Ian Smith

What Ian Smith does

Ian Smith trades as Quays Clinic of Hypnotherapy, a sole-proprietorship clinical hypnotherapy practice founded in 2005 and operated from North Shields, Tyne and Wear, in North East England. The clinic delivers in-person hypnotherapy sessions on a flat-fee basis of £145 per session, addressing a broad set of behavioural and psychological conditions including smoking cessation, weight control, anxiety, phobias, alcohol issues, sports performance, and pain management, alongside adjacent offerings such as self-hypnosis training and Thought Field Therapy.

The underlying "technology" is the practitioner's clinical training (Diploma in Hypnotherapy, Certified International Sports Hypnotherapist, Thought Field Therapy-Adv) applied in face-to-face sessions. There is no software platform, no remote-delivery product, and no digital subscription offering; service capacity is bounded by Ian Smith's available appointment slots. A separate group-bookings product targets corporate wellness clients (10-50 people, on-site or off-site), but pricing for that channel has not been disclosed.

The business model is straightforward fee-for-service. Go-to-market relies on word-of-mouth, organic search across 30+ condition-specific service pages, and a broad social media presence (Facebook, Instagram, X, YouTube, TikTok, LinkedIn). The practice has accumulated 260+ five-star reviews over its operating history, which functions as its primary conversion asset. There are no disclosed funding events, investors, or employees beyond the proprietor.

Name

Ian Smith

Legal name

Ian Smith

Website

https://hypnosisnewcastle.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ian Smith is a sole-practitioner clinical hypnotherapist trading as Quays Clinic of Hypnotherapy in North Shields, UK, founded 2005. He delivers in-person sessions at £145 flat fee covering smoking cessation, weight control, anxiety, phobias and related conditions, serving individual consumers via word-of-mouth and organic search.

Ownership category

akta.pro rank

Product category

Clinical Hypnotherapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Clinical hypnotherapy services
• Smoking cessation hypnosis
• Weight control therapy
• Anxiety treatment
• Self-hypnosis training

Headquarters

HQ city

North Shields

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Clinical Hypnotherapy Sessions: One-on-one hypnotherapy sessions offered at a flat rate per session. Services include smoking cessation, weight control, anxiety treatment, phobias, and various behavioral issues. Sessions are not charged by the hour; the fee covers the entire duration as determined necessary by the therapist.
2. Self-Hypnosis Training: Teaching clients self-hypnosis techniques to practice independently. Offered as a single session at £145.00
3. Group Bookings: Custom-priced group sessions available on request for corporate events, team building, or multiple attendees

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Quays Clinic of Hypnotherapy, operated by Ian Smith, delivers one-on-one clinical hypnotherapy sessions in-person at its North Shields clinic, covering smoking cessation, weight control, anxiety, phobias, stress, confidence, depression, panic attacks, PTSD, public speaking, academic performance, and sports performance. Sessions are charged at a flat rate of £145 per session regardless of duration, with self-hypnosis training and Thought Field Therapy offered as additional standalone services.

Product overview

Quays Clinic, led by hypnotherapist Ian Smith, operates as a single-location hypnotherapy practice offering clinical hypnotherapy services. The core offering is one-on-one hypnotherapy sessions covering specialized areas including smoking cessation, weight control, anxiety treatment, stress management, phobias, confidence building, depression, panic attacks, PTSD, and personal development. All individual sessions are priced at a flat rate of £145 per session. The practice also offers self-hypnosis training instruction and Thought Field Therapy as part of its therapeutic approaches. Services are delivered in-person at the Royal Quays Business Centre location in North Shields.

