EXTENSIONS DANCE CO

What EXTENSIONS DANCE CO does

Extensions Dance Center operates a single-location pre-professional dance studio at 3933 N. Elston Avenue in Chicago's Avondale neighborhood, serving dancers from age 2.5 through adult across multiple disciplines including ballet, jazz, contemporary, hip hop, tap, ballroom, jumps/turns, and acro. The studio functions as an integrated training ecosystem organized around a formal progression ladder — Twinkle Stars Academy (ages 2.5-5), open-enrollment Youth Training, audition-based Petite Company (ages 6-9), Extensions Too! bridge company (ages 9-13), and the senior Extensions Dance Company — supplemented by discipline-specific sub-brands (Chicago City Classical Ballet, Kidz Movin Hip Hop Crew, ETC Tap Company) and add-on programming including summer intensives, ENGAGE workshops, and an annual Studio Showcase.

Revenue is generated primarily through recurring class tuition and company program fees, with seasonal and event-based revenue layered on through summer intensives, multi-day workshops, and showcase performances. Registration is handled through the JackRabbit Class online platform, and go-to-market is community-led and event-driven, with heavy reliance on word-of-mouth referrals, Instagram presence, and the personal reputation of Artistic Director Lizzie MacKenzie. The facility operates with approximately 7 employees under independent, privately-held ownership led by Lizzie MacKenzie (Artistic Director), Lauren Brown (Director), Jackie Nowicki (Assistant Director), and Tatyana Mazur (Director, Chicago City Classical Ballet).

The studio is privately held, has no disclosed external funding, and serves students primarily drawn from the Chicagoland metropolitan area including suburbs such as Oak Forest, Elmhurst, Naperville, and Wilmette. The underlying technology stack is conventional for the sector: a physical studio with multiple dance rooms, a WordPress-based website, an Instagram channel, and a third-party online registration platform — with no disclosed proprietary software, API, or AI/ML capabilities.

Name

EXTENSIONS DANCE CO

Legal name

Extensions Dance Company

Website

https://extensionsdance.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Extensions Dance Center is a single-location pre-professional dance studio in Chicago offering multi-discipline training (ballet, jazz, contemporary, hip hop, tap) for ages 2.5 through adult, anchored by audition-based company programs and led by Artistic Director Lizzie MacKenzie.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Dance Companies (711120), Performing Arts Companies (7111)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Contemporary & Modern Dance (MPAGADAB), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance studio services
• Pre-professional dance training
• Youth dance education
• Ballet instruction
• Dance competition programs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Class Tuition and Training Fees: Revenue generated from weekly dance classes across multiple disciplines for dancers of all ages and skill levels. Programs include youth training, company training, and summer intensives with varying commitment levels.
2. Company Program Fees: Revenue from audition-based company programs including Extensions Dance Company, Chicago City Classical Ballet, Extensions Too!, Petite Company, Kidz Movin' Hip Hop Crew, and ETC Tap Company. These programs require higher commitment and include competitions and performances.
3. Summer Intensive Programs: Seasonal intensive programs during summer months offering concentrated training in various dance styles, including classical ballet intensives with renowned instructors like Tatyana Mazur.
4. ENGAGE Workshop Series: Specialized multi-day workshop series covering personal branding, creative voice development, choreography, and college planning for young artists. Limited enrollment of 10 dancers per workshop.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Extensions Dance Center is a Chicago-based pre-professional dance studio that delivers in-person dance instruction in ballet, jazz, contemporary, hip hop, tap, ballroom, jumps/turns, and acro for dancers ages 2.5 through adult. The studio operates an integrated ecosystem of affiliated dance companies and programs (Twinkle Stars Academy, Youth Training Program, Extensions Too!, Petite Company, Extensions Dance Company, Chicago City Classical Ballet, Kidz Movin Hip Hop Crew, and ETC Tap Company), plus seasonal summer intensives and the ENGAGE workshop series.

Product overview

Extensions Dance Center is a single-location pre-professional dance studio in Chicago offering dance instruction across multiple disciplines (ballet, jazz, contemporary, hip hop, tap, ballroom, jumps/turns) for all ages from 2.5 years old through adult. The studio operates as a unified offering with its affiliated dance companies (Extensions Dance Company, Chicago City Classical Ballet, Kidz Movin Hip Hop Crew, ETC Tap Company, Extensions Too!, and Petite Company) forming an integrated ecosystem where students progress from youth classes and the Twinkle Stars Academy through to elite company training. Additional programs include ENGAGE workshops for personal branding and college planning, summer intensive programs, and an annual Studio Showcase performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Training Program

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ENGAGE Workshop CollaborationminorStrategic or Co-development Partner · 1 July 2020ENGAGE is a unique workshop series created during COVID-19, bringing together three dance educators - Lizzie MacKenzie, Jackie Nowicki, and Hanna Brictson - to provide specialized workshops for young artists covering personal branding, creative voice development, choreography, and college planning. Limited to 10 dancers per workshop session.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Broadway Dance Center: New York-based multi-discipline open-class dance studio with youth and adult programming, comparable in offering mix but operating at national-recognition scale.
• Millennium Dance Complex: Large multi-location dance studio franchise focusing on hip hop/contemporary, comparable in discipline breadth but corporate-scale vs. Extensions' independent single-location model.
• Steps on Broadway: Large established NYC drop-in dance studio serving all ages and levels across many disciplines; comparable in product breadth but at significantly larger scale than Extensions.

Others

• National Dance Council of America: Governing body that structures competitive dance events Extensions' company dancers participate in; adjacent ecosystem enabler rather than a direct competitor.

Direct peers

• Visceral Dance Center: Chicago dance company operating a training center and youth programs across contemporary/jazz/ballet; competes for the same pre-professional youth dancer pool in Chicago.
• Joffrey Academy of Dance (Joffrey Ballet): Official school of The Joffrey Ballet in Chicago offering pre-professional and open-enrollment youth training — adjacent in geography and product overlap.
• Giordano Dance Chicago: Chicago-based dance company with an affiliated school offering multi-discipline training and youth/company programs, directly comparable in product offering and regional market to Extensions Dance Center.
• Bobbi's School of Dance: Long-established independent Chicago-area youth dance studio with multi-discipline and competition programs, comparable in scale and community-studio business model.
• Lou Conte Dance Studio (Hubbard Street): The Hubbard Street Dance Chicago school offering multi-discipline youth and adult classes plus company-track programs, the most direct comparison to Extensions' company-training structure.

Regional players

• Chicago Multi-Cultural Dance Center: Chicago-based dance school offering multiple disciplines and youth/company programming; overlaps on multi-genre youth training but serves a different community niche than Extensions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/extensionsdance
• LinkedInlinkedin.com/company/extensions-dance-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXTENSIONS DANCE CO