Express Yourself

What Express Yourself does

Express Yourself is a Norwegian custom apparel printing company operating under HCAG HOLDING AS (org nr: 989086561), headquartered in Kråkerøy, Norway. It sells custom-printed clothing — t-shirts, women's t-shirts, sweaters, hoodies, pants, and shorts — all made from 100% organic cotton and designed in Norway. Production runs through a partner factory in Portugal established in 1977 with 130 employees, OCS and RCS eco-certifications, and fully sustainable operations since 2019, with carbon-neutral transport to end customers.

The company offers six printing methods (digital, 3D digital, heat transfer, DTF, embroidery, silk screen) plus end-to-end branding services (custom labels, hang-tags, stickers, packaging). Every order is reviewed by a graphic designer and a printing expert. The order range spans single units to 1000+ pieces, making the platform accessible to both individual consumers (e.g., bachelor parties, exam celebrations) and organizational buyers (sports clubs, schools, charities, government/municipalities), with businesses identified as the primary commercial segment.

Commercially, Express Yourself runs a direct-to-consumer model through its own website (expressyourself.no) and a consultation-led sales process via phone and email ([email protected]), with marketing supported by a single Facebook page. Pricing is quote-based with no public rates. The company is bootstrapped/holding-company funded — HCAG HOLDING AS also owns import business SAHAGA AS and electronics brand POP, and the involved parties previously operated clothing brand Lykke i Norge AS from 2008 to 2016. There are no disclosed funding rounds, partnerships, customer logos, or revenue figures, and the entity currently ships within Norway only.

Name

Express Yourself

Legal name

HCAG HOLDING AS

Website

https://expressyourself.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Express Yourself is a Norwegian custom apparel printing company offering eco-friendly, personalized clothing (t-shirts, hoodies, pants, shorts) designed in Norway and produced in Portugal. It serves Norwegian businesses, sports clubs, schools, charities, and government via direct quote-based website and phone sales.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYIMAOAEAE

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

SECONDARYIMAOALAC

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Textile & Apparel Trims Manufacturing (Zippers/Buttons/Labels/Elastic)

SECONDARYIMAOAFAJ

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

SECONDARYIMALAKAF

Direct-to-Container & Digital Printing (Inkjet/Laser)

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYCRAOADAI

Branded Merchandise & Promotional Apparel Wholesale

Consumer Products & Retail/Wholesale, Distribution & Category Management/Apparel, Footwear & Accessories Wholesale

Keywords

• Custom apparel printing
• Organic cotton clothing
• Promotional merchandise
• Sustainable textile printing
• Branded workwear

Headquarters

HQ city

Kråkerøy

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom printed apparel sales: One-time sale of custom-printed clothing items including t-shirts, hoodies, sweatpants, shorts. Products available with or without printing. Minimum order of 1 item, scalable to 1000+ units.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Express Yourself produces and sells custom-printed apparel — including t-shirts, women's t-shirts, sweaters, hoodies, pants and shorts made from 100% organic cotton — through a quote-based model accepting orders from 1 to 1,000+ units. Printing is offered via digital, 3D digital, DTF, heat transfer, embroidery, and silk screen methods, with design assistance from in-house graphic and printing experts. The company also provides custom branding services (labels, hang-tags, stickers, packaging) for organizations seeking full branded apparel solutions.

Product overview

Express Yourself is a Norwegian custom clothing printing company offering personalized apparel including t-shirts, women's t-shirts, sweaters, hoodies, pants, and shorts. All products are made from 100% organic cotton and manufactured in Portugal. The company provides multiple printing methods: digital printing, 3D digital printing, heat transfer, DTF (Direct to Film), embroidery, and screen printing. They also offer comprehensive branding services with custom labels, hang-tags, stickers, and packaging. Orders start from single items and scale to large quantities (1000+). The product portfolio is unified around eco-friendly, high-quality custom printing services for individuals, businesses, schools, sports clubs, and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Klassisk t-skjorte (Classic T-shirt) 100% organic cotton single-Jersey classic t-shirt (190-200 gsm) available for custom printing; suitable for individual buyers, businesses, schools, clubs and organizations seeking personalized apparel.
• Klassisk t-skjorte for kvinne (Classic Women's T-shirt) 100% organic cotton, extra soft, single-Jersey women's t-shirt (160 gsm) available for custom printing; tailored fit for women.
• Genser (Sweater) 100% organic cotton brushed-fleece heavy-weight sweater (450 gsm) available for custom printing and personalization.
• Hoodie 100% organic cotton brushed-fleece mid-weight hoodie (320 gsm) available for custom printing and personalization.
• Bukser (Pants) 100% organic cotton brushed-fleece pants (320 gsm) available for custom printing and personalization.
• Shorts Comfortable shorts available for custom printing and personalization as part of the Express Yourself collection.
• Merkevarebygging (Branding Services) Custom branding services including custom labels, decorative labels, hang-tags, stickers, and packaging designed with the customer's artwork to deliver a fully branded garment experience for businesses and organizations.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Printify: Printify operates a print-on-demand marketplace connecting merchants with printing facilities globally, offering DTG, DTF, embroidery, and sublimation. Direct peer in custom apparel printing services, though Printify operates marketplace-style vs. Express Yourself's integrated factory model.
• Spreadshirt: Spreadshirt is a European custom apparel platform offering print-on-demand and bulk custom printing with multiple decoration methods. Comparable in product offering and customer segments (individuals, teams, businesses).
• Printful: Printful is a global on-demand custom apparel printing and fulfillment company offering DTG, embroidery, and DTF printing on similar blank garments. Directly comparable as a custom-print apparel platform targeting creators, businesses, and organizations.
• Custom Ink: Custom Ink is a US-based custom apparel platform specializing in group and team orders (schools, sports, corporate). Comparable in serving the same B2B and institutional segments Express Yourself targets, with similar custom printing and branding services.
• Teemill: Teemill is a UK-based sustainable custom apparel platform using organic cotton and circular production with custom printing capabilities. Closely comparable eco-positioning and product range (t-shirts, hoodies) targeting brand and team customers.
• Contrado: Contrado is a UK-based custom apparel and accessories manufacturer offering on-demand printing with multiple decoration methods. Comparable in offering small-batch to bulk custom apparel with design support, though Contrado emphasizes premium/artisan positioning.

Emerging players

• STANLEY/STELLA: STANLEY/STELLA is a Belgian premium blank apparel brand specializing in organic cotton t-shirts, hoodies, and sweatshirts often used as blanks for custom printing. Comparable as an EU-based sustainable apparel supplier, though they sell blanks rather than finished custom-printed goods.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint is a large established player offering custom apparel, signage, and marketing materials to SMBs. Overlapping capability in custom-branded apparel and promotional merchandise for businesses, though it operates as a broad marketing-products platform rather than apparel specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/express-yourself

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Express Yourself