Differentiator

Problem solved

Functional benefit

Products and services

• Stop Smoking Hypnotherapy Single-session hypnotherapy treatment designed to help clients quit smoking by addressing subconscious habits and behaviours associated with tobacco addiction; delivered in person at the North Shields clinic.
• Weight Control Hypnotherapy Clinical hypnotherapy session to help clients manage weight by changing their relationship with food, appetite control, and eating behaviours; delivered in person at the North Shields clinic.
• Anxiety Treatment Hypnotherapy Hypnotherapy service addressing various anxiety disorders including generalised anxiety, social anxiety, bullying-related anxiety, interview anxiety, cancer anxiety, dental anxiety, panic attacks, and stress; delivered one-on-one in person.
• General Clinical Hypnotherapy Clinical hypnotherapy sessions for stress relief, phobias, confidence building, low self-esteem, depression, PTSD, public speaking, anger management, habit disorders, grief and bereavement, relationship problems, and ego strengthening; delivered in person at the clinic.
• Pain Relief Hypnotherapy Clinical hypnotherapy to help manage and reduce pain and to teach clients self-hypnosis techniques for ongoing pain control without medication; delivered in person.
• Sports Hypnosis Hypnotherapy service designed to enhance athletic performance through mental techniques, visualisation, focus strategies, and pre-competition routines; delivered one-on-one in person.
• Academic Performance Hypnotherapy Hypnotherapy sessions for students (typically arranged with parental involvement) to address exam nerves, build self-confidence, improve motivation, and enhance concentration for exams and coursework.
• Thought Field Therapy Specialist Thought Field Therapy (T.F.T) sessions combined with hypnotherapy to address emotional problems, trauma, and psychological issues through energy-based techniques; delivered one-on-one in person.
• Self-Hypnosis Training Single-session training that teaches clients self-hypnosis techniques so they can continue practising independently for ongoing personal development and symptom management after their clinical sessions.
• Group Hypnotherapy Bookings Custom-priced group hypnotherapy sessions for corporate events, team building, or multiple attendees, scheduled on request with the practitioner at or arranged by the client.

Quantifiable outcome

• Estimated 85% success rate for smoking cessation hypnosis
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Calm: Leading consumer meditation and mindfulness subscription app covering sleep, anxiety, and stress. Comparable as a digital incumbent offering low-friction, self-serve alternatives to in-person hypnotherapy for the same end-user outcomes.
• National Hypnotherapy Society: UK professional body registering qualified hypnotherapists. Comparable as the broader incumbent credentialing framework that governs practice standards, scope, and discoverability of solo practitioners like Quays Clinic.
• Headspace: Subscription-based mental wellness app offering guided meditation, focus, and sleep support. Comparable as a broad incumbent offering a digital self-help alternative to the anxiety, stress, and habit-change use cases served by Quays Clinic.
• BetterHelp: Large online therapy platform offering on-demand access to licensed therapists for anxiety, stress, and behavioural concerns. Comparable as a broad incumbent in the same end-customer problem space that competes with Quays Clinic for client mind-share on anxiety/stress topics.

Others

• Hypnotherapy Directory: UK-wide directory of qualified hypnotherapists. Comparable as a competitive channel for hypnotherapy lead generation and as a benchmarking reference for practitioner credentials, pricing, and service categories.

Direct peers

• City Hypnosis: London-based clinical hypnotherapy practice covering similar behavioural and anxiety-related use cases. Comparable as a UK solo/multi-practitioner clinic operating in the same modality and price band as Ian Smith's Quays Clinic.
• Suzy Greaves / Banbury Hypnotherapy: Independent UK hypnotherapy practitioner offering smoking cessation, anxiety, and weight management services. Comparable as a peer-level solo practitioner operating the same single-location model with similar pricing and use case coverage.
• Manchester Hypnotherapy: Established UK hypnotherapy clinic offering a similar mix of smoking cessation, weight control, anxiety, and phobia services. Comparable as a direct regional peer running a multi-practitioner hypnotherapy practice in the same modality and price band.
• The Hypnotherapy Centre: Multi-service UK hypnotherapy clinic offering smoking cessation, anxiety, weight control, and confidence sessions. Closely comparable single-location practitioner model serving consumer use cases overlapping with Quays Clinic.

Regional players

• Therapy Direct: UK therapy and hypnotherapy services provider offering online and in-person sessions. Comparable as a regional competitor expanding via telehealth in the same service categories as Quays Clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/QuaysClinicOfHypnotherapyNorthShields
• LinkedInlinkedin.com/company/ian-smith
• Instagraminstagram.com/ian1433.hypnotherapy
• Pinterestpinterest.co.uk/hypnoian

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ian Smith