Extend Education

What Extend Education does

Extend Education Ltd is a UK-incorporated, privately held educational publisher founded in 2018 by Publishing Director Sophie Russell, following her eight-year tenure commissioning materials at the International Baccalaureate organization. The company is headquartered in Cheltenham, UK, with additional team presence in Maryland, US, and operates as a small publishing team.

Its product portfolio is organized under three sub-brands: PYP Agents (80+ inquiry-based non-fiction readers for IB Primary Years Programme ages 5-8, with companion PYP How, Where, Who, Share! workbooks), Revise IB (TestPrep exam practice workbooks for IB Diploma Programme across 8+ subjects), and IMPACT (a transdisciplinary project-based subscription programme for ages 16-19 centered on UN Sustainable Development Goals). The company has also launched WJEC GCSE Study & Revision Guides aligned to the new Made-for-Wales qualifications (first teaching September 2025), available in English and Welsh.

The business runs a print-on-demand publishing model that reduces supply-chain waste. Revenue comes primarily from one-time book sales (class sets £155-£190, individual books £6-£9, WJEC guides £18.99-£22.50) distributed via direct e-commerce, B2B email quotes to schools, and a channel partnership with Follett IB Store for international school procurement. IMPACT introduces a subscription model starting at £99 per school. Marketing runs through content marketing, organic social, segmented educator newsletters, free teacher resources, and e-inspection copies.

Name

Extend Education

Legal name

Extend Education Ltd

Website

https://extendeducation.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Extend Education is a UK-based educational publisher founded in 2018, producing curriculum-aligned books and digital programs for IB PYP, IB Diploma, and WJEC GCSE students, plus the IMPACT SDG-focused subscription program, sold direct-to-consumer, to schools, and via Follett IB Store.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industry

Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG)

Keywords

• Educational publishing
• IB curriculum resources
• Revision guides
• Classroom workbooks
• Primary education books

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Book Sales: One-time purchase of physical and digital educational resources including revision guides, study materials, and workbooks for IB and WJEC curricula.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Extend Education is an educational publisher that creates curriculum-aligned print and digital resources for the IB Primary Years Programme (PYP Agents series and workbooks), IB Diploma Programme (Revise IB exam practice workbooks), and the new Made-for-Wales WJEC GCSE qualifications. Products are sold direct-to-consumer through the company's e-commerce website, via email quotes to schools for bulk and class-set orders, and through the Follett IB Store channel partner. The IMPACT programme is offered as a subscription-based, web-enabled project-based learning experience for schools.

Product overview

Extend Education is an educational publisher offering a portfolio of curriculum-aligned resources across multiple programmes. The core products include: PYP Agents (80+ non-fiction chapter books for IB Primary Years Programme ages 5-8 with companion PYP How, Where, Who, Share! activity workbooks); Revise IB (TestPrep exam practice workbooks for IB Diploma Programme across 8+ subjects); WJEC GCSE Study & Revision Guides for the new Welsh GCSE specifications (available in English and Welsh); and IMPACT (a project-based online learning programme for ages 16-19 focused on UN Sustainable Development Goals). Products are available as print books, with some offering free digital e-inspection copies for educators.

Differentiator

Problem solved

Functional benefit

Brands

• PYP Agents: Inquiry-based non-fiction readers designed for IB Primary Years Programme children aged 5-8+, featuring high-interest chapter books that support transdisciplinary themes and approaches to learning skills.
• Revise IB
• IMPACT

Products and services

• PYP Agents

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• EcologicoreStrategic or Co-development PartnerEnvironmental partnership where Ecologi plants a tree for every order received. Supports Extend Education's sustainability goals and climate-positive initiatives.
• UN SDGs Publishers CompactcoreOthersMember of the UN Sustainable Development Goals Publishers Compact. Extend Education aspires to develop sustainable practices and act as champions of the UN SDGs.
• Follett IB StoresecondaryChannel Partner/ Reseller/ DistributorPYP Agents series available through Follett IB Store, making the educational resources accessible to international schools via this established distributor.
• Derek BrownecoreStrategic or Co-development PartnerCreator of IMPACT programme. Founder and CEO of Entrepreneurs in Action (EiA). Awarded Queen's Award for Enterprise Promotion. Previously had career in banking with Merrill Lynch and Barings Investment Bank.
• Ian SmithcoreStrategic or Co-development PartnerCo-creator of IMPACT programme. Received Queen's Award for Enterprise for promoting entrepreneurship in UK education. Vice Principal experience at HMC School, teaches IBDP at International School of Geneva.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Follett School Solutions: Major distributor of educational materials to K-12 and IB schools in North America. Comparable as a channel partner that already distributes Extend Education's PYP Agents line, representing the route-to-market rather than direct publishing competition.

Broad incumbents

• Hodder Education: UK-based educational publisher with strong GCSE, A-Level, and IB catalogue. Comparable as a UK-headquartered publisher targeting WJEC and IB schools with study and revision guides, and identified by Extend Education's founder as a former workplace.
• Cambridge University Press & Assessment: Publishes Cambridge and IB-aligned educational resources worldwide. Comparable as an academic publisher serving international schools and Cambridge/IB curricula, with much larger catalogue and global distribution.
• Oxford University Press (OUP): Global educational publisher producing IB, GCSE, and K-12 textbooks. Directly comparable as a comprehensive publisher across the same curriculum programmes Extend Education serves, but with vastly broader portfolio and distribution.
• Pearson Education: World's largest education company publishing across K-12, IB, and international curricula. Comparable in publishing curriculum-aligned textbooks and revision resources, with greater scale and school procurement reach.

Direct peers

• CGP Books: UK's leading publisher of GCSE and A-Level revision guides and workbooks. Comparable as a UK revision guide publisher, with substantially greater scale and price competitiveness in the same WJEC GCSE market Extend Education is entering.
• Pamoja Education: Online IB Diploma course provider owned by Pearson, serving international schools. Comparable as a specialist IB resource and also a former employer of Extend Education's founder, overlapping in IB DP exam preparation market.
• Letts Educational (Collins): UK-based revision and study skills publisher under HarperCollins. Comparable in producing GCSE and exam-preparation resources for UK schools, with overlapping subject coverage.
• Illuminate Publishing: UK-based educational publisher with strong focus on IB Diploma titles and a similar niche strategy of covering under-served IB subjects. Directly comparable as a small-to-mid specialist IB publisher with overlapping author networks.
• Kognity: Digital-first IB textbook and learning platform serving IB Diploma schools globally. Comparable as a specialist IB resource provider identified in Extend Education's own heritage, competing for the same school IB budgets with a digital rather than print focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExtendEdBooks
• LinkedInlinkedin.com/company/extend-education-publishing
• Instagraminstagram.com/extendeducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extend Education