackrabbit Dance partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Jackrabbit Dance competitors and assessment
Company assessmentDirect peers
- Dance Studio Pro: Direct competitor offering cloud-based studio management software for dance studios with features for class scheduling, registration, billing, and parent communication—overlapping head-to-head with Jackrabbit Dance.
- Studio Director: Long-standing dance studio management software providing registration, tuition billing, recital planning, and parent communication—targeting the same SMB and mid-market dance studio customer base as Jackrabbit.
- ClassJuggler: Class management software for dance, gymnastics, and fitness studios with online registration, billing, and attendance tracking—directly comparable feature set to Jackrabbit Dance for class-based youth activity businesses.
- Pike13: Vertical SaaS for boutique fitness, dance, and martial arts studios offering registration, billing, and client management—competing for the same small and mid-market studio customers as Jackrabbit Dance.
Broad incumbents
- Mindbody: Large, publicly-acquired SaaS platform for fitness, wellness, and beauty studios with scheduling, payments, and marketing tools. It serves dance studios as part of a much broader portfolio and competes with Jackrabbit at the high end of the market.
- Acuity Scheduling: Scheduling and appointment software owned by Squarespace used by dance studios and other appointment-based businesses—serving as a broader alternative that competes with Jackrabbit's appointment and registration features.
Emerging players
- RecDesk: Registration and management software for recreation departments and youth activity providers, including dance—offering comparable online registration and class management functionality as Jackrabbit Dance for community programs.
- Táve: Studio management software originally built for photographers, expanding into other creative service businesses including dance studios. Comparable booking, billing, and workflow automation features overlap with Jackrabbit Dance.
- MyDanceHub: Smaller dance-specific studio management platform targeting independent dance studios with class scheduling, billing, and parent communication features—directly comparable niche offering to Jackrabbit Dance.
Regional players
- DanceBiz: Canadian-based dance studio management software providing registration, billing, and recital planning for North American dance studios—comparable functionality to Jackrabbit Dance with a regional focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Jackrabbit Dance social profiles
Digital presenceJackrabbit Dance compliance and trust
Trust signalCompliance2 records
Jackrabbit Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jackrabbit Dance leadership team
Management profileNumber of profiles
Profiles5 records
Jackrabbit Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jackrabbit Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jackrabbit Dance
What does Jackrabbit Dance do?
Jackrabbit Dance provides cloud-based studio management software purpose-built for dance studios, covering class scheduling, online registration, automated tuition billing, parent communication, costume and recital management, staff management, and reporting. The platform is offered in three tiers — Standard ($49/mo starting), Plus ($93+/mo with custom-branded mobile app), and Enterprise ($245/mo for multi-location studios) — and is augmented by Jackrabbit Pay, an integrated payment processing system with next-day payouts and optional surcharges. The company serves 7,000+ dance studios managing 5 million+ students across 15,000+ locations in 36 countries.
Is Jackrabbit Dance a public or private company?
Jackrabbit Dance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jackrabbit Dance founded?
Jackrabbit Dance was founded in 2004. It employs 101 to 250 people.
Where is Jackrabbit Dance based?
Jackrabbit Dance is headquartered in Charlotte, United States, in the North America region.
How does Jackrabbit Dance make money?
Three revenue lines are on record. Studio Management Software Subscription is the primary driver. The others are payment Processing (Jackrabbit Pay) and integration Partner Fees.
Who are Jackrabbit Dance's main competitors?
Direct peers on record are Dance Studio Pro, Studio Director, ClassJuggler and Pike13. Broad incumbents are Mindbody and Acuity Scheduling. Emerging players are RecDesk, Táve and MyDanceHub. DanceBiz is listed as a regional player.
Does Jackrabbit Dance have an API?
No public API is recorded for Jackrabbit Dance.